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市場調查報告書
商品編碼
1666675
軟糖市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測Gummy Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球軟糖市場價值為 230 億美元,預計 2025 年至 2034 年期間將以 10.4% 的強勁複合年成長率成長。軟糖因其吸引人的外形、口味以及提供必需營養素的多功能性而成為不同人群的首選。
向天然和有機產品的轉變是市場成長的重要動力。採用真正的水果萃取物製作且不含合成添加劑的水果軟糖特別受到注重健康的消費者的歡迎。這些產品能夠提供維生素、抗氧化劑和其他必需營養素,滿足追求功能性和營養益處的個人的需求。此外,對植物性和清潔標籤產品的需求不斷成長,促進了有機和純素軟糖的採用,符合全球對更健康、無過敏原替代品的趨勢。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 230億美元 |
預測值 | 540億美元 |
複合年成長率 | 10.4% |
成年人群體正迅速崛起,成為軟糖產品的主要消費群體,標誌著其與兒童的傳統聯繫發生了轉變。越來越多的成年人喜歡用軟糖作為膳食補充劑,包括維生素、益生菌、膠原蛋白和 CBD。與傳統藥片或膠囊相比,軟糖的便利性、口味和易用性推動了這個細分市場的成長。該領域內的熱門類別包括針對美容、免疫和緩解壓力的保健產品,這對製造商來說是一個有利可圖的機會。
大賣場、超市等零售通路在軟糖市場擴張中扮演關鍵角色。這些網點讓消費者可以輕鬆購買到各種各樣的軟糖產品,從糖果到功能性補充劑。這些商店的可見性和便利性使其成為品牌接觸更廣泛受眾的理想平台。此外,折扣和捆綁銷售等促銷活動進一步提高了透過該管道的產品銷售量。
美國仍然是軟糖市場的主導力量,這得益於傳統軟糖和針對特定健康需求的功能性軟糖日益流行的推動。植物性、無糖和有機軟糖的創新正在吸引注重健康的消費者,而電子商務的興起和零售網路的不斷擴大則促進了市場滲透。隨著需求不斷成長,在消費者偏好不斷變化和產品持續創新的推動下,軟糖市場將迎來重大進步。
The Global Gummy Market, valued at USD 23 billion in 2024, is projected to grow at a robust CAGR of 10.4% from 2025 to 2034. This remarkable expansion highlights the increasing demand for convenient and enjoyable health and wellness solutions among consumers. Gummies are becoming a preferred choice across demographics due to their appealing format, taste, and versatility in delivering essential nutrients.
The shift toward natural and organic products is a significant growth driver for the market. Fruit-based gummies crafted using real fruit extracts and free from synthetic additives are particularly popular among health-conscious consumers. With their ability to provide vitamins, antioxidants, and other essential nutrients, these products cater to individuals seeking functional and nutritional benefits. Additionally, the rising demand for plant-based and clean-label products is bolstering the adoption of organic and vegan gummies, aligning with global trends for healthier, allergen-free alternatives.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $23 Billion |
Forecast Value | $54 Billion |
CAGR | 10.4% |
The adult segment is rapidly emerging as a key consumer base for gummy products, marking a shift from their traditional association with children. Adults increasingly prefer gummies for dietary supplements, including vitamins, probiotics, collagen, and CBD. This segment's growth is fueled by the convenience, taste, and ease of use that gummies offer compared to traditional pills or capsules. Popular categories within this segment include wellness products targeting beauty, immunity, and stress relief, making them a lucrative opportunity for manufacturers.
Retail channels such as hypermarkets and supermarkets are playing a pivotal role in the gummy market's expansion. These outlets provide consumers with easy access to a diverse range of gummy products, from candy to functional supplements. The visibility and convenience of these stores make them an ideal platform for brands to reach a wider audience. Additionally, promotional activities like discounts and bundled offerings further enhance product sales through this channel.
The U.S. remains a dominant force in the gummy market, driven by the growing popularity of both traditional gummies and functional variants designed to address specific health needs. Innovations in plant-based, sugar-free, and organic gummies are attracting health-conscious consumers, while the rise of e-commerce and expanding retail networks contribute to market penetration. As demand continues to grow, the gummy market is poised for significant advancements, driven by evolving consumer preferences and ongoing product innovation.