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商業智慧

市場調查報告書

商品編碼

1708127

社交商業智慧市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Social Business Intelligence Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月03日 | 出版商:

Global Market Insights Inc. | 英文 170 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球社交商業智慧市場價值為 227 億美元，預計 2025 年至 2034 年期間的複合年成長率為 10.5%。這一成長主要得益於社群媒體平台的爆炸性成長，社群媒體平台已成為日常生活中不可或缺的一部分。企業擴大利用社群媒體進行品牌推廣、客戶互動和市場研究，從而推動了對先進社交商業智慧解決方案的需求。隨著公司尋求更多數據驅動的策略，社交商業智慧正成為分析消費者行為、加強行銷力度和最佳化業務績效的重要工具。人工智慧和機器學習與商業智慧工具的融合正在進一步加速市場擴張，使組織能夠即時處理大量用戶生成的內容。

疫情期間，社群媒體使用量急劇上升，數百萬用戶參與線上購物、娛樂和商業活動。這種轉變促使企業嚴重依賴社群媒體分析來了解顧客情緒、購買模式和新興趨勢。企業的快速數字化和線上聲譽管理日益成長的重要性正在推動企業投資社交商業智慧工具以保持競爭優勢。零售、醫療保健、金融和技術等各行各業的組織都在採用這些解決方案來增強其決策流程並推動收入成長。隨著消費者互動不斷轉向線上，企業必須適應變化，實施創新的分析解決方案，從大量社交資料中提供可操作的見解。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	227億美元
預測值	599億美元
複合年成長率	10.5%

預計社群媒體平台部分在預測期內將經歷大幅成長。企業正在利用社群媒體作為客戶洞察的主要來源，追蹤用戶生成的內容，例如貼文、評論、分享和反應。這些即時資料使公司能夠改善行銷策略、提高客戶參與度並預測市場變化。分析來自社群媒體網路的大量資料集的能力使企業能夠做出明智的決策、個人化客戶體驗並提高品牌知名度。隨著主要社交平台不斷擴展其分析能力，企業正在利用先進的工具來監控品牌情緒、評估活動效果並保持領先於競爭對手。

在對綜合商業智慧平台的需求的推動下，解決方案領域將在 2034 年實現顯著擴張。這些解決方案使組織能夠在統一的系統內追蹤社群媒體參與度、執行情緒分析並提取有意義的見解。透過整合多種分析功能，企業可以提高營運效率，同時獲得競爭優勢。領先的供應商提供可客製化的社交商業智慧服務，滿足特定產業的需求和業務規模。對人工智慧驅動的分析解決方案日益成長的需求也在重塑行業格局，使企業能夠自動收集資料並從複雜的資料集中獲得更深入的見解。

預計美國社交商業智慧市場將在 2025 年至 2034 年間產生可觀的收入，這得益於主要社交媒體平台上數百萬活躍用戶的推動。美國是全球網路普及率最高的國家之一，企業正在利用大量社群資料進行行銷、品牌監控和客戶關係管理。該國強大的數位基礎設施和廣泛採用的先進分析工具使公司能夠最大限度地發揮社交商業智慧的潛力。隨著企業繼續優先考慮數據驅動的決策，美國市場有望實現持續成長，從而強化社群媒體分析在現代商業策略中的重要性。

產業生態系統分析
供應商格局
- 軟體供應商
- 雲端服務供應商
- 人工智慧和分析提供商
- 最終用途
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管格局
用例
衝擊力
- 成長動力
  - 社群媒體的使用日益增多
  - 以客戶為中心的策略需求
  - 巨量資料和分析的進步
  - 對即時決策的需求日益成長
- 產業陷阱與挑戰
  - 資料隱私問題
  - 缺乏熟練勞動力
成長潛力分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：按組件，2021 - 2034 年

主要趨勢
解決方案
- 社群媒體監控平台
- 社交分析工具
- 數據視覺化和報告系統
- 文本和情感分析引擎
- 預測分析解決方案
服務
- 諮詢服務
- 實施服務
- 培訓和支持
- 客製化分析服務

第6章：市場估計與預測：按產業垂直分類，2021 - 2034 年

主要趨勢
零售和消費品
金融服務業
IT和電信
媒體和娛樂
製造業
汽車
政府
其他

第7章：市場估計與預測：按部署，2021 - 2034 年

主要趨勢
基於雲端
本地

第8章：市場估計與預測：依資料來源，2021 - 2034 年

主要趨勢
社群媒體平台
網站和線上社區
專業平台
多媒體平台

第9章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯

第10章：公司簡介

Acquia Inc
Brandwatch
BuzzSumo
Emplifi
Hootsuite
IBM
Keyhole
Khoros LLC
Meltwater
Microsoft
Onclusive Inc
Oracle
Qualtrics
Quid
SAP
Sprinklr
Sprout Social Inc
Synthesio
Talkwalker
Zoho Corporation

簡介目錄

Product Code: 13262

The Global Social Business Intelligence Market was valued at USD 22.7 billion in 2024 and is projected to grow at a CAGR of 10.5% between 2025 and 2034. This surge is largely driven by the explosive growth of social media platforms, which have become an integral part of everyday life. Businesses are increasingly leveraging social media for brand promotion, customer engagement, and market research, fueling the demand for advanced social business intelligence solutions. As companies seek more data-driven strategies, social business intelligence is emerging as a crucial tool to analyze consumer behavior, enhance marketing efforts, and optimize business performance. The integration of artificial intelligence and machine learning into business intelligence tools is further accelerating market expansion, allowing organizations to process massive volumes of user-generated content in real time.

Social Business Intelligence Market - IMG1

Social media usage saw a dramatic rise during the pandemic, with millions of users engaging in online shopping, entertainment, and business activities. This shift has prompted businesses to rely heavily on social media analytics to understand customer sentiment, purchasing patterns, and emerging trends. The rapid digitization of businesses and the increasing importance of online reputation management are pushing companies to invest in social business intelligence tools to maintain a competitive edge. Organizations across industries, including retail, healthcare, finance, and technology, are adopting these solutions to enhance their decision-making processes and drive revenue growth. As consumer interactions continue shifting online, businesses must adapt by implementing innovative analytics solutions that provide actionable insights from vast amounts of social data.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$22.7 Billion
Forecast Value	$59.9 Billion
CAGR	10.5%

The social media platform segment is expected to experience substantial growth during the forecast period. Businesses are utilizing social media as a primary source of customer insights, tracking user-generated content such as posts, comments, shares, and reactions. This real-time data enables companies to refine their marketing strategies, improve customer engagement, and predict market shifts. The ability to analyze vast datasets from social media networks allows businesses to make informed decisions, personalize customer experiences, and boost brand visibility. With major social platforms continuously expanding their analytical capabilities, enterprises are leveraging advanced tools to monitor brand sentiment, assess campaign performance, and stay ahead of competitors.

The solutions segment will witness significant expansion through 2034, driven by the need for comprehensive business intelligence platforms. These solutions enable organizations to track social media engagement, perform sentiment analysis, and extract meaningful insights within a unified system. By consolidating multiple analytics functions, businesses enhance operational efficiency while gaining a competitive advantage. Leading providers offer customizable social business intelligence services, catering to industry-specific requirements and business sizes. The growing demand for AI-driven analytics solutions is also reshaping the landscape, empowering businesses to automate data collection and derive deeper insights from complex datasets.

The U.S. Social Business Intelligence Market is expected to generate notable revenue between 2025 and 2034, driven by millions of active users on major social media platforms. With one of the highest internet penetration rates globally, American businesses are capitalizing on vast amounts of social data for marketing, brand monitoring, and customer relationship management. The country's strong digital infrastructure and widespread adoption of advanced analytics tools enable companies to maximize the potential of social business intelligence. As businesses continue prioritizing data-driven decision-making, the U.S. market is poised for sustained growth, reinforcing the significance of social media analytics in modern business strategies.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Software providers
- 3.2.2 Cloud service providers
- 3.2.3 AI and analytics providers
- 3.2.4 End use
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Use cases
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Increasing use of social media
  - 3.9.1.2 Demand for customer-centric strategies
  - 3.9.1.3 Advancements in big data and analytics
  - 3.9.1.4 Growing need for real-time decision making
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 Data privacy concerns
  - 3.9.2.2 Lack of skilled workforce
3.10 Growth potential analysis
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn)

5.1 Key trends
5.2 Solution
- 5.2.1 Social media monitoring platforms
- 5.2.2 Social analytics tools
- 5.2.3 Data visualization and reporting systems
- 5.2.4 Text and sentiment analysis engines
- 5.2.5 Predictive analytics solutions
5.3 Services
- 5.3.1 Consulting services
- 5.3.2 Implementation services
- 5.3.3 Training and support
- 5.3.4 Custom analytics services

Chapter 6 Market Estimates & Forecast, By Industry Vertical, 2021 - 2034 ($Bn)

6.1 Key trends
6.2 Retail and consumer goods
6.3 BFSI
6.4 IT and telecommunications
6.5 Media and entertainment
6.6 Manufacturing
6.7 Automotive
6.8 Government
6.9 Others

Chapter 7 Market Estimates & Forecast, By Deployment, 2021 - 2034 ($Bn)

7.1 Key trends
7.2 Cloud-based
7.3 On-premises

Chapter 8 Market Estimates & Forecast, By Data Source, 2021 - 2034 ($Bn)

8.1 Key trends
8.2 Social media platforms
8.3 Website and online communities
8.4 Professional platforms
8.5 Multimedia platforms

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Southeast Asia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia