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市場調查報告書
商品編碼
1405038

行銷分析軟體市場規模、佔有率、趨勢分析報告：按應用、按部署、按組織規模、按行業、按地區、細分市場預測，2023-2030 年

Marketing Analytics Software Market Size, Share & Trends Analysis Report By Application (Solution, Service), By Deployment, By Organization Size, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 200 Pages | 商品交期: 2-10個工作天內

價格

行銷分析軟體市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，全球行銷分析軟體市場規模預計將達到125.1億美元，預測期內複合年成長率為16.7%。

人工智慧（AI）和機器學習（ML）等先進技術的整合為市場提供了廣闊的成長前景。人工智慧有望幫助負責人在不同的行銷管道中傳遞正確的品牌訊息，改善搜尋結果，並將用戶引導至所需的登陸頁面和網站。行銷分析的主要目的是了解客戶偏好並提供見解，這可以透過為客戶部署支援人工智慧的聊天機器人並仔細分析消費者需求來實現。例如，星巴克公司使用預測分析來收集和分析客戶資料，以便向客戶提供個人化的行銷資訊。

5G分發模式因其能夠改善用戶的網路使用體驗而提供了廣闊的市場成長機會。這鼓勵人們在網路上花費更多的優質時間，消費內容並執行適合他們需求的任務。透過監控特定的內容消費和購買趨勢，您可以建立高效的行銷策略和有效的獲利模式。 5G 網路預計還將加速行動電子商務銷售，使負責人能夠改善客戶體驗並簡化購物應用程式，特別是對於零售和消費品行業。

自動化行銷分析可幫助品牌和企業衡量行銷宣傳活動的成功程度。行銷分析自動化的新興趨勢正在推動市場成長。它不僅提供關鍵洞察，例如潛在客戶評分、更有效率的預測分析和里程碑分析，還可以幫助您節省營運費用。 Ancestry 和 Dropbox, Inc. 等公司正在看到行銷分析自動化的好處。例如，創建一封策略性計劃的歡迎電子郵件或精心策劃的贏回計劃。從本質上講，透過自動化行銷分析業務，公司可以獲得潛在的客戶線索並追隨他們以延長其業務實踐的壽命。

預計 BFSI 產業在預測期內將出現顯著成長。在BFSI產業，行銷預算通常是根據上年度的收益來決定的。透過巨量資料分析使用行銷組合模型（MMM）和數位歸因可以幫助銀行和金融機構量化行銷宣傳活動對投資收益的影響並確定最佳行銷預算。我們支持。此外，包括花旗銀行在內的幾家主要金融機構正在使用巨量資料分析進行分析和客戶細分，使行銷團隊能夠為正確的目標確定正確的管道。

行銷分析軟體市場報告亮點

  • 從應用程式來看，社群媒體行銷領域預計將在預測期內顯著成長。該行業充滿希望的成長前景歸因於社交媒體的日益普及以及企業利用社交媒體平台作為行銷管道的需求。
  • 透過部署，預計本地部署將在預測期內實現最高成長率。這是因為本地資料中心可以確保資料安全並實現更有效率的資料分析。
  • 按組織規模分類，中小型企業預計在預測期內成長率最高。這是因為可以使用經濟高效的雲端基礎的分析軟體，使中小型企業能夠以可負擔的成本提供行銷分析服務。
  • 由於銀行業務的快速數位化和專用數位銀行的出現，預計 BFSI 行業領域將在預測期內實現最高成長率。
  • 由於中國和新加坡等國家正在見證顯著的人工智慧發展趨勢，預計亞太地區在預測期內將實現最高的複合年成長率。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第 3 章行銷分析軟體市場變數、趨勢與範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場機會分析
  • 行銷分析軟體市場分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第 4 章 行銷分析軟體市場：使用情況估計與趨勢分析

  • 行銷分析軟體市場：重點
  • 行銷分析軟體市場：2022 年和 2030 年趨勢和市場佔有率分析
  • 社群媒體行銷
    • 2017-2030 年社群媒體行銷市場估計與預測
  • 電子郵件行銷
    • 2017-2030 年電子郵件行銷市場估計與預測
  • 搜尋引擎市場
    • 2017-2030 年搜尋引擎行銷市場估計與預測
  • 內容行銷
    • 2017-2030 年內容行銷市場估計與預測
  • 其他
    • 2017-2030 年其他市場估計與預測

第5章行銷分析軟體市場：發展預估與趨勢分析

  • 行銷分析軟體市場：重點
  • 行銷分析軟體市場：2022 年和 2030 年趨勢和市場佔有率分析
  • 本地
    • 2017-2030 年本地市場估計與預測
  • 雲
    • 2017-2030 年雲端市場估計與預測

第6章行銷分析軟體市場：組織規模估算與趨勢分析

  • 行銷分析軟體市場：重點
  • 行銷分析軟體市場：2022 年和 2030 年趨勢和市場佔有率分析
  • 主要企業
    • 2017-2030 年大型公司市場估計與預測
  • 中小企業
    • 2017-2030 年中小企業市場估計與預測

第7章 行銷分析軟體市場：產業預測與趨勢分析

  • 行銷分析軟體市場：重點
  • 行銷分析軟體市場：2022 年和 2030 年趨勢和市場佔有率分析
  • 零售
    • 2017-2030 年零售市場估計與預測
  • 消費品
    • 2017-2030 年消費品市場估計與預測
  • 產業
    • 2017-2030 年工業市場估計與預測
  • BFSI
    • 2017-2030 年 BFSI 市場估計與預測
  • 媒體傳播
    • 2017-2030 年房地產和建築市場估計和預測
  • 衛生保健
    • 2017-2030 年醫療保健市場估計與預測
  • 其他
    • 2017-2030 年其他市場估計與預測

第8章行銷分析軟體市場：區域估算與趨勢分析

  • 區域展望
  • 按地區分類的行銷分析軟體市場：重點
  • 北美洲
    • 2017-2030 年市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東/非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國 (UAE)

第9章競爭形勢

  • 主要市場參與企業的最新趨勢和影響分析
  • 市場參與企業分類
    • IBM Corporation
    • Adobe Inc.
    • Google, LLC
    • Accenture
    • Oracle
    • SAS Institute Inc.
    • TABLEAU SOFTWARE, LLC
    • Teradata
    • Funnel.io
Product Code: GVR-4-68039-286-6

Marketing Analytics Software Market Growth & Trends:

The global marketing analytics software market size is expected to reach USD 12.51 billion by 2030, registering a CAGR of 16.7% during the forecast period, according to a new report by Grand View Research, Inc. The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) offers promising growth prospects for the market. AI is expected to help marketers deliver the right brand message across different marketing channels and improve search results, which lead to desired landing pages and websites. The primary objective of marketing analytics is to understand and offer insights regarding customer preferences, which can be achieved by deploying AI-enabled chatbots for customers and carefully analyzing consumer demands. For instance, Starbucks Corporation uses predictive analytics to gather and analyze customer data and offer personalized marketing messages to customers.

The 5G delivery model offers promising market growth opportunities owing to its ability to enhance users' internet-using experience. This will lead people to spend more quality time on the internet and consume content or perform tasks specific to their needs. The consumption of specific content and buying trends can be monitored to develop efficient marketing strategies and effective profit-generation models. 5G internet is also expected to accelerate mobile e-commerce sales, enabling marketers to improve customer experiences and streamline shopping apps, particularly for the retail and consumer goods industry.

The automation of marketing analytics helps brands and corporations to gauge the success of marketing campaigns. The emerging trend to automate marketing analytics is offering an impetus to market growth. It offers critical insights into lead scoring, more efficient predictive analytics, and milestone analysis as well as helps save operational expenditure. Companies such as Ancestry and Dropbox, Inc. have witnessed the benefits of marketing analytics automation, such as creating strategically outlined welcome mails and carefully curated win-back programs, which ensure higher revenue-generation opportunities. Essentially, automating marketing analytics practices enables companies to gain access to prospect leads, which can be pursued to ensure prolonged business practices.

The BFSI industry is expected to register a significant growth rate over the forecast period. In the BFSI industry, the marketing budget is usually based on the revenue generated in the previous fiscal year. The use of Marketing Mix Models (MMM) and digital attribution powered by big data analytics aids banking and financial institutions in quantifying the impact of marketing campaigns on return on investment and determining the optimum marketing budget. Furthermore, several large financial institutions including Citibank use big data analytics for profiling and customer segmentation, thus enabling marketing teams to identify the right channel for the right targets.

Marketing Analytics Software Market Report Highlights:

  • By application, the social media marketing segment is expected to witness considerable growth over the forecast period. The promising growth prospects of the segment can be attributed to the rising penetration of social media and the subsequent need for corporations to tap social media platforms as a marketing channel
  • Based on deployment, the on-premise segment is expected to register the highest growth rate over the forecast period owing to the ability to ensure better safety and security of data from an on-premise data center and more efficient data analysis
  • In terms of organization size, the SMEs segment is expected to register the highest growth rate over the forecast period owing to the availability of cost-effective cloud-based analytics software, which helps SMEs offer marketing analytics services at affordable costs
  • The BFSI industry vertical segment is expected to register the highest growth rate over the forecast period owing to the rapid digitization of banking practices and the emergence of digital-only banks
  • Asia Pacific is expected to register the highest CAGR over the forecast period owing to the presence of significant AI development trends in countries, such as China and Singapore

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Application
    • 1.1.2. Deployment
    • 1.1.3. Organization size
    • 1.1.4. Industry vertical
    • 1.1.5. Regional scope
    • 1.1.6. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Application outlook
    • 2.2.2. Deployment outlook
    • 2.2.3. Organization size outlook
    • 2.2.4. Industry vertical outlook
    • 2.2.5. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Analytics Software Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Marketing Analytics Software Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Marketing Analytics Software Market : Application Estimates & Trend Analysis

  • 4.1. Marketing Analytics Software Market: Key Takeaways
  • 4.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Social Media Marketing
    • 4.3.1. Social media marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. E-Mail Marketing
    • 4.4.1. E-mail marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.5. Search Engine Marketing
    • 4.5.1. Search engine marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.6. Content Marketing
    • 4.6.1. Content marketing market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Marketing Analytics Software Market : Deployment Estimates & Trend Analysis

  • 5.1. Marketing Analytics Software Market: Key Takeaways
  • 5.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 5.3. On-Premise
    • 5.3.1. On-premise market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.4. Cloud
    • 5.4.1. Cloud market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Marketing Analytics Software Market : Organization Size Estimates & Trend Analysis

  • 6.1. Marketing Analytics Software Market: Key Takeaways
  • 6.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 6.3. Large Enterprises
    • 6.3.1. Large enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
  • 6.4. Small & Medium Enterprises
    • 6.4.1. Small & medium enterprises market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 7. Marketing Analytics Software Market : Industry Vertical Estimates & Trend Analysis

  • 7.1. Marketing Analytics Software Market: Key Takeaways
  • 7.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
  • 7.3. Retail
    • 7.3.1. Retail market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.4. Consumer Goods
    • 7.4.1. Consumer goods market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.5. Industrial
    • 7.5.1. Industrial market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.6. BFSI
    • 7.6.1. BFSI market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.7. Media & Communication
    • 7.7.1. Real estate & construction market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.8. Healthcare
    • 7.8.1. Healthcare market estimates and forecasts, 2017 to 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 8. Marketing Analytics Software Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Outlook
  • 8.2. Marketing Analytics Software Market by Region: Key Takeaway
  • 8.3. North America
    • 8.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.3.2. U.S.
      • 8.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.3.3. Canada
      • 8.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.4. Europe
    • 8.4.1. UK
      • 8.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.4.2. Germany
      • 8.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.4.3. France
      • 8.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Japan
      • 8.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.2. China
      • 8.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.3. India
      • 8.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.4. Australia
      • 8.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.5.5. South Korea
      • 8.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.6. Latin America
    • 8.6.1. Brazil
      • 8.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.6.2. Mexico
      • 8.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 8.7. MEA
    • 8.7.1. Saudi Arabia
      • 8.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.7.2. South Africa
      • 8.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 8.7.3. United Arab Emirates (UAE)
      • 8.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Market Participant Categorization
    • 9.2.1. IBM Corporation
      • 9.2.1.1. Company overview
      • 9.2.1.2. Financial performance
      • 9.2.1.3. Product benchmarking
      • 9.2.1.4. Strategic initiatives
    • 9.2.2. Adobe Inc.
      • 9.2.2.1. Company overview
      • 9.2.2.2. Financial performance
      • 9.2.2.3. Product benchmarking
      • 9.2.2.4. Strategic initiatives
    • 9.2.3. Google, LLC
      • 9.2.3.1. Company overview
      • 9.2.3.2. Financial performance
      • 9.2.3.3. Product benchmarking
      • 9.2.3.4. Strategic initiatives
    • 9.2.4. Accenture
      • 9.2.4.1. Company overview
      • 9.2.4.2. Financial performance
      • 9.2.4.3. Product benchmarking
      • 9.2.4.4. Strategic initiatives
    • 9.2.5. Oracle
      • 9.2.5.1. Company overview
      • 9.2.5.2. Financial performance
      • 9.2.5.3. Product benchmarking
      • 9.2.5.4. Strategic initiatives
    • 9.2.6. SAS Institute Inc.
      • 9.2.6.1. Company overview
      • 9.2.6.2. Financial performance
      • 9.2.6.3. Product benchmarking
      • 9.2.6.4. Strategic initiatives
    • 9.2.7. TABLEAU SOFTWARE, LLC
      • 9.2.7.1. Company overview
      • 9.2.7.2. Financial performance
      • 9.2.7.3. Product benchmarking
      • 9.2.7.4. Strategic initiatives
    • 9.2.8. Teradata
      • 9.2.8.1. Company overview
      • 9.2.8.2. Financial performance
      • 9.2.8.3. Product benchmarking
      • 9.2.8.4. Strategic initiatives
    • 9.2.9. Funnel.io
      • 9.2.9.1. Company overview
      • 9.2.9.2. Financial performance
      • 9.2.9.3. Product benchmarking
      • 9.2.9.4. Strategic initiatives

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 3 North America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 4 North America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 5 North America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 6 North America marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 7 U.S. marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 8 U.S. marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 9 U.S. marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 10 U.S. marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 11 Canada marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 12 Canada marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 13 Canada marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 14 Canada marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 15 Europe marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 16 Europe marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 17 Europe marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 18 Europe marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 19 Europe marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 20 Germany marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 21 Germany marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 22 Germany marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 23 Germany marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 24 UK marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 25 UK marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 26 UK marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 27 UK marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 28 France marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 29 France marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 30 France marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 31 France marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 32 Asia Pacific marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 33 Asia Pacific marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 34 Asia Pacific marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 35 Asia Pacific marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 36 Asia Pacific marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 37 China marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 38 China marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 39 China marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 40 China marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 41 Japan marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 42 Japan marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 43 Japan marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 44 Japan marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 45 India marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 46 India marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 47 India marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 48 India marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 49 Australia marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 50 Australia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 51 Australia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 52 Australia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 53 South Korea marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 54 South Korea marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 55 South Korea marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 56 South Korea marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 57 Latin America marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 58 Latin America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 59 Latin America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 60 Latin America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 61 Latin America marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 62 Brazil marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 63 Brazil marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 64 Brazil marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 65 Brazil marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 66 Mexico marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 67 Mexico marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 68 Mexico marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 69 Mexico marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 70 Middle East and Africa (MEA) marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 71 Middle East and Africa (MEA) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 72 Middle East and Africa (MEA) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 73 Middle East and Africa (MEA) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 74 Middle East and Africa (MEA) marketing analytics software market, by region, 2017 to 2030 (USD Million)
  • Table 75 South Africa marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 76 South Africa marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 77 South Africa marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 78 South Africa marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 79 Saudi Arabia marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 80 Saudi Arabia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 81 Saudi Arabia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 82 Saudi Arabia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
  • Table 83 United Arab Emirates (UAE) marketing analytics software market, by application, 2017 - 2030 (USD Million)
  • Table 84 United Arab Emirates (UAE) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
  • Table 85 United Arab Emirates (UAE) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
  • Table 86 United Arab Emirates (UAE) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million) 

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Marketing analytics software: Market outlook
  • Fig. 9 Marketing analytics software: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Marketing analytics software market driver impact
  • Fig. 15 Marketing analytics software market restraint impact
  • Fig. 16 Marketing analytics software market strategic initiatives analysis
  • Fig. 17 Marketing analytics software market: Application movement analysis
  • Fig. 18 Marketing analytics software market: Application outlook and key takeaways
  • Fig. 19 Social media marketing market estimates and forecasts, 2017 - 2030
  • Fig. 20 E-mail marketing market estimates and forecasts, 2017 - 2030
  • Fig. 21 Search engine marketing market estimates and forecasts, 2017 - 2030
  • Fig. 22 Content marketing market estimates and forecasts, 2017 - 2030
  • Fig. 23 Others market estimates and forecasts, 2017 - 2030
  • Fig. 24 Marketing analytics software market: Deployment movement analysis
  • Fig. 25 Marketing analytics software market: Deployment outlook and key takeaways
  • Fig. 26 On-premise market estimates and forecasts, 2017 - 2030
  • Fig. 27 Cloud market estimates and forecasts, 2017 - 2030
  • Fig. 28 Marketing analytics software market: Organization size movement analysis
  • Fig. 29 Marketing analytics software market: Organization size outlook and key takeaways
  • Fig. 30 Large enterprises market estimates and forecasts, 2017 - 2030
  • Fig. 31 Small & medium enterprises market estimates and forecasts, 2017 - 2030
  • Fig. 32 Marketing analytics software market: Industry Vertical movement analysis
  • Fig. 33 Marketing analytics software market: Industry Vertical outlook and key takeaways
  • Fig. 34 Retail market estimates and forecasts, 2017 - 2030
  • Fig. 35 Consumer goods market estimates and forecasts, 2017 - 2030
  • Fig. 36 Industrial market estimates and forecasts, 2017 - 2030
  • Fig. 37 BFSI market estimates and forecasts, 2017 - 2030
  • Fig. 38 Media & communication market estimates and forecasts, 2017 - 2030
  • Fig. 39 Healthcare market estimates and forecasts, 2017 - 2030
  • Fig. 40 Others market estimates and forecasts, 2017 - 2030
  • Fig. 41 Global marketing analytics software market: Regional movement analysis
  • Fig. 42 Global marketing analytics software market: Regional outlook and key takeaways
  • Fig. 43 North America market estimates and forecasts, 2017 - 2030
  • Fig. 44 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 45 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 46 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 47 UK market estimates and forecasts, 2017 - 2030
  • Fig. 48 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 49 France market estimates and forecasts, 2017 - 2030
  • Fig. 50 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 51 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 52 China market estimates and forecasts, 2017 - 2030
  • Fig. 53 India market estimates and forecasts, 2017 - 2030
  • Fig. 54 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 55 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 56 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 57 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 58 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 59 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 60 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 61 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 62 United Arab Emirates (UAE) market estimates and forecasts, 2017 - 2030