Product Code: GVR-4-68040-321-6
North America Mixed Reality Headset Market Growth & Trends:
The North America Mixed Reality headset market size is anticipated to reach USD 6.04 billion by 2030, and is expected to expand at a CAGR of 27.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing rapid growth driven by technological advancements in hardware, optics, and tracking technology that enhance the realism and functionality of mixed reality headsets. These improvements attract a wide range of users, including consumers and businesses, leading to increased adoption rates and positive revenue growth in the mixed reality headset market.
Leading tech companies, including Apple Inc., and Microsoft Corporation, along with innovative startups, such as Vrgineers, Inc., and Arvizio, Inc. are investing in Media Reality (MR), diversifying the product portfolio catering to various needs and budgets. Applications span from gaming and entertainment to practical uses in education, healthcare, engineering, and the military, highlighting the technology's versatility.
As the MR headset market matures, several key trends are shaping its future. One of the most significant is the push towards more extraordinary device ecosystems. This evolution is crucial for the creative community of content developers and ensuring users have access to a wide range of applications, thereby increasing the technology's appeal and utility. Furthermore, advancements in underlying technologies such as display resolution, field of view, tracking accuracy, and battery life are critical for enhancing user experience.
North America Mixed Reality Headset Market Report Highlights:
- Based on component, the hardware segment accounted for the largest revenue share of 72.4% in 2023 and is expected to continue growing over the forecast period. The increasing demand and popularity for virtual and augmented reality experiences drive the segment.
- Based on operating system, the Android segment registered the largest revenue share in 2023 due to the widespread use of Android applications and its compatibility with various hardware devices.
- On the basis of storage, the <128GB segment accounted for the maximum revenue share in 2023. Lower storage MR headsets are comparatively priced less than the larger ones, fueling the demand.
- In terms of charging, the wired segment accounted for the largest revenue share in 2023. The provision for fast and reliable charging fuels the demand amongst consumers.
- Based on end-users, the consumer segment accounted for the largest revenue share in 2023.
- In terms of industry, the gaming segment accounted for the maximum revenue share in 2023. The popularity of MR headsets in the gaming industry by content creators is increasing, thereby driving segment's growth.
- Based on resolution, the HD segment accounted for the largest revenue share in 2023. The gaming and high-end entertainment sectors, which require higher graphics quality, are significant drivers for the demand for high-resolution MR displays.
- Based on distribution channels, the offline segment accounted for the largest revenue share in 2023.Offline distribution channels allow consumers to get hands-on experience before purchasing such products, driving the growth of the offline segment in the MR headset market.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Segment Definitions
- 1.2.1. Component
- 1.2.2. Operating System
- 1.2.3. Storage
- 1.2.4. Charging
- 1.2.5. End-User
- 1.2.6. Industry
- 1.2.7. Resolution
- 1.2.8. Distribution Channel
- 1.2.9. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.1.1. Component Outlook
- 2.1.2. Operating System Outlook
- 2.1.3. Storage Outlook
- 2.1.4. Charging Outlook
- 2.1.5. End-user Outlook
- 2.1.6. Industry Outlook
- 2.1.7. Resolution Outlook
- 2.1.8. Distribution Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. North America Mixed Reality Headset Market Variables, Trends, & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Market Size and Growth Prospects (USD Million)
- 3.3. Industry Value Chain Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Drivers Analysis
- 3.4.1.1. Emergence of metaverse
- 3.4.1.2. Technological advancements
- 3.4.2. Market Restraints Analysis
- 3.4.2.1. High cost of devices
- 3.4.3. Industry Opportunities
- 3.4.3.1. Integration with IoT and AI technologies
- 3.4.4. Industry Challenges
- 3.5. North America Mixed Reality Headset Market Analysis Tools
- 3.5.1. Porter's Analysis
- 3.5.1.1. Bargaining power of the suppliers
- 3.5.1.2. Bargaining power of the buyers
- 3.5.1.3. Threats of substitution
- 3.5.1.4. Threats from new entrants
- 3.5.1.5. Competitive rivalry
- 3.5.2. PESTEL Analysis
- 3.5.2.1. Political landscape
- 3.5.2.2. Economic and Social landscape
- 3.5.2.3. Technological landscape
- 3.5.2.4. Environmental landscape
- 3.5.2.5. Legal landscape
Chapter 4. North America Mixed Reality Headset Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. North America Mixed Reality Headset Market: Component Movement Analysis, 2023 & 2030 (USD Million)
- 4.3. Hardware
- 4.3.1. Headset
- 4.3.1.1. Headset market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.2. Microphone
- 4.3.1.2.1. Microphone market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.3. Sensors
- 4.3.1.3.1. Sensors market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.3.2. Depth sensor
- 4.3.1.3.2.1. Depth sensor market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.3.3. G-sensor
- 4.3.1.3.3.1. G-sensor market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.3.4. Proximity sensor
- 4.3.1.3.4.1. Proximity sensor market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.3.5. Others
- 4.3.1.3.5.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.4. Display
- 4.3.1.4.1. Display market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.4.2. LED technology
- 4.3.1.4.2.1. LED technology market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.4.3. LCD technology
- 4.3.1.4.3.1. LCD technology market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.5. Battery
- 4.3.1.5.1. Battery market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.6. Processor
- 4.3.1.6.1. Processor market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.7. Camera
- 4.3.1.7.1. Camera market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.8. Speakers
- 4.3.1.8.1. Speakers market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.1.9. Others
- 4.3.1.9.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2. Controller
- 4.3.2.1. Controller market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.2. Sensors
- 4.3.2.2.1. Sensors market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.2.2. G-sensor
- 4.3.2.2.2.1. G-sensor market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.2.3. Gyroscope
- 4.3.2.2.3.1. Gyroscope market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.2.4. Others
- 4.3.2.2.4.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.3. Battery
- 4.3.2.3.1. Battery market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.2.4. Others
- 4.3.2.4.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3. Accessories
- 4.3.3.1. Accessories market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.2. Casing & covers
- 4.3.3.2.1. Casing & covers market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.3. Wrist wearable
- 4.3.3.3.1. Wrist wearable market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.4. Cables
- 4.3.3.4.1. Cables market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.5. Power adapter
- 4.3.3.5.1. Power adapter market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.6. External battery
- 4.3.3.6.1. External battery market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.7. Gloves
- 4.3.3.7.1. Gloves market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.8. Full body trackers
- 4.3.3.8.1. Full body trackers market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.9. Lenses
- 4.3.3.9.1. Lenses market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.10. Strap belts
- 4.3.3.10.1. Strap belts market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.3.3.11. Others
- 4.3.3.11.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4. Software
- 4.4.1. Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5. Services
- 4.5.1. Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. North America Mixed Reality Headset Market: Operating System Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. North America Mixed Reality Headset Market: Operating System Movement Analysis, 2023 & 2030 (USD Million)
- 5.3. Android
- 5.3.1. Android market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 5.4. Windows
- 5.4.1. Windows market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5. Others
- 5.5.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. North America Mixed Reality Headset Market: Storage Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. North America Mixed Reality Headset Market: Storage Movement Analysis, 2023 & 2030 (USD Million)
- 6.3. <128GB
- 6.3.1. <128GB market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4. >128GB
- 6.4.1. >128GB market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7. North America Mixed Reality Headset Market: Charging Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. North America Mixed Reality Headset Market: Charging Movement Analysis, 2023 & 2030 (USD Million)
- 7.3. Wired
- 7.3.1. Wiredvmarket revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4. Wireless
- 7.4.1. Wireless market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 8. North America Mixed Reality Headset Market: End-user Estimates & Trend Analysis
- 8.1. Segment Dashboard
- 8.2. North America Mixed Reality Headset Market: End-user Movement Analysis, 2023 & 2030 (USD Million)
- 8.3. Commercial
- 8.3.1. Commercial market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 8.4. Consumer
- 8.4.1. Consumer market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 8.5. Military and Government
- 8.5.1. Military and government market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 9. North America Mixed Reality Headset Market: Industry Estimates & Trend Analysis
- 9.1. Segment Dashboard
- 9.2. North America Mixed Reality Headset Market: Industry Movement Analysis, 2023 & 2030 (USD Million)
- 9.3. Education
- 9.3.1. Education market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.4. Gaming
- 9.4.1. Gaming market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.5. Media and Entertainment
- 9.5.1. Media and entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.6. Healthcare
- 9.6.1. Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.7. Retail and E-Commerce
- 9.7.1. Retail and e-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.8. IT & Telecom
- 9.8.1. IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.9. Energy and Renewables
- 9.9.1. Energy and renewables market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.10. Oil and Gas
- 9.10.1. Oil and gas market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.11. Automotive
- 9.11.1. Automotive market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.12. Manufacturing
- 9.12.1. Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.13. Sports
- 9.13.1. Sports market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 9.14. Others
- 9.14.1. Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 10. North America Mixed Reality Headset Market: Resolution Estimates & Trend Analysis
- 10.1. Segment Dashboard
- 10.2. North America Mixed Reality Headset Market: Resolution Movement Analysis, 2023 & 2030 (USD Million)
- 10.3. HD
- 10.3.1. HD market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 10.4. 4K and Above
- 10.4.1. 4K and above market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 11. North America Mixed Reality Headset Market: Distribution Channel Estimates & Trend Analysis
- 11.1. Segment Dashboard
- 11.2. North America Mixed Reality Headset Market: Distribution Channel Movement Analysis, 2023 & 2030 (USD Million)
- 11.3. Online
- 11.3.1. Online market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- 11.4. Offline
- 11.4.1. Offline market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 12. North America Mixed Reality Headset Market: Country Estimates & Trend
- 12.1. North America Mixed Reality Headset Market, By Country, 2023 & 2030 (USD Million)
- 12.2. U.S.
- 12.2.1. U.S. mixed reality headset market estimates and forecasts, 2018 - 2030 (USD Million)
- 12.3. Canada
- 12.3.1. Canada mixed reality headset market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 13. Competitive Landscape
- 13.1. Recent Developments & Impact Analysis by Key Market Participants
- 13.2. Company Categorization
- 13.3. Company Market Positioning
- 13.4. Company Heat Map Analysis
- 13.5. Strategy Mapping
- 13.5.1. Expansion
- 13.5.2. Mergers & Acquisition
- 13.5.3. Partnerships & Collaborations
- 13.5.4. New Product Launches
- 13.5.5. Research And Development
- 13.6. Company Profiles
- 13.6.1. Meta Platforms, Inc.
- 13.6.1.1. Participant's Overview
- 13.6.1.2. Financial Performance
- 13.6.1.3. Product Benchmarking
- 13.6.1.4. Recent Developments/ Strategic Initiatives
- 13.6.2. Microsoft Corporation
- 13.6.2.1. Participant's Overview
- 13.6.2.2. Financial Performance
- 13.6.2.3. Product Benchmarking
- 13.6.2.4. Recent Developments/ Strategic Initiatives
- 13.6.3. Apple Inc.
- 13.6.3.1. Participant's Overview
- 13.6.3.2. Financial Performance
- 13.6.3.3. Product Benchmarking
- 13.6.3.4. Recent Developments/ Strategic Initiatives
- 13.6.4. Magic Leap, Inc.
- 13.6.4.1. Participant's Overview
- 13.6.4.2. Financial Performance
- 13.6.4.3. Product Benchmarking
- 13.6.4.4. Recent Developments/ Strategic Initiatives
- 13.6.5. Google LLC
- 13.6.5.1. Participant's Overview
- 13.6.5.2. Financial Performance
- 13.6.5.3. Product Benchmarking
- 13.6.5.4. Recent Developments/ Strategic Initiatives
- 13.6.6. Valve Corporation
- 13.6.6.1. Participant's Overview
- 13.6.6.2. Financial Performance
- 13.6.6.3. Product Benchmarking
- 13.6.6.4. Recent Developments/ Strategic Initiatives
- 13.6.7. Dell Technologies, Inc.
- 13.6.7.1. Participant's Overview
- 13.6.7.2. Financial Performance
- 13.6.7.3. Product Benchmarking
- 13.6.7.4. Recent Developments/ Strategic Initiatives
- 13.6.8. FYR Medical
- 13.6.8.1. Participant's Overview
- 13.6.8.2. Financial Performance
- 13.6.8.3. Product Benchmarking
- 13.6.8.4. Recent Developments/ Strategic Initiatives
- 13.6.9. VRgineers, Inc.
- 13.6.9.1. Participant's Overview
- 13.6.9.2. Financial Performance
- 13.6.9.3. Product Benchmarking
- 13.6.9.4. Recent Developments/ Strategic Initiatives
- 13.6.10. Arvizio, Inc.
- 13.6.10.1. Participant's Overview
- 13.6.10.2. Financial Performance
- 13.6.10.3. Product Benchmarking
- 13.6.10.4. Recent Developments/ Strategic Initiatives
- 13.6.11. Holo-Light GmbH
- 13.6.11.1. Participant's Overview
- 13.6.11.2. Financial Performance
- 13.6.11.3. Product Benchmarking
- 13.6.11.4. Recent Developments/ Strategic Initiatives