牙膏片市場規模、佔有率和成長分析（按產品類型、口味、消費者、銷售管道和地區）- 2025-2032 年產業預測

預計到 2023 年全球牙膏片市場規模將達到 586.3 億美元，從 2024 年的 629.7 億美元成長到 2032 年的 1,114.7 億美元，預測期內（2025-2032 年）的複合成長率為 7.4%。

隨著人們環保意識的增強和對永續性的日益關注，牙膏片市場正在經歷顯著的成長。消費者對口腔衛生的意識越來越強，口腔衛生問題的發生率不斷上升，尤其是在感染病毒的人群中，促使人們轉向衛生替代品。傳統牙膏管產生的塑膠污染的負面影響正在推動對環保替代品的需求，例如不會被掩埋的牙膏片。此外，在旅館業中，越來越多的飯店用永續的牙膏片取代客房中傳統的塑膠管，以減少廢棄物、節約用水，同時保持相同的功效，為市場擴張創造了巨大的機會。這種變化與消費者對環保產品的偏好相符。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 貿易分析

牙膏片市場規模（依產品類型和複合年成長率） (2025-2032)

• 市場概況
• 氟化物
• 無氟

牙膏片市場規模（依口味和複合年成長率） (2025-2032)

• 市場概況
• 薄荷
• 木炭
• 其他口味

牙膏片市場規模（按消費者和複合年成長率） (2025-2032)

• 市場概況
• 成人
• 孩子

牙膏片市場規模（依銷售管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 多品牌專賣店
• 便利商店
• 網路零售商
• 批發商
• 其他

牙膏片市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Church & Dwight Co., Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Dentsply Sirona Inc.（United States）
• 3M Company（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• GlaxoSmithKline plc（United Kingdom）
• Reckitt Benckiser Group plc（United Kingdom）
• The Himalaya Drug Company（India）
• Dabur India Ltd.（India）
• Marico Limited（India）
• Patanjali Ayurved Limited（India）

結論和建議

Global Toothpaste Tablet Market size was valued at USD 58.63 billion in 2023 and is poised to grow from USD 62.97 billion in 2024 to USD 111.47 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The market for toothpaste tablets is experiencing significant growth due to increasing environmental awareness and a heightened focus on sustainability. Consumers are becoming more conscious of oral hygiene, particularly in light of the rising incidence of oral health issues among individuals affected by viruses, prompting a shift toward hygienic alternatives. The negative impact of plastic pollution from traditional toothpaste tubes has further fueled demand for eco-friendly options like toothpaste tablets, which do not contribute to landfill waste. Additionally, the hospitality industry presents a prime opportunity for market expansion as establishments seek to replace conventional plastic tubes with sustainable toothpaste tablets in guest rooms, reducing waste and conserving water while maintaining the same effectiveness. This shift aligns with consumer preferences for environmentally responsible products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Tablet Market Segmental Analysis

Global Toothpaste Tablet Market is segmented by Product Type, Flavor, Consumer Orientation, Sales Channel and region. Based on Product Type, the market is segmented into Fluoride and Fluoride-free. Based on Flavor, the market is segmented into Mint, Charcoal and Other Flavors. Based on Consumer Orientation, the market is segmented into Adults and Children. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Brand Stores, Convenience Stores, Online Retailers, Wholesalers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Tablet Market

The global toothpaste tablet market is poised for significant growth, primarily driven by heightened awareness regarding oral hygiene among consumers. As individuals become more conscious of their dental health, there is a growing demand for innovative and effective oral care products. This shift in consumer behavior is prompting a search for convenient alternatives to traditional toothpaste, such as toothpaste tablets, which offer both practicality and efficiency. As people prioritize maintaining optimal oral hygiene, the adoption of these eco-friendly and travel-friendly dental solutions is expected to increase, further propelling growth in the market for toothpaste tablets worldwide.

Restraints in the Global Toothpaste Tablet Market

The growth of the Global Toothpaste Tablet market may face challenges due to limited consumer awareness regarding toothpaste tablets as an effective alternative to conventional toothpaste. Although there is rising consciousness surrounding oral hygiene, a significant portion of the population remains uninformed about the existence and benefits of toothpaste tablets. This lack of awareness may hinder potential market expansion, as consumers tend to prefer familiar products. Consequently, the absence of widespread accessibility and education regarding toothpaste tablets can impede their adoption, thereby restraining the overall growth potential of this innovative oral care solution in the global marketplace.

Market Trends of the Global Toothpaste Tablet Market

The Global Toothpaste Tablet market is witnessing robust growth, driven by a rising consumer awareness regarding sustainability and the environmental ramifications of traditional oral care products. As individuals increasingly seek eco-friendly alternatives, toothpaste tablets are emerging as a viable solution; they sidestep plastic packaging, thereby minimizing waste and carbon footprints. This trend is bolstered by the demand for convenience, with tablets offering portability and precise dosing. Moreover, innovations in flavor and formula are attracting a broader consumer base, including eco-conscious millennials and Gen Z, further propelling the market's expansion. Overall, the shift towards environmentally responsible products is redefining the oral care landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Toothpaste Tablet Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fluoride
• Fluoride-free

Global Toothpaste Tablet Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Mint
• Charcoal
• Other Flavors

Global Toothpaste Tablet Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Toothpaste Tablet Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Multi-Brand Stores
• Convenience Stores
• Online Retailers
• Wholesalers
• Others

Global Toothpaste Tablet Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations