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市場調查報告書
商品編碼
1616136
化妝刷和工具市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Makeup Brush And Tools Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年，全球化妝刷和工具市場價值為 66.2 億美元，預計 2024 年至 2032 年複合年成長率為 6.2%。市場包括各種各樣的產品，例如刷子、海綿、塗抹器和其他方便化妝的工具。在社群媒體趨勢、美容影響者以及家庭專業級化妝應用的吸引力不斷上升的推動下，消費者對美容和美容的興趣日益濃厚，推動了該行業的強勁成長。從天然髮刷到合成替代品也有明顯的轉變。
圍繞虐待動物的道德擔憂以及天然髮刷對環境的影響導致消費者擴大接受合成纖維。此外，合成刷的品質也發生了顯著的變化，許多合成刷的性能現在已達到甚至超過了天然刷的性能。這種轉變與更廣泛的無殘忍和純素美容產品趨勢產生了共鳴。整個產業分為產品類型、材料、價格、最終用途、配銷通路和地區。
依產品類型細分，市場分為化妝刷和化妝工具。化妝刷細分市場佔據主導地位，2023 年收入約 41.055 億美元，預測期內複合年成長率為 6.3%。化妝刷在粉底、眼影、修容等多種應用中發揮關鍵作用。從分銷管道來看，化妝刷和工具市場分為線上和線下兩個部分。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 66.2 億美元 |
| 預測值 | 113.7 億美元 |
| 複合年成長率 | 6.2% |
到 2023 年，線下細分市場將佔據 65% 的佔有率，未來幾年的複合年成長率預計將達到 6.2%。許多消費者喜歡從實體店購買化妝刷和工具，重視親眼看到、觸摸和測試產品的能力。這種觸覺評估對於化妝工具尤其重要，因為消費者通常希望親自評估刷子的質地和品質。亞太地區化妝刷和工具市場在 2023 年佔據約 34.1% 的佔有率，預計 2024-2032 年複合年成長率為 6.5%。中國、印度和日本等國家的經濟繁榮增加了可支配收入，從而增加了美容和個人護理方面的支出。
購買力的激增反過來又放大了該地區對化妝刷和工具的需求，該地區擁有全球最大、擴張最快的美容和化妝品市場。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 供應商格局
- 利潤率分析
- 技術概覽
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 提高消費者對美容產品的認知與興趣
- 化妝品產業的成長
- 轉向個人使用的專業級產品
- 產業陷阱與挑戰
- 優質產品成本高
- 仿冒品氾濫
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：化妝刷與工具市場估計與預測：依產品類型，2021-2032 年
- 主要趨勢
- 化妝刷
- 粉底刷
- 遮瑕刷
- 粉刷
- 腮紅刷
- 眼影刷
- 眉刷
- 輪廓刷
- 唇刷
- 其他（高光刷等）
- 化妝工具
- 泡芙、海綿和攪拌機
- 睫毛夾
- 鑷子
- 修眉刀、剪刀
- 棉墊和棉花棒
- 其他工具（滾輪、刮痧工具、鏡子等）
第 6 章：化妝刷與工具市場估計與預測：按材料分類，2021-2032 年
- 主要趨勢
- 自然的
- 合成的
第 7 章：化妝刷與工具市場估計與預測：按價格，2021-2032
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：化妝刷與工具市場估計與預測：依最終用途，2021-2032 年
- 主要趨勢
- 專業的
- 個人的
第 9 章：化妝刷與工具市場估計與預測：按配銷通路，2021-2032
- 主要趨勢
- 線上
- 離線
第 10 章：化妝刷與工具市場估計與預測：按地區，2021-2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 印尼
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分
第 11 章：公司簡介
- L'Oreal SA
- Coty Inc.
- Revlon Inc.
- The Estee Lauder Companies Inc.
- Shiseido Co. Ltd.
- elf Cosmetics, Inc.
- Sigma Beauty
- Real Techniques
- Sephora Collection
- Morphe Brushes
- Anisa International, Inc.
- Hakuhodo USA
- Chikuhodo Co., Ltd.
- VEGA
- Beautyblender
The Global Makeup Brush And Tools Market was valued at USD 6.62 billion in 2023 and is projected to expand at a CAGR of 6.2% from 2024 to 2032. This market is a vibrant and swiftly evolving segment of the larger beauty and personal care industry. The market includes a diverse range of products, such as brushes, sponges, applicators, and other tools that facilitate makeup application. Driven by social media trends, beauty influencers, and the rising allure of professional-grade makeup applications at home, it has witnessed robust growth, fueled by a burgeoning consumer interest in beauty and grooming. There is also a discernible transition from natural hairbrushes to synthetic alternatives.
Ethical concerns surrounding animal cruelty, and the environmental ramifications of natural hairbrushes have led consumers to increasingly embrace synthetic fibers. Moreover, the quality of synthetic brushes has seen a significant evolution, with many now matching or even surpassing the performance of their natural counterparts. This shift resonates with the broader trend towards cruelty-free and vegan beauty products. The overall industry is divided into product type, material, price, end-use, distribution channel, and region.
Segmented by product type, the market is divided into makeup brushes and makeup tools. Dominating the market, the makeup brushes segment generated a revenue of approximately USD 4,105.5 million in 2023, with a projected CAGR of 6.3% during the forecast period. Makeup brushes play a pivotal role in diverse applications, spanning foundation, eyeshadow, contouring, and beyond. Regarding distribution channels, the makeup brush & tools market splits into online and offline segments.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $6.62 Billion |
| Forecast Value | $11.37 Billion |
| CAGR | 6.2% |
The offline segment, commanding a substantial 65% share in 2023, is set to grow at a CAGR of 6.2% in the coming years. Many consumers favor purchasing makeup brushes and tools from physical stores, valuing the ability to see, touch, and test products firsthand. This tactile assessment is especially crucial for makeup tools, as consumers often wish to evaluate the brushes' texture and quality in person. Asia Pacific makeup brush & tools market captured approximately 34.1% share in 2023, with expectations of a 6.5% CAGR from 2024-2032. Economic booms in nations like China, India, and Japan have bolstered disposable incomes, enabling greater spending on beauty and personal care.
This surge in purchasing power has, in turn, amplified the demand for makeup brushes and tools across the region, which boasts some of the globe's largest and most rapidly expanding beauty and cosmetics markets.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Technological overview
- 3.5 Key news & initiatives
- 3.6 Regulatory landscape
- 3.7 Impact forces
- 3.7.1 Growth drivers
- 3.7.1.1 Increasing consumer awareness and interest in beauty products
- 3.7.1.2 Growth of the cosmetics industry
- 3.7.1.3 Shift towards professional-grade products for personal use
- 3.7.2 Industry pitfalls & challenges
- 3.7.2.1 High cost of premium products
- 3.7.2.2 Proliferation of counterfeit products
- 3.7.1 Growth drivers
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Makeup Brush & Tools Market Estimates & Forecast, By Product Type, 2021-2032 (USD Million)
- 5.1 Key trends
- 5.2 Makeup Brushes
- 5.2.1 Foundation brushes
- 5.2.2 Concealer brushes
- 5.2.3 Powder brushes
- 5.2.4 Blush brushes
- 5.2.5 Eyeshadow brushes
- 5.2.6 Eyebrow brushes
- 5.2.7 Contour brushes
- 5.2.8 Lip brushes
- 5.2.9 Others (Highlighting Brushes, etc.)
- 5.3 Makeup Tools
- 5.3.1 Puffs, sponges, and blenders
- 5.3.2 Eyelash curlers
- 5.3.3 Tweezers
- 5.3.4 Eyebrow razors, and scissors
- 5.3.5 Cotton pads and swab rods
- 5.3.6 Other Tools (Face Rollers, Gua Sha Tools, Mirrors, etc.)
Chapter 6 Makeup Brush & Tools Market Estimates & Forecast, By Material, 2021-2032 (USD Million)
- 6.1 Key trends
- 6.2 Natural
- 6.3 Synthetic
Chapter 7 Makeup Brush & Tools Market Estimates & Forecast, By Price, 2021-2032 (USD Million)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Makeup Brush & Tools Market Estimates & Forecast, By End Use, 2021-2032 (USD Million)
- 8.1 Key trends
- 8.2 Professional
- 8.3 Personal
Chapter 9 Makeup Brush & Tools Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million)
- 9.1 Key trends
- 9.2 Online
- 9.3 Offline
Chapter 10 Makeup Brush & Tools Market Estimates & Forecast, By Region, 2021-2032 (USD Million)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles
- 11.1 L'Oreal S.A.
- 11.2 Coty Inc.
- 11.3 Revlon Inc.
- 11.4 The Estee Lauder Companies Inc.
- 11.5 Shiseido Co. Ltd.
- 11.6 e.l.f. Cosmetics, Inc.
- 11.7 Sigma Beauty
- 11.8 Real Techniques
- 11.9 Sephora Collection
- 11.10 Morphe Brushes
- 11.11 Anisa International, Inc.
- 11.12 Hakuhodo USA
- 11.13 Chikuhodo Co., Ltd.
- 11.14 VEGA
- 11.15 Beautyblender
