封面
市場調查報告書
商品編碼
1619534

2024 年情境廣告世界市場報告

Contextual Advertising Global Market Report 2024

出版日期: | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

價格
簡介目錄

上下文廣告的市場規模預計在未來幾年將快速成長。 2028年,將以10.3%的年複合成長率(CAGR)成長至3,135.3億美元。預測期內的成長可歸因於程序化廣告的擴張、全通路行銷的擴張、影片和互動內容的興起、對隱私的日益關注以及影片和音訊廣告的出現。這段時期的主要趨勢包括自然語言處理 (NLP) 技術、擴增實境(AR) 和虛擬實境 (VR) 的進步、5G 技術的採用、即時情境廣告的進步以及資料分析的改進。

數位廣告需求的成長預計將推動未來情境廣告市場的成長。數位廣告利用線上平台和數位管道向目標受眾傳遞促銷訊息。這種需求是由線上活動的活性化、有針對性的廣告、成本效益和社交媒體影響力所推動的。上下文廣告透過提供更無縫和相關的體驗來增強數位廣告。例如,2024年4月,代表美國數位媒體和廣告業的產業組織互動廣告局(IAB)宣布,2023年美國數位廣告收入將達到2,250億美元的歷史新高,並從2022年起年與前一年同期比較7.3%。因此,數位廣告需求的不斷成長已成為上下文廣告市場的主要驅動力。

情境廣告市場的主要企業正在部署人工智慧 (AI) 網路來提高廣告的相關性和有效性。人工智慧在情境廣告中的整合正在提高廣告的相關性、及時性和個人化,並改善使用者體驗和宣傳活動效率。例如,總部位於西班牙的情境廣告公司 Seedtag 於 2024 年 3 月宣布推出一項新服務“情境電視”,專門針對聯網電視(CTV) 領域的廣告商。這項創新解決方案利用人工智慧主導的洞察、情境資料和自訂創新策略來提高 CTV廣告宣傳的有效性。該服務使用基於人工智慧的網路動態來分析受眾行為和偏好,使廣告主能夠開發與目標受眾產生共鳴的客製化內容。

目錄

第1章執行摘要

第2章 市場特點

第3章 市場趨勢與策略

第4章宏觀經濟情景

  • 高通膨對市場的影響
  • 烏克蘭與俄羅斯戰爭對市場的影響
  • COVID-19 對市場的影響

第5章世界市場規模與成長

  • 全球情境廣告市場:促進因素與限制因素
    • 市場促進因素
    • 市場限制因素
  • 全球情境廣告市場表現:規模與成長,2018-2023
  • 全球情境廣告市場預測:規模與成長,2023-2028 年、2033 年

第6章 市場細分

  • 全球情境廣告市場:依類型、實際和預測分類,2018-2023、2023-2028、2033
  • 基於活動的廣告
  • 定位性廣告
  • 其他
  • 全球情境廣告市場:依發展、表現及預測分類,2018-2023、2023-2028、2033
  • 行動裝置
  • 桌面
  • 數位廣告看板
  • 全球情境廣告市場:依方法分類的表現與預測,2018-2023、2023-2028、2033
  • 大眾情境廣告
  • 針對性的上下文廣告
  • 情境行為廣告
  • 內容廣告看板廣告
  • 全球情境廣告市場:最終使用者的表現與預測,2018-2023、2023-2028、2033
  • 消費品、零售、餐廳
  • 電訊與資訊科技 (IT)
  • 銀行金融服務和保險
  • 媒體和娛樂
  • 旅行、交通、汽車
  • 醫療保健
  • 學術界和政府

第 7 章 區域/國家分析

  • 全球情境廣告市場:按地區、績效及預測,2018-2023、2023-2028、2033
  • 全球情境廣告市場:依國家、績效及預測,2018-2023、2023-2028、2033

第8章亞太市場

第9章 中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章 德國市場

第18章 法國市場

第19章 義大利市場

第20章 西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章加拿大市場

第26章 南美洲市場

第27章 巴西市場

第28章 中東市場

第29章 非洲市場

第30章 競爭格局及公司概況

  • 情境廣告市場:競爭格局
  • 情境廣告市場:公司簡介
    • Amazon.com Inc
    • Alphabet Inc.
    • Microsoft Corporation
    • Verizon Media Inc.
    • Meta Platforms Inc.

第31章 其他大型創新企業

  • SAP SE
  • Adobe Inc.
  • IAC Inc.
  • The Trade Desk Inc.
  • Taboola Inc.
  • Outbrain Inc.
  • Amobee Inc.
  • Zeta Global Holdings Corporation
  • Beijing Miteno Communication Technology Co. Ltd.
  • Marketo Inc.
  • InMobi
  • Flytxt BV
  • Simplify360 Inc.
  • Infolinks Media LLC.
  • Act-On Software Inc.

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章 重大併購

第35章 未來展望與潛力分析

第36章附錄

簡介目錄
Product Code: r20540

Contextual advertising is a type of online advertising where ads are displayed based on the web page's content or app where they appear. The goal is to show ads relevant to the user's current interests or the context of the content they're engaging with. Contextual advertising helps improve the relevance of ads for users, potentially increasing engagement and effectiveness for advertisers.

The main types of contextual advertising are activity-based advertising, location-based advertising, and others. Activity-based advertising is a targeted advertising approach that delivers ads to users based on their online activities and behaviors. These are deployed through various deployments such as mobile devices, desktops, and digital billboards with various approaches such as mass contextual advertising, focused contextual advertising, contextual behavioral advertising, and contextual billboard advertising. These are used by various end-users such as consumer goods, retail, and restaurants, telecommunications and information technology (IT), banking financial services, insurance, media and entertainment, travel, transportation, automobile, healthcare, academia, and government.

The contextual advertising market research report is one of a series of new reports from The Business Research Company that provides contextual advertising market statistics, including contextual advertising industry global market size, regional shares, competitors with a contextual advertising market share, detailed contextual advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the contextual advertising industry. This contextual advertising research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The contextual advertising market size has grown rapidly in recent years. It will grow from $192.32 billion in 2023 to $211.62 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth during the historical period can be attributed to the expansion of social media platforms, the rising use of mobile phones and smartphones, the increase in social media users, the growing demand for personalized and relevant advertising, and the rise in digital advertising expenditure.

The contextual advertising market size is expected to see rapid growth in the next few years. It will grow to $313.53 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth during the forecast period can be attributed to the expansion of programmatic advertising, the broadening of omnichannel marketing, the rise of video and interactive content, an increased focus on privacy, and the emergence of video and audio advertising. Key trends during this period include advancements in natural language processing (NLP) technologies, augmented reality (AR) and virtual reality (VR), the adoption of 5G technology, progress in real-time contextual advertising, and improvements in data analytics.

The increasing demand for digital advertising is expected to drive the growth of the contextual advertising market in the future. Digital advertising uses online platforms and digital channels to deliver promotional messages to targeted audiences. This demand is fueled by greater online activity, targeted advertising, cost-effectiveness, and the influence of social media. Contextual advertising enhances digital advertising by providing a more seamless and relevant experience, ensuring ads align with the content being viewed. For example, in April 2024, the Interactive Advertising Bureau (IAB), a US-based trade organization representing the digital media and advertising industry, reported that in 2023, US digital advertising revenues hit a record $225 billion, reflecting a 7.3% increase year-over-year (YoY) from 2022. Thus, the growing demand for digital advertising is a key driver for the contextual advertising market.

Leading companies in the contextual advertising market are increasingly incorporating artificial intelligence (AI) networks to improve the relevance and effectiveness of advertisements. AI integration in contextual advertising enhances ad relevance, timeliness, and personalization, while also boosting user experience and campaign efficiency. For example, in March 2024, Seedtag, a Spain-based contextual advertising firm, introduced a new service called Contextual TV, specifically aimed at advertisers in the connected TV (CTV) sector. This innovative solution leverages AI-driven insights, contextual data, and custom creative strategies to improve the effectiveness of CTV advertising campaigns. The service uses AI-based network dynamics to analyze viewer behavior and preferences, allowing advertisers to develop tailored content that resonates with their target audiences.

In June 2024, Seedtag, a Spain-based company specializing in software solutions, acquired Beachfront Media LLC for an undisclosed sum. This acquisition is intended to bolster Seedtag's digital advertising capabilities by incorporating Beachfront Media's advanced technology into its offerings. Beachfront Media LLC, based in the US, provides contextual advertising solutions.

Major companies operating in the contextual advertising market are Amazon.com Inc, Alphabet Inc., Microsoft Corporation, Verizon Media Inc., Meta Platforms Inc., SAP SE, Adobe Inc., IAC Inc., The Trade Desk Inc., Taboola Inc., Outbrain Inc., Amobee Inc., Zeta Global Holdings Corporation, Beijing Miteno Communication Technology Co. Ltd., Marketo Inc., InMobi, Flytxt B.V., Simplify360 Inc., Infolinks Media LLC., Act-On Software Inc., Sendible Limited

North America was the largest region in the contextual advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the contextual advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the contextual advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The contextual advertising market includes revenues earned by entities by providing services such as ad placement optimization, real-time bidding services, ad format customization, analytics and reporting, multilingual and regional targeting, and ad fraud protection. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Contextual Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on contextual advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for contextual advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The contextual advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type: Activity-Based Advertising; Location-Based Advertising; Other Types
  • 2) By Deployment: Mobile Devices; Desktops; Digital Billboards
  • 3) By Approach: Mass Contextual Advertising; Focused Contextual Advertising; Contextual Behavioral Advertising; Contextual Billboard Advertising
  • 4) By End-User: Consumer Goods, Retail, And Restaurants; Telecommunications And Information Technology (IT); Banking Financial Services, And Insurance; Media And Entertainment; Travel, Transportation, And Automobile; Healthcare; Academia And Government
  • Companies Mentioned: Amazon.com Inc; Alphabet Inc.; Microsoft Corporation; Verizon Media Inc.; Meta Platforms Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Contextual Advertising Market Characteristics

3. Contextual Advertising Market Trends And Strategies

4. Contextual Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Contextual Advertising Market Size and Growth

  • 5.1. Global Contextual Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Contextual Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Contextual Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Contextual Advertising Market Segmentation

  • 6.1. Global Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Activity-Based Advertising
  • Location-Based Advertising
  • Other Types
  • 6.2. Global Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile Devices
  • Desktops
  • Digital Billboards
  • 6.3. Global Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavioral Advertising
  • Contextual Billboard Advertising
  • 6.4. Global Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Consumer Goods, Retail, And Restaurants
  • Telecommunications And Information Technology (IT)
  • Banking Financial Services, And Insurance
  • Media And Entertainment
  • Travel, Transportation, And Automobile
  • Healthcare
  • Academia And Government

7. Contextual Advertising Market Regional And Country Analysis

  • 7.1. Global Contextual Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Contextual Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Contextual Advertising Market

  • 8.1. Asia-Pacific Contextual Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Contextual Advertising Market

  • 9.1. China Contextual Advertising Market Overview
  • 9.2. China Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Contextual Advertising Market

  • 10.1. India Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Contextual Advertising Market

  • 11.1. Japan Contextual Advertising Market Overview
  • 11.2. Japan Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Contextual Advertising Market

  • 12.1. Australia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Contextual Advertising Market

  • 13.1. Indonesia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Contextual Advertising Market

  • 14.1. South Korea Contextual Advertising Market Overview
  • 14.2. South Korea Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Contextual Advertising Market

  • 15.1. Western Europe Contextual Advertising Market Overview
  • 15.2. Western Europe Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Contextual Advertising Market

  • 16.1. UK Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Contextual Advertising Market

  • 17.1. Germany Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Contextual Advertising Market

  • 18.1. France Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Contextual Advertising Market

  • 19.1. Italy Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Contextual Advertising Market

  • 20.1. Spain Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Contextual Advertising Market

  • 21.1. Eastern Europe Contextual Advertising Market Overview
  • 21.2. Eastern Europe Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Contextual Advertising Market

  • 22.1. Russia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Contextual Advertising Market

  • 23.1. North America Contextual Advertising Market Overview
  • 23.2. North America Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Contextual Advertising Market

  • 24.1. USA Contextual Advertising Market Overview
  • 24.2. USA Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Contextual Advertising Market

  • 25.1. Canada Contextual Advertising Market Overview
  • 25.2. Canada Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Contextual Advertising Market

  • 26.1. South America Contextual Advertising Market Overview
  • 26.2. South America Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Contextual Advertising Market

  • 27.1. Brazil Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Contextual Advertising Market

  • 28.1. Middle East Contextual Advertising Market Overview
  • 28.2. Middle East Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Contextual Advertising Market

  • 29.1. Africa Contextual Advertising Market Overview
  • 29.2. Africa Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Contextual Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Contextual Advertising Market Competitive Landscape
  • 30.2. Contextual Advertising Market Company Profiles
    • 30.2.1. Amazon.com Inc
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Alphabet Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Microsoft Corporation
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Verizon Media Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Meta Platforms Inc.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Contextual Advertising Market Other Major And Innovative Companies

  • 31.1. SAP SE
  • 31.2. Adobe Inc.
  • 31.3. IAC Inc.
  • 31.4. The Trade Desk Inc.
  • 31.5. Taboola Inc.
  • 31.6. Outbrain Inc.
  • 31.7. Amobee Inc.
  • 31.8. Zeta Global Holdings Corporation
  • 31.9. Beijing Miteno Communication Technology Co. Ltd.
  • 31.10. Marketo Inc.
  • 31.11. InMobi
  • 31.12. Flytxt B.V.
  • 31.13. Simplify360 Inc.
  • 31.14. Infolinks Media LLC.
  • 31.15. Act-On Software Inc.

32. Global Contextual Advertising Market Competitive Benchmarking

33. Global Contextual Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Contextual Advertising Market

35. Contextual Advertising Market Future Outlook and Potential Analysis

  • 35.1 Contextual Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Contextual Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Contextual Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer