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市場調查報告書
商品編碼
1615962

採取行動贏得健身應用市場機會、成長動力、產業趨勢分析和 2024 - 2032 年預測

Move To Earn Fitness Apps Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 135 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年，全球健身應用市場估值為 5.408 億美元，預計 2024 年至 2032 年複合年成長率為 18.5%。 。例如，世界銀行集團報告稱，行動蜂窩訂閱人數從2010 年的每100 人76 人增加到2022 年的每100 人108 人。推動了行動健身應用程式的發展。其中許多應用程式利用區塊鏈技術，使用戶能夠賺取加密貨幣或不可替代的代幣作為其體育活動的獎勵。這種創新方法吸引了健身愛好者和加密貨幣投資者，將健康誘因與經濟效益融為一體。

這些應用程式的產品正在多樣化，現在涵蓋騎自行車、跳舞、瑜伽，甚至家務等活動。這項擴展迎合了更廣泛的受眾，適應不同的健身水平和偏好。行動賺取健身應用程式的供應商正在與健身房、健身俱樂部和設備製造商合作，提供折扣、獨家內容和真實的健身體驗。事實證明，這種合作關係可以有效吸引更多訂戶。

市場依平台分為 Android、iOS 等。 iOS 細分市場主導了市場，因為與 Android 用戶相比，iOS 用戶的強制信用卡關聯導致訂閱率和應用程式內購買率更高，從而推動了 iOS 細分市場的收入成長。 iOS 用戶通常收入水平較高，更有可能在應用程式、應用程式內購買和高級功能上消費。這種消費行為進一步推動了 iOS 市場的成長。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 5.408 億美元
預測值 25億美元
複合年成長率 18.5%

該市場還按設備類型分為智慧型手機、穿戴式裝置和平板電腦。 2023 年，智慧型手機細分市場佔據 3.753 億美元的市場佔有率。國際電信聯盟 (ITU) 報告稱，2022 年全球行動用戶數將超過 85.8 億，超過全球 79.5 億人口。美國的行動賺錢健身應用市場在全球處於領先地位，預計到 2032 年將達到 8.595 億美元。

世界銀行集團指出，到 2021 年，91.8% 的美國人口可以上網。全國健身運動月和全國婦女健康週等政府活動提高了美國人們對健身活動的認知，促進了健身應用程式的日益普及。美國也是許多科技公司、新創公司和投資者的所在地，他們積極開發和支持創新的健身技術，包括行動賺錢健身應用程式。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
  • 產業影響力
    • 成長動力
      • 對健康和健身活動的認知不斷增強
      • 加強融入企業健康計劃
      • 智慧型手機和穿戴式裝置的普及率不斷提高
      • 財政激勵措施的可用性
    • 產業陷阱與挑戰
      • 與支付和稅收政策相關的監管不確定性
      • 與資料隱私和安全相關的擔憂
  • 成長潛力分析
  • 技術景觀
  • 監管環境
  • 未來市場趨勢
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 戰略儀表板

第 5 章：市場估計與預測：按平台分類，2021 - 2032 年

  • 主要趨勢
  • 安卓
  • iOS系統
  • 其他平台

第 6 章：市場估計與預測：按設備類型，2021 - 2032 年

  • 主要趨勢
  • 智慧型手機
  • 平板電腦
  • 穿戴式裝置

第 7 章：市場估計與預測：按支付模式，2021 - 2032

  • 主要趨勢
  • 免費增值模式
  • 付費遊戲
  • 廣告支持
  • 其他支付模式

第 8 章：市場估計與預測：按地區，2021 - 2032

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 中東和非洲其他地區

第 9 章：公司簡介

  • DietBet
  • DOTMOOVS
  • Evidation Health, Inc.
  • Fitmint
  • Gala MIX Inc.
  • Genopets
  • HealthyWage LLC
  • higi SH LLC
  • Step App
  • STEPN
  • Sweatco Ltd
  • Under Armour, Inc.
  • Vitality
  • Webtec
  • WIRTUAL
簡介目錄
Product Code: 11197

The Global Move To Earn Fitness Apps Market was valued at USD 540.8 million during 2023, with projections estimating an 18.5% CAGR growth from 2024 to 2032. The surge in smartphone and internet accessibility has led to a notable uptick in mobile app usage, particularly in the fitness domain. For example, the World Bank Group reported that mobile cellular subscriptions rose from 76 per 100 individuals in 2010 to 108 per 100 in 2022. This trend, coupled with the easy accessibility of move-to-earn fitness apps on mobile devices, has fueled the market's rapid expansion. Many of these apps leverage blockchain technology, enabling users to earn cryptocurrency or non-fungible tokens as rewards for their physical activities. This innovative approach has drawn in both fitness aficionados and cryptocurrency investors, merging health incentives with financial gains.

The apps are diversifying their offerings, now encompassing activities like cycling, dancing, yoga, and even household chores. This expansion caters to a broader audience, accommodating varied fitness levels and preferences. Vendors of move to earn fitness apps are collaborating with gyms, fitness clubs, and equipment manufacturers, offering discounts, exclusive content, and real-world fitness experiences. Such partnerships have proven effective in attracting more subscribers.

The market is segmented by platform into Android, iOS, and others. The iOS segment dominated the market as mandatory credit card linkage for iOS users results in higher subscription and in-app purchase rates compared to Android users, driving revenue growth in the iOS segment. iOS users generally have higher income levels and are more likely to spend on apps, in-app purchases, and premium features. This spending behavior further drives the growth of the iOS segment.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$540.8 Million
Forecast Value$2.5 Billion
CAGR18.5%

The market is also divided by device type into smartphones, wearable devices, and tablets. The smartphones segment accounted for USD 375.3 million market share in 2023. The high number of smartphone users globally contributes to the leading share of this segment. The International Telecommunication Union (ITU) reported over 8.58 billion mobile subscriptions worldwide in 2022, exceeding the global population of 7.95 billion. The U.S. move-to-earn fitness apps market leads globally and is projected to reach USD 859.5 million by 2032. The U.S. boasts a well-established mobile infrastructure with widespread access to high-speed internet and advanced smartphones.

The World Bank Group noted that 91.8% of the U.S. population had internet access in 2021. This high penetration of smartphones and internet users facilitates greater adoption of mobile apps, including move-to-earn fitness apps. Government campaigns such as National Physical Fitness and Sports Month and National Women's Health Week have raised awareness of fitness activities in the U.S., contributing to the increasing adoption of fitness apps. The U.S. is also home to numerous tech companies, startups, and investors who actively develop and support innovative fitness technologies, including move-to-earn fitness apps.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing awareness towards health and fitness activities
      • 3.2.1.2 Increasing integration into corporate wellness programs
      • 3.2.1.3 Growing penetration of smart phones and wearable devices
      • 3.2.1.4 Availability of financial incentives
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Regulatory uncertainties related to payment and taxation policies
      • 3.2.2.2 Concerns related to data privacy and security
  • 3.3 Growth potential analysis
  • 3.4 Technology landscape
  • 3.5 Regulatory landscape
  • 3.6 Future market trends
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Platform, 2021 - 2032 ($ Mn)

  • 5.1 Key trends
  • 5.2 Android
  • 5.3 iOS
  • 5.4 Other platforms

Chapter 6 Market Estimates and Forecast, By Device Type, 2021 - 2032 ($ Mn)

  • 6.1 Key trends
  • 6.2 Smart phones
  • 6.3 Tablets
  • 6.4 Wearable devices

Chapter 7 Market Estimates and Forecast, By Payment Model, 2021 - 2032 ($ Mn)

  • 7.1 Key trends
  • 7.2 Freemium model
  • 7.3 Pay-to-play
  • 7.4 Advertisement-supported
  • 7.5 Other payment models

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
    • 8.3.7 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 South Korea
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 Middle East and Africa
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE
    • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

  • 9.1 DietBet
  • 9.2 DOTMOOVS
  • 9.3 Evidation Health, Inc.
  • 9.4 Fitmint
  • 9.5 Gala MIX Inc.
  • 9.6 Genopets
  • 9.7 HealthyWage LLC
  • 9.8 higi SH LLC
  • 9.9 Step App
  • 9.10 STEPN
  • 9.11 Sweatco Ltd
  • 9.12 Under Armour, Inc.
  • 9.13 Vitality
  • 9.14 Webtec
  • 9.15 WIRTUAL