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市場調查報告書
商品編碼
1638917
花卉市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Floriculture Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年，全球花卉市場估值達到552 億美元，預計2024 年至2032 年複合年成長率為5.1%。不斷成長、工作場所和健康中心。研究強調了綠色植物如何幫助減輕壓力、提升情緒和提高生產力，從而使花卉產品成為創造平靜和刺激環境的理想選擇。
花卉栽培的一個關鍵挑戰是管理花卉和植物的易腐爛性，它們的保存期限有限，需要特定的儲存和處理條件來保持新鮮度。冷鏈物流至關重要，因為即使是輕微的延誤也可能導致情況迅速惡化，從而導致浪費和財務損失。因此，高效的物流和品質管理對於確保產品滿足消費者期望同時保持行業盈利能力至關重要。
依產品類型分類，市場分為觀葉植物、切花、花壇植物、盆栽植物等。 2023 年，切花以207 億美元的價值引領市場，預計到2032 年將以4.3% 的複合年成長率成長。這使它們成為人們的主食。它們為裝飾帶來的美學價值及其所承載的象徵意義強化了這種需求，吸引了全世界的消費者。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 552 億美元 |
| 預測值 | 855 億美元 |
| 複合年成長率 | 5.1% |
從分銷角度來看，市場分為線上和線下通路。線下通路在 2023 年佔據最大佔有率，佔市場佔有率 61%，預計在預測期內複合年成長率為 5.1%。許多消費者喜歡親自購買花卉和植物，並重視直接檢查新鮮度和品質的能力。實體門市也提供婚禮和假期必不可少的個人化服務。親自觀看和挑選鮮花的感官體驗繼續使線下銷售佔據主導地位，儘管線上平台隨著擴大各種產品的使用範圍而受到關注。
北美佔有重要的市場佔有率，2023 年價值 125 億美元，預計到 2032 年複合年成長率為 4.8%。對永續和環保產品的強烈偏好。北美不斷擴大的電子商務格局使消費者更容易獲得多樣化的花卉選擇，進一步支持該地區的市場成長。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
- 衝擊力
- 成長動力
- 消費者對觀賞植物的需求不斷成長
- 送禮文化日益流行
- 不斷增強的健康和健康意識
- 產業陷阱與挑戰
- 產品的易腐性
- 人造花的競爭日益激烈
- 成長動力
- 技術與創新格局
- 消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 成長潛力分析
- 監管環境
- 定價分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：依產品類型，2021 - 2032
- 主要趨勢
- 切花
- 盆栽植物
- 花壇植物
- 觀葉植物
- 其他
第 6 章：市場估計與預測：依花型分類，2021 - 2032 年
- 主要趨勢
- 玫瑰
- 菊花
- 鬱金香
- 百合
- 非洲菊
- 康乃馨
- 德州風信子
- 小蒼蘭
- 繡球花
- 其他
第 7 章：市場估計與預測：依最終用途，2021 - 2032 年
- 主要趨勢
- 個人使用
- 機構/活動
- 飯店、度假村和水療中心
- 工業的
- 其他
第 8 章：市場估計與預測：按配銷通路，2021 - 2032
- 主要趨勢
- 線上
- 電商平台
- 離線
- 專賣店
- 特許經營權
- 花店和售貨亭
- 超市/大賣場
第 9 章：市場估計與預測：按地區，2021 - 2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
第 10 章：公司簡介
- Danziger Group
- DOS GRINGOS
- Esmeralda Farms
- Flamingo Horticulture
- Florance Flora
- Florensis Flower Seeds UK
- Forest Produce
- Marginpar
- Native Floral Group
- Oserian Group
- Selecta Cut Flowers
- Tropical Foliage Plants
- Verbeek Export
The Global Floriculture Market reached a valuation of USD 55.2 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. With increasing recognition of the mental health benefits of plants and flowers, demand is rising across settings such as hospitals, workplaces, and wellness centers. Research highlights how greenery can help reduce stress, elevate mood, and enhance productivity, making floral products desirable for creating calm and stimulating environments.
A key challenge in floriculture is managing the perishability of flowers and plants, which have limited shelf lives and require specific storage and handling conditions to preserve freshness. Cold-chain logistics are crucial, as even slight delays can result in rapid deterioration, leading to waste and financial setbacks. Efficient logistics and quality management are thus essential to ensure that products meet consumer expectations while maintaining profitability in the industry.
By product type, the market is segmented into foliage plants, cut flowers, bedding plants, potted plants, and others. In 2023, cut flowers led the market with a value of USD 20.7 billion and are anticipated to grow at a 4.3% CAGR through 2032. Their popularity is largely due to their visual appeal, variety, and cultural significance, which make them a staple for special events and gifts. This demand is reinforced by the aesthetic value they bring to decor and the symbolism they carry, which appeals to consumers worldwide.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $55.2 Billion |
| Forecast Value | $85.5 Billion |
| CAGR | 5.1% |
Distribution-wise, the market is divided into online and offline channels. Offline channels held the largest share in 2023, accounting for 61% of the market, and are expected to grow at a CAGR of 5.1% over the forecast period. Many consumers prefer buying flowers and plants in person, valuing the ability to inspect freshness and quality directly. Offline stores also offer personalized services essential for weddings and holidays. The sensory experience of seeing and selecting flowers in person continues to make offline sales dominant, though online platforms are gaining traction as they broaden access to a variety of products.
North America held a significant market share, valued at USD 12.5 billion in 2023, with growth expected at a 4.8% CAGR through 2032. Factors driving this regional growth include rising demand for flowers in home decor, gifts, and wellness applications, as well as a strong preference for sustainable and eco-friendly products. The expanding e-commerce landscape in North America makes it easier for consumers to access diverse floral options, further supporting market growth in the region.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer demand for ornamental plants
- 3.2.1.2 Increasing popularity of gifting culture
- 3.2.1.3 Growing wellness and health awareness
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Perishability of products
- 3.2.2.2 Increasing competition from artificial flowers
- 3.2.1 Growth drivers
- 3.3 Technology & innovation landscape
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.5 Growth potential analysis
- 3.6 Regulatory landscape
- 3.7 Pricing analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)
- 5.1 Key trends
- 5.2 Cut flowers
- 5.3 Potted plants
- 5.4 Bedding plants
- 5.5 Foliage plants
- 5.6 Others
Chapter 6 Market Estimates & Forecast, By Flower Type, 2021 - 2032, (USD Billion)
- 6.1 Key trends
- 6.2 Rose
- 6.3 Chrysanthemum
- 6.4 Tulip
- 6.5 Lily
- 6.6 Gerbera
- 6.7 Carnations
- 6.8 Texas bluebell
- 6.9 Freesia
- 6.10 Hydrangea
- 6.11 Others
Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)
- 7.1 Key trends
- 7.2 Personal use
- 7.3 Institutions/Events
- 7.4 Hotels, resorts, & spas
- 7.5 Industrial
- 7.6 Others
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 E-commerce platforms
- 8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Franchises
- 8.3.3 Florists & kiosks
- 8.3.4 Supermarkets/Hypermarkets
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 10.1 Danziger Group
- 10.2 DOS GRINGOS
- 10.3 Esmeralda Farms
- 10.4 Flamingo Horticulture
- 10.5 Florance Flora
- 10.6 Florensis Flower Seeds UK
- 10.7 Forest Produce
- 10.8 Marginpar
- 10.9 Native Floral Group
- 10.10 Oserian Group
- 10.11 Selecta Cut Flowers
- 10.12 Tropical Foliage Plants
- 10.13 Verbeek Export
