查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1512072

程序化 DOOH（數位戶外）市場規模、佔有率、趨勢分析報告：按程序化平台、位置、最終用途、格式、地區和細分市場預測，2024-2030 年

Programmatic Digital Out-Of-Home Market Size, Share & Trends Analysis Report By Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms), By Location, By End-use, By Format, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

程序化 DOOH（數位戶外）市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，全球程式化DOOH（數位戶外）市場規模預計將達到61.488億美元，從2024年到2030年將持續成長。

程序化 DOOH（數位戶外廣告）因其在傳統媒體效果較差的公共場所吸引消費者的能力而脫穎而出。戶外廣告的動態、視覺吸引力本質吸引了注意力並提高了參與度。此外，一些數位顯示器上提供的互動功能提供了更身臨其境的體驗，並鼓勵消費者互動和參與。對於想要創造獨特且有影響力的廣告體驗的品牌來說，這方面尤其有價值。

顯示技術的進步正在推動市場成長。高解析度螢幕、LED 技術和互動式顯示器的發展已將靜態廣告看板和海報轉變為動態、引人注目的畫布，可以提供豐富的多媒體內容。這些進步不僅增加了廣告的視覺衝擊力，還增加了內容傳送的靈活性，使廣告商能夠根據一天中的時間、位置和受眾人口統計等因素來客製化訊息。

資料主導的定位功能的採用正在進一步推動市場成長。透過利用即時資料分析和受眾洞察，廣告主可以向消費者提供高度個人化和情境相關的廣告。資料主導的定位，例如根據天氣、一天中的時間、與銷售點的距離等調整廣告，使廣告主能夠最佳化宣傳活動效果並最大化投資回報率。這種精準定位提高了程序化數位戶外 (DOOH) 廣告的有效性，使其成為希望以有意義的方式與消費者建立聯繫的品牌的一個有吸引力的選擇。

程序化 DOOH（數位戶外）市場報告亮點

  • 從程序化平台來看，需求端平台（DSP）領域將在2023年以56.03%的銷售佔有率引領市場。數位螢幕的普及和城市環境的數位化擴大了程序化數位戶外 (DOOH)宣傳活動的可用庫存，推動了 DSP 的採用。
  • 按地區分類，室內細分市場在 2023 年以 72.4% 的最大銷售佔有率引領市場。室內環境通常可以存取詳細的人口統計和資料，從而可以根據一天中的時間、消費者行為模式和特定位置環境等因素進行精確定位。
  • 按最終用途分類，房地產行業在 2023 年以 15.3% 的最大銷售佔有率引領市場。隨著都市化和智慧城市計畫的不斷擴大，房地產領域對市場的貢獻不斷增加，在全球收益中佔有很大佔有率。
  • 北美地區主導市場，2023 年收益佔有率最大，達 35.0%。北美擁有主要技術和數位廣告公司的強大影響力，推動了程序化解決方案的創新和採用。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第 3 章 程序化 DOOH（數位戶外）市場變數、趨勢與範圍

  • 市場介紹/系統展望
  • 市場規模及成長前景
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 行業機會
    • 產業挑戰
  • 程序化 DOOH（數位戶外）市場分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 程序化 DOOH（數位戶外）市場：程序化平台的估算與趨勢分析

  • 細分儀表板
  • 程序化 DOOH（數位戶外）
  • 需求端平台（DSP）
  • 供應端平台（SSP）

第5章程序化 DOOH（數位戶外）市場：按地點估算和趨勢分析

  • 細分儀表板
  • 程序化 DOOH（數位戶外）
  • 室內的
  • 戶外的

第6章 程序化 DOOH（數位戶外）市場：依最終用途分類的估算與趨勢分析

  • 細分儀表板
  • 程序化 DOOH（數位戶外）
  • 車
  • 財務業務
  • 政府
  • 媒體和娛樂
  • 零售/電子商務
  • 房地產
  • 餐廳
  • 其他

第 7 章 程序化 DOOH（數位戶外）市場：按格式分類的估計和趨勢分析

  • 細分儀表板
  • 程序化 DOOH（數位戶外）
  • 廣告看板
  • 街道家具
  • 交通
  • 其他

第8章程序化 DOOH（數位戶外）市場：區域估計和趨勢分析

  • 程序化 DOOH（數位戶外）
  • 北美洲
    • 北美的程序化 DOOH（數位戶外）
    • 美國
    • 加拿大
  • 歐洲
    • 歐洲的程序化 DOOH（數位戶外）
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 亞太地區的程序化 DOOH（數位戶外）
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 拉丁美洲的程序化 DOOH（數位戶外）
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 中東和非洲的程序化 DOOH（數位戶外）
    • 阿拉伯聯合大公國
    • 南非
    • 沙烏地阿拉伯

第9章 競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 公司市場定位
  • 公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • JCDecaux Group
    • Stroer SE &Co. KGaA
    • Clear Channel Outdoor Holdings, Inc.
    • Outfront Media Inc.
    • oOh!media Limited.
    • Lamar Advertising Company
    • Broadsign International LLC.
    • Focus Media
    • Crimtan
    • Daktronics Dr.
Product Code: GVR-4-68040-317-2

Programmatic Digital Out-Of-Home Market Growth & Trends:

The global programmatic digital out-of-home market size is anticipated to reach USD 6,148.8 million by 2030 and is projected to grow at a CAGR of 31.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. pDOOH stands out for its ability to engage consumers in public spaces where traditional media might not be as effective. The dynamic and visually appealing nature of the DOOH advertisement captures attention and drives engagement. Moreover, the interactive features available on some digital displays provide a more immersive experience, encouraging consumer interaction and participation. This aspect is particularly valuable for brands looking to create unique and impactful advertising experiences.

Advancements in display technology have been instrumental in fueling the market growth. The development of high-resolution screens, LED technology, and interactive displays has transformed static billboards and posters into dynamic, attention-grabbing canvases capable of delivering rich multimedia content. These advancements not only enhance the visual impact of advertisements but also enable greater flexibility in content delivery, allowing advertisers to tailor messages based on factors such as time of day, location, and audience demographics.

The adoption of data-driven targeting capabilities has further propelled the market growth. By leveraging real-time data analytics and audience insights, advertisers can deliver highly personalized and contextually relevant advertisements to consumers. Whether its tailoring ads based on weather conditions, time of day, or proximity to the point of sale, data-driven targeting enables advertisers to optimize campaign performance and maximize ROI. This level of precision in targeting has enhanced the effectiveness of Programmatic Digital Out-Of-Home (pDOOH) advertising, making it a compelling option for brands looking to connect with consumers in meaningful ways.

Programmatic Digital Out-of-home Market Report Highlights:

  • Based on programmatic platform, the demand-side platforms (DSPs) segment led the market with the largest revenue share of 56.03% in 2023. The proliferation of digital screens and the digital transformation of urban environments have expanded the inventory available for pDOOH campaigns, driving the adoption of DSPs
  • Based on location, the indoor segment led the market with the largest revenue share of 72.4% in 2023. Indoor environments often provide access to detailed demographic and behavioral data, enabling precise targeting based on factors such as time of day, consumer behavior patterns, and specific location-based contexts
  • Based on end use, the real estate segment led the market with the largest revenue share of 15.3% in 2023. As urbanization and smart city initiatives continue to grow, the real estate segment's contribution to the market has become increasingly significant, driving its substantial share of global revenue
  • North America dominated the market with the largest revenue share of 35.0% in 2023. The strong presence of leading technology companies and digital advertising firms in North America drives innovation and adoption of programmatic solutions

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. pDOOH Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Rising demand for dynamic and real-time advertising
      • 3.4.1.2. Higher investment in programmatic advertising platforms
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High initial setup costs
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. Programmatic digital out-of-home (pDOOH) market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Movement Analysis, 2023 & 2030 (USD Million)
  • 4.3. Demand-Side Platforms (DSPs)
    • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Supply-Side Platforms (SSPs)
    • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Programmatic digital out-of-home (pDOOH) market: Location Movement Analysis, 2023 & 2030 (USD Million)
  • 5.3. Indoor
    • 5.3.1. Indoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Outdoor
    • 5.4.1. Outdoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Programmatic digital out-of-home (pDOOH) market: End Use Movement Analysis, 2023 & 2030 (USD Million)
  • 6.3. Automotive
    • 6.3.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Financial Services
    • 6.4.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Government
    • 6.5.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. Media & Entertainment
    • 6.6.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Retail & E-commerce
    • 6.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. Real Estate
    • 6.8.1. Real Estate Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. Restaurants
    • 6.9.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Programmatic digital out-of-home (pDOOH) market: Format Movement Analysis, 2023 & 2030 (USD Million)
  • 7.3. Billboards
    • 7.3.1. Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.4. Street Furniture
    • 7.4.1. Street Furniture Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.5. Transit
    • 7.5.1. Transit Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

  • 8.1. Programmatic Digital Out-of-home (pDOOH) Market Share, By Region, 2023 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.3. South Africa
      • 8.6.3.1. South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 8.6.4. KSA
      • 8.6.4.1. KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Positioning
  • 9.4. Company Market Share Analysis
  • 9.5. Company Heat Map Analysis
  • 9.6. Strategy Mapping
    • 9.6.1. Expansion
    • 9.6.2. Mergers & Acquisition
    • 9.6.3. Partnerships & Collaborations
    • 9.6.4. New Product Launches
    • 9.6.5. Research And Development
  • 9.7. Company Profiles
    • 9.7.1. JCDecaux Group
      • 9.7.1.1. Participant's Overview
      • 9.7.1.2. Financial Performance
      • 9.7.1.3. Product Benchmarking
      • 9.7.1.4. Recent Developments
    • 9.7.2. Stroer SE & Co. KGaA
      • 9.7.2.1. Participant's Overview
      • 9.7.2.2. Financial Performance
      • 9.7.2.3. Product Benchmarking
      • 9.7.2.4. Recent Developments
    • 9.7.3. Clear Channel Outdoor Holdings, Inc.
      • 9.7.3.1. Participant's Overview
      • 9.7.3.2. Financial Performance
      • 9.7.3.3. Product Benchmarking
      • 9.7.3.4. Recent Developments
    • 9.7.4. Outfront Media Inc.
      • 9.7.4.1. Participant's Overview
      • 9.7.4.2. Financial Performance
      • 9.7.4.3. Product Benchmarking
      • 9.7.4.4. Recent Developments
    • 9.7.5. oOh!media Limited.
      • 9.7.5.1. Participant's Overview
      • 9.7.5.2. Financial Performance
      • 9.7.5.3. Product Benchmarking
      • 9.7.5.4. Recent Developments
    • 9.7.6. Lamar Advertising Company
      • 9.7.6.1. Participant's Overview
      • 9.7.6.2. Financial Performance
      • 9.7.6.3. Product Benchmarking
      • 9.7.6.4. Recent Developments
    • 9.7.7. Broadsign International LLC.
      • 9.7.7.1. Participant's Overview
      • 9.7.7.2. Financial Performance
      • 9.7.7.3. Product Benchmarking
      • 9.7.7.4. Recent Developments
    • 9.7.8. Focus Media
      • 9.7.8.1. Participant's Overview
      • 9.7.8.2. Financial Performance
      • 9.7.8.3. Product Benchmarking
      • 9.7.8.4. Recent Developments
    • 9.7.9. Crimtan
      • 9.7.9.1. Participant's Overview
      • 9.7.9.2. Financial Performance
      • 9.7.9.3. Product Benchmarking
      • 9.7.9.4. Recent Developments
    • 9.7.10. Daktronics Dr.
      • 9.7.10.1. Participant's Overview
      • 9.7.10.2. Financial Performance
      • 9.7.10.3. Product Benchmarking
      • 9.7.10.4. Recent Developments

List of Tables

  • Table 1 Programmatic Digital Out-of-home (pDOOH) Market industry snapshot & key buying criteria, 2017 - 2030
  • Table 2 Global programmatic digital out-of-home (pDOOH) market, 2017 - 2030 (USD Million)
  • Table 3 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 4 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by location, 2017 - 2030 (USD Million)
  • Table 5 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by End Use, 2017 - 2030 (USD Million)
  • Table 6 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by format, 2017 - 2030 (USD Million)
  • Table 7 Global programmatic digital out-of-home (pDOOH) market estimates and forecasts by region, 2017 - 2030 (USD Million)
  • Table 8 Programmatic digital out-of-home (pDOOH) market estimates and forecast by demand-side platforms (DSPs), 2017 - 2030 (USD Million)
  • Table 9 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by supply-side platforms (SSPs), 2017 - 2030 (USD Million)
  • Table 10 Programmatic digital out-of-home (pDOOH) market estimates and forecast by indoor, 2017 - 2030 (USD Million)
  • Table 11 Programmatic digital out-of-home (pDOOH) market estimates and forecast by outdoor, 2017 - 2030 (USD Million)
  • Table 12 Programmatic digital out-of-home (pDOOH) market estimates and forecast by automotive, 2017 - 2030 (USD Million)
  • Table 13 Programmatic digital out-of-home (pDOOH) market estimates and forecast by financial services, 2017 - 2030 (USD Million)
  • Table 14 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by government, 2017 - 2030 (USD Million)
  • Table 15 Programmatic digital out-of-home (pDOOH) market estimates and forecast by media & entertainment, 2017 - 2030 (USD Million)
  • Table 16 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by real estate, 2017 - 2030 (USD Million)
  • Table 17 Programmatic digital out-of-home (pDOOH) market estimates and forecast by restaurants, 2017 - 2030 (USD Million)
  • Table 18 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 19 Programmatic digital out-of-home (pDOOH) market estimates and forecast by billboards, 2017 - 2030 (USD Million)
  • Table 20 Programmatic digital out-of-home (pDOOH) market estimates and forecast by street furniture, 2017 - 2030 (USD Million)
  • Table 21 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by transit, 2017 - 2030 (USD Million)
  • Table 22 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 23 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 24 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 25 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 26 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 27 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 28 U.S. programmatic digital out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 29 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 30 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 31 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 32 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 33 Canada programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 34 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 35 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 36 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 37 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 38 Europe programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 39 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 40 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 41 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 42 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 43 UK programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 44 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 45 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 46 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 47 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 48 Germany programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 49 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 50 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 51 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 52 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 53 France programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 54 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 55 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 56 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 57 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 58 Asia Pacific programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 59 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 60 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 61 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 62 Asia Pacific pDOOH market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 63 China programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 64 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 65 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 66 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 67 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 68 Japan programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 69 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 70 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 71 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 72 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 73 India programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 74 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 75 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 76 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 77 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 78 Australia programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 79 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 80 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 81 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 82 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 83 South Korea programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 84 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 85 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 86 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 87 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 88 Latin America programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 89 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 90 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 91 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 92 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 93 Brazil programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 94 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 95 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 96 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 97 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 98 Mexico programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 99 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 100 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 101 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 102 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 103 Middle East & Africa programmatic digital out-of-home (pDOOH) market Estimates And Forecast, 2017 - 2030 (USD Million)
  • Table 104 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 105 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 106 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 107 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 108 UAE programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 109 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 110 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 111 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 112 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 113 South Africa programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 114 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 115 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 116 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 117 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
  • Table 118 KSA programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Table 119 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
  • Table 120 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
  • Table 121 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 122 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Programmatic Digital Out-of-home (pDOOH) Market Segmentation
  • Fig. 2 Technology landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Programmatic Digital Out-of-home (pDOOH) Market Size and Growth Prospects (USD Million)
  • Fig. 12 Programmatic Digital Out-of-home (pDOOH) Market: Industry Value Chain Analysis
  • Fig. 13 Programmatic Digital Out-of-home (pDOOH) Market: Market Dynamics
  • Fig. 14 Programmatic Digital Out-of-home (pDOOH) Market: PORTER's Analysis
  • Fig. 15 Programmatic Digital Out-of-home (pDOOH) Market: PESTEL Analysis
  • Fig. 16 Programmatic Digital Out-of-home (pDOOH) Market Share by Programmatic Platforms, 2023 & 2030 (USD Million)
  • Fig. 17 Programmatic Digital Out-of-home (pDOOH) Market, by Programmatic Platforms: Market Share, 2023 & 2030
  • Fig. 18 Demand-Side Platforms (DSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 19 Supply-Side Platforms (SSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 20 Programmatic Digital Out-of-home (pDOOH) Market Share by Location, 2023 & 2030 (USD Million)
  • Fig. 21 Programmatic Digital Out-of-home (pDOOH) Market, by Location: Market Share, 2023 & 2030
  • Fig. 22 Indoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 23 Outdoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 24 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Key Takeaways
  • Fig. 25 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Market Share, 2023 & 2030
  • Fig. 26 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 27 Financial Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 28 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 29 Media & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Real Estate Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 32 Restaurants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 33 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 34 Programmatic Digital Out-of-home (pDOOH) Market Share by Format, 2023 & 2030 (USD Million)
  • Fig. 35 Programmatic Digital Out-of-home (pDOOH) Market, by Format: Market Share, 2023 & 2030
  • Fig. 36 Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 Street Furniture Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 38 Transit Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 39 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 40 Programmatic Digital Out-of-home (pDOOH) Market Revenue, by Region, 2023 & 2030 (USD Million)
  • Fig. 41 Regional Marketplace: Key Takeaways
  • Fig. 42 Regional Marketplace: Key Takeaways
  • Fig. 43 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 US Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030) (USD Million)
  • Fig. 48 Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
  • Fig. 49 France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
  • Fig. 50 Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Fig. 51 China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 MEA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 Key Company Categorization
  • Fig. 64 Company Market Positioning
  • Fig. 65 Key Company Market Share Analysis, 2023
  • Fig. 66 Strategic Framework