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市場調查報告書
商品編碼
1644258

零售業虛擬實境的全球市場

Virtual Reality in Retail
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 154 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年全球虛擬實境零售市場規模將達到 241 億美元

2024 年全球零售虛擬實境市場規模估計為 57 億美元，預計到 2030 年將達到 241 億美元，2024-2030 年分析期間的複合年成長率為 27.0%。零售硬體中的 VR 是該報告分析的細分市場之一，預計到分析期結束時複合年成長率將達到 24.9%，達到 118 億美元。在分析期內，零售軟體中的 VR 部分預計將以 30.3% 的複合年成長率成長。

美國市場規模估計為 15 億美元，中國市場預計複合年成長率為 25.7%

預計2024年美國虛擬實境零售市場規模將達15億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 37 億美元，2024-2030 年分析期間的複合年成長率為 25.7%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 24.3% 和 23.5%。在歐洲，預計德國的複合年成長率約為 18.9%。

全球虛擬實境市場趨勢及零售業促進因素概述

零售業中的虛擬實境是什麼？

零售中的虛擬實境利用身臨其境型技術來改變消費者與產品和品牌互動的方式。透過 VR，消費者可以參與高度互動和逼真的實體零售環境模擬，包括虛擬商店、試穿體驗和產品演示。該技術為零售商提供了創新方法來增強客戶參與、簡化決策流程並彌合線上購物和店內購物之間的差距。從家具視覺化到試穿時尚，VR 正在成為現代零售策略的重要組成部分。

個人化和便利購物體驗的需求日益成長，推動了 VR 在零售業的應用。 VR 讓消費者能夠在3D環境中探索產品，幫助他們更深入地了解產品的特性、適合度和功能性。這種身臨其境型方法解決了電子商務中常見的痛點，例如無法實際接觸產品。此外，品牌還使用 VR 講述引人入勝的故事並創造難忘的體驗，以與客戶建立更緊密的情感聯繫。因此，零售業的動態正在發生變化，VR 在建立忠誠度和推動銷售方面發揮關鍵作用。

虛擬實境將如何增強零售業務和客戶參與？

VR 在零售領域的變革潛力在於它能夠創造身臨其境型、互動式和可自訂的購物之旅。例如，VR展示室允許客戶瀏覽充滿產品的虛擬空間，從而無需實體庫存和大型商店。這種方法不僅可以為零售商節省資金，而且還滿足了日益成長的體驗式購物趨勢。此外，時尚和美容領域常用的 VR 試穿解決方案可以讓顧客直覺地看到衣服、配件和化妝品穿在自己身上的效果，從而減少網路購物帶來的不確定性。

VR 在零售業的另一個重要用途是產品視覺化。例如，家具零售商可以使用 VR 讓顧客將虛擬家具放置在自己的家中，幫助他們做出自信的購買決定。 VR 也透過模擬客戶互動和商店管理業務等真實場景，在培訓零售員工方面發揮關鍵作用。此外，零售商正在將 VR 與人工智慧 (AI) 相結合，根據個人偏好和行為提供客製化的建議和見解。這些創新提高了客戶滿意度和業務效率，使 VR 成為零售業的寶貴資產。

哪些趨勢正在影響虛擬實境在零售業的應用？

為了反映不斷變化的消費者期望和技術的進步，有幾個主要趨勢正在推動虛擬實境與零售業的融合。一個值得注意的趨勢是全通路零售的興起，VR 彌合了實體購物體驗和數位購物體驗之間的差距。零售商擴大採用 VR 來實現店內和線上通路之間的無縫過渡，為客戶提供一致且引人入勝的購物體驗。另一個趨勢是將遊戲化元素融入 VR 零售應用。透過引入獎勵、挑戰和互動遊戲，品牌可以提高客戶參與和保留率。

永續性也正成為影響 VR 在零售業應用的關鍵因素。透過啟用虛擬展示室並減少對實體庫存和商店空間的需求，VR 可以幫助零售商減少對環境的影響。 5G 連接的擴展將透過增強即時渲染和減少延遲進一步加速 VR 的採用，使該技術更易於存取和有效。最後，VR 與社交商務平台的整合為身臨其境型零售增加了社交方面，讓使用者可以與朋友和社群共用他們的虛擬購物體驗。

哪些因素將推動零售市場 VR 的成長？

零售市場 VR 的成長受到多種因素的推動，包括 VR 硬體和軟體的進步、消費行為的改變以及對體驗式購物的日益關注。其中一個主要促進因素是零售業對個人化的需求日益成長。 VR 可實現高度客製化的體驗，從虛擬試穿到客製化商店佈局，根據消費者的喜好客製化體驗並激發他們的購買慾望。此外，網路購物的日益普及以及需要解決其缺乏實體互動等局限性，使得 VR 成為彌合數位和實體零售之間差距的重要工具。

VR 在時尚、室內裝潢和汽車等各個零售領域的應用日益廣泛，也促進了市場的成長。例如，家具零售商正在使用 VR 來幫助客戶在其生活空間中直覺地看到產品，汽車經銷商正在使用它進行虛擬試駕和車輛客製化。經濟高效的 VR 設備和平台的開發使得中小型零售商也能使用這項技術，從而提高了其應用範圍。此外，零售巨頭對 AR/VR 技術的投資不斷增加，VR 與 AI 和分析平台的整合也增強了 VR 應用的功能和有效性。總的來說，這些因素凸顯了 VR 在重塑零售業未來方面將發揮的變革性作用。

部分

組件（硬體組件、軟體組件、服務組件）、設備類型（頭戴式設備、手勢追蹤設備、其他設備類型）、最終用途（服飾最終用途、食品和飲料最終用途、其他最終用途）

調查企業範例（共22家企業）

  • Fieback Medien
  • FXGear, Inc.
  • Koncept VR
  • Matterport, Inc.
  • Panedia Pty Ltd.
  • Subvrsive, Inc.
  • Viar360
  • Visualise Creative Limited（VCL）
  • VREOS eU（VREI）

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP33299

Global Virtual Reality in Retail Market to Reach US$24.1 Billion by 2030

The global market for Virtual Reality in Retail estimated at US$5.7 Billion in the year 2024, is expected to reach US$24.1 Billion by 2030, growing at a CAGR of 27.0% over the analysis period 2024-2030. VR in Retail Hardware, one of the segments analyzed in the report, is expected to record a 24.9% CAGR and reach US$11.8 Billion by the end of the analysis period. Growth in the VR in Retail Software segment is estimated at 30.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 25.7% CAGR

The Virtual Reality in Retail market in the U.S. is estimated at US$1.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.7 Billion by the year 2030 trailing a CAGR of 25.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.3% and 23.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.9% CAGR.

Global Virtual Reality in Retail Market - Key Trends & Drivers Summarized

What Is Virtual Reality in Retail, and How Is It Transforming Shopping Experiences?

Virtual reality in retail leverages immersive technology to revolutionize how consumers interact with products and brands. Through VR, shoppers can engage in highly interactive and realistic simulations of physical retail environments, such as virtual stores, try-on experiences, or product demonstrations. This technology provides retailers with an innovative way to enhance customer engagement, streamline decision-making, and bridge the gap between online and in-store shopping. From furniture visualization to fashion try-ons, VR is becoming an integral part of modern retail strategies.

The adoption of VR in retail is being fueled by the growing demand for personalized and convenient shopping experiences. VR allows consumers to explore products in three-dimensional environments, giving them a deeper understanding of features, fit, and functionality. This immersive approach addresses common pain points in e-commerce, such as the inability to physically interact with products. Moreover, brands are using VR to tell compelling stories and create memorable experiences, fostering stronger emotional connections with their customers. The result is a shift in retail dynamics, with VR playing a critical role in building loyalty and driving sales.

How Does Virtual Reality Enhance Retail Operations and Customer Engagement?

The transformative potential of VR in retail lies in its ability to create immersive, interactive, and customizable shopping journeys. For instance, VR showrooms allow customers to navigate a virtual space filled with products, eliminating the need for physical inventory or large-scale stores. This approach not only saves costs for retailers but also caters to the growing trend of experiential shopping. Additionally, VR try-on solutions, commonly used in fashion and beauty, enable customers to visualize how clothing, accessories, or cosmetics will look on them, reducing the uncertainty associated with online shopping.

Another significant application of VR in retail is product visualization. Furniture retailers, for example, can use VR to allow customers to place virtual furniture in their homes, helping them make confident purchasing decisions. VR is also playing a pivotal role in training retail staff by simulating real-life scenarios, such as customer interactions or store management tasks. Furthermore, retailers are integrating VR with artificial intelligence (AI) to provide tailored recommendations and insights based on individual preferences and behaviors. These innovations enhance both customer satisfaction and operational efficiency, positioning VR as a valuable asset for the retail industry.

What Trends Are Shaping the Adoption of Virtual Reality in Retail?

Several key trends are driving the integration of virtual reality into retail, reflecting the evolving expectations of consumers and advancements in technology. One prominent trend is the rise of omnichannel retailing, where VR serves as a bridge between physical and digital shopping experiences. Retailers are increasingly adopting VR to create seamless transitions between in-store and online channels, allowing customers to enjoy a consistent and engaging shopping journey. Another trend is the incorporation of gamification elements into VR retail applications. By introducing rewards, challenges, or interactive games, brands can boost customer engagement and retention.

Sustainability is also emerging as a significant factor influencing the adoption of VR in retail. By enabling virtual showrooms and reducing the need for physical inventory or store spaces, VR helps retailers lower their environmental impact. The expansion of 5G connectivity is further accelerating the adoption of VR by enhancing real-time rendering and reducing latency, making the technology more accessible and effective. Finally, the integration of VR into social commerce platforms is gaining traction, allowing users to share virtual shopping experiences with friends and communities, adding a social dimension to immersive retail.

What Factors Are Driving the Growth of the VR in Retail Market?

The growth in the VR in retail market is driven by several factors, including advancements in VR hardware and software, changing consumer behaviors, and the increasing focus on experiential shopping. One of the primary drivers is the rising demand for personalization in retail. VR enables highly tailored experiences, from virtual try-ons to customized store layouts, aligning with consumer preferences and boosting purchase confidence. Additionally, the growing popularity of online shopping and the need to address its limitations, such as lack of physical interaction, have made VR an essential tool for bridging the gap between digital and physical retail.

The expanding applications of VR in diverse retail sectors, including fashion, home decor, and automotive, are also contributing to market growth. Furniture retailers, for example, use VR to allow customers to visualize products in their living spaces, while car dealerships leverage VR for virtual test drives and vehicle customization. The development of cost-effective VR devices and platforms is making the technology accessible to small and medium-sized retailers, broadening its adoption. Furthermore, the increasing investments in AR/VR technologies by retail giants and the integration of VR with AI and analytics platforms are enhancing the capabilities and effectiveness of VR applications. These factors collectively underscore the transformative role of VR in reshaping the future of retail.

SCOPE OF STUDY:

The report analyzes the Virtual Reality in Retail market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Component (Hardware Component, Software Component, Services Component); Device Type (Head Mounted Devices, Gesture Tracking Devices, Other Devices Types); End-Use (Clothing End-Use, Food & Beverages End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 22 Featured) -

  • Fieback Medien
  • FXGear, Inc.
  • Koncept VR
  • Matterport, Inc.
  • Panedia Pty Ltd.
  • Subvrsive, Inc.
  • Viar360
  • Visualise Creative Limited (VCL)
  • VREOS e.U. (VREI)

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Virtual Reality in Retail - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Focus on Enhancing Customer Experience Drives VR Adoption in Retail
    • Advancements in Immersive Technologies Propel Innovation in VR Applications for Retail
    • Growth in E-Commerce Fuels Demand for Virtual Try-On and Shopping Experiences
    • Integration with AI Enhances Personalization in VR Retail Solutions
    • Focus on Gamification in Retail Boosts Adoption of Virtual Reality Platforms
    • Emergence of Virtual Showrooms Expands Applications for VR in Retail
    • Advancements in VR Hardware and Software Improve Accessibility for Retailers
    • Focus on Reducing Product Returns Drives Adoption of VR in Online Shopping
    • Increased Use of Virtual Reality in Brand Storytelling Fuels Innovation in Marketing Strategies
    • Growth in Hybrid Retail Models Highlights Opportunities for VR Integration
    • Focus on Sustainability Trends Encourages Development of Virtual Retail Experiences
    • Advancements in Mobile VR Solutions Expand Accessibility for Smaller Retailers
    • Integration with Social Media Platforms Enhances VR Marketing Campaigns
    • Emergence of 5G Networks Boosts Performance and Scalability of VR in Retail Applications
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Reality in Retail Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Reality in Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Hardware Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Hardware Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Software Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Software Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Services Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Services Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Head Mounted Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Head Mounted Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Gesture Tracking Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Gesture Tracking Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Devices Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Other Devices Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Clothing End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Clothing End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Food & Beverages End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Food & Beverages End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Canada 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Japan 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: China 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 47: Europe 6-Year Perspective for Virtual Reality in Retail by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: France 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Germany 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Italy 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: UK 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Rest of World 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION