除毛產品市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

2023 年，全球除毛產品市場價值為 147 億美元，預計 2024 年至 2032 年複合年成長率為 4.7%。去除解決方案。無痛雷射設備和先進除毛器等創新增強了用戶體驗和功效，鼓勵更多消費者投資這些產品。然而，挑戰仍然存在，包括皮膚敏感和對某些除毛產品的不良反應，這可能會阻止潛在的購買者。此外，與先進除毛設備（例如雷射機和優質除毛器）相關的高昂前期成本可能會讓精打細算的個人望而卻步，即使考慮到它們可能提供的長期節省。

市場依產品類型分為乳霜、蠟、刮鬍凝膠和泡沫以及設備。 2023 年，光是蜜蠟除毛業務就產生了約56 億美元的收入，預計到2032 年將成長到86 億美元。更持久。這種基於根部的方法可以長時間保持皮膚光滑，從而吸引了那些喜歡長時間無毛皮膚的消費者。由於專業服務和 DIY 套件的可用性，打蠟細分市場獲得了關注，為消費者提供了一系列適合其喜好和預算的選擇。

在分析消費者人口統計時，市場可分為男性和女性市場。 2023 年，女性以約 76% 的佔有率主導市場，預計到 2032 年將升至 77%。 女性對除毛方法（包括打蠟、剃須和脫毛膏）的多樣化選擇推動了該行業的創新。品牌積極開發滿足女性獨特需求的專業產品，例如專為敏感肌膚設計的配方和針對特定身體部位的針對性產品。居家美容護理越來越受歡迎，尤其是在尋求便利性和成本效益的女性中，凸顯了這一持續趨勢。

北美成為最大的市場，到 2023 年將佔據約 37% 的佔有率，預計 2024 年至 2032 年間複合年成長率將達到 5% 左右。從傳統方法到尖端解決方案的各種除毛產品的需求不斷增加。此外，北美擁有眾多開發先進除毛技術的創新公司，包括雷射和強烈脈衝光 (IPL) 設備。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 個人美容需求不斷增加
    • 網路零售成長
  • 產業陷阱與挑戰
    • 皮膚敏感性和反應
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032 年

• 主要趨勢
• 奶油
• 蠟
• 刮鬍凝膠和泡沫
• 裝置
  • 刮鬍刀
  • 除毛器
  • 雷射除毛設備
  • 修剪器
  • 其他（強烈脈衝光裝置等）

第 6 章：市場估計與預測：依價格範圍，2021-2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 7 章：市場估計與預測：按消費者群體分類，2021-2032 年

• 主要趨勢
• 男士
• 女性

第 8 章：市場估計與預測：依最終用途，2021-2032 年

• 主要趨勢
• 個人使用
• 專業用途
  • 沙龍和水療中心
  • 醫學美容診所
  • 其他（美容診所等）

第 9 章：市場估計與預測：依配銷通路分類，2021-2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超級市場和大賣場
  • 專賣店
  • 其他零售店

第 10 章：市場估計與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 印尼
  • 馬來西亞
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 11 章：公司簡介

• Beiersdorf AG
• Braun GmbH
• Conair Corporation
• CyDen Ltd.
• Emjoi Inc.
• Epilady Ltd.
• Home Skinovations Ltd.
• L'Oreal SA
• Panasonic Corporation
• Philips NV
• Procter & Gamble Co.
• Reckitt Benckiser Group
• Shiseido Company, Limited
• Spectrum Brands Holdings, Inc.
• Tria Beauty, Inc.

The Global Hair Removal Products Market was valued at USD 14.7 billion in 2023 and is projected to grow at a CAGR of 4.7% from 2024 to 2032. Increased awareness surrounding personal grooming and hygiene, particularly among younger consumers, has significantly boosted the demand for hair removal solutions. Innovations such as pain-free laser devices and advanced epilators have enhanced user experience and efficacy, encouraging more consumers to invest in these products. However, challenges remain, including skin sensitivities and adverse reactions to certain hair removal products, which can deter potential buyers. Additionally, the high upfront costs associated with advanced hair removal devices-such as laser machines and premium epilators-may dissuade budget-conscious individuals, even while considering the long-term savings they might offer.

The market is categorized by product type into creams, wax, shaving gels and foams, and devices. The wax segment alone generated approximately USD 5.6 billion in revenue in 2023 and is projected to grow to USD 8.6 billion by 2032. Waxing effectively removes hair from the root, providing longer-lasting results compared to other methods like shaving. This root-based approach keeps the skin smooth for extended periods, making it appealing to consumers who prefer longer durations of hair-free skin. The waxing segment has gained traction due to the availability of both professional services and DIY kits, offering consumers a range of options to fit their preferences and budgets.

When analyzing consumer demographics, the market can be divided into male and female segments. In 2023, women dominated the market with a share of around 76%, projected to rise to 77% by 2032. Women's diverse choices in hair removal methods-including waxing, shaving, and depilatory creams-drive innovation within the sector. Brands are motivated to develop specialized products that cater to women's unique needs, such as formulas designed for sensitive skin and targeted items for specific body areas. The increasing popularity of at-home beauty treatments, especially among women seeking convenience and cost-effectiveness, highlights this ongoing trend.

North America emerged as the largest market, holding approximately 37% of the share in 2023, and is expected to achieve a CAGR of around 5% between 2024 and 2032. Consumers in this region are generally well-informed about personal grooming and hygiene, leading to a heightened demand for a wide variety of hair removal products, from traditional methods to cutting-edge solutions. Moreover, North America is home to numerous innovative companies developing advanced hair removal technologies, including laser and intense pulsed light (IPL) devices.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
  • 1.4.1 Primary research and validation
  • 1.4.2 Primary sources
  • 1.4.3 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Increasing demand for personal grooming
    • 3.4.1.2 Online retail growth
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Skin sensitivity and reactions
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Cream
• 5.3 Wax
• 5.4 Shaving gels & foams
• 5.5 Devices
  • 5.5.1 Razors
  • 5.5.2 Epilators
  • 5.5.3 Laser hair removal devices
  • 5.5.4 Trimmers
  • 5.5.5 Others (Intense pulsed light devices, Etc)

Chapter 6 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Personal use
• 8.3 Professional use
  • 8.3.1 Salons and spas
  • 8.3.2 Medical aesthetics clinics
  • 8.3.3 Others (Beauty clinics, Etc)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-Commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Supermarkets and hypermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Other retail stores

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Indonesia
  • 10.4.6 Malaysia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Beiersdorf AG
• 11.2 Braun GmbH
• 11.3 Conair Corporation
• 11.4 CyDen Ltd.
• 11.5 Emjoi Inc.
• 11.6 Epilady Ltd.
• 11.7 Home Skinovations Ltd.
• 11.8 L'Oreal S.A.
• 11.9 Panasonic Corporation
• 11.10 Philips N.V.
• 11.11 Procter & Gamble Co.
• 11.12 Reckitt Benckiser Group
• 11.13 Shiseido Company, Limited
• 11.14 Spectrum Brands Holdings, Inc.
• 11.15 Tria Beauty, Inc.