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市場調查報告書
商品編碼
1621902
嬰兒爽身粉市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測Baby Powder Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
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2023 年，全球嬰兒爽身粉市場價值為 13 億美元，預計 2024 年至 2032 年複合年成長率為 5.4%。爽身粉。這些地區獲得計劃生育服務的機會有限，往往會導致家庭規模擴大，這是由於傳統觀念認為生育較多的孩子意味著未來的繁榮和安全。此外，改善的醫療保健和更好的母嬰護理也有助於提高嬰兒存活率。市場分為兩種主要產品類型：滑石粉和不含滑石粉的產品。
無滑石粉細分市場目前在該行業中佔據主導地位，到 2023 年將產生約 8.605 億美元的收入，預計在整個預測期內將保持 5.4% 的複合年成長率。這種成長可歸因於消費者健康擔憂的加劇、監管審查的加強以及市場動態的變化。人們越來越意識到與滑石粉產品相關的潛在健康風險，推動了對不含滑石粉替代品的偏好，從而鞏固了其市場領導地位。從分銷管道來看，嬰兒爽身粉市場分為線上和線下。
線下細分市場佔有相當大的佔有率，約佔市場的77.6%。預計未來幾年複合年成長率為 5.3%。儘管電子商務興起，但由於購買嬰兒產品的個人化特點，線下銷售繼續主導嬰兒護理市場，包括嬰兒爽身粉。 2023年，北美約佔嬰兒爽身粉市場佔有率的25.1%，預計在預測期內將以5.2%的複合年成長率成長。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 13億美元 |
| 預測值 | 21億美元 |
| 複合年成長率 | 5.4% |
這一成長的推動因素是消費者對嬰兒衛生意識的提高、對天然和有機嬰兒護理產品的日益偏好以及向無滑石粉選擇的轉變。不斷變化的人口趨勢和購買行為的轉變反映了該地區父母健康意識日益增強，強調為嬰兒保持適當衛生的重要性。總之，在主要地區出生率上升以及消費者對更健康、更安全產品的偏好不斷變化的推動下，全球嬰兒爽身粉市場可望大幅成長。隨著對品質和安全的持續關注，市場預計在未來幾年將蓬勃發展，滿足全球父母的多樣化需求。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 供應商格局
- 利潤率分析
- 技術概覽
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 發展中地區出生率上升
- 嬰兒衛生意識不斷增強
- 擴大電子商務
- 產業陷阱與挑戰
- 關於滑石粉產品的健康問題
- 嚴格規定
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按類型，2021-2032 年
- 主要趨勢
- 滑石粉基
- 不含滑石粉
第 6 章：市場估計與預測：依包裝尺寸，2021-2032 年
- 主要趨勢
- 100克以下
- 100克 - 500克
- 500克以上
第 7 章：市場估計與預測：按價格，2021-2032 年
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：市場估計與預測：按配銷通路，2021-2032
- 主要趨勢
- 線上
- 離線
第 9 章：市場估計與預測：按地區，2021-2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
第 10 章：公司簡介
- Baby Forest
- California Baby
- Chicco
- Church & Dwight
- Clorox
- Cooney Medical
- GLUKi Organics
- Himalaya Wellness
- Johnson & Johnson
- Kimberly-Clark
- Mee Mee
- Pigeon
- Prestige Consumer Healthcare
- Procter & Gamble
- PZ Cussons
- Sebapharma
The Global Baby Powder Market was valued at USD 1.3 billion in 2023 and is projected to grow at 5.4% CAGR from 2024 to 2032. Rising birth rates in regions such as Asia Pacific, Africa, and Latin America are fueling the demand for baby care products, including baby powder. Limited access to family planning services in these areas often leads to larger families, driven by traditional beliefs that associate having more children with prosperity and security for the future. Additionally, improved healthcare and better maternal and infant care access have contributed to increased infant survival rates. The market is segmented into two primary product types: talc-based and talc-free.
The talc-free segment currently dominates the industry, generating approximately USD 860.5 million in revenue in 2023, and is expected to maintain a CAGR of 5.4% throughout the forecast period. This growth can be attributed to heightened consumer health concerns, increased regulatory scrutiny, and evolving market dynamics. Growing awareness of potential health risks associated with talc-based products drives the preference for talc-free alternatives, reinforcing their market leadership. Regarding distribution channels, the baby powder market is divided into online and offline segments.
The offline segment commands a substantial share, accounting for around 77.6% of the market. It is projected to grow at a CAGR of 5.3% over the coming years. Despite the rise of e-commerce, offline sales continue to dominate the baby care market, including baby powder, due to the personal nature of purchasing baby products. North America accounted for approximately 25.1% of the baby powder market share in 2023 and is expected to grow at a CAGR of 5.2% during the forecast period.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.3 Billion |
| Forecast Value | $2.1 Billion |
| CAGR | 5.4% |
This growth is driven by heightened consumer awareness of baby hygiene, an increasing preference for natural and organic baby care products, and a transition toward talc-free options. Changing demographic trends and shifts in purchasing behaviors reflect the growing health-conscious mindset of parents in the region, emphasizing the importance of maintaining proper hygiene for their infants. In conclusion, the global baby powder market is poised for substantial growth, driven by rising birth rates in key regions and evolving consumer preferences towards healthier, safer products. With a continued focus on quality and safety, the market is expected to thrive in the coming years, catering to the diverse needs of parents worldwide.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Technological overview
- 3.5 Key news & initiatives
- 3.6 Regulatory landscape
- 3.7 Impact forces
- 3.7.1 Growth drivers
- 3.7.1.1 Rising birth rates in developing regions
- 3.7.1.2 Growing awareness of baby hygiene
- 3.7.1.3 Expansion of e-commerce
- 3.7.2 Industry pitfalls & challenges
- 3.7.2.1 Health concerns regarding talc-based products
- 3.7.2.2 Stringent regulations
- 3.7.1 Growth drivers
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million)
- 5.1 Key trends
- 5.2 Talc-based
- 5.3 Talc-free
Chapter 6 Market Estimates & Forecast, By Pack Size, 2021-2032 (USD Million)
- 6.1 Key trends
- 6.2 Below 100 gm
- 6.3 100 gm - 500gm
- 6.4 Above 500gm
Chapter 7 Market Estimates & Forecast, By Price, 2021-2032 (USD Million)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million)
- 8.1 Key trends
- 8.2 Online
- 8.3 Offline
Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Million)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
Chapter 10 Company Profiles
- 10.1 Baby Forest
- 10.2 California Baby
- 10.3 Chicco
- 10.4 Church & Dwight
- 10.5 Clorox
- 10.6 Cooney Medical
- 10.7 GLUKi Organics
- 10.8 Himalaya Wellness
- 10.9 Johnson & Johnson
- 10.10 Kimberly-Clark
- 10.11 Mee Mee
- 10.12 Pigeon
- 10.13 Prestige Consumer Healthcare
- 10.14 Procter & Gamble
- 10.15 PZ Cussons
- 10.16 Sebapharma
