健康旅遊市場規模、佔有率和成長分析（按服務、旅行目的、旅行類型和地區）—2025 年至 2032 年產業預測

2023 年健康旅遊市場規模價值為 9,1577 億美元，預計將從 2024 年的 1,2933 億美元成長到 2032 年的 2,6223.1 億美元，預測期內（2025-2032 年）的複合年成長率為 12.4%。

健康旅遊是指以提高個人健康為目的的旅行，由於人們對更健康的生活方式、減輕壓力和真實體驗的渴望日益成長，健康旅遊正在經歷顯著的成長。消費者現在正在探索各種滿足身心健康需求的目的地，包括健康度假村、健身和健身中心。這種轉變反映了一種更廣泛的趨勢，即以健康為導向的旅行提供了自我發現和文化交流的機會。數位素養和線上預訂系統的興起正在改變整個行業，使旅行計劃變得更加容易和便捷，同時也增強了消費者對線上交易的信心。因此，預計美國健康旅遊市場將在預期期內以永續的複合年成長率成長，表明對以健康為重點的旅行體驗的需求強勁。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

健康旅遊市場規模（按服務分類）

• 市場概況
• 國內旅行
• 住宿
• 飲食
• 健康活動
• 購物
• 其他

健康旅遊市場規模（依旅遊目的分類）

• 市場概況
• 基本的
• 次要

依旅遊類型分類的健康旅遊市場規模

• 市場概況
• 國內的
• 國際的

健康旅遊市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Marriott International, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• Hyatt Hotels Corporation（USA）
• Accor SA（France）
• InterContinental Hotels Group PLC（UK）
• Wyndham Hotels & Resorts, Inc.（USA）
• Choice Hotels International, Inc.（USA）
• Radisson Hotel Group（USA）
• Four Seasons Hotels and Resorts（Canada）
• Rosewood Hotel Group（Hong Kong）
• Mandarin Oriental Hotel Group（Hong Kong）
• Shangri-La Hotels and Resorts（Hong Kong）
• Minor International PCL（Thailand）
• Melia Hotels International SA（Spain）
• NH Hotel Group SA（Spain）
• Belmond Ltd.（UK）
• Kerzner International Holdings Limited（UAE）
• Aman Resorts（Singapore）
• Genting Berhad（Malaysia）

結論和建議

Wellness Tourism Market size was valued at USD 915.77 billion in 2023 and is poised to grow from USD 1029.33 billion in 2024 to USD 2622.31 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

Wellness tourism, characterized by travel aimed at enhancing individual well-being, is witnessing significant growth, fueled by an increasing desire for healthy lifestyles, stress reduction, and authentic experiences. Consumers are now exploring diverse destinations, including wellness resorts, spas, and fitness centers, to cater to their mental and physical health needs. This shift reflects a broader trend toward wellness-oriented travel, offering opportunities for self-discovery and cultural engagement. The rise of digital literacy and online booking systems is transforming the industry, making travel planning more accessible and convenient, while bolstering consumer confidence in online transactions. Consequently, the US wellness tourism market is projected to grow at a sustainable CAGR in the coming forecast period, indicating a robust demand for health-focused travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wellness Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wellness Tourism Market Segments Analysis

Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wellness Tourism Market

The global wellness tourism market is experiencing significant growth driven by a heightened awareness of health and wellness among individuals. As more people prioritize their physical and mental well-being, the demand for travel experiences that promote relaxation and rejuvenation has surged. This shift toward a more active and health-focused lifestyle has led to increased interest in wellness retreats, spa treatments, and various wellness activities. Consequently, there is a growing market for wellness-focused accommodations and experiences that cater to travelers seeking to restore their body and mind, fueling the overall expansion of the wellness tourism sector.

Restraints in the Wellness Tourism Market

The global wellness tourism market faces considerable constraints due to economic uncertainty. During times of financial instability, consumers tend to prioritize their spending on essential needs over discretionary expenses like wellness vacations. This shift in spending behavior can lead to a reduced demand for wellness tourism experiences, which negatively impacts revenue growth and investment in related wellness products and services. As a result, the industry's overall expansion may be hindered, emphasizing the importance of economic stability for the wellness travel sector to thrive and attract consumers seeking rejuvenation and relaxation through travel.

Market Trends of the Wellness Tourism Market

The Wellness Tourism market is witnessing a notable trend towards holistic wellness experiences, reflecting a global shift in traveler preferences. Increasingly, tourists are seeking comprehensive well-being packages that integrate physical, mental, and emotional health. This trend encompasses a range of services, including yoga retreats, detox programs, and mindfulness workshops, catering to individuals' desire for rejuvenation and personal growth. As awareness of the importance of overall well-being rises, destinations are adapting to this demand, enhancing their offerings to provide immersive and transformative experiences. Consequently, the wellness tourism sector is poised for robust growth, driven by this holistic approach to health and wellness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wellness Tourism Market Size by Service & CAGR (2025-2032)

• Market Overview
• In-country Transport
• Lodging
• Food & Beverage
• Wellness Activities
• Shopping
• Others

Global Wellness Tourism Market Size by Travel Purpose & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary

Global Wellness Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Wellness Tourism Market Size & CAGR (2025-2032)

• North America (Service, Travel Purpose, Travel Type)
  • US
  • Canada
• Europe (Service, Travel Purpose, Travel Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Travel Purpose, Travel Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Travel Purpose, Travel Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Travel Purpose, Travel Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radisson Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor International PCL (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melia Hotels International S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NH Hotel Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerzner International Holdings Limited (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genting Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations