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市場調查報告書
商品編碼
1621850

虛擬旅遊市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Virtual Tourism Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 167 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年，全球虛擬旅遊市場價值為7.286 億美元，預計2024 年至2032 年間複合年成長率將達到26.4%。 。虛擬旅遊正在改變旅遊業，提供了虛擬探索地方並與不同環境互動的獨特機會。推動這個市場的關鍵因素之一是沉浸式體驗的日益普及，尤其是在年輕觀眾中。虛擬旅遊允許用戶「訪問」目的地、參與文化景點並即時體驗環境。

這種趨勢吸引了那些尋求更真實、充滿冒險體驗的人，即使不可能進行實體旅行。此外，無論是由於經濟、時間還是身體限制，對無障礙旅行選擇的需求不斷成長，正在將虛擬旅遊的覆蓋範圍擴大到更廣泛的消費者。 2023年，360°虛擬旅遊佔據市場主導地位，佔超過45%的市場。這些旅遊提供身臨其境且高度互動的體驗，讓用戶能夠像身臨其境一樣探索目的地和地標。美元。

從最終用戶來看，市場分為個人、旅行社、教育機構和企業。 2023 年，個人細分市場佔最大佔有率，約佔市場的 47%。虛擬旅遊為個人提供了一種經濟實惠且方便的傳統旅行替代方案，使那些財力有限、時間有限或行動不便的人也可以享受虛擬旅遊。受高科技採用和消費者對創新旅行體驗的強烈需求的推動，到2023 年，北美將佔據虛擬旅遊市場佔有率的35% 以上。了該地區的發展市場的主導地位。到 2032 年，在沉浸式技術的不斷進步和人們對虛擬旅遊選項日益濃厚的興趣的推動下，北美虛擬旅遊市場預計將超過 20 億美元。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 7.286 億美元
預測值 57 億美元
複合年成長率 26.4%

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
  • 供應商格局
    • 內容創作者
    • 技術提供者
    • 託管平台
    • 分銷管道
    • 虛擬旅遊機構
  • 利潤率分析
  • 傳統旅遊與虛擬旅遊價格比較分析
  • 虛擬旅遊統計
  • 技術與創新格局
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 旅行者對沉浸式體驗的需求不斷成長
      • 智慧型手機和平板電腦的廣泛使用以及網路普及率的不斷提高
      • 虛擬實境 (VR)、擴增實境 (AR) 和 360° 視訊技術的進步
      • 大流行後的旅行限制和健康問題
    • 產業陷阱與挑戰
      • 有關可靠和高速網路連線的問題
      • 格式、平台和品質標準缺乏標準化
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：透過虛擬體驗，2021 - 2032

  • 主要趨勢
  • 360度虛擬遊覽
  • 3D虛擬遊覽
  • 虛擬實境 (VR) 遊覽

第 6 章：市場估計與預測：依應用分類，2021 - 2032

  • 主要趨勢
  • 旅遊與旅遊
  • 教育訓練
  • 房地產
  • 賭博
  • 文化遺址
  • 零售

第 7 章：市場估計與預測：依最終用途，2021 - 2032 年

  • 主要趨勢
  • 個人
  • 旅行社
  • 教育機構
  • 企業

第 8 章：市場估計與預測：按地區，2021 - 2032

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 俄羅斯
    • 北歐人
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳新銀行
    • 東南亞
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿拉伯聯合大公國
    • 南非
    • 沙烏地阿拉伯

第 9 章：公司簡介

  • 360Cities
  • Blue Raven Studios
  • Dubai 360
  • Exsight 360
  • Eye Revolution Ltd
  • Google Earth VR
  • Koala 360
  • Kuula
  • Matterport
  • Pan 3Sixty
  • Panedia
  • Real Tour Vision (RTV)
  • Starts360
  • TourVista
  • Travel World VR
  • Virtually Visiting
  • VizioFly
  • VR Travel
  • XplorIt
  • YouVisit
簡介目錄
Product Code: 11673

The Global Virtual Tourism Market was valued at USD 728.6 million in 2023 and is expected to grow at an impressive CAGR of 26.4% between 2024 and 2032. This rapid growth is largely driven by the increasing demand for immersive travel experiences, as consumers seek innovative ways to explore new destinations without the limitations of traditional travel. Virtual tourism is transforming the travel industry, providing a unique opportunity to virtually explore places and interact with different environments. One of the key factors propelling this market is the rising popularity of immersive experiences, particularly among younger audiences. Virtual tourism allows users to "visit" destinations, engage with cultural attractions, and experience environments in real-time.

This trend appeals to those looking for more authentic, adventure-filled experiences, even if physical travel isn't possible. In addition, the growing need for accessible travel options, whether due to financial, time, or physical constraints, is expanding the reach of virtual tourism to a broader range of consumers. In 2023, 360°degree virtual tours dominated the market, holding over 45% of the market share. These tours offer an immersive and highly interactive experience, allowing users to explore destinations and landmarks as if they were physically present.The demand for 360°degree tours is expected to continue rising, with the segment projected to surpass USD 2.5 billion by 2032.

In terms of end users, the market is divided into individuals, travel agencies, educational institutions, and businesses. The individual segment held the largest share in 2023, accounting for around 47% of the market. Virtual tourism provides individuals with an affordable and convenient alternative to traditional travel, making it accessible to those with limited financial resources, time constraints, or mobility issues. North America accounted for over 35% of the virtual tourism market share in 2023, driven by high technological adoption and strong consumer demand for innovative travel experiences.The vast accessibility of advanced VR and AR technologies, specifically in the U.S. and Canada, supports the region's dominant position in the market. By 2032, the North American virtual tourism market is expected to exceed USD 2 billion, fueled by continued advancements in immersive technology and growing interest in virtual travel options.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$728.6 Million
Forecast Value$5.7 Billion
CAGR26.4%

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Content creators
    • 3.2.2 Technology providers
    • 3.2.3 Hosting platforms
    • 3.2.4 Distribution channels
    • 3.2.5 Virtual tourism agencies
  • 3.3 Profit margin analysis
  • 3.4 Price comparison analysis between traditional and virtual tourism
  • 3.5 Virtual tourism statistics
  • 3.6 Technology & innovation landscape
  • 3.7 Key news & initiatives
  • 3.8 Regulatory landscape
  • 3.9 Impact forces
    • 3.9.1 Growth drivers
      • 3.9.1.1 Growing demand for immersive experiences among travellers
      • 3.9.1.2 The widespread use of smartphones and tablets and rising internet penetration
      • 3.9.1.3 Advancements in virtual reality (VR), augmented reality (AR), and 360°-degree video technologies
      • 3.9.1.4 Post-pandemic travel restrictions and health concerns
    • 3.9.2 Industry pitfalls & challenges
      • 3.9.2.1 Issues regarding reliable and high-speed internet connectivity
      • 3.9.2.2 Lack of standardization in terms of formats, platforms, and quality standards
  • 3.10 Growth potential analysis
  • 3.11 Porter's analysis
  • 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Virtual Experience, 2021 - 2032 ($Bn)

  • 5.1 Key trends
  • 5.2 360-degree virtual tours
  • 5.3 3D virtual tours
  • 5.4 Virtual reality (VR) tours

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Tourism and travel
  • 6.3 Education and training
  • 6.4 Real estate
  • 6.5 Gaming
  • 6.6 Cultural and heritage sites
  • 6.7 Retail

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Individuals
  • 7.3 Travel agencies
  • 7.4 Educational institutions
  • 7.5 Businesses

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 UK
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Russia
    • 8.3.7 Nordics
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 ANZ
    • 8.4.6 Southeast Asia
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 MEA
    • 8.6.1 UAE
    • 8.6.2 South Africa
    • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

  • 9.1 360Cities
  • 9.2 Blue Raven Studios
  • 9.3 Dubai 360
  • 9.4 Exsight 360
  • 9.5 Eye Revolution Ltd
  • 9.6 Google Earth VR
  • 9.7 Koala 360
  • 9.8 Kuula
  • 9.9 Matterport
  • 9.10 Pan 3Sixty
  • 9.11 Panedia
  • 9.12 Real Tour Vision (RTV)
  • 9.13 Starts360
  • 9.14 TourVista
  • 9.15 Travel World VR
  • 9.16 Virtually Visiting
  • 9.17 VizioFly
  • 9.18 VR Travel
  • 9.19 XplorIt
  • 9.20 YouVisit