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健康美容嬰兒用品化妝品

市場調查報告書

商品編碼

1698526

嬰兒護理產品市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Baby Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月05日 | 出版商:

Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

受出生率上升和消費者偏好變化的推動，全球嬰兒護理產品市場預計在 2024 年達到 1076 億美元，從 2025 年到 2034 年將以 4.3% 的複合年成長率成長。世界各地的父母都優先考慮高品質、安全、有效的嬰兒護理用品，導致購買行為發生重大轉變。隨著人們對嬰兒健康和衛生意識的增強，對符合嚴格安全標準並提供最大舒適度的產品的需求正在激增。

生活方式的改變，特別是在城市地區，正在重塑嬰兒照護模式。雙收入家庭和不斷成長的可支配收入促使父母投資優質和有機的嬰兒護理解決方案。職場母親數量的不斷增加也影響了對方便、省時的嬰兒護理產品的需求，包括即食有機食品、可生物分解的尿布和多功能嬰兒用品。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	1076億美元
預測值	1644億美元
複合年成長率	4.3%

數位平台的興起在市場擴張中發揮關鍵作用。電子商務管道讓父母可以輕鬆獲得大量嬰兒護理產品，讓父母可以舒適地在家中比較、查看和購買商品。社群媒體影響者和線上育兒社群正在進一步影響消費者的決策，因為父母在購買之前會依賴同行的推薦和專家的評論。此外，產品創新的進步（例如低過敏性護膚品、不含 BPA 的餵食解決方案和符合人體工學的嬰兒背帶）正在激發消費者的興趣並促進市場成長。

依年齡層分類，爬蟲型嬰兒（7-12 個月）的家長對市場的需求很大。該領域在 2024 年創造了 405 億美元的產值，預計到 2034 年將達到 639 億美元。隨著嬰兒的活動能力增強，父母積極尋求出牙輔助器、安全配件以及支持發育里程碑的互動玩具。對耐用、無毒、對發展有益的產品的需求不斷成長，影響購買模式和品牌忠誠度。

按價格範圍分類，中價位段在 2024 年佔據主導地位，佔有率達 54.3%，價值 584 億美元。中產階級家庭，特別是發展中經濟體的中產階級家庭，正在推動這個細分市場的發展，在經濟承受能力和品質之間取得平衡。這一類的父母非常注重產品的安全性，通常會選擇能夠確保舒適性和可靠性的知名品牌。此外，人們越來越意識到有機和無化學成分的嬰兒護理產品的好處，這推動了對高階產品的需求，表明人們的購買決策正在更廣泛地轉向注重健康。

美國嬰兒護理產品市場預計將大幅成長，2024 年市場規模將達到 336 億美元，預計到 2034 年將達到 506 億美元。跨世代的強勁經濟參與正在推動需求，千禧世代和嬰兒潮世代的父母對天然、有機和無化學成分的嬰兒護理解決方案表現出強烈的偏好。消費能力的提高和對嬰兒健康意識的增強使得防過敏和經過醫學測試的產品越來越受歡迎。電子商務進一步加速了可近性，使消費者更容易找到適合他們需求的創新嬰兒護理解決方案。由於永續性和安全性仍然是主要關注點，市場將持續創新和動態成長。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 增加可支配收入
  - 增強健康意識
  - 電子商務的成長
  - 技術進步
- 產業陷阱與挑戰
  - 激烈的競爭
  - 嚴格的監管環境
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費者產品採用
- 首選配銷通路
- 首選價格範圍
成長潛力分析
監管格局
定價分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：按類型，2021 年至 2034 年

主要趨勢
嬰兒尿布和濕紙巾
- 嬰兒尿布
  - 免洗尿布
  - 可重複使用的尿布
- 嬰兒濕紙巾
  - 濕紙巾
  - 乾巾
嬰兒食品和配方奶粉
- 嬰兒配方奶粉
- 嬰兒食品
嬰兒保養品和沐浴產品
- 嬰兒潤膚露和乳霜
- 嬰兒洗髮精和沐浴露
- 其他配件
嬰兒服飾和服飾
- 上衣
- 下裝
- 連體衣
- 其他
餵食和護理產品
- 嬰兒奶瓶
- 奶嘴
- 餵食配件
玩具和教育產品
安全與安保產品
- 嬰兒監視器
- 嬰兒車
- 安全門
- 其他
家具和床上用品
其他

第6章：市場估計與預測：依年齡段，2021 年至 2034 年

主要趨勢
新生兒（0-2個月）
嬰兒（3-6個月）
爬行者（7-12個月）
幼兒（1-3 歲）

第7章：市場估計與預測：以價格，2021 年至 2034 年

主要趨勢
低的
中等的
高的

第8章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
線上
- 電子商務
- 公司擁有的網站
離線
- 超市/大賣場
- 專賣店
- 藥局和藥局
- 其他零售業態

第9章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 日本
- 印度
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

Abbott Laboratories
Artsana Group
Babyganics LLC
Burt's Bees (Clorox Company)
Carter's, Inc.
Graco (Newell Brands)
Johnson & Johnson
Kimberly-Clark Corporation
Laboratoires Expanscience
Munchkin, Inc.
Nestlé SA
Pigeon Corporation
Procter & Gamble (P&G)
Seventh Generation Inc.
The Honest Company

簡介目錄

Product Code: 7250

The Global Baby Care Products Market, valued at USD 107.6 billion in 2024, is projected to grow at a CAGR of 4.3% from 2025 to 2034, driven by increasing birth rates and evolving consumer preferences. Parents worldwide are prioritizing high-quality, safe, and effective baby care items, leading to a significant shift in purchasing behavior. As awareness of infant health and hygiene grows, demand for products that meet stringent safety standards and offer maximum comfort is surging.

Changing lifestyle patterns, particularly in urban areas, are reshaping the baby care landscape. Dual-income households and rising disposable incomes are prompting parents to invest in premium and organic baby care solutions. The increasing presence of working mothers in the workforce has also influenced the demand for convenient, time-saving baby care products, including ready-to-use organic foods, biodegradable diapers, and multi-functional baby gear.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$107.6 Billion
Forecast Value	$164.4 Billion
CAGR	4.3%

The rise of digital platforms is playing a pivotal role in market expansion. E-commerce channels provide easy access to a vast selection of baby care products, enabling parents to compare, review, and purchase items from the comfort of their homes. Social media influencers and online parenting communities are further shaping consumer decisions, as parents rely on peer recommendations and expert reviews before making purchases. Additionally, advancements in product innovation-such as hypoallergenic skincare, BPA-free feeding solutions, and ergonomic baby carriers-are fueling consumer interest and boosting market growth.

Segmented by age group, the market sees substantial demand from parents of crawlers (7-12 months). This segment generated USD 40.5 billion in 2024 and is expected to reach USD 63.9 billion by 2034. As babies become more mobile, parents actively seek teething aids, safety accessories, and interactive toys that support developmental milestones. The need for durable, non-toxic, and developmentally beneficial products continues to rise, influencing purchasing patterns and brand loyalty.

By price range, the medium segment held a dominant 54.3% share in 2024, accounting for USD 58.4 billion. Middle-class families, particularly in developing economies, are driving this segment, balancing affordability with quality. Parents in this category are highly conscious of product safety, often opting for well-established brands that ensure comfort and reliability. Additionally, growing awareness of the benefits of organic and chemical-free baby care products is pushing demand for premium options, indicating a broader shift toward health-conscious purchasing decisions.

US baby care products market is poised for significant growth, generating USD 33.6 billion in 2024 and projected to reach USD 50.6 billion by 2034. Strong economic participation across generations is fueling demand, with millennial and baby boomer parents showing a strong preference for natural, organic, and chemical-free baby care solutions. Increased spending power and heightened awareness of infant health contribute to the rising popularity of hypoallergenic and medically tested products. E-commerce is further accelerating accessibility, making it easier for consumers to discover innovative baby care solutions tailored to their needs. As sustainability and safety remain key concerns, the market is set for continuous innovation and dynamic growth.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
1.5 Secondary

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing disposable income
  - 3.2.1.2 Increasing health consciousness
  - 3.2.1.3 Growth of e-commerce
  - 3.2.1.4 Technological advancements
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Intense competition
  - 3.2.2.2 Stringent regulatory environment
3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decision
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
- 3.3.5 Preferred price range
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter's analysis
3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)

5.1 Key trends
5.2 Baby diapers and wipes
- 5.2.1 Baby diapers
  - 5.2.1.1 Disposable diapers
  - 5.2.1.2 Reusable diapers
- 5.2.2 Baby Wipes
  - 5.2.2.1 Wet wipes
  - 5.2.2.2 Dry wipes
5.3 Baby food and formula
- 5.3.1 Infant formula
- 5.3.2 Baby food
5.4 Baby skincare and bath products
- 5.4.1 Baby lotion and creams
- 5.4.2 Baby shampoo and wash
- 5.4.3 Other accessories
5.5 Baby clothing and apparel
- 5.5.1 Top wear
- 5.5.2 Bottom wear
- 5.5.3 Rompers
- 5.5.4 Others
5.6 Feeding and nursing products
- 5.6.1 Baby bottles
- 5.6.2 Pacifiers
- 5.6.3 Feeding accessories
5.7 Toys and educational products
5.8 Safety and security products
- 5.8.1 Baby monitors
- 5.8.2 Baby strollers
- 5.8.3 Safety gates
- 5.8.4 Others
5.9 Furniture and bedding
5.10 Others

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 – 2034, (USD Billion) (Million Units)

6.1 Key trends
6.2 Newborns (0-2 months)
6.3 Infants (3-6 months)
6.4 Crawlers (7-12 months)
6.5 Toddlers (1-3 years)

Chapter 7 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion) (Million Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

8.1 Key trends
8.2 Online
- 8.2.1 Ecommerce
- 8.2.2 Company owned website
8.3 Offline
- 8.3.1 Supermarket/Hypermarket
- 8.3.2 Specialty Stores
- 8.3.3 Pharmacies and drugstores
- 8.3.4 Other retail formats

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE