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市場調查報告書
商品編碼
1616740

家用清潔產品市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測

Household Cleaning Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 100 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年，全球家用清潔產品市場價值為 1,969 億美元，預計 2024 年至 2032 年複合年成長率為 6.1%。隨著人口遷移到城市地區和建造新住宅，對維護這些空間的清潔產品的需求不斷增加。以新住宅和商業房地產興起為特徵的城市發展增強了對適合現代環境的各種清潔解決方案的需求。在發展中市場，可支配收入的增加使消費者能夠在家庭清潔產品上花費更多。

這種財務成長使家庭能夠投資於提供卓越性能和便利性的優質專業清潔解決方案。此外，它鼓勵消費者尋找環保和創新的產品，凸顯品質和永續發展的趨勢。城市化和更高的可支配收入的協同作用為家庭清潔產品創造了一個強勁的市場，因為生活水準提高的城市地區的消費者優先考慮家庭維護和清潔。隨著消費者擴大尋求滿足當代清潔需求的產品，這種趨勢在市場擴張中顯而易見。

隨著可支配收入的增加，人們更願意探索新的清潔技術和配方，推動創新並使可用產品範圍多樣化。市場按產品類型細分，包括廁所清潔劑、表面清潔劑、玻璃和金屬清潔劑以及地板清潔劑。表面清潔劑細分市場將在 2023 年引領市場，產生超過 649 億美元的收入，預計在預測期內複合年成長率為 6.3%。表面清潔劑因其多功能性和頻繁使用而變得至關重要，可適應各種表面，例如檯面和浴室裝置。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 1,969 億美元
預測值 3,345 億美元
複合年成長率 6.1%

對有效性、便利性和改善衛生的需求推動了它們的流行，其創新側重於環保成分、改進的清潔能力和方便用戶使用的包裝。從分銷通路來看，市場分為線上和線下。 2023年，線下細分市場約佔總市場佔有率的59%，預計複合年成長率為5.1%。傳統零售通路仍然至關重要，為消費者提供直接購買各種產品的管道。

這些銷售點受益於成熟的分銷網路、即時的產品供應和個人客戶服務。在亞太地區，在城市化、可支配收入增加和消費者生活方式改變的推動下，家庭清潔產品市場正在經歷大幅成長。中產階級的擴大和衛生意識的提高使該地區成為充滿活力的家庭清潔產品市場。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 衝擊力
    • 成長動力
      • 都市化和可支配所得增加
      • 技術創新
      • 擴大電子商務和線上零售
    • 產業陷阱與挑戰
      • 消費者對化學成分的擔憂
      • 激烈的競爭和價格敏感性
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
  • 成長潛力分析
  • 監管環境
  • 定價分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：家用清潔產品市場估計與預測：按產品類型，2021 - 2032 年

  • 主要趨勢
  • 表面清潔劑
  • 廁所清潔劑
  • 玻璃和金屬清潔劑
  • 地板清潔劑
  • 其他（織物清潔劑、洗碗等）

第 6 章：家用清潔產品市場估計與預測：按價格範圍，2021 - 2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 7 章：家用清潔產品市場估計與預測：按成分，2021 - 2032

  • 主要趨勢
  • 有機/天然
  • 化學/合成

第 8 章：家用清潔產品市場估計與預測：按配銷通路，2021 - 2032

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超級市場和大賣場
    • 專賣店
    • 其他

第 9 章：家用清潔產品市場估計與預測：按地區，2021 - 2032

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • MEA 的其餘部分

第 10 章：公司簡介

  • Bona
  • Church & Dwight
  • Cleansing Solutions
  • Clorox
  • Colgate-Palmolive
  • Ecolab
  • Henkel
  • Kimberly-Clark
  • Method Products
  • Procter & Gamble (P&G)
  • Reckitt Benckiser
  • SC Johnson Professional
  • SC Johnson
  • Seventh Generation
  • Unilever
簡介目錄
Product Code: 5161

The Global Household Cleaning Products Market was valued at USD 196.9 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2032. This growth is largely driven by global urbanization, particularly in emerging economies. As populations move to urban areas and new homes are constructed, the demand for cleaning products to maintain these spaces increases. Urban development, characterized by the rise of new residential and commercial properties, enhances the need for a variety of cleaning solutions tailored to modern environments. In developing markets, increasing disposable incomes enable consumers to spend more on household cleaning products.

This financial growth allows households to invest in premium and specialized cleaning solutions that offer superior performance and convenience. Furthermore, it encourages consumers to seek out eco-friendly and innovative products, highlighting a trend towards quality and sustainability. The synergy of urbanization and higher disposable incomes creates a robust market for household cleaning products, as consumers in urban areas with elevated living standards prioritize home maintenance and cleanliness. This trend is evident in the market's expansion, as consumers increasingly seek products that meet contemporary cleaning demands.

As disposable incomes rise, there is a greater willingness to explore new cleaning technologies and formulations, driving innovation and diversifying the product range available. The market is segmented by product type, including toilet cleaners, surface cleaners, glass & metal cleaners, and floor cleaners. The surface cleaners segment led the market in 2023, generating revenue of over USD 64.9 billion, and expected to grow at a CAGR of 6.3% in the forecast period. Surface cleaners are essential due to their versatility and frequent usage, catering to a variety of surfaces, such as countertops and bathroom fixtures.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$196.9 Billion
Forecast Value$334.5 Billion
CAGR6.1%

Their popularity is fueled by the demand for effectiveness, convenience, and improved hygiene, with innovations focusing on eco-friendly ingredients, improved cleaning power, and user-friendly packaging. In terms of distribution channels, the market is divided into online and offline segments. The offline segment accounted for approximately 59% of the total market share in 2023 and is projected to grow at a CAGR of 5.1%. Traditional retail channels remain crucial, offering consumers direct access to a wide range of products.

These outlets benefit from established distribution networks, immediate product availability, and personal customer service. In the Asia Pacific region, the household cleaning products market is experiencing substantial growth, driven by urbanization, rising disposable incomes, and changing consumer lifestyles. The expanding middle class and increasing awareness of hygiene contribute to making this region a dynamic market for household cleaning products.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factors affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Urbanization and rising disposable incomes
      • 3.2.1.2 Technological innovations
      • 3.2.1.3 Expansion of e-commerce and online retail
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Consumer concerns about chemical ingredients
      • 3.2.2.2 Intense competition and price sensitivity
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decision
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
  • 3.6 Pricing analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Household Cleaning Products Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Surface cleaners
  • 5.3 Toilet cleaners
  • 5.4 Glass & metal cleaners
  • 5.5 Floor cleaners
  • 5.6 Others (fabric cleaner, dishwashing, etc.)

Chapter 6 Household Cleaning Products Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Household Cleaning Products Market Estimates & Forecast, By Ingredient, 2021 - 2032, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Organic/Natural
  • 7.3 Chemical/Synthetic

Chapter 8 Household Cleaning Products Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 Ecommerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Supermarkets & hypermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Others

Chapter 9 Household Cleaning Products Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 Bona
  • 10.2 Church & Dwight
  • 10.3 Cleansing Solutions
  • 10.4 Clorox
  • 10.5 Colgate-Palmolive
  • 10.6 Ecolab
  • 10.7 Henkel
  • 10.8 Kimberly-Clark
  • 10.9 Method Products
  • 10.10 Procter & Gamble (P&G)
  • 10.11 Reckitt Benckiser
  • 10.12 S. C. Johnson Professional
  • 10.13 SC Johnson
  • 10.14 Seventh Generation
  • 10.15 Unilever