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1668211

線上廣告市場 - 全球行業規模、佔有率、趨勢、機會和預測，按廣告形式（社交媒體、搜尋引擎、影片、電子郵件、其他）、按平台、按地區和競爭，2020-2030F

Online Advertising Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Advertising Format (Social Media, Search Engine, Video, E-mail, Others ), By Platform, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球線上廣告市場價值為 2,250.6 億美元，預計到 2030 年將成長至 4,101.6 億美元，預測期內複合年成長率為 10.58%。受數位科技、行動裝置和網路連線的日益普及的推動，全球線上廣告市場正在經歷顯著的成長。品牌正在利用線上平台透過各種廣告形式（如搜尋、展示、社群媒體和影片廣告）來接觸目標受眾。人工智慧（AI）和機器學習的興起使得廣告定位更加個人化和高效，從而提高了用戶參與度和投資回報率。當分析各產業的平均行銷預算時，可以清楚看出不同產業的行銷投資有很大差異。隨著數位平台繼續佔據主導地位，各行各業正在重新分配預算以轉向線上策略。到 2024 年，企業預計將平均將 53.4% 的行銷預算分配給數位管道，剩餘的 46.6% 則分配給印刷媒體、電視和廣播等傳統媒體。這種向數位廣告的轉變正在推動市場大幅成長，進一步加速其擴張。

市場概況
預測期 2026-2030
2024 年市場規模 2250.6 億美元
2030 年市場規模 4101.6億美元
2025-2030 年複合年成長率 10.58％
成長最快的領域 社群媒體
最大的市場 北美洲

主要市場促進因素

數位化和網路普及率不斷提高

主要市場挑戰

廣告詐欺和隱私問題

主要市場趨勢

增加影片廣告投資

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球線上廣告市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依廣告形式（社群媒體、搜尋引擎、影片、電子郵件、其他（Podcast、廣播等））
    • 按平台（Web、應用程式）
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球線上廣告市場地圖和機會評估
    • 按廣告形式
    • 按平台
    • 按區域

第 6 章：北美線上廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太地區網路廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲線上廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第 9 章：南美洲線上廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲線上廣告市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球線上廣告市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • Microsoft Corporation
    • Google LLC
    • Twitter International Unlimited Company
    • Adobe Inc.
    • Meta Platforms, Inc
    • Baidu, Inc.
    • Yahoo Inc.
    • IAC Inc.
    • Bytedance Ltd.
    • Amazon.com, Inc.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按廣告格式定位
  • 按平台定位

第16章 關於出版商,免責事項

簡介目錄
Product Code: 15355

Global Online Advertising market was valued at USD 225.06 billion in 2024 and is expected to grow to USD 410.16 billion by 2030 with a CAGR of 10.58% during the forecast period. The global online advertising market is experiencing significant growth, fueled by the increasing adoption of digital technologies, mobile devices, and internet connectivity. Brands are leveraging online platforms to reach targeted audiences through various advertising formats, such as search, display, social media, and video ads. The rise of artificial intelligence (AI) and machine learning is enabling more personalized and efficient ad targeting, enhancing user engagement and return on investment. When analyzing the average marketing budget across industries, it is clear that marketing investments differ greatly by sector. As digital platforms continue to take precedence, industries are reallocating their budgets toward online strategies. In 2024, businesses are projected to allocate, on average, 53.4% of their marketing budget to digital channels, with the remaining 46.6% directed toward traditional media such as print, television, and radio. This shift towards digital advertising is driving significant growth in the market, further accelerating its expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 225.06 Billion
Market Size 2030USD 410.16 Billion
CAGR 2025-203010.58%
Fastest Growing SegmentSocial Media
Largest MarketNorth America

Key Market Drivers

Increasing Digitalization and Internet Penetration

One of the primary drivers of the global online advertising market is the rapid increase in digitalization and internet penetration. The continued shift from traditional media to digital platforms has reshaped how businesses approach advertising, leading to a massive increase in online advertising spend. According to estimates, the number of internet users worldwide has crossed 5 billion, contributing to an audience of unprecedented scale that businesses can target more efficiently. In many developing regions, internet access has grown rapidly, expanding the digital consumer base and providing more opportunities for advertisers to reach new audiences.

Moreover, mobile internet usage has seen exponential growth, with mobile-first economies thriving globally. As smartphone usage continues to surge, more consumers are engaging with digital content on mobile devices, thus offering advertisers new touchpoints to deliver targeted ads. The accessibility of high-speed internet has also allowed people to interact with online ads in real-time, increasing engagement and enabling advertisers to track user behavior and adjust strategies accordingly. With over 60% of global internet traffic coming from mobile devices, the demand for mobile-optimized advertising content is driving the growth of mobile-first ad solutions, making mobile advertising a critical component of global advertising strategies.

Key Market Challenges

Ad Fraud and Privacy Concerns

One of the significant challenges facing the global online advertising market is the rise of ad fraud and increasing concerns about consumer privacy. Ad fraud, which includes practices like click fraud, impression fraud, and bot traffic, results in wasted advertising spend and undermines the effectiveness of digital campaigns. Fraudulent activity can skew data analytics, making it harder for marketers to measure the success of their campaigns and optimize their strategies. According to estimates, the global digital ad fraud market is expected to reach billions of dollars in losses annually, signaling a severe issue for advertisers and the platforms they use.

At the same time, privacy concerns have been escalating as consumers become more aware of how their data is being collected, stored, and used. Laws like the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have made it more difficult for advertisers to gather and use consumer data without proper consent. These regulations require advertisers to implement stricter data management policies, making it challenging to deliver personalized ads without risking violations of privacy laws.

Key Market Trends

Increased Investment in Video Advertising

One of the most significant trends in the global online advertising market is the rapid shift toward video advertising. With the growing popularity of platforms like YouTube, TikTok, Instagram, and streaming services such as Netflix and Hulu, video content has become an essential component of digital advertising strategies. Video ads allow brands to engage with consumers more effectively, delivering richer storytelling and more engaging content compared to traditional display ads or text-based campaigns.

The rise of short-form video content, particularly on social media platforms like TikTok and Instagram Reels, has further accelerated this trend. These formats allow brands to capture consumers' attention in a short amount of time, creating memorable and impactful messaging. Video ads are also highly shareable, meaning that they have the potential to go viral and reach a larger audience organically.

Key Market Players

  • Microsoft Corporation
  • Google LLC
  • Twitter International Unlimited Company
  • Adobe Inc.
  • Meta Platforms, Inc
  • Baidu, Inc.
  • Yahoo Inc.
  • IAC Inc.
  • Bytedance Ltd.
  • Amazon.com, Inc.

Report Scope:

In this report, the Global Online Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Advertising Market, By Advertising Format:

  • Social Media
  • Search Engine
  • Video
  • E-mail
  • Others

Online Advertising Market, By Platform:

  • Web
  • Application

Online Advertising Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Advertising Market.

Available Customizations:

Global Online Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Frequency of Advertisement

5. Global Online Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, Others (Podcast, Radio, etc.))
    • 5.2.2. By Platform Market Share Analysis (Web, Application)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Online Advertising Market Mapping & Opportunity Assessment
    • 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Online Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Format Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Advertising Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Advertising Format Market Share Analysis
        • 6.3.1.2.2. By Platform Market Share Analysis
    • 6.3.2. Canada Online Advertising Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Advertising Format Market Share Analysis
        • 6.3.2.2.2. By Platform Market Share Analysis
    • 6.3.3. Mexico Online Advertising Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Advertising Format Market Share Analysis
        • 6.3.3.2.2. By Platform Market Share Analysis

7. Asia Pacific Online Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Format Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Online Advertising Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Advertising Format Market Share Analysis
        • 7.3.1.2.2. By Platform Market Share Analysis
    • 7.3.2. Japan Online Advertising Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Advertising Format Market Share Analysis
        • 7.3.2.2.2. By Platform Market Share Analysis
    • 7.3.3. India Online Advertising Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Advertising Format Market Share Analysis
        • 7.3.3.2.2. By Platform Market Share Analysis
    • 7.3.4. Australia Online Advertising Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Advertising Format Market Share Analysis
        • 7.3.4.2.2. By Platform Market Share Analysis
    • 7.3.5. South Korea Online Advertising Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Advertising Format Market Share Analysis
        • 7.3.5.2.2. By Platform Market Share Analysis
    • 7.3.6. Indonesia Online Advertising Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Advertising Format Market Share Analysis
        • 7.3.6.2.2. By Platform Market Share Analysis

8. Europe Online Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Format Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Online Advertising Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Advertising Format Market Share Analysis
        • 8.3.1.2.2. By Platform Market Share Analysis
    • 8.3.2. United Kingdom Online Advertising Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Advertising Format Market Share Analysis
        • 8.3.2.2.2. By Platform Market Share Analysis
    • 8.3.3. Italy Online Advertising Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Advertising Format Market Share Analysis
        • 8.3.3.2.2. By Platform Market Share Analysis
    • 8.3.4. Germany Online Advertising Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Advertising Format Market Share Analysis
        • 8.3.4.2.2. By Platform Market Share Analysis
    • 8.3.5. Spain Online Advertising Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Advertising Format Market Share Analysis
        • 8.3.5.2.2. By Platform Market Share Analysis

9. South America Online Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Format Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Online Advertising Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Advertising Format Market Share Analysis
        • 9.3.1.2.2. By Platform Market Share Analysis
    • 9.3.2. Colombia Online Advertising Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Advertising Format Market Share Analysis
        • 9.3.2.2.2. By Platform Market Share Analysis
    • 9.3.3. Brazil Online Advertising Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Advertising Format Market Share Analysis
        • 9.3.3.2.2. By Platform Market Share Analysis

10. Middle East & Africa Online Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Format Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Online Advertising Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Advertising Format Market Share Analysis
        • 10.3.1.2.2. By Platform Market Share Analysis
    • 10.3.2. Saudi Arabia Online Advertising Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Advertising Format Market Share Analysis
        • 10.3.2.2.2. By Platform Market Share Analysis
    • 10.3.3. UAE Online Advertising Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Advertising Format Market Share Analysis
        • 10.3.3.2.2. By Platform Market Share Analysis
    • 10.3.4. Turkey Online Advertising Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Advertising Format Market Share Analysis
        • 10.3.4.2.2. By Platform Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Online Advertising Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Microsoft Corporation
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Google LLC
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Twitter International Unlimited Company
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Adobe Inc.
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Meta Platforms, Inc
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Baidu, Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Yahoo Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. IAC Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Bytedance Ltd.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Amazon.com, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Advertising Format
  • 15.3. Target By Platform

16. About Us & Disclaimer