市場調查報告書
商品編碼
1521251
2024-2032 年按旅客類型(主要、次要)、服務類型(交通、住宿、餐飲、購物、活動和遊覽等)、地點(國內、國際)和地區分類的養生旅遊市場報告Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2024-2032 |
IMARC Group年,全球養生旅遊市場規模達9,485億美元。人們健康意識的提高、酒店和度假村對健康設施的日益整合以及快速的城市化是推動市場的主要因素。
健康旅遊涉及個人前往目的地的主要目的是透過促進身體、心理和精神健康的活動來提高他們的整體福祉。這種旅行形式涵蓋了一系列體驗,從水療靜修和健身假期到冥想靜修和生態旅遊探險。健康遊客尋求恢復活力、放鬆和改善健康,同時沉浸在提供健康美食、健身活動、放鬆技巧和個人成長機會的支持性環境中。健康旅遊業迎合了人們對整體健康體驗不斷成長的需求,為旅行者提供了擺脫日常壓力並參與滋養身心和靈魂的活動的機會。
由於人們越來越意識到現代生活方式中整體健康和自我保健的重要性,越來越多的人尋求以健康為中心的旅行體驗作為恢復活力和保持健康的一種手段,這將刺激預測期內的市場成長。此外,與壓力相關的疾病的日益普及以及逃離城市壓力的願望增加了對提供放鬆、正念和恢復活力的目的地的需求。除此之外,飯店和度假村廣泛整合健康設施,從水療中心和瑜珈工作室到健康餐飲選擇,加快了產品的採用率。此外,大量的技術進步和資訊的便捷獲取使旅客更容易發現和預訂以健康為重點的旅行,從而促進了市場的成長。除此之外,個人化體驗的轉變趨勢導致產品多樣化,迎合不同的健康偏好和興趣,進而推動市場成長。此外,健康旅遊與生態旅遊和永續實踐的結合加速了具有環保意識的旅客的接受,從而促進了市場成長。
群眾健康意識不斷增強
人們對健康與高品質生活之間的重要聯繫的認知不斷提高,這是推動健康旅遊市場的核心驅動力。現代生活方式通常以壓力和久坐習慣為特徵,人們正在尋找有意義的方法來解決他們的身心健康問題。隨著人們積極尋找有助於整體健康的目的地和體驗,這種意識的提高導致了旅行偏好的轉變。從提供物理治療服務的水療中心到提供健身計劃和正念研討會的健康度假村,旅客現在將假期視為投資健康的機會。這一促進因素是對長期利益的渴望,其中健康旅行成為維持平衡和健康生活方式的主動策略。
城市壓力逃避現實日益加劇
現代城市景觀的特徵是不斷的需求和壓力,導致人們越來越渴望休息。這種逃避城市壓力的需求不斷增加已成為健康旅遊市場的主要驅動力。人們越來越被那些能夠遠離城市生活喧囂、提供寧靜和恢復活力的環境的目的地所吸引。以健康為中心的旅行可以讓他們遠離數位噪音,重新與大自然建立聯繫,並參與促進放鬆和正念的活動。因此,提供寧靜風景、健康休養和整體體驗的目的地正吸引著尋求暫時逃離城市生活需求的旅客。
對健康酒店的需求不斷成長
將眾多健康設施融入酒店業已成為塑造健康旅遊市場的變革因素。飯店和度假村正在認知到滿足旅客健康需求的價值,並提供一系列以健康為中心的功能。從專門的水療設施和健身中心到強調營養價值的美食選擇,這些產品增強了目的地的吸引力。該驅動力體現了健康不僅限於特定活動,而是滲透到旅行者住宿的各個方面。因此,以健康為中心的飯店服務成為旅客選擇特定住宿的一個令人信服的理由,提升他們的整體體驗並促進健康旅遊業的發展。
The global wellness tourism market size reached US$ 948.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,605.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032. The rising health consciousness among people, increasing integration of wellness amenities by hotels and resorts, and rapid urbanization are some of the major factors propelling the market.
Wellness tourism involves individuals traveling to destinations with the primary purpose of enhancing their overall well-being through activities that promote physical, mental, and spiritual health. This form of travel encompasses a range of experiences, from spa retreats and fitness vacations to meditation retreats and eco-tourism adventures. Wellness tourists seek to rejuvenate, relax, and improve their health while immersing themselves in a supportive environment that offers healthy cuisine, fitness activities, relaxation techniques, and opportunities for personal growth. The wellness tourism industry caters to the growing demand for holistic wellness experiences, providing travelers with opportunities to disconnect from daily stressors and engage in activities that nurture their mind, body, and soul.
The rising number of individuals seeking wellness-focused travel experiences as a means to rejuvenate and maintain health due to the increasing awareness of the importance of holistic well-being and self-care in modern lifestyles, will stimulate the market growth during the forecast period. Additionally, the growing prevalence of stress-related disorders and the desire to escape urban pressures have augmented the demand for destinations offering relaxation, mindfulness, and rejuvenation. Apart from this, the widespread integration of wellness amenities by hotels and resorts, ranging from spas and yoga studios to healthy dining options, has accelerated the product adoption rate. Moreover, numerous technological advancements and easy access to information that make it simpler for travelers to discover and book wellness-focused trips, has catalyzed the market growth. Besides this, the shifting trend toward personalized experiences has led to diverse offerings, catering to different wellness preferences and interests, thus propelling the market growth. Furthermore, the alignment of wellness tourism with eco-tourism and sustainable practices has accelerated its adoption among environmentally conscious travelers, thereby contributing to market growth.
Rising Health Awareness Among the Masses
The escalating awareness of the vital link between well-being and a high-quality life is a central driver propelling the wellness tourism market. With modern lifestyles often characterized by stress and sedentary habits, individuals are seeking meaningful ways to address their physical and mental health. This heightened awareness has led to a shift in travel preferences, as people actively seek out destinations and experiences that contribute to their overall wellness. From spa retreats that offer therapeutic treatments to wellness resorts that provide fitness programs and mindfulness workshops, travelers are now considering their vacations as opportunities to invest in their health. This driver is underpinned by a desire for long-term benefits, where wellness travel becomes a proactive strategy for maintaining a balanced and healthy lifestyle.
Increasing Urban Stress Escapism
The modern urban landscape is marked by incessant demands and pressures, leading to a growing desire for respite. This elevating need to escape urban stress has become a major driver of the wellness tourism market. Individuals are increasingly drawn to destinations that offer a break from the hustle and bustle of city life, providing serene and rejuvenating environments. Wellness-focused travel allows them to disconnect from the digital noise, reconnect with nature, and engage in activities that promote relaxation and mindfulness. As a result, destinations that offer peaceful landscapes, wellness retreats, and holistic experiences are becoming magnets for travelers seeking temporary escape from the demands of urban life.
Growing demand for wellness-focused hospitality
The integration of numerous wellness amenities into the hospitality sector has emerged as a transformative factor shaping the wellness tourism market. Hotels and resorts are recognizing the value of catering to travelers' well-being needs, offering a range of wellness-focused features. From dedicated spa facilities and fitness centers to gourmet dining options that emphasize nutritional value, these offerings enhance the appeal of a destination. This driver taps into the notion that wellness is not limited to specific activities and permeates every aspect of a traveler's stay. Consequently, wellness-focused hospitality becomes a compelling reason for travelers to choose specific accommodations, elevating their overall experience and contributing to the growth of the wellness tourism industry.
IMARC Group provides an analysis of the key trends in each segment of the global wellness tourism market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on travelers type, service type and location.
Primary
Secondary
Secondary represents the most popular travelers type
The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes primary and secondary. According to the report, secondary represented the largest segment.
Secondary travelers often accompanying primary wellness tourists such as family members or companions, contribute to the growth of the market through their engagement in wellness-related activities and services. While the primary traveler may be the focus of the trip, secondary travelers also partake in wellness offerings, thus expanding the market's customer base. Their participation leads to higher bookings for wellness resorts, spa treatments, and wellness-focused excursions, benefiting the entire wellness ecosystem. Additionally, the positive experiences of secondary travelers can result in future independent wellness travel decisions, thereby propelling market growth. As these secondary travelers immerse themselves in wellness activities, their influence contributes to the market's expansion, reinforcing its position within the broader travel and tourism industry. Furthermore, secondary travelers' exposure to wellness experiences can serve as a catalyst for word-of-mouth recommendations, contributing to the market's visibility and attracting new wellness-focused travelers.
Transport
Lodging
Food and Beverage
Shopping
Activities and Excursion
Others
Lodging accounts for the majority of the share in the market
A detailed breakup and analysis of the market based on the service type has also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others. According to the report, lodging accounted for the largest market share.
Lodging providers create enticing environments that align with travelers' well-being aspirations by incorporating tailored wellness amenities and services, such as dedicated spa facilities, wellness retreats, fitness centers, and mindfulness programs. These offerings enhance the overall travel experience, attracting wellness-conscious individuals seeking rejuvenation and relaxation, thereby accelerating the adoption of wellness toursim. Furthermore, the integration of healthy dining options and sustainable practices reinforces the commitment to holistic wellness. The lodging sector's adaptability to diverse wellness preferences and its role in creating serene and rejuvenating spaces make it a driving force, shaping the market's growth and becoming a pivotal factor for travelers choosing destinations that prioritize their physical, mental, and spiritual wellness. Moreover, lodging's strategic partnerships with wellness brands and experts amplify the range of wellness experiences available to travelers, fostering innovation and differentiation within the market.
Domestic
International
Domestic holds the largest share in the market
The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international. According to the report, domestic represented the largest segment.
The domestic segment significantly drives the wellness tourism market by tapping into the convenience, familiarity, and diverse offerings of local destinations. As travelers seek to balance their well-being with convenience, domestic locations provide accessible retreats without the complexities of international travel. With a growing preference for shorter getaways, domestic settings offer the perfect solution, enabling travelers to engage in wellness activities without long journeys. Moreover, familiarity with local culture and language can further enhance the overall experience, allowing for a deeper connection to wellness practices. Domestic destinations also promote sustainable travel, reducing carbon footprints associated with air travel. As governments and tourism boards increasingly promote domestic wellness offerings, travelers are exposed to a wide range of experiences, from serene nature retreats to urban spa getaways. This rising demand supports local economies and elevates the wellness tourism market, making it more inclusive, accessible, and aligned with evolving preferences of travelers.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest share in the market since the region boasts a diverse landscape, advanced wellness infrastructure, and burgeoning health-conscious culture. With an array of wellness-focused resorts, retreats, and facilities across the region, North America offers travelers a wide spectrum of experiences ranging from mountain retreats to beachfront yoga getaways. The rising emphasis on fitness, mindfulness, and healthy living in North America aligns with the growing global wellness trend.
Moreover, its accessibility via major transportation hubs makes it an attractive destination for both domestic and international wellness seekers. North America's innovative integration of technology, wellness programming, and customized offerings further enhances the wellness travel experience. As wellness becomes an integral part of modern lifestyles, North America's role in driving the market is fortified by its ability to provide a comprehensive range of wellness options that cater to various preferences, solidifying its position as a prime influencer in the wellness tourism landscape.
Key players in the market are driving innovation to meet evolving consumer demands. These advancements include the incorporation of immersive digital wellness experiences, where virtual reality and augmented reality technologies create immersive and rejuvenating environments for travelers even before they embark on their journeys. Additionally, the integration of personalized wellness concierge services, powered by AI and data analytics, allows travelers to customize their itineraries based on their individual health and wellness goals. Furthermore, eco-conscious innovations are gaining momentum, with some leading players offering sustainable wellness retreats that focus on eco-friendly practices and reconnecting with nature. These innovations collectively enhance the wellness tourism experience, providing travelers with tailored and technologically advanced opportunities for relaxation, personal growth, and rejuvenation. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations amongst key players to drive healthy competition within the domain during the forecast period.
Accor S.A.
Four Seasons Hotels Limited
Hilton Worldwide Holdings Inc.
Hyatt Hotels Corporation
InterContinental Hotels Group plc
Marriott International Inc.
Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.)
Rancho La Puerta Inc.
Red Carnation Hotels (The Travel Corporation)
Rosewood Hotel Group (New World Development Company Limited)
Wyndham Hotels & Resorts Inc.
In Jul 2023, Hilton Worldwide Holdings Inc., a prominent global hospitality brand, expanded its presence in Japan through the highly anticipated launch of the Hilton Okinawa Miyako Island Resort. This strategic move marks a significant milestone in the company's commitment to providing exceptional hospitality experiences across diverse destinations. Situated on the captivating Miyako Island, renowned for its pristine beaches and rich cultural heritage, the resort offers a harmonious blend of luxurious accommodations and immersive local experiences.
In Aug 2023, Hyatt Hotels Corporation, a leading global hospitality brand, expanded its Unbound Collection by Hyatt brand to Oklahoma City through the introduction of the Fordson Hotel. This strategic move demonstrates the company's commitment to offering distinctive and authentic experiences to travelers, embracing the essence of each destination. The Fordson Hotel's debut signifies a new era in hospitality for the city, bringing together historical charm and modern luxury.
In Aug 2023, IHG Hotels & Resorts, a world leader in the hospitality industry, announced the opening of a new Hotel Indigo in the vibrant heart of Guadalajara. This addition to their portfolio reflects IHG's commitment to offering unique and memorable experiences to travelers. With this expansion, IHG Hotels & Resorts continues to demonstrate their dedication to providing top-tier accommodations and exceptional service. The new Hotel Indigo in Guadalajara undoubtedly reinforces their position as a leader in the hospitality sector, further solidifying their reputation as a trusted source of remarkable travel experiences.