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市場調查報告書
商品編碼
1684541
健康旅遊市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Wellness Tourism Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球健康旅遊市場規模將達到 9,953 億美元,預計在 2025 年至 2034 年期間將達到 13.2% 的複合年成長率。從溫泉度假到瑜珈度假村,遊客正在尋求促進放鬆、恢復活力和正念的變革性體驗。這一趨勢源於人們渴望擺脫日常生活的壓力,找到一種更平衡的身體、心理和情緒健康方法。健康旅遊的興起也可以歸因於人們對心理健康重要性的認知不斷提高、社交媒體的影響力以及不斷發展的健康文化。如今,越來越多的人將健康視為生活方式的重要組成部分,而非奢侈品。隨著健康旅遊的發展,對於更加多樣化、注重整體健康的旅行體驗的需求將持續上升。
根據旅遊類型,市場分為兩個主要部分:國際旅遊和國內旅遊。 2024 年,國際健康旅遊市場規模達到 5,672 億美元,預計 2025 年至 2034 年期間的複合年成長率為 12.8%。這些體驗通常發生在旨在促進放鬆和康復的田園詩般的地方。然而,國內健康旅遊也正在獲得顯著的發展。隨著全球旅行成本的上升,許多人選擇較短的當地療養度假。這種轉變使旅行者可以放鬆身心、緩解壓力,而無需承擔國際旅行的經濟負擔或時間投入。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 9953億美元 |
預測值 | 3.3兆美元 |
複合年成長率 | 13.2% |
在按性別分析市場佔有率時,女性在 2024 年佔據了令人印象深刻的 78% 的佔有率。這些健康之旅通常包含果汁斷食、卡路里限制和其他以健康為中心的活動,旨在改善整體健康狀況和促進體重管理。女性健康旅遊的激增證明人們越來越意識到自我保健和心理健康的重要性。
在北美,健康旅遊市場在 2024 年創造了 2,292 億美元的產值,預計在 2025 年至 2034 年期間將以 13.1% 的複合年成長率穩步成長。此外,旅遊基礎設施的改善、永續旅遊實踐的推動以及虛擬健康服務的引入也促進了該地區市場的成長。美國正迅速成為健康旅遊的中心,提供從沉浸式健康療養勝地到尖端療養度假村等各種服務。
The Global Wellness Tourism Market reached USD 995.3 billion in 2024 and is on track to experience a remarkable growth rate of 13.2% CAGR between 2025 and 2034. As wellness tourism continues to gain momentum, this booming industry reflects an increasing global emphasis on health, self-care, and overall well-being. Travelers are seeking transformative experiences that promote relaxation, rejuvenation, and mindfulness, from spa retreats to yoga resorts. The trend is driven by a desire to disconnect from the stresses of everyday life and find a more balanced approach to physical, mental, and emotional health. This surge in wellness tourism can also be attributed to the growing awareness of the importance of mental health, the influence of social media, and an evolving wellness culture. More people now view wellness as an essential component of their lifestyle rather than a luxury. As wellness tourism evolves, the demand for a wider variety of travel experiences focused on overall well-being will only continue to rise.
The market is categorized into two main segments based on travel type: international and domestic tourism. In 2024, the international wellness tourism segment garnered USD 567.2 billion and is projected to grow at a CAGR of 12.8% between 2025 and 2034. International travelers are increasingly seeking wellness experiences that offer personalized yoga sessions, meditation, expert consultations on nutrition, and rejuvenating spa treatments. These experiences often take place in idyllic locations designed to promote relaxation and healing. However, domestic wellness tourism is also gaining significant traction. In the wake of rising global travel costs, many individuals are opting for shorter, local wellness retreats. This shift allows travelers to unwind and de-stress without the financial burden or time commitment of international travel.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $995.3 Billion |
Forecast Value | $3.3 Trillion |
CAGR | 13.2% |
When analyzing the market share by gender, women accounted for an impressive 78% share in 2024. The demand from women is expected to continue growing at a robust CAGR of 13.3% between 2025 and 2034. Women are increasingly embracing wellness tourism in all its forms, including detox retreats, yoga getaways, and mindfulness vacations. These wellness journeys often incorporate activities such as juice fasting, calorie restriction, and other health-focused practices aimed at improving overall well-being and promoting weight management. The surge in wellness tourism for women is a testament to the growing awareness of the importance of self-care and mental health.
In North America, the wellness tourism market generated USD 229.2 billion in 2024 and is forecasted to grow steadily at a rate of 13.1% CAGR between 2025 and 2034. The United States plays a key role in this market expansion, driven by a growing focus on health-conscious living, increasing demand for stress-relieving experiences, and the rise of wellness resorts and retreats. Moreover, improvements in travel infrastructure, a push for sustainable tourism practices, and the introduction of virtual wellness services are contributing to market growth in the region. The U.S. is quickly becoming a hub for wellness tourism, offering everything from immersive wellness retreats to cutting-edge health resorts.