市場調查報告書
商品編碼
1603836
2030 年花卉市場預測:按產品類型、花卉類型、銷售管道和地區進行的全球分析Floriculture Market Forecasts to 2030 - Global Analysis By Product Type, Flower Type, Sales Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球花卉市場規模為 651.5 億美元,預計在預測期內將以 10.4% 的複合年成長率成長,到 2030 年達到 1,179.5 億美元。
花卉栽培是園藝學的一個分支,專注於花卉植物的栽培、生產和管理。包括用於商業和觀賞目的的花卉種植,從切花到盆栽植物、觀賞植物和觀賞灌木。該領域結合了農業、植物育種、病蟲害防治和收穫後加工,以確保高品質的花卉。花藝也延伸到為活動、景觀美化和零售設計和佈置花卉。該行業在全球經濟中發揮著重要作用,為農業和花卉貿易做出了貢獻。
根據國家農業統計局的數據,到 2022 年,美國人每天將在零售店購買約 1,000 萬朵切花。此外,美國花店協會報告稱,到 2022 年,將有 12,154 家零售花店和約 500 家切花批發經銷商。
越來越關注健康和心理健康
人們對健康和心理健康的日益重視正在對花卉業產生重大影響。研究表明,接觸花朵和綠色植物可以減輕壓力、改善情緒並增強認知功能,使植物成為家庭和辦公環境的熱門選擇。這種意識正在推動對室內植物的需求,特別是促進放鬆和正念的品種,如多肉植物、和平百合和薰衣草。花卉產業對此做出了回應,將植物護理作為一種自我護理的形式進行推廣,並提供符合健康趨勢的植物。
生產成本高
生產成本上升是花卉產業面臨的主要挑戰,影響大型農場和小型生產者。導致成本增加的因素很多,包括勞動力、能源、原料和技術。花卉栽培通常依賴手工勞動進行種植、收穫和包裝,這增加了營運成本。特別是在寒冷的氣候下,由於使用能源密集型溫室來維持花卉的最佳生長條件,能源費用會增加。由於通貨膨脹和供應鏈中斷,化肥、農藥和土壤調理劑等投入成本也在上升。該行業面臨來自更便宜的進口花卉的競爭,使得當地生產商難以保持盈利。
婚禮和特別活動增加
婚禮和特殊活動的增加極大地推動了花卉業的發展,創造了對花卉和觀賞植物的穩定需求。從新娘花束到精緻的中心裝飾品,隨著越來越多的情侶和活動策劃者希望創造難忘的場合,對插花的需求顯著成長。尤其是婚禮變得更加奢華,強調獨特而奢華的花卉設計,體現新人的獨特風格。這導致鮮花和盆栽植物的銷售增加,使種植者、批發商和花店受益。此外,企業聚會、聚會、里程碑節慶等活動都需要花卉裝飾,這增加了全年對高品質鮮花的需求。
法規和進口限制
法規和進口限制是全球花卉產業成長的主要障礙。通常會實施嚴格的植物衛生法規,例如檢疫措施和植物檢疫標準,以防止害蟲和入侵物種的傳播。雖然這些規定對於生態安全是必要的,但它們減緩了花卉和植物的進出口並使之複雜化,增加了成本並減少了市場進入。各國的法規各不相同,這對生產商和出口商應對複雜的法律環境帶來了挑戰。關稅和貿易壁壘進一步加劇了這個問題,使企業難以維持有競爭力的定價。
COVID-19 大流行對花卉產業產生了重大影響,擾亂了生產和分銷管道。在關閉期間,由於旅行限制和檢疫措施,許多苗圃和花農面臨勞動力短缺,影響了他們種植、收穫和加工花卉的能力。供應鏈中斷,包括運輸延誤和邊境關閉,進一步影響了向國際市場的鮮花交付。然而,由於保存期限短和市場准入有限,許多花卉企業被迫處置未售出的庫存,面臨財務壓力。
預計切花產業在預測期內將是最大的。
預計切花產業在預測期內將佔據最大佔有率,並對國內市場和全球貿易做出貢獻。該部門專注於專門用於插花、裝飾和零售用途的花卉的種植和銷售。育種技術的進步和栽培方法的改進導致了保存期限更長、顏色改善和抗病性提高的品種的開發。包裝和運輸方面的創新也使鮮花能夠更有效地進行遠距運輸,從而擴大全球貿易。婚禮、節日和節日等活動對切花的需求不斷成長,進一步推動了該行業的擴張。
預計專利權領域在預測期內複合年成長率最高
專利權行業預計在預測期內將快速成長。透過利用現有的業務系統和品牌知名度,花卉專利權使當地和區域花卉企業能夠提供一致的品質、品種和客戶服務。特許經營者受益於行之有效的商務策略、行銷支援和培訓,以在競爭激烈的市場中取得成功。此外,專利權的擴充性使花卉企業能夠快速擴張,進入新市場,並提高消費者對花卉產品的認知。線上訂購平台、高效供應鏈管理等科技與營運的整合,進一步增強了專利權模式的影響力,讓鮮花與更多人更近。
在整個預測期內,北美地區可能佔據最大的市場佔有率。隨著消費者尋求增強家居、花園和商業空間的美感,觀賞植物和花卉迅速受到歡迎。這一趨勢是由對永續且具有視覺吸引力的環境的渴望以及對室內園藝和景觀美化日益成長的興趣所推動的。此外,社群媒體平台的興起放大了植物美學的影響力,人們共用自己的植物收藏和插花,創造了一種「植物欣賞」文化。這項變更得到了園藝技術創新的支持,包括改良植物品種、更好的栽培技術以及增強的分銷管道,使觀賞植物更容易獲得。
據估計,歐洲地區在預測期內的複合年成長率最高。歐洲各國政府實施了各種旨在促進花卉生產、出口和環境永續性的政策。這些政策包括財政輔助、稅收優惠和研究津貼,以支持花卉產業的生產者和公司。此外,根據歐洲綠色新政和「從農場到餐桌」策略,還專注於採用永續農業實踐,例如環保農業方法和減少農藥使用。貿易協定和出口獎勵措施進一步提高了歐洲花卉在世界市場上的競爭力。
According to Stratistics MRC, the Global Floriculture Market is accounted for $65.15 billion in 2024 and is expected to reach $117.95 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Floriculture is the branch of horticulture that focuses on the cultivation, production, and management of flowering and ornamental plants. It encompasses the growing of flowers for both commercial and decorative purposes, ranging from cut flowers to potted plants, bedding plants, and ornamental shrubs. The field involves a combination of agronomy, plant breeding, pest management, and post-harvest handling to ensure the high quality of flowers. Floriculture also extends to the design and arrangement of flowers for events, landscaping, and retail sales. This industry plays a vital role in global economies, contributing to both agriculture and the floral trade.
According to the National Agricultural Statistics Service, Americans purchased approximately 10 million cut flowers daily from retail outlets in 2022. The Society of American Florists also reported 12,154 retail florist shops and around 500 wholesale cut flower distributors in 2022.
Rising focus on wellness and mental health
The growing emphasis on wellness and mental health has significantly influenced the floriculture industry, as people increasingly recognize the positive effects of plants on well-being. Research shows that exposure to flowers and greenery can reduce stress, improve mood, and enhance cognitive function, making plants a popular choice for home and office environments. This awareness has driven demand for indoor plants, particularly varieties that promote relaxation and mindfulness, such as succulents, peace lilies, and lavender. Floriculture businesses are responding by offering plants tailored to wellness trends, along with promoting plant care as a form of self-care.
High production costs
High production costs are a significant challenge in the floriculture industry, affecting both large-scale farms and small growers. Several factors contribute to these rising costs, including labor, energy, raw materials, and technology. Floriculture often relies on manual labor for planting, harvesting, and packaging, which increases operational expenses. The use of energy-intensive greenhouses to maintain optimal growing conditions for flowers, especially in colder climates, adds to energy bills. The cost of inputs such as fertilizers, pesticides, and soil amendments is also on the rise due to inflation and supply chain disruptions. The industry faces competition from cheaper imported flowers, making it difficult for local producers to remain profitable.
Increase in weddings and special events
The rise in weddings and special events has significantly boosted the floriculture industry, creating a steady demand for flowers and decorative plants. As more couples and event planners seek to make occasions memorable, the demand for floral arrangements-ranging from bridal bouquets to elaborate centerpieces-has grown substantially. Weddings, in particular, have become more lavish, with an emphasis on personalized and extravagant floral designs that reflect the couple's unique style. This has led to increased sales of both fresh-cut flowers and potted plants, benefiting growers, wholesalers, and florists. Additionally, events such as corporate gatherings, parties, and milestone celebrations also require floral decorations, creating a year-round demand for high-quality blooms.
Regulatory and import restrictions
Regulatory and import restrictions have become significant barriers to the growth of the floriculture industry globally. Stringent regulations on plant health, including quarantine measures and phytosanitary standards, are often imposed to prevent the spread of pests, diseases, and invasive species. While necessary for ecological safety, these restrictions can delay or complicate the import and export of flowers and plants, raising costs and reducing market access. Different countries have varying regulations, creating challenges for growers and exporters to navigate the complex legal landscape. Tariffs and trade barriers further exacerbate this issue, making it harder for businesses to maintain competitive pricing.
The COVID-19 pandemic had a significant impact on the floriculture industry, disrupting both production and distribution channels. During lockdowns, many nurseries and flower farms faced labor shortages due to travel restrictions and quarantine measures, hindering their ability to grow, harvest, and process flowers. Supply chain disruptions, including transportation delays and border closures, further affected the delivery of flowers to international markets. However, many floriculture businesses faced financial strain as they were forced to discard unsold inventory due to short shelf life and limited market access.
The Cut Flowers segment is expected to be the largest during the forecast period
Cut Flowers segment is expected to dominate the largest share over the estimated period, contributing to both domestic markets and global trade. This sector focuses on the cultivation and sale of flowers specifically grown for floral arrangements, decorations, and retail purposes. Advances in breeding techniques, along with improved cultivation practices, have led to the development of varieties with longer shelf lives, enhanced colors, and improved resistance to disease. Innovations in packaging and transportation have also enabled flowers to be shipped more efficiently across long distances, expanding global trade. The growing demand for cut flowers in events such as weddings, festivals, and holidays has further fueled the sector's expansion.
The Franchises segment is expected to have the highest CAGR during the forecast period
Franchises segment is estimated to grow at a rapid pace during the forecast period. By leveraging established business systems and brand recognition, floriculture franchises enable local and regional flower businesses to offer consistent quality, variety, and customer service. Franchisees benefit from proven business strategies, marketing support, and training, helping them thrive in a competitive market. Additionally, the scalability of franchises allows floriculture businesses to expand rapidly, reaching new markets and increasing consumer awareness of floral products. The integration of technology in operations, including online ordering platforms and efficient supply chain management, further strengthens the franchise model's impact, making flowers more accessible to a wider audience.
North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumers increasingly seek aesthetic enhancements for their homes, gardens, and commercial spaces, the popularity of decorative plants and flowers has surged. This trend is driven by a desire for sustainable and visually appealing environments, as well as a heightened interest in indoor gardening and landscaping. Additionally, the rise of social media platforms has amplified the influence of plant-based aesthetics, with people sharing their plant collections and floral arrangements, creating a culture of "plant appreciation." This shift is supported by innovations in horticulture, including improved plant varieties, better growing techniques, and enhanced distribution channels, which make ornamental plants more accessible.
Europe region is estimated to witness the highest CAGR during the projected time frame. Governments across European countries have implemented a range of policies aimed at promoting flower production, export, and environmental sustainability. These policies include financial subsidies, tax incentives, and research grants to support growers and businesses in the floriculture sector. Additionally, there is an emphasis on adopting sustainable agricultural practices, such as eco-friendly farming methods and the reduction of pesticide use, aligned with the European Green Deal and the Farm to Fork Strategy. Trade agreements and export incentives further boost the competitiveness of European floriculture in global markets.
Key players in the market
Some of the key players in Floriculture market include Danziger Group, Flamingo Horticulture Ltd, Forest Produce Ltd, Karuturi Global Limited, Multiflora Ltd, Native Floral Group, Ruparelia Group, Selecta Cut Flowers SAU, Syngenta Flowers. Inc and Verbeek Export B.V.
In April 2024, Costa Farms launched its latest Greenteriors collection, featuring a curated selection of eight plants. The Baltic Blue Pothos, Global Green Pothos, Mini Monstera, Monstera Little Swiss, Pink Princess Philodendron, Polka Dot Begonia, Raven ZZ Plant, and Silver Dragon Alocasia are among them. Through this release launch, Costa Farms aims to assist both consumers and designers in enhancing their environments and overall well-being.
In January 2024, Costa Farms acquired Battlefield Farms, a grower of over 700 bedding annuals and perennials. This strategic acquisition expands Costa Farms' geographical reach and strengthens its position within the industry. By integrating Battlefield Farms into its operations, Costa Farms strengthened its commitment to the All Thumbs are Green Mission, ensuring that it continues to provide top-quality plants and exceptional gardening experiences to its expanding customer base.
In February 2022, Royal Van Zanten partnered with The Queen's Flowers to develop a fresh flower variety, Astronova. Astronova flowers have a distinct appearance and longer-than-average vase life. This partnership is vital for consistently affirming and enhancing Astronova's demand in the market.