市場調查報告書
商品編碼
1446331
嬰兒爽身粉市場評估:按成分、價格範圍、特性、皮膚類型、香料、最終用戶、分銷管道和地區劃分的機會和預測(2017-2031)Baby Powder Market Assessment, By Ingredient, By Price Range, By Nature, By Skin Type, By Fragrance, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球嬰兒爽身粉市場規模預計將從2023年的17.3億美元增長到2031年的29.9億美元,在2024年至2031年的預測期內複合年增長率為7.1%。預計規模將會增長。
嬰兒爽身粉不斷發展,增加了低過敏性和無香料的選擇,以滿足消費者不同的口味和需求。 近年來,對天然和有機配方的需求不斷增加,反映出全行業對更清潔、更安全成分的趨勢。 隨著消費者對環境永續性的認識不斷增強,環保實踐正成為影響消費者選擇的主要因素。 隨著監管審查的繼續,製造商正在適應不斷變化的標準和消費者偏好,這些標準和消費者偏好正在塑造這種兒童保育產品的未來。
由於人口趨勢和不斷變化的消費者偏好,亞太地區在全球嬰兒爽身粉市場佔據主導地位。 2021年亞洲平均出生率為每1,000人16.97個孩子。 在印度、中國和日本等國家,隨著中產階級人口隨著該地區總人口的增長而增長,對嬰兒護理產品(包括奶粉)的需求正在激增。 此外,該地區擁有大型且廣闊的製造設施,可實現經濟高效的生產。
多用途嬰兒爽身粉將市場擴展到嬰兒以外
由於其多功能性,嬰兒爽身粉不僅用於嬰兒護理,還用於成人生活的各種情況。 嬰兒爽身粉用於吸汗並防止擦傷,特別是在容易積聚水分的部位,例如腋窩和腳部。 它還可以減少摩擦,使其成為運動員和身體活躍人士的理想選擇。 此外,作為乾洗洗髮精的替代品,它可以吸收頭皮和頭髮上多餘的皮脂,讓頭髮感覺清爽、豐盈。 在皮膚護理中,由於其清涼和吸收特性,它可用於緩解痱子和其他輕微皮膚狀況引起的發炎和搔癢。 此外,嬰兒爽身粉還可用於家庭任務,例如去除衣服上的油漬、鞋子除臭、清新地毯以及防止地板吱吱作響。 由於其多功能性、經濟性和可用性,嬰兒爽身粉已成為許多家庭的必需品,除了主要用於嬰兒護理之外,還滿足廣泛的需求。
電子商務趨勢增加了嬰兒爽身粉的需求
電子商務的發展對嬰兒護理產品市場產生了重大影響,包括嬰兒爽身粉。 線上平台的激增為消費者提供了巨大的便利性並獲得了各種各樣的嬰兒護理產品。 根據商務部人口普查局的數據,2023年第三季美國零售電商銷售額預測較2023年第二季成長2.3%,較2022年第三季成長7.6%。
本報告調查了全球嬰兒爽身粉市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析。、案例研究、競爭格局、主要公司的簡介等等。
Global baby powder market size was valued at USD 1.73 billion in 2023, expected to reach USD 2.99 billion in 2031, with a CAGR of 7.1% for the forecast period between 2024 and 2031. The baby powder market is dominated by talcum powder, although there has been a shift towards cornstarch-based alternatives owing to health concerns associated with talc. Baby powder is a fine powder typically used for infants and toddlers due to its soft texture and pleasant fragrance. It is primarily composed of talc or cornstarch as it serves various purposes, such as preventing diaper rash, absorbing moisture, and providing a soothing effect on the baby's delicate skin. Furthermore, baby powder is used by women for their intimate parts to reduce feminine odour. Additionally, adult men and women use baby powder to help soothe rashes and ease friction on the skin.
The product has evolved with hypoallergenic and fragrance-free options to cater to diverse consumer preferences and needs. In recent years, there has been a growing demand for natural and organic formulation reflecting an industry wide trend towards cleaner and safer ingredients. With a growing awareness among consumers for environmental sustainability, eco-friendly practices are becoming a major factor in influencing consumer choice. As regulatory scrutiny continues, manufacturers are adapting to meet evolving standards and consumer preferences which are shaping the future of this childcare product.
Asia-Pacific region shows dominance in the global baby powder market with a combination of population demographics, and evolving consumer tastes and preferences. The average birth rate in Asia for the year 2021 was 16.97 births per 1000 people. Countries such as India, China, and Japan are witnessing a surge in the demand for baby care products, including powders, due to an increase in middle-class population along with the overall population of the region. Moreover, the big and vast manufacturing facilities in the region enable the cost-effectiveness of production.
Multipurpose Baby Powder to Expand its Market Beyond Infants
Baby powder's multipurpose usage extend beyond infant care, while finding applications in various aspects of adult life. Adults use baby powder for personal hygiene, particularly in areas prone to moisture accumulation, such as underarms and feet, to absorb sweat and prevent chafing. Its ability to reduce friction makes it an ideal choice for athletes and individuals engaged in physical activities. Furthermore, baby powder is a dry shampoo alternative, absorbing excess oil from scalp and hair, refreshing and adding volume between washes. In skincare, adults use it to soothe irritation and itching caused by heat rash or minor skin conditions, due to its cooling and absorbent properties. Additionally, baby powder is useful in household tasks such as removing grease stains from clothing, deodorizing shoes, freshening carpets, and preventing squeaky floorboards. Its versatility, coupled with affordability and availability, makes it a staple in many households, catering to a wide range of needs beyond its original intended use for infant care.
In October 2022, R for Rabbit launched its latest product line 'Pure & Beyond', venturing into baby care with skin and body care essentials. The range includes creams, lotions, soaps, body washes, shampoos, powders, and oils made from organic and plant-based ingredients such as almond, lavender, oatmeal, coconut, and avocado.
Incorporating Baby Powder into Daily Hygiene Routine
Baby powders are essential to maintain cleanliness and comfort for infants. Parents incorporate baby powder into their baby's daily routines to prevent diaper rash, which is a common concern for babies due to prolonged exposure to water. During diaper changes, applying baby powder helps to absorb excess moisture and create a dry barrier between the skin and the diaper, reducing the likelihood of irritation.
Additionally, baby powder is used in skin folds and creases to maintain dryness, particularly in chubby or sensitive areas prone to friction. Parents may use baby powder after bathing to keep the baby's skin fresh and dry. Proper storage and handling of baby powder are crucial to prevent contamination and maintain hygiene standards. While applying baby powder, parents are advised to ensure it is gently massaged onto the skin to minimize airborne particles. Overall, incorporating baby powder into hygiene practices helps promote infant well-being by safeguarding against skin irritation and maintaining optimal skin health.
In April 2022, Chicco, a prominent global baby care brand, launched its latest line of advanced Baby Moments cosmetics, that do not contain Phenoxyethanol. The new product range features baby talcum powder, and is enriched with several natural ingredients sourced entirely from vegetarian origins, renowned for their nourishing properties on baby's delicate skin.
Growing Parental Disposable Income Leading to the Growth in the Market
The evolving parental spending patterns, driven by increasing disposable incomes, play a crucial role in shaping the baby care product market, particularly the sales of specialized and branded baby powders. The United States experienced a 0.5% increase in disposable personal income from October 2023 to November 2023. As disposable incomes rise, parents are more inclined to prioritize premium and high-quality products for their infants. It includes a willingness to invest in specialized baby powders from well-known brands, driven by the perception that these products offer enhanced safety, efficacy, and overall quality. The trend highlights a shift from necessities to more premium options, positively impacting the market as parents seek the best possible care for their infants and are willing to allocate a greater share of their disposable income to ensure the well-being and comfort of their children.
In October 2023, Herby Angel launched Bala Ashwagandhadi baby care product line. The range of eight organic, Ayurvedic products is available on Herby Angel's website, Amazon, and FirstCry for selling other items along with baby powder.
Growing E-commerce Trend Increases the Demand for Baby Powder
The increasing growth of e-commerce has significantly influenced the baby care product market, including baby powders. The expanding prevalence of online platforms offers consumers with unparalleled convenience and accessibility to a diverse array of baby care products. According to the Census Bureau of the Department of Commerce, the estimate for U.S. retail e-commerce sales in the third quarter of 2023 increased by 2.3 per cent from the second quarter of 2023 and by 7.6 per cent increase from the third quarter of 2022.
Parents seeking efficiency and a broad product selection, are increasingly turning towards e-commerce for their baby care needs. The ease of browsing, comparing, and doorstep delivery complements the busy lifestyles of modern consumers. The shift to online shopping contributes substantially to the overall expansion of the baby powder market, as digital platforms become instrumental in connecting consumers with a wide range of products, fostering competition, and enhancing the overall shopping experience for parents worldwide.
Impact of COVID-19
The global baby powder market has experienced significant impacts due to the COVID-19 pandemic. Continuous lockdowns, travel restrictions, and economic instability have led to a shift in consumer behavior which has further impacted the demand and supply of baby powder. Additionally, the pandemic has led to an increase in hygiene awareness and focus on home-based activities, owing to home remedies for kids. In addition, it has increased the demand for natural and organic products as people become more concerned about their health.
The shift in consumer preferences has resulted in a shift towards trusted and established brands, emphasizing safety and reliability. Furthermore, E-commerce channels have gained prominence as consumers turned to online platforms for their shopping needs.
However, production challenges, transportation issues, and workforce disruptions have impacted the supply side leading to the occasional shortages and fluctuations in product availability which has resulted in long delivery dates on e-commerce platforms. As the global economy is expected to stabilize, with ongoing trends of digitalization and health-conscious consumption, the market is shaping and will see growth.
Key Players Landscape and Outlook
In competitive landscape of global baby powder market, key players include multinational corporations and niche brands. Sebapharma GmbH & Co. KG is a major player and has held a significant market share with its iconic baby powder products. Other prominent manufacturers include Beiersdorf AG, Mothercare plc, and Artsana S.p.A. These market leaders are known for their extensive product lines, global distribution networks, and brand recognition. Additionally, emerging players are focusing on organic, natural, and eco-friendly formulations that has seen a growing demand due to the shift in consumer preferences. The market is characterized by innovation in product development, packaging, and marketing strategies to address evolving regulatory standards and consumer demands. Strategic collaborations, mergers, and acquisitions are prevalent as companies seek to strengthen their market positions and expand their product portfolios in response to changing trends and competitive dynamics.
In October 2023, Johnson's Baby Powder introduced a new cornstarch formula for its latest baby powder launch. The innovative formula is derived from plants containing aloe and vitamin E, providing several advantages to both parents and babies. The product claims to be clear of phthalates, dyes and parabens which makes it safe for the gentle skin of babies.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work