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市場調查報告書
商品編碼
1685059

情境廣告市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Contextual Advertising Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球情境廣告市場價值為 3,010 億美元，預計 2025 年至 2034 年期間將以 20.2% 的強勁複合年成長率擴張。隨著企業尋求提高客戶參與度和最佳化行銷工作，對個人化和有針對性的廣告解決方案的需求不斷成長，這一成長主要得益於此。情境廣告根據使用者正在消費的內容提供相關廣告，確保更客製化和有效的廣告體驗。這種廣告方式使品牌能夠準確地滿足消費者的線上旅程需求，即時利用用戶的意圖和興趣。對更個人化的行銷策略的需求不斷成長以及數位平台的使用日益增多是推動市場快速成長的關鍵因素。如今，企業越來越注重在正確的時間接觸正確的受眾，而情境廣告透過確保廣告的相關性和及時性提供了滿足這些需求的解決方案。

內容廣告市場 - IMG1

市場根據部署情況分為行動裝置、桌上型電腦和數位廣告牌，其中行動裝置佔據市場主導佔有率。 2024年，行動裝置佔據整體市佔率的48.4%。這在很大程度上是由於智慧型手機和平板電腦的廣泛使用，它們已成為獲取數位內容的重要工具。隨著越來越多的消費者轉向行動裝置進行線上​​活動，廣告商擴大將基於行動的上下文廣告作為吸引受眾的主要管道。行動裝置的普及使得廣告商能夠隨時隨地接觸到高度參與和有針對性的消費者群體，從而進一步提高了廣告宣傳的效果。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 3010億美元
預測值 1.86兆美元
複合年成長率 20.2％

從類型來看，市場分為基於活動的廣告、基於位置的廣告和其他類型。其中，基於活動的廣告細分市場預計到2034年將超過1.14兆美元。該細分市場專注於根據即時用戶活動和行為投放廣告，已成為情境廣告領域的基石。透過分析用戶互動和偏好，廣告主可以提供與受眾產生共鳴的高度相關且及時的內容，從而顯著提高參與度和轉換率。根據消費者當前行為即時客製化廣告的能力正在改變企業處理線上廣告的方式。

尤其是美國情境廣告市場，預計在預測期內的複合年成長率將達到 19.7%。這種成長得益於先進的數位基礎設施、廣泛的網際網路接入，以及由於隱私問題而不斷轉向傳統的追蹤方法。因此，越來越多的廣告商採用基於內容的定位解決方案，以提供增強的相關性和參與度。此外，人工智慧 (AI) 和機器學習 (ML) 的進步正在透過改善廣告定位和相關性徹底改變市場，從而帶來更有效的廣告活動。此外，行動廣告平台的快速成長繼續在市場擴張中發揮重要作用，為廣告主提供了無論身在何處都能與受眾即時互動的工具。

目錄

第 1 章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商概況
  • 利潤率分析
  • 重要新聞及舉措
  • 監管格局
  • 衝擊力
  • 成長動力
    • 社群媒體用戶數量不斷增加
    • 個性化行銷策略
    • 行動廣告成長趨勢
    • 擴大數位生態系統
    • 人工智慧和機器學習的進步
  • 產業陷阱與挑戰
    • 行為追蹤引發的隱私問題
    • 監理政策標準不一
  • 成長潛力分析
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按部署，2021 年至 2034 年

  • 主要趨勢
  • 行動裝置
  • 桌上型電腦
  • 數位廣告看板

第 6 章：市場估計與預測：按類型，2021 年至 2034 年

  • 主要趨勢
  • 基於活動的廣告
  • 基於位置的廣告
  • 其他

第 7 章：市場估計與預測：按最終用戶，2021 年至 2034 年

  • 主要趨勢
  • 消費品
  • 零售和餐飲
  • 電信和 IT
  • 金融保險業協會
  • 媒體與娛樂
  • 交通運輸與汽車
  • 學術與政府
  • 其他

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東及非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • MEA 其他地區

第9章：公司簡介

  • Adobe Inc.
  • Alphabet Inc. (Google)
  • Amazon.com, Inc.
  • Baidu, Inc.
  • Bidtellect, Inc.
  • Facebook, Inc.
  • GumGum, Inc.
  • Index Exchange, Inc.
  • LinkedIn Corporation
  • Media.net
  • Microsoft Corporation
  • OpenX Technologies, Inc.
  • Outbrain Inc.
  • PubMatic, Inc.
  • Sovrn Holdings, Inc.
  • Taboola
  • TripleLift, Inc.
  • Twitter, Inc.
  • Verizon Media (formerly Oath Inc.)
  • Yahoo! Inc.
簡介目錄
Product Code: 8583

The Global Contextual Advertising Market, valued at USD 301 billion in 2024, is projected to expand at a robust CAGR of 20.2% from 2025 to 2034. This surge is primarily driven by the growing demand for personalized and targeted advertising solutions as businesses seek to boost customer engagement and optimize marketing efforts. Contextual advertising, which delivers relevant ads based on the content users are consuming, ensures a more tailored and effective advertising experience. This method of advertising allows brands to meet consumers exactly where they are in their online journey, capitalizing on user intent and interests in real time. The increasing need for more personalized marketing strategies and the growing use of digital platforms are key factors fueling the market's rapid growth. Businesses today are increasingly focused on reaching the right audience at the right moment, and contextual advertising provides a solution that meets these needs by ensuring ads are relevant and timely.

Contextual Advertising Market - IMG1

The market is segmented by deployment into mobile devices, desktops, and digital billboards, with mobile devices commanding a dominant share of the market. In 2024, mobile devices made up 48.4% of the overall market share. This is largely due to the widespread use of smartphones and tablets, which have become essential tools for accessing digital content. As more consumers shift to mobile for their online activities, advertisers are increasingly turning to mobile-based contextual advertising as a primary channel to engage their audiences. The ubiquity of mobile devices allows advertisers to reach a highly engaged and targeted consumer base on the go, further enhancing the effectiveness of campaigns.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$301 Billion
Forecast Value$1.86 Trillion
CAGR20.2%

From a type-based perspective, the market is classified into activity-based advertising, location-based advertising, and other types. Among these, the activity-based advertising segment is forecasted to exceed USD 1.14 trillion by 2034. This segment, focused on delivering ads based on real-time user activities and behavior, has become a cornerstone of the contextual advertising landscape. By analyzing user interactions and preferences, advertisers can provide highly relevant and timely content that resonates with their audience, which significantly enhances engagement and conversion rates. The ability to tailor ads in real time to align with a consumer's current actions is transforming the way businesses approach online advertising.

The U.S. contextual advertising market, in particular, is expected to grow at a CAGR of 19.7% during the forecast period. This growth is supported by advanced digital infrastructure, widespread internet access, and the ongoing shift away from traditional tracking methods, prompted by privacy concerns. As a result, more advertisers are adopting content-based targeting solutions, which offer enhanced relevance and engagement. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are revolutionizing the market by improving ad targeting and relevance, leading to more effective campaigns. Additionally, the rapid growth of mobile advertising platforms continues to play a significant role in the market's expansion, providing advertisers with the tools to interact with their audience in real time, wherever they are.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
  • 3.7 Growth drivers
    • 3.7.1 Increasing number of social media users
    • 3.7.2 Personalized marketing strategies
    • 3.7.3 Growing trend of mobile advertisement
    • 3.7.4 Expansion of the digital ecosystem
    • 3.7.5 Advancements in AI and machine learning
  • 3.8 Industry pitfalls & challenges
    • 3.8.1 Privacy concerns due to behavioral tracking
    • 3.8.2 Varying standards of regulation policies
  • 3.9 Growth potential analysis
  • 3.10 Porter’s analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Deployment, 2021-2034 (USD billion)

  • 5.1 Key trends
  • 5.2 Mobile devices
  • 5.3 Desktops
  • 5.4 Digital billboards

Chapter 6 Market Estimates & Forecast, By Type, 2021-2034 (USD billion)

  • 6.1 Key trends
  • 6.2 Activity-based Advertising
  • 6.3 Location-based Advertising
  • 6.4 Others

Chapter 7 Market Estimates & Forecast, By End User, 2021-2034 (USD billion)

  • 7.1 Key trends
  • 7.2 Consumer Goods
  • 7.3 Retail and Restaurants
  • 7.4 Telecom and IT
  • 7.5 BFSI
  • 7.6 Media and Entertainment
  • 7.7 Transportation & Automobile
  • 7.8 Academic & Government
  • 7.9 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD billion)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 UK
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Russia
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 Adobe Inc.
  • 9.2 Alphabet Inc. (Google)
  • 9.3 Amazon.com, Inc.
  • 9.4 Baidu, Inc.
  • 9.5 Bidtellect, Inc.
  • 9.6 Facebook, Inc.
  • 9.7 GumGum, Inc.
  • 9.8 Index Exchange, Inc.
  • 9.9 LinkedIn Corporation
  • 9.10 Media.net
  • 9.11 Microsoft Corporation
  • 9.12 OpenX Technologies, Inc.
  • 9.13 Outbrain Inc.
  • 9.14 PubMatic, Inc.
  • 9.15 Sovrn Holdings, Inc.
  • 9.16 Taboola
  • 9.17 TripleLift, Inc.
  • 9.18 Twitter, Inc.
  • 9.19 Verizon Media (formerly Oath Inc.)
  • 9.20 Yahoo! Inc.