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健康美容口腔衛生

市場調查報告書

商品編碼

1684535

牙膏片市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Toothpaste Tablets Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月03日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球牙膏片市場規模達到 8,690 萬美元，並且得益於消費者對永續和環保口腔護理解決方案的需求不斷成長，預計在 2025 年至 2034 年期間複合年成長率將達到 7.5%。旅行友善模式提供的便利性以及人們不斷增強的健康和衛生意識也推動了市場的發展。隨著越來越多的消費者重視永續性，口腔護理產業的公司正將重點轉向牙膏片等創新的、減少浪費的解決方案。這些產品不僅減少了對傳統不可回收牙膏管的依賴，而且符合更廣泛的環境目標。如今，消費者越來越青睞可生物分解、可堆肥或可回收的產品，使得牙膏片成為有環保意識的買家的熱門選擇。零售業格局的不斷發展進一步推動了市場的發展，電子商務平台在推動全球對這些產品的認知和可及性方面發揮著關鍵作用。

推動市場成長的關鍵因素是人們對環保口腔護理的偏好日益增強。隨著全球對抗塑膠垃圾的努力不斷推進，牙膏片正成為傳統牙膏包裝的可行替代品。這些藥片消除了對一次性塑膠管的需求，眾所周知，塑膠管很難回收。此外，品牌越來越強調天然、純素和無殘忍成分，以迎合現代消費者的道德價值。永續性和便利性的結合使得牙膏片在競爭激烈的市場中脫穎而出。此外，其預分裝設計使其成為經常旅行者的理想選擇，便於攜帶，且不會像傳統牙膏管那樣雜亂無章。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	8690 萬美元
預測值	1.779 億美元
複合年成長率	7.5％

市場分為含氟牙膏片和非含氟牙膏片，其中含氟牙膏片預計將以 7.8% 的複合年成長率顯著成長，到 2034 年將達到 1.208 億美元。含氟牙膏片仍然是消費者的首選，因為氟化物被廣泛認為具有強化琺瑯質、預防蛀牙和降低齲齒風險的功效。這些好處持續推動不同族群對含氟牙膏片的需求。

根據用途，市場分為成人產品和兒童產品。成人市場預計將佔據主導地位，到 2034 年將達到 1.261 億美元。由於購買力更強且更注重個人健康和衛生，成年人更有可能投資優質口腔護理產品，包括牙膏片。這些產品能夠提供卓越的牙齒保護，同時支持永續性，這進一步增強了它們的吸引力。

在美國，牙膏片市場在 2024 年創下了 3,400 萬美元的產值，預計到 2034 年將以 6.9% 的複合年成長率穩步成長。美國市場受益於日益成長的重視健康和環保生活的消費者群體。尤其是年輕的消費者，推動了對這些產品的需求，他們青睞天然、純素和無塑膠的產品。牙膏片透過線上管道廣泛銷售也使得其更容易獲得，加速了其普及，並鞏固了其在口腔護理行業的地位。

產業生態系統分析
產業衝擊力
- 成長動力
  - 消費者越來越喜歡口腔護理產品的便利性和便攜性
  - 網路零售平台的擴張促進了更廣泛的產品供應和銷售
  - 隨著消費者尋求永續產品，對環保包裝的需求不斷增加
  - 消費者的健康意識日益增強，更重視自然有效的口腔衛生
- 產業陷阱與挑戰
  - 消費者對牙膏片的認知有限
  - 牙膏片的味道和質地問題
成長潛力分析
監管格局
技術格局
差距分析
波特的分析
PESTEL 分析
未來市場趨勢
價值鏈分析

第4章：競爭格局

介紹
公司矩陣分析
公司市佔率分析
主要市場參與者的競爭分析
競爭定位矩陣
策略儀表板

第 5 章：市場估計與預測：按產品，2021 年至 2034 年

主要趨勢
氟化物片
無氟片劑

第 6 章：市場估計與預測：依口味，2021 年至 2034 年

主要趨勢
薄荷
木炭
其他口味

第 7 章：市場估計與預測：按用途，2021 年至 2034 年

主要趨勢
成人
孩子們

第 8 章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
離線
線上

第 9 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 日本
- 印度
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

BAMBO EARTH
Bite
By Humankind
denttabs
georganics
happy tubs
huppy
LUSH
Oris
PARLA
Simplehuman
Slo
THE HUMBLE CO.
UnPaste
WELDENTAL

簡介目錄

Product Code: 12944

The Global Toothpaste Tablets Market reached USD 86.9 million in 2024 and is set to expand at a robust CAGR of 7.5% between 2025 and 2034, driven by the growing consumer demand for sustainable and eco-friendly oral care solutions. The convenience offered by travel-friendly formats and the rising awareness of health and hygiene are also contributing to the market's upward trajectory. As more consumers prioritize sustainability, companies in the oral care industry are shifting focus toward innovative, waste-reducing solutions like toothpaste tablets. These products not only reduce the reliance on traditional, non-recyclable toothpaste tubes but also align with broader environmental goals. Consumers today are increasingly drawn to biodegradable, compostable, or recyclable products, making toothpaste tablets a popular choice for environmentally conscious buyers. The market is further bolstered by an evolving retail landscape, with e-commerce platforms playing a pivotal role in driving awareness and accessibility for these products globally.

A key factor fueling the market growth is the heightened preference for eco-friendly oral care. As global efforts to combat plastic waste gain momentum, toothpaste tablets are emerging as a viable alternative to conventional toothpaste packaging. These tablets eliminate the need for single-use plastic tubes, which are notoriously difficult to recycle. Moreover, brands are increasingly emphasizing natural, vegan, and cruelty-free ingredients, appealing to the ethical values of modern consumers. The combination of sustainability and convenience positions toothpaste tablets as a standout option in a highly competitive market. Additionally, their pre-portioned design makes them an attractive choice for frequent travelers, offering portability without the mess associated with traditional toothpaste tubes.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$86.9 Million
Forecast Value	$177.9 Million
CAGR	7.5%

The market is segmented into fluoride and non-fluoride toothpaste tablets, with the fluoride segment expected to witness notable growth at a CAGR of 7.8%, reaching USD 120.8 million by 2034. Fluoride-based tablets remain the top choice among consumers, as fluoride is widely recognized for its ability to strengthen tooth enamel, prevent cavities, and reduce the risk of tooth decay. These benefits continue to drive demand for fluoride toothpaste tablets across various demographics.

By usage, the market is categorized into products for adults and children. The adult segment is anticipated to dominate, reaching USD 126.1 million by 2034. Adults are more likely to invest in premium oral care products, including toothpaste tablets, due to higher purchasing power and a greater focus on personal health and hygiene. The ability of these products to deliver superior dental protection while supporting sustainability further enhances their appeal.

In the United States, the toothpaste tablets market generated USD 34 million in 2024 and is projected to grow at a steady CAGR of 6.9% through 2034. The US market benefits from a growing consumer base that values wellness and eco-conscious living. Younger consumers, in particular, are driving demand for these products, favoring natural, vegan, and plastic-free options. The widespread availability of toothpaste tablets through online channels has also made them more accessible, accelerating adoption and solidifying their position in the oral care industry.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer preference for convenience and portability in oral care products
  - 3.2.1.2 The expansion of online retail platforms facilitating wider product availability and sales
  - 3.2.1.3 Increasing demand for eco-friendly packaging as consumers seek sustainable products
  - 3.2.1.4 Growing awareness of health-conscious consumers focusing on natural and effective oral hygiene
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Limited consumer awareness of toothpaste tablets
  - 3.2.2.2 Issues with the taste and texture of toothpaste tablets
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Gap analysis
3.7 Porter's analysis
3.8 PESTEL analysis
3.9 Future market trends
3.10 Value chain analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company matrix analysis
4.3 Company market share analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 Fluoride tablets
5.3 Non-fluoride tablets

Chapter 6 Market Estimates and Forecast, By Flavor, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 Mint
6.3 Charcoal
6.4 Other flavors

Chapter 7 Market Estimates and Forecast, By Usage, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 Adult
7.3 Kids

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

8.1 Key trends
8.2 Offline
8.3 Online

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 Middle East and Africa
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE