![]() |
市場調查報告書
商品編碼
1551326
到 2030 年汽車 OTA(無線)更新市場預測:按更新類型、車輛類型、推進類型、連接類型、技術、應用、最終用戶和地區進行的全球分析Automotive Over-The-Air Updates Market Forecasts to 2030 - Global Analysis by Update Type, Vehicle Type, Propulsion Type, Connectivity Type, Technology, Application, End User and By Geography |
根據 Stratistics MRC 預測,到 2024 年,全球汽車 OTA(無線)更新市場規模將達到 65 億美元,預測期內複合年成長率為 20.7%,到 2030 年將達到 202 億美元。
用於遠端更新和升級車輛軟體、韌體和系統設定的無線技術稱為汽車 OTA(無線)更新。透過這種方法,汽車製造商可以提高車輛性能、添加新功能並解決錯誤,而無需客戶訪問服務中心。無線 (OTA) 更新可提高車輛的安全性和功能性,使其隨時了解最新的法律要求和技術發展。
根據 Gartner 分析師預測,到 2023 年,全球十大汽車製造商中有一半將透過軟體更新提供解鎖和功能升級。一家受人尊敬的技術研究公司的這項預測表明,主要汽車製造商擴大採用 OTA 更新功能。
提高車輛性能
汽車 OTA(無線)更新可實現持續的軟體改進和錯誤修復,無需前往服務中心,從而顯著提高車輛性能。此功能使汽車製造商能夠增強車輛功能、最佳化燃油經濟性並改善整個車輛生命週期的整體駕駛體驗。 OTA 更新還可以引入新功能和服務,使您的車輛保持最新技術,並有可能延長其使用壽命。這一驅動力尤其具有說服力,因為越來越多的消費者希望汽車能夠像智慧型手機和其他連網型設備一樣隨著時間的推移而不斷發展和改進。
網路基礎設施挑戰
OTA 更新的有效性高度依賴強大且廣泛的網路基礎設施,而該基礎設施並非在所有地區都統一可用。在連線較差或不可靠的地區,OTA 更新可能會很慢、不可靠,甚至無法提供。這種限制可能會導致不同地區之間的車輛性能和功能可用性有差異。此外,某些更新的規模較大可能會對現有網路造成壓力,從而導致消費者和汽車製造商的成本增加。此類基礎設施挑戰可能會減緩 OTA 技術在某些市場的採用和有效性。
ADAS(進階駕駛輔助系統)
隨著 ADAS 技術變得越來越複雜,需要頻繁更新以改善功能、解決安全問題並適應不斷變化的監管要求。 OTA 更新提供了一種有效的方式來提供這些關鍵更新,確保您的 ADAS 系統保持最新且有效。隨著汽車產業朝著更高水準的車輛自主化方向發展,這種能力尤其重要。 OTA 和 ADAS 技術之間的協同效應可以加速創新,並透過基於訂閱的服務為汽車製造商創造新的收益來源。
消費者隱私問題
OTA 更新所需的連結性增加給消費者帶來了嚴重的隱私問題。配備OTA功能的車輛收集和傳輸大量資料,包括位置資訊、駕駛模式和潛在的個人資訊。人們擔心這些資料的使用、儲存以及如何防止未授權存取或外洩。這些隱私問題可能會導致消費者對 OTA 技術的抵制和監管限制。
COVID-19 大流行最初擾亂了汽車生產和銷售,減緩了 OTA 市場的成長。但它也加速了非接觸式技術和遠端服務的採用。此次疫情凸顯了 OTA 更新的價值,這些更新可以維持車輛功能並在無需物理互動的情況下引入新功能,從而有可能推動遠端車隊管理解決方案的長期市場成長和創新。
遠端資訊處理控制單元 (TCU) 領域預計將在預測期內成為最大的領域
遠端資訊處理控制單元 (TCU) 領域在 OTA 市場中的主導地位歸因於其在實現車輛連接和資料通訊的關鍵作用。 TCU 充當 OTA 更新的中心樞紐,管理各種車輛系統中軟體更新的接收和安裝。隨著車輛的互聯性和軟體依賴性日益增強,穩健、高性能的 TCU 變得越來越重要。該細分市場的巨大市場佔有率反映了汽車行業對增強車輛連接性、實現先進的遠端資訊處理服務以及為未來自動駕駛能力做好準備的關注。
預計無線韌體 (FOTA) 領域的韌體年成長率將在預測期內達到最高。
FOTA(無線韌體)領域預計將在預測期內實現最高成長。 FOTA 更新對於維護和改進車輛電控系統(ECU) 的核心功能至關重要。該細分市場的高成長率是由車輛軟體日益複雜以及頻繁更新以解決安全漏洞、提高性能和添加新功能的需求所推動的。 FOTA 更新允許汽車製造商遠端解決軟體相關問題,從而顯著降低召回成本並延長車輛使用壽命。隨著車輛配備更先進的電子設備和軟體定義功能,對高效可靠的 FOTA 更新功能的需求將激增,該領域預計將快速成長。
北美在汽車 OTA 更新市場的主導地位有幾個因素。該地區聯網汽車和先進車輛技術的採用率很高。北美主要汽車製造商和科技公司處於開發和實施 OTA 更新功能的最前線。該地區對創新的重視,加上支持連網型汽車技術的有利法規環境,有助於維持市場領先地位。此外,北美消費者普遍對新技術的接受度很高,這推動了對具有OTA更新功能的車輛的需求。
由於多種動態因素,預計亞太地區將在汽車 OTA(無線)更新市場中呈現最高成長率。汽車市場正在快速成長,尤其是在中國和印度等國家,為 OTA 技術的採用創造了巨大的機會。消費者對連網型和技術先進的汽車的需求不斷成長,正在推動汽車製造商在新車型中加入 OTA 功能。亞洲許多國家政府推動智慧交通的措施以及5G基礎設施的快速發展,為OTA技術的發展創造了有利的環境。
According to Stratistics MRC, the Global Automotive Over-The-Air (OTA) Updates Market is accounted for $6.5 billion in 2024 and is expected to reach $20.2 billion by 2030 growing at a CAGR of 20.7% during the forecast period. The wireless technology used to remotely update and upgrade a vehicle's software, firmware, and system settings is known as automotive over-the-air (OTA) updates. Through this method, automakers can enhance vehicle performance, add new features, and address bugs all without having customers physically visit their service centers. Over-the-air (OTA) updates improve the security and functionality of the car while keeping it up-to-date with the newest legal requirements and technical developments.
According to Gartner analysts, half of the top 10 global automakers will offer unlocks and capability upgrades via software updates by 2023. This prediction from a reputable technology research firm indicates the growing adoption of OTA update capabilities across major automotive manufacturers.
Enhanced vehicle performance
Automotive OTA updates significantly improve vehicle performance by enabling continuous software improvements and bug fixes without requiring physical visits to service centers. This capability allows automakers to enhance vehicle functionality, optimize fuel efficiency, and improve overall driving experience throughout the vehicle's lifecycle. OTA updates can also introduce new features and services, keeping vehicles technologically current and potentially extending their useful life. This driver is particularly compelling as consumers increasingly expect their vehicles to evolve and improve over time, similar to smartphones and other connected devices.
Network infrastructure challenges
The effectiveness of OTA updates heavily relies on robust and widespread network infrastructure, which is not uniformly available across all regions. In areas with poor or inconsistent connectivity, OTA updates may be slow, unreliable, or even impossible to deliver. This limitation can create disparities in vehicle performance and feature availability between different geographic areas. Additionally, the large size of some updates may strain existing networks, potentially leading to increased costs for both consumers and automakers. These infrastructure challenges can slow the adoption and effectiveness of OTA technology in certain markets.
Advanced driver assistance systems (ADAS)
As ADAS technologies become more sophisticated, they require frequent updates to improve functionality, address safety concerns, and adapt to changing regulatory requirements. OTA updates provide an efficient means to deliver these critical updates, ensuring ADAS systems remain current and effective. This capability is particularly crucial as the automotive industry moves towards higher levels of vehicle autonomy. The synergy between OTA and ADAS technologies could drive innovation and create new revenue streams for automakers through subscription-based services.
Consumer privacy concerns
The increasing connectivity required for OTA updates raises significant privacy concerns among consumers. Vehicles equipped with OTA capabilities collect and transmit large amounts of data, including location information, driving patterns, and potentially personal data. There are concerns about how this data is used, stored, and protected from unauthorized access or breaches. These privacy issues could lead to consumer resistance or regulatory restrictions on OTA technology adoption.
The COVID-19 pandemic initially disrupted automotive production and sales, slowing OTA market growth. However, it also accelerated the adoption of contactless technologies and remote services. The pandemic highlighted the value of OTA updates in maintaining vehicle functionality and introducing new features without physical interactions, potentially driving long-term market growth and innovation in remote vehicle management solutions.
The telematics control unit (TCU) segment is expected to be the largest during the forecast period
The telematics control unit (TCU) segment's dominance in the OTA market is driven by its critical role in enabling vehicle connectivity and data communication. TCUs serve as the central hub for OTA updates, managing the receipt and installation of software updates across various vehicle systems. As vehicles become increasingly connected and software-dependent, the importance of robust and capable TCUs grows. This segment's large market share reflects the automotive industry's focus on enhancing vehicle connectivity, enabling advanced telematics services, and preparing for future autonomous driving capabilities.
The firmware over-the-air (FOTA) segment is expected to have the highest CAGR during the forecast period
The firmware over-the-air (FOTA) segment is expected to have the highest growth during the forecast period. FOTA updates are crucial for maintaining and improving the core functionality of vehicle electronic control units (ECUs). The high growth rate of this segment is driven by the increasing complexity of vehicle software and the need for frequent updates to address security vulnerabilities, improve performance, and add new features. FOTA updates can significantly reduce recall costs and improve vehicle longevity by allowing automakers to address software-related issues remotely. As vehicles incorporate more advanced electronics and software-defined functions, the demand for efficient and reliable FOTA update capabilities is expected to surge, driving rapid growth in this segment.
North America's dominance in the automotive OTA updates market is attributed to several factors. The region has a high adoption rate of connected vehicles and advanced automotive technologies. Major automakers and technology companies in North America are at the forefront of developing and implementing OTA update capabilities. The region's strong focus on innovation, coupled with favorable regulatory environments supporting connected vehicle technologies, contributes to its market leadership. Additionally, North American consumers generally show high acceptance of new automotive technologies, driving demand for vehicles with OTA update capabilities.
The Asia Pacific region is expected to witness the highest growth rate in the automotive OTA updates market due to several dynamic factors. The region's rapidly growing automotive market, particularly in countries like China and India, presents significant opportunities for OTA technology adoption. Increasing consumer demand for connected and technologically advanced vehicles is driving automakers to incorporate OTA capabilities in new models. Government initiatives promoting smart transportation and the fast-paced development of 5G infrastructure in many Asian countries are creating a favorable environment for OTA technology growth.
Key players in the market
Some of the key players in Automotive Over-The-Air (OTA) Updates market include Airbiquity, Qualcomm, HARMAN International, Bosch, Continental, NXP Semiconductors, Elektrobit (EB), Tesla, General Motors, Ford, Volkswagen Group, BMW, Mercedes-Benz, Verizon, AT&T, Aptiv PLC, Magna International, and HERE Technologies.
In September 2023, Airbiquity(R), a global leader in connected vehicle services, today announced a partnership with Tessolve, a leading hardware platform company for silicon and system productization for various market segments, including automotive, motorcycles, scooters, industrial IoT, semiconductor, avionics, and defense.
In January 2020, Qualcomm Technologies, Inc. introduced the new Qualcomm(R) Car-to-Cloud Service, the company's first offering of an integrated, secure connected-car services suite for Qualcomm(R) Snapdragon(TM) Automotive Cockpit Platforms and Qualcomm(R) Snapdragon(TM) Automotive 4G and 5G Platforms. Leveraging the company's broad set of technology assets, the Qualcomm Car-to-Cloud Service is designed to help automakers keep cockpit and telematics systems up-to-date, and future-proof vehicles by delivering the flexibility needed to activate features at any time, helping automakers to keep pace with consumer technology trends despite the traditional automotive product development cycles.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.