永續電子商務包裝市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球永續電子商務包裝市場價值為 356 億美元，預計 2025 年至 2034 年期間的複合年成長率為 8.6%。隨著消費者環保意識的增強，對環保產品的需求不斷增加，推動了這項成長。隨著企業和消費者都優先考慮包裝解決方案的永續性，市場正在經歷重大轉變。

隨著人們對氣候變遷認知的不斷提高以及政府對一次性塑膠的監管愈加嚴格，企業開始轉向永續的包裝解決方案，包括可生物分解材料和牛皮紙。電子商務的擴張進一步加速了對具有成本效益和可擴展的包裝選擇的需求，從而支持了市場的成長。公司正在增加對研發的投資，以創造符合永續發展目標、同時保持功能性和成本效益的創新包裝材料。

市場按材料類型分為金屬、紙和紙板、生物塑膠和可堆肥材料以及塑膠。儘管預計塑膠產業成長速度會放緩，但預計將穩步上升，2025 年至 2034 年之間的複合年成長率為 7%。塑膠仍然廣泛用於電子商務包裝，但可回收和更永續的塑膠材料的創新正在發揮作用。再生聚對苯二甲酸乙二醇酯 (rPET) 和可生物分解塑膠等替代品的持續開發有助於解決與塑膠包裝相關的環境問題。這些進步預計將在平衡耐用包裝需求和永續性需求方面發揮關鍵作用。

就電子商務類型而言，市場分為B2C和B2B兩部分。到 2034 年，B2C 產業規模預計將達到 230 億美元，是成長最快的領域。這一成長是由線上零售的快速擴張、對永續產品的需求不斷成長以及直接面對消費者 (DTC) 模式的日益普及所推動的。隨著越來越多的消費者意識到購買商品對環境的影響，他們正在推動電子商務公司採用更環保的包裝解決方案。此外，由於 B2C 行業直接與消費者打交道，因此面臨更嚴格的審查，消費者現在可以根據永續性對其支持的品牌產生更大的影響。這使得電子商務公司必須將環保包裝融入其商業模式。 B2B 領域雖然成長速度較慢，但隨著企業尋求與全球永續發展標準接軌，也正在採用永續的做法。

2024 年，北美永續電子商務包裝市場佔有 20% 的佔有率。美國由於多種因素而顯著成長，包括消費者對環保產品的需求不斷成長、廢物減少法規越來越嚴格以及主要電子商務參與者普遍轉向永續性。隨著消費者越來越重視永續性，公司也正在透過在其產品中加入更環保的包裝解決方案來適應。此外，該地區受益於政府的大力支持和旨在減少環境影響的舉措，進一步推動了永續包裝實踐的採用。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 消費者對環保產品的需求不斷成長
    • 嚴格的政府法規
    • 電子商務領域的擴張
    • 成本效益和效率的提高
    • 企業永續發展目標
  • 產業陷阱與挑戰
    • 初始成本高
    • 材料性能限制
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按材料類型，2021 年至 2034 年

• 主要趨勢
• 金屬
• 紙和紙板
• 生物塑膠和可堆肥材料
• 塑膠

第 6 章：市場估計與預測：依電子商務類型，2021-2034 年

• 主要趨勢
• B2C
• B2B

第 7 章：市場估計與預測：按應用，2021 年至 2034 年

• 主要趨勢
• 時尚服飾
• 電子產品和電器
• 書籍和文具
• 美容與個人護理
• 食品和飲料
• 藥品
• 其他

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• Altpac
• Amcor
• Berry Global
• DS Smith
• EcoEnclose
• International Paper
• Klabin
• Mondi
• Noissue
• Packhelp
• Pregis
• Ranpak Holdings
• Sealed Air
• Smurfit Kappa
• Stora Enso
• The BoxMaker
• Weavabel
• WestRock

The Global Sustainable E-Commerce Packaging Market was valued at USD 35.6 billion in 2024 and is projected to grow at a CAGR of 8.6% between 2025 and 2034. This growth is driven by the increasing demand for eco-friendly products as consumers become more environmentally conscious. The market is witnessing a significant shift as businesses and consumers alike prioritize sustainability in packaging solutions.

As awareness of climate change rises and government regulations around single-use plastics become stricter, businesses are turning to sustainable packaging solutions, including biodegradable materials and kraft paper. The expansion of e-commerce further accelerates the need for cost-efficient and scalable packaging options, which in turn supports the market's growth. Companies are increasingly investing in research and development to create innovative packaging materials that align with sustainability goals while maintaining functionality and cost-effectiveness.

The market is segmented by material type into metal, paper and paperboard, bioplastics and compostable materials, and plastic. The plastic segment, while expected to grow at a slower pace, is anticipated to see a steady rise, with a CAGR of 7% between 2025 and 2034. Plastic remains widely used in e-commerce packaging, but innovations in recyclable and more sustainable plastic materials are making a difference. The ongoing development of alternatives like recycled polyethylene terephthalate (rPET) and biodegradable plastics is helping address environmental concerns associated with plastic packaging. These advancements are expected to play a crucial role in balancing the demand for durable packaging with the need for sustainability.

In terms of e-commerce type, the market is divided into B2C and B2B segments. The B2C sector is set to reach USD 23 billion by 2034 and is the fastest-growing segment. This growth is driven by the rapid expansion of online retail, the increasing demand for sustainable products, and the rising popularity of direct-to-consumer (DTC) models. As more consumers become aware of the environmental impact of their purchases, they are pushing e-commerce companies to adopt greener packaging solutions. Moreover, the B2C sector faces greater scrutiny due to its direct engagement with consumers, who now have more influence over the brands they support based on sustainability. This makes it crucial for e-commerce companies to integrate eco-friendly packaging into their business models. The B2B segment, while growing at a slower pace, is also adopting sustainable practices as businesses seek to align with global sustainability standards.

North America's sustainable e-commerce packaging market held a 20% share in 2024. The United States is seeing notable growth due to several factors, including a growing consumer demand for eco-conscious products, tightening regulations on waste reduction, and a widespread shift towards sustainability by major e-commerce players. As consumers increasingly prioritize sustainability, companies are adapting by incorporating greener packaging solutions into their offerings. Additionally, the region benefits from strong governmental support and initiatives aimed at reducing environmental impact, further driving the adoption of sustainable packaging practices.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2022-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Rising consumer demand for environmentally friendly products
    • 3.4.1.2 Stringent government regulations
    • 3.4.1.3 Expansion of the e-commerce sector
    • 3.4.1.4 Cost-effectiveness and efficiency improvements
    • 3.4.1.5 Corporate sustainability goals
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 High initial costs
    • 3.4.2.2 Material performance limitations
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Metal
• 5.3 Paper and paperboard
• 5.4 Bioplastics & compostable materials
• 5.5 Plastic

Chapter 6 Market Estimates & Forecast, By E-Commerce Type, 2021-2034 (USD Billion Kilo Tons)

• 6.1 Key trends
• 6.2 B2C
• 6.3 B2B

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Fashion and apparel
• 7.3 Electronics & appliances
• 7.4 Books & stationery
• 7.5 Beauty & personal care
• 7.6 Food and beverage
• 7.7 Pharmaceuticals
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Altpac
• 9.2 Amcor
• 9.3 Berry Global
• 9.4 DS Smith
• 9.5 EcoEnclose
• 9.6 International Paper
• 9.7 Klabin
• 9.8 Mondi
• 9.9 Noissue
• 9.10 Packhelp
• 9.11 Pregis
• 9.12 Ranpak Holdings
• 9.13 Sealed Air
• 9.14 Smurfit Kappa
• 9.15 Stora Enso
• 9.16 The BoxMaker
• 9.17 Weavabel
• 9.18 WestRock