全球電視廣告市場

TV Advertising

出版日期: 2024年07月09日 | 出版商:

Global Industry Analysts, Inc. | 英文 187 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

到2030年全球電視廣告市場預計將達到2,617億美元

全球電視廣告市場預計 2023 年為 2,289 億美元，預計到 2030 年將達到 2,617 億美元，2023 年至 2030 年複合年成長率為 1.9%。有線電視是本報告分析的細分市場之一，預計複合年成長率為 2.2%，到分析期結束時將達到 1,846 億美元。在分析期間，衛星電視產業的複合年成長率預計為 1.4%。

美國市場預估成長624億美元，中國複合年成長率4.1%

到 2023 年，美國電視廣告市場預計將達到 624 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達509億美元，2023-2030年分析期間複合年成長率為4.1%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 0.4% 和 1.4%。在歐洲，德國的複合年成長率預計約為 0.9%。

電視廣告－主要趨勢與促進因素

電視廣告是指策略性地利用電視平台播放促銷內容，旨在吸引觀眾注意力並推動消費者行動。該模型包括多種廣告格式，包括傳統廣告、贊助內容和互動廣告，充分利用了現代電視技術的廣泛影響力和動態功能。電視廣告不斷發展，整合數位策略，以最大限度地提高傳統電視和聯網電視(CTV) 平台的影響力和參與度。

隨著數位消費繼續主導電視，中視廣告廣告曝光率的佔有率預計將大幅上升。這種轉變為廣告主提供了前所未有的機會，可以更有效地定位和吸引受眾。創新和互動的廣告格式變得越來越流行，增加了與消費者的互動和參與。隨著越來越多的家庭採用智慧型電視和串流媒體設備，廣告商將擁有更精細的定位選項和增強的衡量能力。這項技術轉變將實現根據個人偏好和行為量身定做的更個人化的廣告體驗，從而顯著提高廣告宣傳的有效性。此外，透過整合先進的資料分析工具，廣告主可以提高即時最佳化宣傳活動並更準確地衡量成功和投資回報率的能力。將可購物內容整合到 CTV 中將徹底改變零售媒體。隨著越來越多的消費者期望透過電視直接參與購物，這一趨勢將對消費者的購買行為產生重大影響，並且透過結合認知度和直接購買機會，廣告商將可能促進成功。

電視廣告最顯著的趨勢之一是程序化廣告採購的興起。這種方法使用演算法自動購買庫存，從而實現更有效率的廣告投放和成本控制。程序化技術還可以實現更精確的受眾定位，並利用豐富的受眾資料，在最佳觀看時間和特定受眾群體內策略性地投放廣告。另一個成長趨勢是互動廣告格式的使用。它允許觀眾透過電視螢幕或伴同性設備直接與內容互動，從而吸引觀眾。這些格式不僅提高了參與率，也為直接連結到購買機會的購物廣告等創新鋪平了道路。人工智慧（AI）將在電視廣告中發揮更重要的作用，豐富創新過程並提供對宣傳活動效果更深入的洞察。這一演變將幫助品牌和機構利用人工智慧提高創造力和效率，並幫助他們透過廣告工作取得更多成果。隨著產業逐漸擺脫傳統的注意力指標，廣告主意識到需要更有意義的指標來反映實際的消費者參與和結果。焦點正在轉向互動廣告，它可以更清晰地洞察廣告效果。

受訪企業範例（46家知名企業）

CBS Broadcasting, Inc.
Comcast Advertising
COX MEDIA, LLC
DX Media Direct
Grow Advertising
Hotspex Media Inc.
JMS Group Limited
Kingstar Media
Liquona LTD
Nartak Media Group
Nepa
One Day Agency
Skylark Media
Sophos Marketing, LLC（Awarity）
TMH Media;

The global market for TV Advertising estimated at US$228.9 Billion in the year 2023, is expected to reach US$261.7 Billion by 2030, growing at a CAGR of 1.9% over the analysis period 2023-2030. Cable TV, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$184.6 Billion by the end of the analysis period. Growth in the Satellite TV segment is estimated at 1.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$62.4 Billion While China is Forecast to Grow at 4.1% CAGR

The TV Advertising market in the U.S. is estimated at US$62.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$50.9 Billion by the year 2030 trailing a CAGR of 4.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.4% and 1.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.9% CAGR.

TV Advertising - Key Trends and Drivers

TV Advertising refers to the strategic utilization of television platforms to broadcast promotional content aimed at attracting viewer attention and driving consumer behavior. This model encompasses a variety of advertising formats, including traditional commercials, sponsored content, and interactive ads, leveraging the broad reach and dynamic capabilities of modern TV technology. TV advertising continues to evolve, integrating digital strategies to maximize impact and engagement across both traditional and connected TV (CTV) platforms.

As digital consumption continues to dominate the TV landscape, the share of CTV advertising impressions is expected to rise significantly. This shift offers advertisers unprecedented opportunities to target and engage audiences more effectively. Innovative and interactive advertising formats are becoming increasingly prevalent, enhancing consumer interaction and engagement. As more households adopt smart TVs and streaming devices, advertisers are afforded more granular targeting options and enhanced measurement capabilities. This technological shift allows for more personalized advertising experiences, catering to individual preferences and behaviors, which significantly boosts the effectiveness of ad campaigns. Additionally, the integration of advanced data analytics tools enables advertisers to optimize campaigns in real-time, enhancing the ability to measure success and ROI more accurately. The integration of shoppable content within CTV is poised to transform retail media significantly. With more consumers expected to engage with shopping directly through their TVs, this trend could significantly influence consumer purchasing behaviors and drive outcomes for advertisers, blending awareness with direct purchase opportunities.

One of the most prominent trends in TV advertising is the rise of programmatic ad buying. This approach uses algorithms to purchase ad space automatically, allowing for more efficient ad placements and cost management. Programmatic technology also facilitates increased precision in audience targeting, drawing on rich viewer data to place ads strategically during optimal viewing times and within specific viewer segments. Another growing trend is the use of interactive ad formats, which engage viewers by allowing them to interact directly with content through their TV screens or companion devices. These formats not only increase engagement rates but also pave the way for innovations such as shoppable ads, which link directly to purchase opportunities. Artificial intelligence (AI) is set to play a more prominent role in TV advertising by enriching creative processes and providing deeper insights into campaign performances. This evolution will help brands and agencies achieve more with their advertising efforts, leveraging AI to enhance creativity and efficiency. As the industry moves away from traditional attention metrics, advertisers are recognizing the need for more meaningful measurements that reflect actual consumer engagement and outcomes. The focus is shifting towards interactive ads that provide clearer insights into advertising effectiveness.

Select Competitors (Total 46 Featured) -

CBS Broadcasting, Inc.
Comcast Advertising
COX MEDIA, LLC
DX Media Direct
Grow Advertising
Hotspex Media Inc.
JMS Group Limited
Kingstar Media
Liquona LTD
Nartak Media Group
Nepa
One Day Agency
Skylark Media
Sophos Marketing, LLC (Awarity)
TMH Media;

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- TV Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Shift Towards Streaming Services Expands Addressable Market for TV Advertising
- Advancements in AI Enhance Targeting and Personalization in TV Ads
- Increased Adoption of Connected TVs Spurs Growth in Programmatic Advertising
- Consumer Shift to On-Demand Content Throws the Spotlight on Ad-Supported Video on Demand
- Rising Demand for Cross-Platform Measurement Solutions Drives Market Innovations
- The Impact of 5G Technology on Ad Delivery Speed and Quality
- Local Targeting Capabilities Strengthen Business Case for Regional TV Ads
- Generational Changes in Viewing Habits Propel Shifts in Advertising Strategies
- Growth of Niche Programming and its Influence on Targeted Advertising Opportunities
- Integration of Social Media with TV Advertising Expands Creative Horizons
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World TV Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for TV Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for Cable TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for Satellite TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Other Delivery Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 12: World Historic Review for Other Delivery Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: World 16-Year Perspective for Other Delivery Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: USA Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: USA 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
CANADA
- TABLE 17: Canada Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Canada Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Canada 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
JAPAN
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: Japan Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: Japan 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
CHINA
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 23: China Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 24: China Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: China 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
EUROPE
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 26: Europe Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for TV Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 29: Europe Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: Europe Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: Europe 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
FRANCE
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 32: France Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: France Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: France 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
GERMANY
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 35: Germany Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Germany Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Germany 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
ITALY
- TABLE 38: Italy Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: Italy Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: Italy 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
UNITED KINGDOM
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 41: UK Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: UK Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: UK 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
SPAIN
- TABLE 44: Spain Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Spain Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Spain 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
RUSSIA
- TABLE 47: Russia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Russia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Russia 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 51: Rest of Europe Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 52: Rest of Europe 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 54: Asia-Pacific Historic Review for TV Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 55: Asia-Pacific 16-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
- TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 57: Asia-Pacific Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 58: Asia-Pacific 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
AUSTRALIA
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
- TABLE 59: Australia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 60: Australia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 61: Australia 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
INDIA
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
- TABLE 62: India Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 63: India Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 64: India 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
SOUTH KOREA
- TABLE 65: South Korea Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 66: South Korea Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 67: South Korea 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
REST OF ASIA-PACIFIC
- TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 69: Rest of Asia-Pacific Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 70: Rest of Asia-Pacific 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
LATIN AMERICA
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
- TABLE 71: Latin America Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 72: Latin America Historic Review for TV Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 73: Latin America 16-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
- TABLE 74: Latin America Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 75: Latin America Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 76: Latin America 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
ARGENTINA
- TABLE 77: Argentina Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 78: Argentina Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 79: Argentina 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
BRAZIL
- TABLE 80: Brazil Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 81: Brazil Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 82: Brazil 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
MEXICO
- TABLE 83: Mexico Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 84: Mexico Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 85: Mexico 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
REST OF LATIN AMERICA
- TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 87: Rest of Latin America Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 88: Rest of Latin America 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
MIDDLE EAST
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
- TABLE 89: Middle East Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 90: Middle East Historic Review for TV Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 91: Middle East 16-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
- TABLE 92: Middle East Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 93: Middle East Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 94: Middle East 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
IRAN
- TABLE 95: Iran Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 96: Iran Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 97: Iran 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
ISRAEL
- TABLE 98: Israel Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 99: Israel Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 100: Israel 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
SAUDI ARABIA
- TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 102: Saudi Arabia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 103: Saudi Arabia 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
UNITED ARAB EMIRATES
- TABLE 104: UAE Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 105: UAE Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 106: UAE 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
REST OF MIDDLE EAST
- TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 108: Rest of Middle East Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 109: Rest of Middle East 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030
AFRICA
- TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
- TABLE 110: Africa Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 111: Africa Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 112: Africa 16-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2014, 2024 & 2030