護手霜市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

2023 年，全球護手霜市場價值為 8.429 億美元，預計 2024 年至 2032 年複合年成長率為 6.1%。一個主要的推動因素是人們對手部衛生的認知不斷提高，全球健康危機大大增強了這種意識。隨著消費者更頻繁地洗手並使用洗手液，對能夠滋潤同時保護皮膚免受這些做法相關的乾燥影響的護手霜的需求不斷成長。此外，全球可支配收入的增加和中產階級人口的成長刺激了對包括護手霜在內的個人護理產品的需求。

隨著消費者購買力的增強，他們更傾向於投資於提升其護膚習慣的產品。這一趨勢引發了人們對優質和奢華護手霜的更大興趣，消費者積極尋求具有增強功效、先進配方和知名品牌的產品。市場依產品類型分為天然配方和合成配方。 2023年，天然產品以5.267億美元的收入引領市場，預計在預測期內複合年成長率為6.2%。

這一成長主要是由於消費者對天然和有機成分優勢的認知不斷提高。人們對合成化學品的日益關注，以及對環保和對皮膚安全的選擇的日益青睞，正在推動向天然配方的轉變。在分析分銷管道時，護手霜市場分為線上和線下兩個部分。 2023 年，線上銷售佔據市場主導地位，佔 62.6% 的佔有率。

預計該通路在預測期內將以 6.2% 的複合年成長率成長。線上平台提供的便利性和可及性使消費者能夠在舒適的家中購買護手霜產品，不受地理障礙的限制。由於整體線上支出的增加以及消費者對線上購買個人護理產品的信心的增強，進一步加速了線上購物的成長。在北美，2023年護手霜市場規模約為1.654億美元，預計2024年至2032年複合年成長率為6%。上的產品種類不斷擴大。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 衝擊力
  • 成長動力
    • 提高手部衛生意識
    • 可支配所得增加
    • 對優質和奢侈品的需求增加
    • 提高皮膚健康意識
  • 產業陷阱與挑戰
    • 競爭激烈
    • 存在仿冒品
• 技術與創新格局
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032

• 主要趨勢
• 自然的
• 合成的

第 6 章：市場估計與預測：依應用分類，2021 - 2032

• 主要趨勢
• 日常保濕
• 精修
• 抗衰老
• 防曬
• 美白/提亮
• 以香精為主
• 其他（去角質等）

第 7 章：市場估計與預測：依包裝尺寸，2021 - 2032

• 主要趨勢
• 50毫升以下
• 50 毫升 - 100 毫升
• 100毫升 - 200毫升
• 200毫升以上

第 8 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：依最終用途，2021 - 2032 年

• 主要趨勢
• 商業的
• 家庭

第 10 章：市場估計與預測：依配銷通路分類，2021 - 2032

• 主要趨勢
• 線上
• 離線

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 12 章：公司簡介

• Avon Products, Inc.
• Beiersdorf AG
• Clarins
• Colgate-Palmolive Company
• Coty Inc.
• Johnson & Johnson
• Kao Corporation
• L'Oreal SA
• LVMH - Sephora
• Procter & Gamble Co.
• Revlon Inc.
• Shiseido Company, Limited
• The Body Shop
• The Estee Lauder Companies Inc.
• Unilever

The Global Hand Cream Market was valued at USD 842.9 million in 2023 and is projected to grow at 6.1% CAGR from 2024 to 2032. This market has witnessed considerable expansion driven by several key factors. One primary catalyst is the increasing awareness of hand hygiene, significantly heightened by the global health crisis. As consumers engage in more frequent handwashing and use hand sanitizers, there is a growing demand for hand creams that moisturize while shielding the skin from the drying effects associated with these practices. In addition, rising disposable incomes and a growing middle-class population worldwide have fueled the demand for personal care products, including hand creams.

As consumers' purchasing power increases, they are more inclined to invest in products that elevate their skincare routines. This trend has led to a greater interest in premium and luxury hand creams, with consumers actively seeking items that provide enhanced benefits, advanced formulations, and prestigious branding. The market is categorized by product type into natural and synthetic formulations. In 2023, natural products led the market with revenues of USD 526.7 million and are expected to grow at a CAGR of 6.2% over the forecast period.

This growth is primarily driven by rising consumer awareness regarding the advantages of natural and organic ingredients. Heightened concerns about synthetic chemicals, along with a growing preference for eco-friendly and skin-safe options, are propelling the shift towards natural formulations. When analyzing distribution channels, the hand cream market is divided into online and offline segments. Online sales dominated the market in 2023, capturing a substantial 62.6% share.

This channel is expected to grow at a CAGR of 6.2% during the forecast period. The convenience and accessibility offered by online platforms enable consumers to purchase hand cream products from the comfort of their homes, unrestricted by geographical barriers. The increase in online shopping is further accelerated by a rise in overall online spending and growing consumer confidence in purchasing personal care products online. In North America, the hand cream market accounted for approximately USD 165.4 million in 2023 and is anticipated to grow at a CAGR of 6% from 2024 to 2032. The self-care movement has inspired consumers to seek premium hand creams with soothing and nourishing effects, leading to an expanded product variety in the market.Brands are responding to this trend by formulating products with beneficial ingredients to cater to consumers who prioritize effective and high-quality hand care solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of hand hygiene
    • 3.2.1.2 Rising disposable incomes
    • 3.2.1.3 Increased demand for premium and luxury products
    • 3.2.1.4 Increased awareness of skin health
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Intense competition
    • 3.2.2.2 Presence of counterfeit products
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Natural
• 5.3 Synthetic

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Daily moisturizing
• 6.3 Intensive repair
• 6.4 Anti-aging
• 6.5 Sun protection
• 6.6 Whitening/Brightening
• 6.7 Fragrance-Based
• 6.8 Others (Exfoliation, etc.)

Chapter 7 Market Estimates & Forecast, By Pack Size, 2021 - 2032, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Below 50 ml
• 7.3 50 ml - 100 ml
• 7.4 100 ml - 200 ml
• 7.5 Above 200 ml

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Commercial
• 9.3 Household

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Avon Products, Inc.
• 12.2 Beiersdorf AG
• 12.3 Clarins
• 12.4 Colgate-Palmolive Company
• 12.5 Coty Inc.
• 12.6 Johnson & Johnson
• 12.7 Kao Corporation
• 12.8 L'Oreal S.A.
• 12.9 LVMH - Sephora
• 12.10 Procter & Gamble Co.
• 12.11 Revlon Inc.
• 12.12 Shiseido Company, Limited
• 12.13 The Body Shop
• 12.14 The Estee Lauder Companies Inc.
• 12.15 Unilever