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旅遊

市場調查報告書

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1623441

2024 年至 2031 年郵輪市場（按類型、應用和地區劃分）

Cruise Market By Type (Ocean Cruise, River Cruise), By Application (Contemporary, Luxury, Expedition, Theme), And Region For 2024-2031

出版日期: 2024年08月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年至 2031 年郵輪市場評估

郵輪為乘客提供豪華的旅程，乘坐宏偉的船隻航行於大海並定期在風景如畫的港口停靠以供觀光。這種獨特的旅行方式為您提供一種令人耳目一新、休閒放鬆的體驗，讓您在探索令人驚嘆的目的地的同時放鬆身心、恢復活力。根據Verified Market Research分析師預測，2023年郵輪市值將達到106億美元，預計2031年將達到222.4億美元的估值。

船上設施旨在提升體驗，提供卓越的餐飲服務，包括甲板上的露天用餐選擇和設計優雅、供應美味佳餚的餐廳。這將促使市場從 2024 年到 2031 年的複合年增長率達到 10.70%。

郵輪市場定義/概述

郵輪是一種高級旅行方式，乘客乘船前往各個目的地，同時享受船上的各種設施和活動。遊輪旅行通常包括住宿、餐飲、娛樂和遊覽，使其成為全包體驗。它為停靠港之間的遊客提供休閒放鬆的機會，同時也是體驗多元文化和美麗風景的獨特方式。

餐廳、游泳池、水療中心、劇院和健身中心是遊輪上提供的一些設施，以滿足乘客的不同需求。許多遊輪公司都提供主題航行，包括家庭、冒險和豪華遊輪，因此每個人都可以找到適合自己的遊輪。隨著郵輪旅行越來越受歡迎，該行業也不斷發展，推出了創新的船隻和獨特的航線，提升了整個旅行體驗，使郵輪旅行成為尋求放鬆和冒險的旅行者的一個有吸引力的選擇。

人口變化和不斷增長的中產階級將如何推動郵輪市場的成長？

人口結構變化發揮關鍵作用，嬰兒潮世代的老化和追求冒險的千禧世代推動著需求。全球中產階級的成長和遊輪相對可負擔等經濟因素也促進了該產業的擴張。根據國際郵輪協會（CLIA）的數據顯示，全球郵輪乘客數量從2009年的1,780萬人次增至2019年的2,970萬人次，10年間成長了66%。

產品創新和目的地擴張也是關鍵的推動因素。郵輪公司正在推出更大的郵輪，提供更多樣化的船上活動，並在新興市場探索新的航線。極地探險遊輪的推出和河流遊輪的興起正在擴大市場吸引力。船上連接和行動應用程式的增強等技術進步正在提升客人體驗。 CLIA 預計，到 2024 年，全球郵輪行業的乘客數量將達到 3,200 萬人，這表明儘管最近面臨課題，但仍具有強勁的成長潛力。

經濟衰退將如何影響消費者在遊輪等豪華度假方面的支出？

經濟衰退會嚴重影響消費者在遊輪等豪華度假方面的支出，主要原因是可支配收入減少和金融不確定性增加。在經濟低迷時期，消費者往往優先考慮基本開支而非可自由支配的開支，從而導致豪華旅行預訂減少。例如，在2008-2009年全球金融危機期間，郵輪業的乘客數量下降了9.5%，收入下降了14%。

此外，郵輪業在面臨經濟課題時表現出了韌性。郵輪公司通常會透過提供折扣和促銷來維持入住率並吸引註重預算的旅客。此外，郵輪的全包性質對於在經濟困難時期尋求價值的消費者很有吸引力。儘管最初遭遇挫折，但航空業在 2008 年危機後恢復得相對較快，全球乘客人數從 2009 年的 1,780 萬人次增加到 2015 年的 2,310 萬人次，復甦期間的複合年增長率為 4%。

The cruise experience offers passengers a luxurious journey aboard a magnificent vessel that sails across the ocean, making periodic stops at picturesque ports for sightseeing. This unique form of travel provides a refreshing and recreational escape, allowing individuals to unwind and rejuvenate while exploring stunning destinations. According to the analyst from Verified Market Research, the cruise market is estimated at a valuation of USD 10.6 Billion 2023, and is expected to reach a valuation of USD 22.24 Billion by 2031.

Onboard facilities are designed to enhance the experience, featuring exceptional dining services that include open-air options on deck and elegantly designed dining halls serving delectable cuisine. It enables the market to grow at aCAGR of 10.70% from 2024 to 2031.

Cruise Market: Definition/ Overview

A cruise is a premium mode of travel in which passengers sail aboard a ship to various places while enjoying a variety of onboard amenities and activities. Cruises often include rooms, meals, entertainment, and excursions, making it an all-inclusive experience. Passengers can engage in leisure activities and relax while traveling to several ports of call, making it a unique way to experience diverse cultures and picturesque landscapes.

Restaurants, pools, spas, theaters, and fitness centers are among the amenities provided on cruise ships to cater to the varying needs of passengers. Many cruise lines offer themed voyages, such as family-friendly, adventure, and luxury cruises, so there is something for everyone. As cruising's popularity grows, the industry evolves, introducing innovative ships and distinctive itineraries that enhance the overall travel experience, making cruising an enticing alternative for tourists seeking both relaxation and adventure.

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How the Demographic Shift and Increasing Middle Class Surge the Growth of Cruise Market?

Demographic shifts play a significant role, with aging baby boomers and adventure-seeking millennials fueling demand. Economic factors, including the growing global middle class and the relative affordability of cruises, contribute to the industry's expansion. According to the Cruise Lines International Association (CLIA), the number of cruise passengers worldwide increased from 17.8 million in 2009 to 29.7 million in 2019, representing a 66% growth over a decade.

Product innovation and destination expansion are also crucial drivers. Cruise lines are introducing larger ships with diverse onboard activities and exploring new itineraries in emerging markets. The introduction of expedition cruises to polar regions and the rise of river cruising has broadened the market's appeal. Technological advancements, such as improved onboard connectivity and mobile apps, enhance the guest experience. CLIA projects that the cruise industry will reach 32 million passengers globally in 2024, indicating continued strong growth potential despite recent challenges.

How do Economic Downturns Impact Consumer Spending on Luxury Vacations Like Cruises?

Economic downturns significantly impact consumer spending on luxury vacations like cruises, primarily due to reduced disposable income and increased financial uncertainty. During recessions, consumers tend to prioritize essential expenses over discretionary spending, leading to a decrease in bookings for high-end travel experiences. For instance, during the 2008-2009 global financial crisis, the cruise industry saw a 9.5% decline in passenger volume and a 14% drop in revenue.

Furthermore, the cruise industry has shown resilience in the face of economic challenges. Cruise lines often respond by offering discounts and promotions to maintain occupancy rates, which can attract budget-conscious travelers. Additionally, the all-inclusive nature of cruises can appeal to consumers seeking value for money during tough economic times. Despite initial setbacks, the industry rebounded relatively quickly after the 2008 crisis, with global passenger numbers growing from 17.8 million in 2009 to 23.1 million in 2015, demonstrating a compound annual growth rate of 4.5% during this recovery period.

Category-Wise Acumens

How the Variety of Destinations and Itineraries Foster the Growth of Ocean Cruise Segment?

The Ocean cruises segment dominates the cruise market. They offer an unparalleled variety of destinations and itineraries, allowing travelers to visit multiple countries in a single trip. Ocean cruise ships provide a vast array of onboard amenities and entertainment options, catering to diverse passenger preferences. The sheer scale of these vessels allows for features like water parks, Broadway-style shows, and multiple dining venues. Additionally, ocean cruises benefit from economies of scale, often offering competitive pricing compared to land-based vacations.

The dominance of ocean cruises is reflected in industry statistics. According to the Cruise Lines International Association (CLIA), ocean cruises accounted for approximately 80% of the global cruise market in 2019. The largest ocean cruise ships can accommodate over 6,000 passengers, dwarfing the capacity of river or expedition cruises. The ocean cruise segment has shown robust growth, with the number of ocean cruise passengers increasing from 17.8 million in 2009 to 28.5 million in 2018, representing a 60% growth over a decade. This trend underscores the enduring appeal and market dominance of ocean cruises.

How do Contemporary Cruises Cater to Diverse Demographics, Including Families and Solo Travelers?

The contemporary cruise segment dominates the cruise market. Contemporary cruises have evolved to cater to diverse demographics through innovative design and tailored offerings. For families, cruise lines provide extensive children's programs, multi-generational activities, and family-friendly accommodations. Many ships feature kids' clubs, teen lounges, and water parks. For solo travelers, an increasing number of cruise lines offer single-occupancy cabins and organized social events to facilitate connections. Additionally, cruise companies are designing ships with a variety of dining options, entertainment choices, and shore excursions to appeal to different age groups and interests.

Statistics reflect this shift towards inclusivity. 41% of cruisers in 2018 traveled with children under 18. Royal Caribbean reported a 7% year-over-year increase in family bookings in 2019. These cabins have an average occupancy rate of 90%, demonstrating strong demand. Furthermore, themed cruises targeting specific interest groups have grown by 30% between 2013 and 2018, indicating cruise lines' commitment to catering to diverse passenger preferences.

Country/Region-wise Acumens

How the Extensive Port Network and Sophisticated Terminal Facilities Surge the Growth of Cruise Market in North America?

North America significantly dominates in the cruise market, owing to its extensive network of ports, sophisticated terminal facilities, and well-developed transportation links. Major cruise hubs like Miami, Fort Lauderdale, and Port Canaveral offer state-of-the-art terminals capable of handling the world's largest cruise ships, facilitating efficient embarkation and disembarkation processes. This infrastructure allows for higher passenger volumes and more frequent sailings, contributing to the region's market leadership.

The impact of this infrastructure is evident in industry statistics. According to the Cruise Lines International Association (CLIA), North America accounted for approximately 50% of global cruise passengers in 2019, with 15.4 million travelers originating from this region. The Port of Miami, the world's busiest cruise port, handled 6.8 million passengers in 2019, a 22% increase from 2018. Furthermore, North American ports collectively invested over $2 billion in cruise terminal expansions and upgrades between 2015 and 2020, underscoring the region's commitment to maintaining its competitive edge. This robust infrastructure has enabled North America to sustain its market dominance, even as other regions experience growth in the cruise sector.

How the Growing Middle-Class Population and Increasing Disposable Income Foster the Growth of Cruise Market in Asia Pacific?

Asia Pacific is anticipated to witness the fastest growth in the cruise market owing to the rising middle class in countries like China and India has led to increased disposable income and a growing appetite for international travel. The governments in the region are investing heavily in cruise infrastructure, developing new ports and terminals to accommodate larger ships. Additionally, cruise lines are tailoring their offerings to Asian preferences, including cuisine, onboard activities, and shorter itineraries. The region's diverse destinations, from bustling metropolises to tropical islands, also contribute to its appeal.

Statistics underscore this growth trajectory. According to the Cruise Lines International Association (CLIA), Asia's share of the global cruise market grew from 10% in 2015 to 15% in 2019. Passenger volume in Asia increased from 2.08 million in 2015 to 4.24 million in 2018, representing a 104% growth in just three years. China alone accounted for 55.8% of Asian cruise passengers in 2018. The number of cruise ships deployed in Asian waters rose from 43 in 2013 to 79 in 2019, a 84% increase. These figures highlight the significant and rapid expansion of the cruise market in the Asia Pacific region, positioning it as a key driver of global cruise industry growth.

Competitive Landscape

The competitive landscape of the Cruise Market is characterized by a diverse array of players and evolving consumer preferences. Major cruise lines compete based on pricing and destination offerings and on the quality of onboard experiences, amenities, and customer service. Companies are increasingly investing in innovative ship designs, technology, and sustainable practices to attract environmentally conscious travelers.

Some of the prominent players operating in the cruise market include:

Carnival Corporation & Plc, Royal Caribbean Group, MSC Cruises S.A., Norwegian Cruise Line Holdings Ltd., Disney Cruise Line

Cruise Latest Developments

In March 2024, Royal Caribbean International announced the launch of its new Icon of the Seas, the world's largest cruise ship. This 250,800-gross-ton vessel can accommodate up to 7,600 passengers and features innovative attractions like the largest waterpark at sea.

In February 2024, Norwegian Cruise Line announced its commitment to achieving net-zero emissions by 2050. The company plans to invest heavily in sustainable technologies, including exploring the use of alternative fuels and shore power capabilities.

1 INTRODUCTION OF GLOBAL CRUISE MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL CRUISE MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL CRUISE MARKET, BY TYPE

5.1 Overview
5.2 Ocean Cruise
5.3 River Cruise

6 GLOBAL CRUISE MARKET, BY APPLICATION

6.1 Overview
6.2 Contemporary
6.3 Luxury
6.4 Expedition
6.5 Theme

7 GLOBAL CRUISE MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL CRUISE MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
8.4 ACE Matrix

9 COMPANY PROFILES

9.1 Carnival Corporation & Plc
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Royal Caribbean Group
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 MSC Cruises S.A.
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Norwegian Cruise Line Holdings Ltd.
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Disney Cruise Line
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments