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1505087

行銷分析軟體市場、佔有率、規模、趨勢、行業分析報告：依部署、依應用、依行業、依地區、細分市場預測，2024-2032年

Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 113 Pages | 商品交期: 最快1-2個工作天內

價格

根據Polaris Market Research的最新研究，到2032年，全球行銷分析軟體市場規模預計將達到206.4748億美元。本研究報告提供了對當前市場動態的詳細洞察，並對未來市場成長進行了分析。

影響產業成長的明顯因素包括企業實施智慧解決方案的趨勢不斷上升，巨量資料和雲端技術的採用率不斷提高。

此外，社群媒體管道趨勢的激增、準確計算線上行銷分析軟體工作投資回報率的需求以及對消費者行為的更深入了解將在預測的幾年內加速成長。

雲端領域佔據領先地位，在部署基礎上幾乎佔全球產業的三分之二。基於雲端的行銷分析軟體將在預測期內推動顯著成長，因為它為資料分析提供了廣泛的可擴展性和靈活性。

採用本地分析平台等因素將鼓勵公司僱用專業人才，實現高品質的產出，這可以為該細分市場的成長做出重大貢獻。

過去十年，零售業已成為全球成長最快的產業之一。為了保持競爭力，零售商使用強大的促銷和軟體分析來指導客戶的每次購買。據印度品牌資產基金會表示，2018年零售業規模達9,500億美元，年複合成長率為13%，預計2020年將達1.1兆美元。因此，零售業的成長和消費者支出的增加將在預測年內推動該產業的成長。

Wipro Limited、Harte Hanks、Accenture、IBM、Oracle、Adobe、Experian Information Solutions, Inc.、Pegasystems Inc.、SAS Institute Inc.、RTB Digital Media Corporation、Google Marketing Platform、Funnel.io、TABLEAU SOFTWARE, LLC 、Teradata 等主要進入者是少數在全球開展業務的主要參與者之一。

製造商選擇各種行銷策略來在全球擴展業務。2021年 2月，Accenture Interactive與微軟合作，鼓勵非洲和中東的推廣者利用先進技術抓住新機會，提供個人化的客戶體驗。這些舉措為全球產業的高速成長做出了巨大貢獻。

目錄

第1章 簡介

第2章 執行摘要

第3章 研究方法

第4章 行銷分析的發展市場分析

  • 行銷分析簡介 - 產業概況
  • 行銷分析的發展 市場動態
    • 推動因素和機會
      • 行銷分析工具的創新
      • 資料分析專業知識
    • 抑制因素和挑戰
      • 資料品質
  • PESTLE分析
  • 行銷分析市場產業趨勢介紹
  • 新冠肺炎（COVID-19）影響分析

第5章 全球行銷分析軟體市場：依開發

  • 主要發現
  • 簡介
  • 雲端
  • 本地

第6章 全球行銷分析軟體市場：依應用分類

  • 主要發現
  • 簡介
  • 社群媒體
  • 電子郵件
  • 搜尋引擎
  • 內容
  • 其他

第7章 全球行銷分析軟體市場：依行業

  • 主要發現
  • 簡介
    • 2016-2028年全球行銷分析軟體市場（依產業）
  • 零售
    • 2016-2028年全球行銷分析軟體市場（依零售業、依地區）
  • 消費品
    • 2016-2028年全球行銷分析軟體市場（依消費品、依地區）
  • 行業
    • 2016-2028年全球行銷分析軟體市場（依產業和地區）
  • BFSI
    • 全球行銷分析軟體市場（BFSI），依地區，2016-2028年
  • 媒體/通訊
    • 2016-2028年全球行銷分析軟體市場（依媒體及電信、依地區）
  • 醫療保健
    • 2016-2028年全球行銷分析軟體市場（依醫療保健產業、依地區）
  • 其他
    • 2016-2028年全球其他行銷分析軟體市場（依地區）

第8章 全球行銷分析軟體市場：地區

  • 主要發現
  • 簡介
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 拉丁美洲

第9章 競爭態勢

  • 擴張與收購分析
    • 擴張
    • 收購
  • 合作/協作/協議/揭露

第10章 公司簡介

  • Accenture
  • Adobe
  • Experian Information Solutions, Inc.
  • Funnel.io
  • Google Marketing Platform
  • Harte Hanks
  • IBM
  • Oracle
  • Pegasystems Inc.
  • RTB Digital Media Corporation
  • SAS Institute Inc.
  • TABLEAU SOFTWARE, LLC
  • Teradata
  • Wipro Limited
Product Code: PM2108

The global marketing analytics software market size is expected to reach USD 20647.48 million by 2032 according to a new study by Polaris Market Research. The report "Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The perceptible factors esteeming the industry growth include the rise in trend among companies for the implementation of smart intelligence solutions with the ever-increasing rate of adoption of big data and cloud technology.

In addition, the surge in the trend towards the social media channels, the need for exact calculation of ROI on online marketing analytics software efforts, and the increasing understanding of consumer behavior are the few integral factors accelerating the growth during the forecasting years.

The cloud segment accounted for a leading stake with almost two-thirds of the global industry based on deployment. The cloud-based marketing analytics software enables wider scalability and flexibility for data analysis, thus providing an impetus to the significant growth over the foreseen period, whereas the on-premises segment is further witnessing a significant growth rate worldwide.

Factors such as deploying on-premises analytics platforms promote companies to recruit specialized talent, thus allowing the output to be of high quality, which may contribute significantly to segment growth.

For the last decade, retail industry has become one of the world's fastest-growing industry. To remain competitive, retailers use robust promotion and software analytics techniques to induce customer purchasing behavior towards any product purchase. According to India Brand Equity Foundation, in 2018, the retail industry reached USD 950 billion at a CAGR of 13% and is anticipated to reach USD 1.1 trillion by 2020. Thus, the growing retail industry and increased consumer spending fuel the growth of the industry in the forecast years.

Major Participants such as Wipro Limited, Harte Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform, Funnel.io, TABLEAU SOFTWARE, LLC, and Teradata are few key players operating worldwide.

Several manufacturers are often backing to opt for varied marketing strategies to expand their business operations globally. In February 2021, Accenture Interactive and Microsoft corporation are partnering to facilitate promoters in Africa and the Middle East to embrace novel opportunities using advanced technology to deliver personalized customer experience. Such initiatives drastically contribute towards the higher growth in the global industry.

Polaris Market Research has segmented the marketing analytics software market report on the basis of deployment, application, industry vertical, and region:

Marketing Analytics Software, Deployment Outlook (Revenue, USD Billion, 2016 - 2028)

  • Cloud
  • On-Premises

Marketing Analytics Software, Application Outlook (Revenue, USD Billion, 2016 - 2028)

  • Social Media
  • E-Mail
  • Search Engine
  • Content
  • Others

Marketing Analytics Software, Industry Vertical Outlook (Revenue, USD Billion, 2016 - 2028)

  • Retail
  • Consumer Goods
  • Industrial
  • BFSI
  • Media & Communication
  • Healthcare
  • Others

Marketing Analytics Software, Regional Outlook (Revenue - USD Billion, 2016 - 2028)

  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
  • Asia Pacific
  • China
  • India
  • Japan
  • Malaysia
  • South Korea
  • Indonesia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Marketing Analytics Deployment Market Insights

  • 4.1. Marketing Analytics Deployment - Industry Snapshot
  • 4.2. Marketing Analytics Deployment Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Innovations in marketing analytics tools
      • 4.2.1.2. Data analytics expertise
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Quality of data
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. Marketing Analytics Deployment Market Industry trends
  • 4.6. COVID-19 Impact Analysis

5. Global Marketing Analytics Deployment Market, by Deployment

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • 5.3. Cloud
    • 5.3.1. Global Marketing Analytics Deployment Market, by Cloud, By Region, 2016 - 2028 (USD Billion)
  • 5.4. On-Premises
    • 5.4.1. Global Marketing Analytics Deployment Market, by On-Premises, By Region, 2016 - 2028 (USD Billion)

6. Global Marketing Analytics Deployment Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • 6.3. Social Media
    • 6.3.1. Global Marketing Analytics Deployment Market, by Social Media, by Region, 2016 - 2028 (USD Billion)
  • 6.4. E-Mail
    • 6.4.1. Global Marketing Analytics Deployment Market, by E-Mail, by Region, 2016 - 2028 (USD Billion)
  • 6.5. Search Engine
    • 6.5.1. Global Marketing Analytics Deployment Market, by Search Engine, by Region, 2016 - 2028 (USD Billion)
  • 6.6. Content
    • 6.6.1. Global Marketing Analytics Deployment Market, by Content, by Region, 2016 - 2028 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

7. Global Marketing Analytics Deployment Market , by Industry Vertical

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 7.3. Retail
    • 7.3.1. Global Marketing Analytics Deployment Market, by Retail, by Region, 2016 - 2028 (USD Billion)
  • 7.4. Consumer Goods
    • 7.4.1. Global Marketing Analytics Deployment Market, by Consumer Goods, by Region, 2016 - 2028 (USD Billion)
  • 7.5. Industrial
    • 7.5.1. Global Marketing Analytics Deployment Market, by Industrial, by Region, 2016 - 2028 (USD Billion)
  • 7.6. BFSI
    • 7.6.1. Global Marketing Analytics Deployment Market, by BFSI, by Region, 2016 - 2028 (USD Billion)
  • 7.7. Media & Communication
    • 7.7.1. Global Marketing Analytics Deployment Market, by Media & Communication, by Region, 2016 - 2028 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Global Marketing Analytics Deployment Market, by Healthcare, by Region, 2016 - 2028 (USD Billion)
  • 7.9. Others
    • 7.9.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

8. Global Marketing Analytics Deployment Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • 8.3. Marketing Analytics Deployment Market - North America
    • 8.3.1. North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.3.2. North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.3.3. North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.4. Marketing Analytics Deployment Market - U.S.
      • 8.3.4.1. U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.4.2. U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.4.3. U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.5. Marketing Analytics Deployment Market - Canada
      • 8.3.5.1. Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.5.2. Canada.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.5.3. Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.4. Marketing Analytics Deployment Market - Europe
    • 8.4.1. Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.4.2. Europe.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.4.3. Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.4. Marketing Analytics Deployment Market - UK
      • 8.4.4.1. UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.4.2. UK.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.4.3. UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.5. Marketing Analytics Deployment Market - France
      • 8.4.5.1. France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.5.2. France.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.5.3. France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.6. Marketing Analytics Deployment Market - Germany
      • 8.4.6.1. Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.6.2. Germany.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.6.3. Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.7. Marketing Analytics Deployment Market - Italy
      • 8.4.7.1. Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.7.2. Italy.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.7.3. Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.8. Marketing Analytics Deployment Market - Spain
      • 8.4.8.1. Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.8.2. Spain.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.8.3. Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.9. Marketing Analytics Deployment Market - Netherlands
      • 8.4.9.1. Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.9.2. Netherlands.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.9.3. Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.10. Marketing Analytics Deployment Market - Austria
      • 8.4.10.1. Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.10.2. Austria.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.10.3. Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.5. Marketing Analytics Deployment Market - Asia Pacific
    • 8.5.1. Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.5.2. Asia Pacific.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.5.3. Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.4. Marketing Analytics Deployment Market - China
      • 8.5.4.1. China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.4.2. China.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.4.3. China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.5. Marketing Analytics Deployment Market - India
      • 8.5.5.1. India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.5.2. India.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.5.3. India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.6. Marketing Analytics Deployment Market - Malaysia
      • 8.5.6.1. Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.6.2. Malaysia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.6.3. Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.7. Marketing Analytics Deployment Market - Japan
      • 8.5.7.1. Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.7.2. Japan.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.7.3. Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.8. Marketing Analytics Deployment Market - Indonesia
      • 8.5.8.1. Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.8.2. Indonesia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.8.3. Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.9. Marketing Analytics Deployment Market - South Korea
      • 8.5.9.1. South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.9.2. South Korea.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.9.3. South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.6. Marketing Analytics Deployment Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.6.2. Middle East & Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.6.3. Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.4. Marketing Analytics Deployment Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.5. Marketing Analytics Deployment Market - UAE
      • 8.6.5.1. UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.5.2. UAE.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.5.3. UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.6. Marketing Analytics Deployment Market - Israel
      • 8.6.6.1. Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.6.2. Israel.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.6.3. Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.7. Marketing Analytics Deployment Market - South Africa
      • 8.6.7.1. South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.7.2. South Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.7.3. South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.7. Marketing Analytics Deployment Market - Latin America
    • 8.7.1. Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.7.2. Latin America.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.7.3. Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.4. Marketing Analytics Deployment Market - Mexico
      • 8.7.4.1. Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.4.2. Mexico.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.4.3. Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.5. Marketing Analytics Deployment Market - Brazil
      • 8.7.5.1. Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.5.2. Brazil.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.5.3. Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.6. Marketing Analytics Deployment Market - Argentina
      • 8.7.6.1. Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.6.2. Argentina.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.6.3. Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Accenture
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Adobe
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Experian Information Solutions, Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Funnel.io
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Google Marketing Platform
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Harte Hanks
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. IBM
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Oracle
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Pegasystems Inc.
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. RTB Digital Media Corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. SAS Institute Inc.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. TABLEAU SOFTWARE, LLC
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Teradata
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Wipro Limited
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development

List of Tables

  • Table 1 Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 2 Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 3 Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 4 Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Table 5 North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 6 North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 7 North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 8 U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 9 U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 10 U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 11 Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 12 Canada: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 13 Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 14 Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 15 Europe: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 16 Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 17 UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 18 UK: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 19 UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 20 France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 21 France: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 22 France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 23 Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 24 Germany: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 25 Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 26 Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 27 Italy: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 28 Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 29 Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 30 Spain: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 31 Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 32 Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 33 Netherlands: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 34 Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 35 Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 36 Austria: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 37 Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 38 Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 39 Asia Pacific: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 40 Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 41 China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 42 China: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 43 China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 44 India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 45 India: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 46 India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 47 Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 48 Malaysia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 49 Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 50 Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 51 Japan: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 52 Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 53 Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 54 Indonesia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 55 Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 56 South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 57 South Korea: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 58 South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 59 Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 60 Middle East & Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 61 Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 62 Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 63 Saudi Arabia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 64 Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 65 UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 66 UAE: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 67 UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 68 Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 69 Israel: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 70 Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 71 South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 72 South Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 73 South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 74 Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 75 Latin America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 76 Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 77 Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 78 Mexico: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 79 Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 80 Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 81 Brazil: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 82 Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 83 Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 84 Argentina: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 85 Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

List of Figures

  • Figure 1. Global Marketing Analytics Deployment Market, 2016 - 2028 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Deployment
  • Figure 7. Global Marketing Analytics Deployment Market, by Deployment, 2016 & 2028 (USD Billion)
  • Figure 8. Market by Application
  • Figure 9. Global Marketing Analytics Deployment Market, by Application, 2016 & 2028 (USD Billion)
  • Figure 10. Market by Industry Vertical
  • Figure 11. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 & 2028 (USD Billion)
  • Figure 12. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Figure 13. Strategic Analysis - Marketing Analytics Deployment Market