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市場調查報告書
商品編碼
1493248

情境廣告市場規模、佔有率和趨勢分析報告：2024-2030 年按類型、發展、行業、方法、地區和細分市場進行的預測

Contextual Advertising Market Size, Share & Trends Analysis Report By Type, By Deployment, By Industry Vertical, By Approach, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

情境廣告市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計到2030年，全球情境廣告市場規模將達到4,681.7億美元，2024年至2030年複合年成長率為13.3%。

全球數位生態系統的擴張和線上平台的普及極大地擴展了上下文廣告的可能性，為廣告商創造了巨大的成長機會。這種跨越不同地區和行業的擴張有助於開拓不同的受眾群體並挖掘開拓的細分市場，從而推動市場成長。透過利用這些數位生態系統的潛力，廣告主可以精確地接觸到他們想要的受眾，傳遞量身定做的訊息，並有效地實現他們的行銷目標，這一切都在全球範圍內為廣告的持續演變和發展做出了重大貢獻。

此外，主要參與企業的合作夥伴關係、聯合研究以及研發等舉措的增加預計將進一步推動市場成長。例如，2022 年 1 月，IAS 收購了總部位於巴黎的上下文廣告公司 Context。 Context 以其在數位內容分類方面的專業知識而聞名，尤其是社交媒體平台和聯網電視(CTV) 上的影像和影片。 IAS 的這項策略合作夥伴關係旨在加強其現有的媒體分類和情境定位能力。透過整合 Context 的上下文廣告主導技術，IAS 將增強其在數位內容識別和分類方面的服務。

情境廣告市場報告亮點

  • 2023年，大眾情境廣告細分市場將佔最高銷售佔有率，達到36.3%。處理大量上下文資料和大規模投放有針對性的廣告的能力正在推動這一領域的成長。預計 2024 年至 2030 年，情境行為廣告領域的複合年成長率將是最快的。程序化廣告平台的採用正在加速情境行為廣告的成長。即時競價、廣告投放最佳化和行為訊號受眾定位可提高相關廣告覆蓋正確受眾群體的效率和成效。
  • 2023 年，基於活動的廣告細分收益佔有率最高。機器學習 (ML)、人工智慧 (AI) 和資料分析等先進技術的採用正在增強基於活動的廣告的能力。預計從 2024 年到 2030 年，定位性廣告將成為成長最快的部分。位置資訊正在推動該細分市場的成長，因為它允許廣告主根據用戶的位置和偏好個人化廣告內容。
  • 2023 年，行動裝置領域佔據最高佔有率。行動裝置可實現精確的基於位置的定位，使廣告主能夠根據使用者的即時地理資料投放特定位置的廣告。預計 2024 年至 2030 年，桌面細分市場的複合年成長率將達到最快。桌面廣告攔截器通常不如行動裝置普及，這使得廣告商能夠以更少的障礙接觸桌面用戶，從而推動細分市場的成長。
  • 2023年零售和消費品產業細分市場的銷售額佔有率最高。持續的產品創新、品牌差異化和行銷宣傳活動正在促進該細分市場的收益成長。預計 2024 年至 2030 年，媒體和娛樂領域將以最快的複合年成長率成長。訂閱模式、廣告收入、按次付費、商品銷售和授權協議等多樣化的商業化戰略正在促進該細分市場的成長。

目錄

第1章調查方法和範圍

第2章執行概述

第3章全球情境廣告市場變數、趨勢與範圍

  • 市場介紹/系統展望
  • 市場規模及成長前景
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 行業機會
    • 產業挑戰
  • 全球情境廣告市場分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 全球情境廣告市場：方法估計與趨勢分析

  • 細分儀表板
  • 全球情境廣告市場：方法分析，十億美元，2024 年和 2030 年
  • 大眾情境廣告
  • 集中內容廣告
  • 情境行為廣告
  • 內容廣告看板廣告

第5章 全球情境廣告市場：按類型估算與趨勢分析

  • 細分儀表板
  • 全球情境廣告市場：按類型分析，十億美元，2024 年和 2030 年
  • 基於活動的廣告
  • 定位性廣告
  • 其他

第6章 全球情境廣告市場：發展預測及趨勢分析

  • 細分儀表板
  • 全球情境廣告市場：發展分析，十億美元，2024 年和 2030 年
  • 行動裝置
  • 桌面
  • 數位廣告看板

第7章 全球情境廣告市場：依產業估算及趨勢分析

  • 細分儀表板
  • 全球情境廣告市場：產業分析，十億美元，2024 年和 2030 年
  • 零售/消費品
  • 媒體與娛樂
  • 資訊科技/通訊
  • 汽車/交通
  • 銀行、金融服務和保險 (BFSI)
  • 醫療保健
  • 政府
  • 其他

第8章 情境廣告市場：區域估算與趨勢分析

  • 2024 年和 2030 年按地區分類的情境廣告市場佔有率，十億美元
  • 北美洲
    • 2017-2030年北美情境廣告市場估算與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2017-2030 年歐洲情境廣告市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2017-2030年亞太地區情境廣告市場預估與預測
    • 中國
    • 日本
    • 印度
  • 拉丁美洲
    • 2017-2030 年拉丁美洲情境廣告市場估算與預測
    • 巴西
    • 墨西哥
  • 中東/非洲
    • 2017-2030年中東和非洲情境廣告市場估計與預測
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第9章 全球情境廣告市場：產業預估及趨勢分析

  • 細分儀表板
  • 全球情境廣告市場：產業分析，十億美元，2024 年和 2030 年
  • 零售/消費品
  • 媒體與娛樂
  • 資訊科技/通訊
  • 汽車/交通
  • 銀行、金融服務和保險 (BFSI)
  • 醫療保健
  • 政府
  • 其他

第10章競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 公司市場定位
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • Google LLC
    • Facebook Inc.
    • Act-On Software Inc
    • Adobe Systems
    • Millennial Media LLC
    • Twitter, Inc.
    • Yahoo
    • Amobee Inc.
    • Amazon.com Inc
    • Media.net
Product Code: GVR-4-68040-266-3

Contextual Advertising Market Growth & Trends:

The global contextual advertising market size is anticipated to reach USD 468.17 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 13.3% from 2024 to 2030. The expansion of digital ecosystems and the widespread adoption of online platforms worldwide have opened up extensive possibilities for contextual advertising, presenting advertisers with immense growth opportunities. This expansion across diverse regions and industries has facilitated the targeting of varied audience demographics and the exploration of untapped market segments, thereby fueling market growth. Advertisers can utilize the potential of these digital ecosystems to precisely reach their desired audiences, deliver tailored messages, and achieve marketing objectives effectively, contributing significantly to the continuous evolution and advancement of contextual advertising on a global scale.

Moreover, an increasing number of initiatives, such as partnerships, collaborations, and research & development, undertaken by key players is further expected to drive market growth. For instance, in January 2022, IAS acquired Context, a contextual advertising company based in Paris. It is known for its expertise in digital content classification, particularly in image and video categorization across social media platforms and connected TV (CTV). This strategic partnership by IAS aims to strengthen its existing media classification and contextual targeting capabilities. By integrating Context's contextual advertising-driven technology, IAS intends to enhance its services in identifying and classifying digital content.

Contextual Advertising Market Report Highlights:

  • The mass contextual advertising segment held the highest revenue share of 36.3% in 2023. The ability to handle large amounts of contextual data and deliver targeted ads at scale drives the segment growth. The contextual behavioral advertising segment is expected to register the fastest CAGR from 2024 to 2030. Adopting programmatic advertising platforms has accelerated the growth of contextual behavioral advertising. It enables real-time bidding, ad placement optimization, and audience targeting based on behavioral signals, driving efficiency and effectiveness in reaching the right audience segments with relevant ads
  • The activity-based advertising type segment held the highest revenue share in 2023. Adopting advanced technologies, such as machine learning (ML), artificial intelligence (AI), and data analytics, has enhanced the capabilities of activity-based advertising. Location-based advertising is expected to be the fastest-growing segment from 2024 to 2030. Location data lets advertisers personalize ad content based on users' locations and preferences, thereby driving the segment's growth
  • The mobile devices deployment segment held the highest share in 2023. Mobile devices enable precise location-based targeting, allowing advertisers to deliver location-specific ads based on users' real-time geographic data. The desktops segment is projected to register the fastest CAGR from 2024 to 2030. Desktop ad blockers are often less prevalent than mobile devices, allowing advertisers to reach desktop users with fewer barriers and driving segment growth
  • The retail & consumer goods industry vertical segment held the highest revenue share in 2023. Continuous product innovation, brand differentiation, and marketing campaigns contribute to revenue growth for this segment. The media & entertainment segment is expected to grow at the fastest CAGR from 2024 to 2030. Diverse monetization strategies, including subscription models, advertising revenue, pay-per-view, merchandise sales, and licensing agreements, contribute to the segment's growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Segment Definitions
    • 1.2.1. Approach
    • 1.2.2. Type
    • 1.2.3. Deployment
    • 1.2.4. Industry Vertical
    • 1.2.5. Estimates and forecasts timeline
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
    • 2.1.1. Approach Outlook
    • 2.1.2. Type Outlook
    • 2.1.3. Deployment Outlook
    • 2.1.4. Industry Vertical Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Global Contextual Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Adoption of Contextual Advertising and ML technologies
      • 3.4.1.2. Ongoing digital transformation
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High cost of devices
    • 3.4.3. Industry Opportunities
      • 3.4.3.1. Growing acceptance of social media platforms
    • 3.4.4. Industry Challenges
  • 3.5. Global Contextual Advertising Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Global Contextual Advertising Market: Approach Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Global Contextual Advertising Market: Approach Analysis, USD Billion, 2024 & 2030
  • 4.3. Mass Contextual Advertising
    • 4.3.1. Mass Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.4. Focused Contextual Advertising
    • 4.4.1. Focused Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.5. Contextual Behavioral Advertising
    • 4.5.1. Contextual Behavioral Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.6. Contextual Billboard Advertising
    • 4.6.1. Contextual Billboard Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Global Contextual Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Global Contextual Advertising Market: Type Analysis, USD Billion, 2024 & 2030
  • 5.3. Activity-based Advertising
    • 5.3.1. Activity-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.4. Location-based Advertising
    • 5.4.1. Location-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.5. Others
    • 5.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Global Contextual Advertising Market: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Global Contextual Advertising Market: Deployment Analysis, USD Billion, 2024 & 2030
  • 6.3. Mobile Devices
    • 6.3.1. Mobile Devices Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.4. Desktops
    • 6.4.1. Desktops Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.5. Digital Billboards
    • 6.5.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 7. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 7.3. Retail and Consumer Goods
    • 7.3.1. Retail and Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.4. Media and Entertainment
    • 7.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.5. IT and Telecommunication
    • 7.5.1. IT and Telecommunication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.6. Automotive and Transportation
    • 7.6.1. Automotive and Transportation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.7. Banking, Financial Services, and Insurance (BFSI)
    • 7.7.1. Banking, Financial Services, and Insurance (BFSI) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.9. Government
    • 7.9.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Contextual Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Contextual Advertising Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.2. Saudi Arabia
      • 8.6.2.1. Saudi Arabia Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 9. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 9.1. Segment Dashboard
  • 9.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 9.3. Retail and Consumer Goods
    • 9.3.1. Retail and Consumer Goods Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.4. Media and Entertainment
    • 9.4.1. Media and Entertainment Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.5. IT and Telecommunication
    • 9.5.1. IT and Telecommunication Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.6. Automotive and Transportation
    • 9.6.1. Automotive and Transportation Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.7. Banking, Financial Services, and Insurance (BFSI)
    • 9.7.1. Banking, Financial Services, and Insurance (BFSI) Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.8. Healthcare
    • 9.8.1. Healthcare Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.9. Government
    • 9.9.1. Government Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.10. Others
    • 9.10.1. Others Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Positioning
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
    • 10.5.1. Expansion
    • 10.5.2. Mergers & Acquisition
    • 10.5.3. Partnerships & Collaborations
    • 10.5.4. New Product Launches
    • 10.5.5. Research And Development
  • 10.6. Company Profiles
    • 10.6.1. Google LLC
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments/ Strategic Initiatives
    • 10.6.2. Facebook Inc.
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments/ Strategic Initiatives
    • 10.6.3. Act-On Software Inc
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments/ Strategic Initiatives
    • 10.6.4. Adobe Systems
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments/ Strategic Initiatives
    • 10.6.5. Millennial Media LLC
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments/ Strategic Initiatives
    • 10.6.6. Twitter, Inc.
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments/ Strategic Initiatives
    • 10.6.7. Yahoo
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments/ Strategic Initiatives
    • 10.6.8. Amobee Inc.
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments/ Strategic Initiatives
    • 10.6.9. Amazon.com Inc
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments/ Strategic Initiatives
    • 10.6.10. Media.net
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Global contextual advertising market 2017 - 2030 (USD Billion)
  • Table 3 Global contextual advertising market estimates and forecasts by region, 2017 - 2030 (USD Billion)
  • Table 4 Global contextual advertising market estimates and forecasts by approach, 2017 - 2030 (USD Billion)
  • Table 5 Global contextual advertising market estimates and forecasts by type, 2017 - 2030 (USD Billion)
  • Table 6 Global contextual advertising market estimates and forecasts by deployment, 2017 - 2030 (USD Billion)
  • Table 7 Global contextual advertising market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
  • Table 8 North America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 9 North America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 10 North America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 11 North America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 12 U.S. contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 13 U.S. contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 14 U.S. contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 15 U.S. contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 16 Canada contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 17 Canada contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 18 Canada contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 19 Canada contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 20 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 21 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 22 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 23 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 24 Europe contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 25 Europe contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 26 Europe contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 27 Europe contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 28 Germany contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 29 Germany contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 30 Germany contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 31 Germany contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 32 UK contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 33 UK contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 34 UK contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 35 UK contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 36 France contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 37 France contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 38 France contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 39 France contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 40 Asia Pacific contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 41 Asia Pacific contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 42 Asia Pacific contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 43 Asia Pacific contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 44 China contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 45 China contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 46 China contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 47 China contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 48 Japan contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 49 Japan contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 50 Japan contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 51 Japan contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 52 India contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 53 India contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 54 India contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 55 India contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 56 Latin America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 57 Latin America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 58 Latin America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 59 Latin America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 60 Brazil contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 61 Brazil contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 62 Brazil contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 63 Brazil contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 64 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 65 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 66 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 67 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 68 Middle East & Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 69 Middle East & Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 70 Middle East & Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 71 Middle East & Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 72 United Arab Emirates (UAE) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 73 United Arab Emirates (UAE) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 74 United Arab Emirates (UAE) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 75 United Arab Emirates (UAE) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 76 Kingdom of Saudi Arabia (KSA) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 77 Kingdom of Saudi Arabia (KSA) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 78 Kingdom of Saudi Arabia (KSA) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 79 Kingdom of Saudi Arabia (KSA) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 80 South Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 81 South Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 82 South Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 83 South Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Contextual Advertising Market Segmentation
  • Fig. 3 Contextual Advertising Market Technology Landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Data Analysis Models
  • Fig. 6 Market Formulation and Validation
  • Fig. 7 Data Validating & Publishing
  • Fig. 8 Market Snapshot
  • Fig. 9 Segment Snapshot (1/2)
  • Fig. 10 Segment Snapshot (2/2)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 Contextual Advertising - Market Size and Growth Prospects (USD Billion)
  • Fig. 13 Contextual Advertising Market: Industry Value Chain Analysis
  • Fig. 14 Contextual Advertising Market: Market Dynamics
  • Fig. 15 Contextual Advertising Market: PORTER's Analysis
  • Fig. 16 Contextual Advertising Market: PESTEL Analysis
  • Fig. 17 Contextual Advertising Market Share by Approach, 2024 & 2030 (USD Billion)
  • Fig. 18 Contextual Advertising Market, by Approach: Market Share, 2024 & 2030
  • Fig. 19 Mass Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 20 Focused Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 21 Contextual Behavioral Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 22 Contextual Billboard Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 23 Contextual Advertising Market Share by Type, 2024 & 2030 (USD Billion)
  • Fig. 24 Contextual Advertising Market, by Type: Market Share, 2024 & 2030
  • Fig. 25 Activity-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 26 Location-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 27 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 28 Contextual Advertising Market, by Deployment: Key Takeaways
  • Fig. 29 Contextual Advertising Market, by Deployment: Market Share, 2024 & 2030
  • Fig. 30 Mobile Devices Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 31 Desktops Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 32 Digital Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 33 Contextual Advertising Market, by Industry Vertical: Key Takeaways
  • Fig. 34 Contextual Advertising Market, by Industry Vertical: Market Share, 2024 & 2030
  • Fig. 35 Retail and Consumer Goods Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 36 Media and Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 37 IT and Telecommunication Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 38 Automotive and Transportation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 39 Banking, Financial Services, and Insurance (BFSI) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 40 Healthcare Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 41 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 42 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 43 Contextual Advertising Market Revenue, by Region: Key Takeaways
  • Fig. 44 Contextual Advertising Market Revenue, by Region, 2024 & 2030 (USD Billion)
  • Fig. 45 North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 U.K. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030,) (USD Billion)
  • Fig. 50 Germany Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 51 France Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 52 Asia Pacific Contextual Advertising Market Estimates and Forecast, 2017 - 2030 (USD Billion)
  • Fig. 53 China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 MEA Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 United Arab Emirates (UAE) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 62 South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 63 Key Company Categorization
  • Fig. 64 Company Market Positioning
  • Fig. 65 Strategic Framework