2024 - 2032 年女性數位健康市場機會、成長動力、產業趨勢分析與預測

Womens Digital Health Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月07日 | 出版商:

Global Market Insights Inc. | 英文 138 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球女性數位健康市場價值為 26 億美元，預計 2024 年至 2032 年將以 19.7% 的複合年成長率強勁成長。透過利用行動應用程式、穿戴式裝置、遠距醫療平台和數位社群等工具，女性可以更好地管理自己的健康，獲得更多資訊和護理。

智慧型手機的日益普及和網路存取的改善對於擴大女性數位健康解決方案的覆蓋範圍至關重要。隨著連結性的不斷增強，更多的女性，包括低收入和中等收入地區的女性，可以獲得這些技術。這一轉變彌合了數位鴻溝，使虛擬健康諮詢和個人化健康追蹤等服務得以廣泛採用，推動市場成長並促進創新。

市場按類型分為行動應用程式、穿戴式裝置、診斷工具等。 2023 年，行動應用成為主導細分市場，貢獻 16 億美元收入，並有望在預測期內大幅成長。它們的受歡迎源於其便利性和可訪問性，為用戶提供 24/7 存取健康管理工具。這些應用程式允許女性監測其健康的各個方面，提供個人化的見解和建議，這對於有效的健康管理至關重要。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	26億美元
預測值	129 億美元
複合年成長率	19.7%

依應用，市場分為生殖健康、經期健康、懷孕與照護、一般健康等。 2023年，生殖健康佔47.7%的市場佔有率，預計將大幅成長。人們對生殖健康問題的認知不斷提高，推動了對支持生育追蹤和計劃生育解決方案的需求。技術進步提高了週期預測和其他相關指標的準確性，進一步增強了該細分市場的吸引力。

以美國為首的北美地區在 2023 年主導了全球女性數位健康市場，美國的收入為 8.478 億美元。該地區受益於智慧型手機的高普及率、強大的網路基礎設施以及對健康科技新創公司的大量投資。這些因素刺激了生殖健康、心理健康和更年期管理的先進數位解決方案的開發。

隨著科技的不斷進步和女性健康意識的增強，數位健康市場有望大幅擴張，改變全球女性的醫療保健可近性和個人化。

產業生態系統分析
產業影響力
- 成長動力
  - 對個人化醫療保健的需求不斷成長
  - 穿戴式裝置的技術進步
  - 人們對女性健康和保健的認知不斷提高
  - 智慧型手機使用率上升
- 產業陷阱與挑戰
  - 資料隱私和安全問題
成長潛力分析
技術景觀
監管環境
- 美國
- 歐洲
重要新聞和舉措
未來市場趨勢
差距分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

主要趨勢
行動應用程式
穿戴式裝置
診斷工具
其他類型

第 6 章：市場估計與預測：按應用分類，2021 - 2032

主要趨勢
生殖健康
孕期及護理
一般醫療保健和健康
其他應用

第 7 章：市場估計與預測：按地區分類，2021 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 日本
- 印度
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 8 章：公司簡介

Ava Women
Clue (BioWink)
Conceivable
Elvie
Flo Health
HeraMED
iSono Health
Koninklijke Philips
LactApp Women's Health
Maven Clinic
Natural Cycles
Peppy Health
Preglife
Soula - AI
Valley Electronics

簡介目錄

Product Code: 12193

The Global Womens Digital Health Market was valued at USD 2.6 billion in 2023 and is projected to grow at a robust CAGR of 19.7% from 2024 to 2032. This market encompasses a range of innovative technologies and services designed to address women's unique health needs. By leveraging tools such as mobile apps, wearable devices, telehealth platforms, and digital communities, women can better manage their health, gaining enhanced access to information and care.

The increasing adoption of smartphones and improved internet access are pivotal in expanding the reach of womens digital health solutions. With growing connectivity, more women, including those in low- and middle-income regions, can access these technologies. This shift bridges the digital divide, enabling widespread adoption of services like virtual health consultations and personalized health tracking, driving market growth, and fostering innovation.

The market is segmented by type into mobile apps, wearables, diagnostic tools, and others. In 2023, mobile apps emerged as the leading segment, contributing USD 1.6 billion in revenue and poised for substantial growth during the forecast period. Their popularity stems from their convenience and accessibility, offering users 24/7 access to health management tools. These apps allow women to monitor various aspects of their health, providing personalized insights and advice, which are crucial for effective health management.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$2.6 Billion
Forecast Value	$12.9 Billion
CAGR	19.7%

By application, the market is categorized into reproductive health, menstrual health, pregnancy and nursing care, general wellness, and others. In 2023, reproductive health accounted for 47.7% of the market share and is expected to grow significantly. Increased awareness of reproductive health issues has fueled demand for solutions that support fertility tracking and family planning. Advances in technology have improved the accuracy of cycle predictions and other related metrics, further enhancing this segment's appeal.

North America, led by the U.S., dominated the global womens digital health market in 2023, with the U.S. generating USD 847.8 million in revenue. The region benefits from high smartphone penetration, robust internet infrastructure, and substantial investments in health tech startups. These factors have spurred the development of advanced digital solutions catering to reproductive health, mental wellness, and menopause management.

As technological advancements continue and awareness of women's health grows, the digital health market is poised for significant expansion, transforming healthcare accessibility and personalization for women worldwide.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing demand for personalized healthcare
  - 3.2.1.2 Technological advancements in wearable devices
  - 3.2.1.3 Growing awareness regarding women health and wellness
  - 3.2.1.4 Rise in smartphone usage
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Data privacy and security concerns
3.3 Growth potential analysis
3.4 Technological landscape
3.5 Regulatory landscape
- 3.5.1 U.S.
- 3.5.2 Europe
3.6 Key news & initiatives
3.7 Future market trends
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 ($ Mn)

5.1 Key trends
5.2 Mobile apps
5.3 Wearable devices
5.4 Diagnostic tools
5.5 Other types

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 ($ Mn)

6.1 Key trends
6.2 Reproductive health
6.3 Pregnancy & nursing care
6.4 General healthcare and wellness
6.5 Other applications

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Spain
- 7.3.5 Italy
- 7.3.6 Netherlands
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Australia
- 7.4.5 South Korea
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
7.6 Middle East and Africa
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE