護手霜市場規模、佔有率及成長（按產品、人口、年齡層、分銷管道和地區）—產業預測，2025-2032 年

全球護手霜市場規模預計將在 2023 年達到 4.4013 億美元，並從 2024 年的 4.6566 億美元擴大到 2032 年的 7.3106 億美元，在預測期內（2025-2032 年）的複合年成長率為 5.8%。

由於消費者對皮膚保濕意識的不斷增強，以及新冠疫情導致洗手次數增多，護手霜市場正在經歷強勁成長。我們的護手霜含有水、羊毛脂和礦物油等有益成分，可對抗皮膚乾燥、過早老化和粗糙。職業女性數量的快速增加和投資奢侈護膚的趨勢進一步刺激了需求。由於採用網路零售通路的擴張，消費者的偏好正在轉向含有安全和永續成分的產品。然而，零售價格上漲、仿冒品氾濫等挑戰仍然存在，這些挑戰削弱了消費者信心並阻礙了市場擴張。意識提升的努力對於區分正品和維持市場動能至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 貿易分析

護手霜市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 保濕護手霜
• 抗衰老護手霜
• 修復護手霜
• 美白亮澤護手霜
• 去角質護手霜
• 其他

護手霜市場規模：按人口細分和複合年成長率（2025-2032）

• 市場概況
• 男性
• 女士

護手霜市場規模（按年齡層和複合年成長率） (2025-2032)

• 市場概況
• 嬰兒潮世代
• 千禧世代
• X 世代
• Z 世代

護手霜市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 專賣店
• 美髮沙龍
• 藥品和藥局
• 網路商店

護手霜市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Unilever PLC（United Kingdom）
• Johnson & Johnson（United States）
• Procter & Gamble Company（United States）
• Beiersdorf AG（Germany）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（United States）
• Shiseido Company, Limited（Japan）
• Coty Inc.（United States）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• L'Occitane Groupe SA（Luxembourg）
• Natura & Co（Brazil）
• Sanofi（France）
• Revlon, Inc.（United States）
• Pierre Fabre SA（France）
• Shanghai Jahwa United Co., Ltd.（China）
• Marks and Spencer Group plc（United Kingdom）
• The Clorox Company（United States）
• Sephora USA, Inc.（United States）

結論和建議

Global Hand Cream Market size was valued at USD 440.13 million in 2023 and is poised to grow from USD 465.66 million in 2024 to USD 731.06 million by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The hand cream market is witnessing robust growth driven by rising consumer consciousness regarding skin hydration and the aftermath of increased hand washing due to COVID-19. Formulated with beneficial ingredients like water, lanolin, and mineral oil, hand creams combat dryness, premature aging, and skin irritation. The surge in working women and the trend toward premium skincare investments further fuel demand. Consumer preference is shifting towards products with safe, sustainable ingredients, aided by the expansion of online retail channels. However, challenges remain, including high retail prices and the prevalence of counterfeit products, which undermine consumer trust and hinder market expansion. Awareness initiatives are crucial to distinguish authentic products and sustain market momentum.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hand Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hand Cream Market Segmental Analysis

Global Hand Cream Market is segmented by Product, Demographic, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Moisturizing Hand Creams, Anti-Aging Hand Creams, Repairing Hand Creams, Whitening/Brightening Hand Creams, Exfoliating Hand Creams and Others. Based on Demographic, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Baby Boomers, Millennial, Generation X and Generation Z. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Stores, Beauty Salon, Pharma and Drug Store and Online Store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hand Cream Market

A significant factor propelling the global hand cream market is the increasing number of working women around the world, which now accounts for approximately 39% of the total workforce. This demographic not only represents a substantial consumer base for hand cream products but also exhibits a preference for high-quality and premium options. As more women join the workforce, their purchasing power expands, driving demand for a variety of hand cream formulations tailored to meet their skincare needs. Consequently, the expanding population of working women is a crucial driver of market growth, influencing trends and shaping product offerings in the hand cream sector.

Restraints in the Global Hand Cream Market

The proliferation of counterfeit hand cream products poses a significant obstacle to the growth of the hand cream market. Many consumers may unknowingly use these imitation products, which can lead to distrust in the industry as reputable brands suffer from diminished credibility. This lack of confidence among retailers and distributors in the face of counterfeit products further complicates market dynamics. As a result, the prevalence of fake hand creams not only undermines consumer safety and satisfaction but also threatens the overall expansion of the legitimate hand cream market, potentially stalling its development and diminishing brand loyalty.

Market Trends of the Global Hand Cream Market

The global hand cream market is witnessing a significant trend towards the incorporation of natural and beneficial ingredients, such as herbs and essential oils, into formulations. Consumers increasingly seek products that not only moisturize but also provide therapeutic benefits, with hand creams containing 50-60% aloe vera gel rapidly gaining popularity for their ability to deliver deep hydration and promote skin healing. This focus on natural ingredients appeals to health-conscious consumers and contributes to the rejuvenation of dry skin in areas like knees and elbows. The pleasant fragrances from these ingredients further enhance user experience, driving repeated purchases and solidifying the market's shift towards holistic skincare solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Hand Cream Market Size by Product & CAGR (2025-2032)

• Market Overview
• Moisturizing Hand Creams
• Anti-Aging Hand Creams
• Repairing Hand Creams
• Whitening/Brightening Hand Creams
• Exfoliating Hand Creams
• Others

Global Hand Cream Market Size by Demographic & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Hand Cream Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Baby Boomers
• Millennial
• Generation X
• Generation Z

Global Hand Cream Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Specialty Stores
• Beauty Salon
• Pharma and Drug Store
• Online Store

Global Hand Cream Market Size & CAGR (2025-2032)

• North America (Product, Demographic, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Demographic, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Demographic, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Demographic, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Demographic, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane Groupe S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai Jahwa United Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks and Spencer Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora USA, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations