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市場調查報告書
商品編碼
1627798
全球線上嬰兒護理產品市場:預測(2025-2030)Global Online Baby Care Products Market - Forecasts from 2025 to 2030 |
全球線上嬰兒護理產品市場預計將以 13.27% 的複合年成長率成長,到 2030 年,市場規模將從 2025 年的 464.08 億美元達到 864.91 億美元。
嬰兒護理產品是專門為世界各地的嬰幼兒以任何形式消費而設計、配製和製造的。嬰兒護理產品包括多種類別的產品,包括油、霜、乳液、粉、嬰兒車、嬰兒配方奶粉和乾糧。線上嬰兒護理產品市場涉及在全球線上環境中提供產品的嬰兒護理行業。
全球人口的成長預計將推動線上嬰兒護理產品的全球市場。世界銀行在資料中表示,世界人口持續成長,預計2021年將達到78.9億人,2022年將達到79.5億人,2023年將達到80億人。 。該組織進一步指出,儘管世界出生率下降,到2022年將達到每名婦女生育2.3個孩子,但世界人口預計將以更穩定的速度成長。
全球線上嬰兒護理產品市場的促進因素
智慧型手機和行動應用程式的激增進一步推動了線上嬰兒護理產品市場的發展。行動商務提供便利和行動訪問,使消費者能夠隨時隨地購物,從而促進市場成長。整體而言,由於網路普及率的提高、便利性、廣泛的選擇、競爭激烈的市場競爭、消費者評論、全球可近性以及行動商務的影響,市場持續成長。隨著這些促進因素繼續影響消費者的偏好和行為,市場預計將繼續成長。
全球線上嬰兒護理產品市場的地理展望
在美國,日益成長的都市化趨勢和網路普及率是未來幾年推動線上嬰兒護理產品需求的主要因素。此外,智慧型手機的日益普及預計將增加透過線上平台選擇嬰兒護理產品的可近性和便利性,進一步推動市場成長。例如,根據 GSMA 的數據,美國智慧型手機普及率將從 2022 年的 84% 成長到 2030 年的 89%。這突顯了網路購物的良好前景,因為它為用戶提供了無憂的購物體驗。
此外,美國等新興經濟體的職業女性比例不斷增加,預計將推動嬰兒護理產品的線上銷售。這是由於多次造訪實體店帶來的時間限制和挑戰。
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The global online baby care products market is expected to grow at a CAGR of 13.27%, reaching a market size of US$86.491 billion in 2030 from US$46.408 billion in 2025.
Baby care products are specifically designed, formulated, and manufactured for consumption in any form by infants around the globe. Baby care products include a wide category of products, like oils, creams, lotions, powders, strollers, milk formulas, and dried food, among others. The online baby care products market deals with the baby care industry which offers its products in the online landscape globally.
The increasing global population is expected to boost the global online baby care products market. The World Bank, in its data, stated that the global population is increasing at a constant pace, which was estimated at 7.89 billion in 2021 and 7.95 billion in 2022, growing to 8.02 billion in 2023. The organization further stated that although the fertility rate of the global population witnessed a decline, which was recorded at 2.3 births per woman in 2022, the global population is further expected to grow at a constant rate.
Global online baby care products market drivers
The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behaviour, the market is expected to experience sustained growth in the coming years.
Global online baby care products market Geographical outlook
In the United States, the rising trends of urbanization and booming internet penetration are major factors that will a significant role in boosting the demand for online baby care products in the coming years. Moreover, the growing adoption of smartphones will provide additional impetus to market growth with more accessibility and convenience in the selection of baby care products through online platforms. For instance, as per the GSMA, the adoption of smartphones across the United States will expand from 84% in 2022 to 89% by 2030. This highlights lucrative prospects since online shopping provides users with a hassle-free shopping experience.
Additionally, the rising proportion of working women in developed economies such as the United States is anticipated to propel the online sales of baby care products. This is due to the time constraints and challenges associated with multiple visits to physical stores.
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