郵輪世界市場

Cruise

出版日期: 2024年07月09日 | 出版商:

Global Industry Analysts, Inc. | 英文 158 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2030年全球郵輪市場將達到196億美元

預計2023年全球郵輪市場規模為92億美元，預計2030年將達196億美元，2023年至2030年複合年成長率為11.4%。遠洋郵輪是本報告分析的細分市場之一，預計複合年成長率為 11.2%，到分析期結束時將達到 156 億美元。分析期內，內河遊輪市場的複合年成長率預計為 12.2%。

美國市場預計成長24億美元，中國複合年成長率10.6%

預計 2023 年美國郵輪市場規模將達 24 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達30億美元，2023-2030年分析期間複合年成長率為10.6%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 10.4% 和 9.7%。在歐洲，德國的複合年成長率預計約為 8.3%。

郵輪 - 主要趨勢和促進因素

郵輪假期已成為尋求奢華、便利和冒險的遊客的熱門選擇。現代郵輪本質上是浮動度假村，擁有豐富的設施，包括精緻的餐飲、多樣化的娛樂選擇、健身中心、水療中心以及攀岩、衝浪模擬器和水上樂園等各種休閒。這些船隻航行至眾多目的地，從熱帶島嶼和原始海灘到歐洲的歷史名城以及亞洲和南美洲的異國風地點，讓乘客無需收拾行李即可探索多個目的地。遊輪行業迎合了廣泛的人群，包括家庭和蜜月旅行者、退休人員和獨行旅行者，並提供遊輪（例如美食、音樂、健康遊輪）、適合家庭的行程、以幼兒為中心的活動以及更安靜的環境。在過去的幾十年裡，在船舶設計的不斷創新、船上設施的擴大以及吸引多元化客戶群的努力的推動下，該行業經歷了顯著的成長。

技術進步在改變郵輪體驗方面發揮關鍵作用，使其對現代旅行者更具吸引力和便利性。當今的遊輪配備了最先進的導航和安全系統，可確保在各種海洋和天氣條件下順利安全地航行。機上技術顯著提高了乘客的便利性和參與度，高速網際網路可實現無縫連接，互動式應用程式可輕鬆預訂活動和餐飲，虛擬實境娛樂選項可提供身臨其境的體驗。環境永續性也是一個重點，郵輪公司投資於環保技術，以盡量減少對環境的影響。這包括先進的污水處理系統、節能引擎以及採用液化天然氣（LNG）作為傳統船用燃料的清潔替代品。這些創新不僅減少了郵輪對環境的影響，也引起了具有環保意識的旅客的共鳴。此外，人工智慧和巨量資料分析的整合使郵輪營運商能夠最佳化航線、更有效地管理資源，並根據個人偏好和行為提供個人化的賓客體驗，整體改善，可以進一步提升您的旅行體驗。

郵輪市場的成長受到多種因素的推動，包括中階消費者可支配收入的增加、多樣化且價格實惠的郵輪選擇的增加以及對獨特旅行體驗的需求不斷成長。新興市場的經濟成長正在開拓新的基本客群，越來越多的人轉向郵輪作為一種方便而愉快的旅行方式。此外，體驗式旅行趨勢（旅客尋求獨特且難忘的體驗）正在推動對郵輪和異國風目的地旅行的需求。技術進步也在擴大市場方面發揮了關鍵作用，使郵輪能夠提供增強的船上體驗並提高營運效率。透過社群媒體和有影響力的合作夥伴關係，針對千禧世代和 Z 世代等年輕一代的行銷策略已成功擴大了郵輪的吸引力。此外，該行業對健康和安全措施的關注恢復了消費者信心並幫助市場復甦。這些因素的結合導致了郵輪市場的強勁成長，預計未來幾年將繼續擴張。

受訪企業範例（共74家）

AmaWaterways River Cruises
Avalon Waterways Inc
Azamara Cruises
CroisiEurope
Cruiseaway Pty Ltd.
Crystal Cruises
Disney Cruise Line
FINCANTIERI SpA
Fred Olsen Cruise Lines
Grand Circle Travel
Hanwha Ocean Co., Ltd.
Holland America Line
Island Queen Cruises & Tours
Luxury Cruise Connections
Royal Caribbean International
Viking River Cruises
Virgin Cruises Intermediate Limited

The global market for Cruise estimated at US$9.2 Billion in the year 2023, is expected to reach US$19.6 Billion by 2030, growing at a CAGR of 11.4% over the analysis period 2023-2030. Ocean Cruise, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$15.6 Billion by the end of the analysis period. Growth in the River Cruise segment is estimated at 12.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.4 Billion While China is Forecast to Grow at 10.6% CAGR

The Cruise market in the U.S. is estimated at US$2.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$3.0 Billion by the year 2030 trailing a CAGR of 10.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.4% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

Cruise - Key Trends and Drivers

Cruise vacations have become a popular choice for travelers seeking a combination of luxury, convenience, and adventure. Modern cruise ships are essentially floating resorts, offering an extensive array of amenities including fine dining, diverse entertainment options, fitness centers, spas, and various recreational activities such as rock climbing, surfing simulators, and water parks. These vessels travel to a wide range of destinations, from tropical islands and pristine beaches to historic European cities and exotic locations in Asia and South America, allowing passengers to explore multiple locales without the hassle of constant packing and unpacking. The cruise industry caters to a broad demographic, from families and honeymooners to retirees and solo travelers, with tailored experiences such as themed cruises (e.g., culinary, music, or wellness cruises), family-friendly itineraries with kid-centric activities, and adult-only voyages that offer a more tranquil environment. Over the past few decades, the industry has experienced significant growth, driven by continuous innovations in ship design, an expansion of onboard amenities, and targeted marketing strategies aimed at attracting a diverse range of clientele.

Technological advancements have played a crucial role in transforming the cruise experience, making it more appealing and accessible to modern travelers. Today's cruise ships are equipped with state-of-the-art navigation and safety systems that ensure smooth and secure voyages across various seas and weather conditions. Onboard technology has significantly enhanced passenger convenience and engagement, with high-speed internet enabling seamless connectivity, interactive apps allowing for easy booking of activities and dining reservations, and virtual reality entertainment options providing immersive experiences. Environmental sustainability has also become a major focus, with cruise lines investing in eco-friendly technologies to minimize their environmental footprint. This includes advanced wastewater treatment systems, energy-efficient engines, and the adoption of LNG (liquefied natural gas) as a cleaner alternative to traditional marine fuels. These innovations not only help reduce the environmental impact of cruising but also resonate with environmentally conscious travelers. Additionally, the integration of AI and big data analytics allows cruise operators to optimize routes, manage resources more efficiently, and personalize guest experiences based on individual preferences and behaviors, further enhancing the overall travel experience.

The growth in the cruise market is driven by several factors, including the increasing disposable income of middle-class consumers, the expanding availability of diverse and affordable cruise options, and the rising demand for unique travel experiences. Economic growth in emerging markets has opened up new customer bases, with more people seeking the allure of cruising as a convenient and enjoyable way to travel. Furthermore, the trend towards experiential travel, where travelers seek unique and memorable experiences, has fueled demand for themed cruises and journeys to exotic destinations. Technological advancements have also played a pivotal role in market expansion, enabling cruise lines to offer enhanced onboard experiences and improved operational efficiencies. Marketing strategies targeting younger generations, such as millennials and Gen Z, through social media and influencer partnerships, have successfully broadened the appeal of cruising. Additionally, the industry’s focus on health and safety measures has helped regain consumer confidence and stimulate market recovery. These combined factors are driving robust growth in the cruise market, positioning it for continued expansion in the coming years.

Select Competitors (Total 74 Featured) -

AmaWaterways River Cruises
Avalon Waterways Inc
Azamara Cruises
CroisiEurope
Cruiseaway Pty Ltd.
Crystal Cruises
Disney Cruise Line
FINCANTIERI SpA
Fred Olsen Cruise Lines
Grand Circle Travel
Hanwha Ocean Co., Ltd.
Holland America Line
Island Queen Cruises & Tours
Luxury Cruise Connections
Royal Caribbean International
Viking River Cruises
Virgin Cruises Intermediate Limited

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Global Economic Update
- Cruise - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Demand for Unique Travel Experiences Spurs Growth
- Increasing Disposable Income Propels Growth in Cruise Market
- Technological Advancements in Onboard Amenities Drive Adoption
- Expanding Availability of Affordable Cruise Options Expands Addressable Market Opportunity
- Economic Growth in Emerging Markets Generates New Opportunities
- Experiential Travel Trends Strengthen Business Case for Themed Cruises
- Environmental Sustainability Efforts Drive Innovation in Cruise Technology
- Integration of AI and Big Data Analytics Enhances Personalized Guest Experiences
- Focus on Health and Safety Measures Rebuilds Consumer Confidence
- Expansion of Global Cruise Destinations Accelerates Demand
- Marketing Strategies Targeting Millennials and Gen Z Propel Growth
- Development of Eco-Friendly Technologies Expands Market Appeal
- Investment in State-of-the-Art Navigation and Safety Systems Strengthens Market Position
- Increasing Popularity of Same-Day and Next-Day Cruise Options Drives Market Growth
- Innovations in Ship Design and Construction Sustain Growth
- Growing Focus on Reducing Carbon Footprint Spurs Adoption of LNG-Powered Ships
- Integration of Smart Technology for Real-Time Monitoring and Control Generates Efficiency
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Cruise Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Ocean Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for Ocean Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for Ocean Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for River Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for River Cruise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for River Cruise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: USA 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: Canada 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
JAPAN
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Japan 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
CHINA
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: China Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: China 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
EUROPE
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Cruise by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Cruise by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: Europe 16-Year Perspective for Cruise by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
FRANCE
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: France Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: France 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
GERMANY
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: Germany 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Italy 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: UK 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: Rest of Europe 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Cruise Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Asia-Pacific 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Cruise by Type - Ocean Cruise and River Cruise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Cruise by Type - Ocean Cruise and River Cruise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Rest of World 16-Year Perspective for Cruise by Type - Percentage Breakdown of Value Sales for Ocean Cruise and River Cruise for the Years 2014, 2024 & 2030