查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1661031

2025 年至 2033 年數位戶外廣告市場報告（按格式類型、應用程式、最終用戶和地區分類）

Digital Out-of-home Advertising Market Report by Format Type, Application, End-User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球IMARC Group戶外廣告市場規模達到 215 億美元。尖端技術的融入、對個人化和數據驅動決策的日益重視、個人行為和期望的轉變以及數位技術的日益使用是市場擴張的一些主要驅動力。

數位戶外廣告市場分析：

  • 主要市場促進因素：主要市場促進因素之一是程序化廣告的日益普及。此外，數位看板解決方案對永續性和能源效率的日益關注也是一個促進成長的因素。
  • 主要市場趨勢：資料分析的進步，加上對個人化和定向廣告的不斷成長的需求，正在對市場產生積極影響。
  • 地理趨勢：亞太地區佔據明顯主導地位，由於快速的城市化和技術採用而佔據最大的市場佔有率。
  • 競爭格局：數位戶外廣告產業的一些主要市場參與者包括 APG|SGA、Clear Channel Outdoor Holdings Inc.、Global Media、JCDecaux、Lamar Advertising Company、oOh!media Limited、Outfront Media Inc.、Stroer 等。
  • 挑戰與機會：阻礙​​市場成長的關鍵挑戰之一是監管限制。儘管如此，數位科技的不斷發展以及更身臨其境和個人化的廣告體驗的潛力，代表著數位戶外廣告市場的新機會。

數位戶外廣告市場趨勢：

先進技術的融合

數據分析、人工智慧 (AI) 和擴增實境 (AR) 有助於將傳統的戶外廣告轉變為更具互動性和針對性的廣告活動。此外，數位螢幕包含提供即時分析的感應器和鏡頭，可協助廣告主根據人口統計和使用者行為等各種因素策劃內容。此外，與行動裝置的整合有利於增加參與度並為觀眾提供個人化的體驗。 2022 年 6 月 2 日，阿達尼機場控股有限公司 (AAHL) 在其機場組合中提供支援程序化廣告的數位戶外 (DOOH) 媒體。透過 Lemma 在阿達尼機場 (Adani Airports) 啟用程式化廣告投放將增強螢幕呈現動態廣告、實踐受眾購買、映射到變數和即時觸發器的上下文和即時廣告執行。

數據驅動的決策

對數據驅動決策過程的日益依賴正在推動數位戶外廣告市場的成長。廣告商正在投資進階分析，以深入了解個人的行為、偏好和趨勢，並為他們提供客製化內容。此外，由資料演算法驅動的程式化廣告可以實現自動、即時的廣告購買和投放。領先的數位戶外媒體公司 QMS 於 2022 年 8 月 29 日為其世界一流的雪梨市街道家具網路推出了基於活動的銷售。 QMS 90% 的雪梨市新廣告庫存都是數位化的，可滿足對更具活力、數據驅動和吸引力的戶外廣告日益成長的需求。它還採用 100% GreenPower 能源，以最大限度地減少碳足跡。

改變消費者行為和期望

消費者行為和期望的轉變導致戶外數位廣告需求日益增加。由於世界日益互聯，人們更喜歡個人化和相關的內容。此外，產業參與者正在傳遞動態且與情境相關的訊息，以滿足人們對沉浸式和難忘體驗的渴望。數位戶外 (DOOH) 為品牌提供了一個多功能平台，使其能夠以有意義的方式吸引受眾，從而建立品牌與消費者之間更緊密的聯繫。 2021 年 8 月 31 日，Airsqreen 推出了業界首個將廣告商與螢幕營運商連接起來的數位戶外廣告平台。這是一個簡單的平台，為整個產業帶來了新的信心和新的收入潛力。

數位戶外廣告市場細分：

按格式類型分類：

  • 數位廣告看板
  • 影片廣告
  • 環境廣告
  • 其他

數位廣告看板佔大部分市場佔有率

數位廣告看板採用尖端技術向廣大觀眾呈現動態、引人注目的內容。他們的展示位置經過精心規劃，可以最佳化曝光度，這使他們成為尋求高知名度和高業務認可度的廣告商的首選。數位廣告看板是一種動態的戶外廣告媒介，它為廣告主提供了吸引注意力和傳遞令人難忘的訊息的強大工具。它們可以整合互動組件和即時資料。廣告商可以及時改變和個性化他們的訊息，保證其針對性和對不斷變化的市場條件的適應性。 2021 年 2 月 10 日，Axios 宣布與 OUTFRONT Media 在其「MOMENTS by OUTFRONT」內容平台上建立合作夥伴關係。新的合作將在各城市的數位廣告看板和交通顯示器上展示 Axios 的編輯內容。

按應用分類：

  • 戶外的
  • 室內的

戶外佔據產業最大佔有率

戶外包括多種形式，例如數位廣告看板、交通顯示器和街道家具。它可以覆蓋龐大而多樣化的受眾，並提供無與倫比的可見性和影響力。除此之外，廣告主還投資數位顯示器來提供相關內容，吸引個人的注意力並提高他們的品牌知名度，有助於增加他們的收入。 2023 年 5 月 30 日，JCDecaux SE 與 Clear Channel Outdoor Holdings, Inc. 達成協議，以擴大其在義大利和西班牙以及快速發展的數位化戶外廣告領域的影響力。

按最終用戶分類：

  • 零售
  • 娛樂
  • 銀行業
  • 運輸
  • 教育
  • 其他

零售是主要的細分市場

零售領域的廣告旨在增強個人的購物體驗。零售商正在投資數位顯示器，以視覺上引人注目的方式展示他們的產品、加強促銷和改善品牌訊息。該細分市場的成長是由創造引人入勝且身臨其境的購物環境的願望推動的，最終提高品牌知名度並推動銷售。 2022 年 6 月 21 日，德高貝登斯公司 (JCDecaux SA) 與 VIOOH 合作，針對巴西市場推出程式化數位戶外 (DOOH) 產品。這使得德高集團能夠在巴西各地的優質螢幕上提供有效的程式化數位戶外 (DOOH) 宣傳活動，並幫助品牌與人們建立有意義的聯繫。

按地區分類：

  • 北美洲
  • 歐洲
  • 亞太地區
  • 中東和非洲
  • 拉丁美洲

亞太地區引領市場，佔最大數位戶外廣告市場佔有率

該報告還對所有主要區域市場進行了全面的分析，包括北美、歐洲、亞太、中東和非洲以及拉丁美洲。根據報告，亞太地區是數位戶外廣告最大的區域市場。

快速的城市化和技術進步促進了亞太地區數位戶外 (DOOH) 格局的蓬勃發展。主要參與者正在投資數位基礎設施，以部署高度針對性和視覺吸引力的活動。人們越來越注重創造充滿活力和不斷發展的生態系統，這進一步推動了亞太市場的發展。 2022 年 1 月 17 日，領先的獨立程式化數位戶外 (DOOH) 廣告科技公司 Hivestack 在馬來西亞全面啟動業務。這使得該國的品牌、代理商和全通路需求方平台 (DSP) 可以存取 Hivestack 平台來規劃、啟動和衡量程式化數位戶外 (DOOH) 活動。

（請注意，這只是主要參與者的部分名單，完整名單請參閱報告中。）

  • 市場頂尖企業正在利用創新技術和策略合作夥伴關係推動成長。他們正在採用先進的技術來提供高度個人化和情境相關的內容，這有利於增加他們的數位戶外廣告市場收入。他們還投資了數位看板技術，例如互動式顯示器和擴增實境，以創造身臨其境且令人難忘的體驗。此外，他們正在與資料提供者和廣告技術公司建立策略合作，以提高數位戶外廣告的效果。例如，Clear Channel Europe 和 Broadsign 於 2022 年 2 月 24 日宣布擴大合作夥伴關係，使媒體購買者能夠透過 Clear Channel LaunchPAD 利用 Clear Channel 在英國的 3000 多個數位戶外螢幕。

本報告解答的關鍵問題

  • 全球數位戶外廣告市場有多大
  • 2025-2033年全球數位戶外廣告市場預計成長率是多少
  • 推動全球數位戶外廣告市場發展的關鍵因素有哪些
  • 新冠肺炎對全球數位戶外廣告市場有何影響
  • 根據格式類型，全球數位戶外廣告市場如何分類
  • 根據應用情況，全球數位戶外廣告市場如何分類？
  • 根據終端用戶，全球數位戶外廣告市場如何分類？
  • 全球數位戶外廣告市場的主要區域有哪些
  • 全球戶外數位廣告市場的主要參與者/公司有哪些

本報告解答的關鍵問題

  • 全球數位戶外廣告市場有多大？ 2025-2033年全球數位戶外廣告市場預計成長率為何？
  • 推動全球數位戶外廣告市場發展的關鍵因素有哪些？
  • 新冠疫情對全球數位戶外廣告市場有何影響？
  • 根據格式類型，全球數位戶外廣告市場如何分佈？
  • 根據應用，全球數位戶外廣告市場分佈如何？
  • 根據最終用戶，全球數位戶外廣告市場的分佈是怎麼樣的？
  • 全球數位戶外廣告市場的主要區域有哪些？
  • 全球數位戶外廣告市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球數位戶外廣告市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場區隔：依格式類型
  • 市場區隔：按應用
  • 市場區隔：按最終用戶
  • 市場分佈：按地區
  • 市場預測

第6章：市場區隔：依格式類型

  • 數位廣告看板
    • 市場趨勢
    • 市場預測
  • 影片廣告
    • 市場趨勢
    • 市場預測
  • 環境廣告
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第7章：市場區隔：依應用

  • 戶外的
    • 市場趨勢
    • 市場預測
  • 室內的
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依最終用戶

  • 零售
    • 市場趨勢
    • 市場預測
  • 娛樂
    • 市場趨勢
    • 市場預測
  • 銀行業
    • 市場趨勢
    • 市場預測
  • 運輸
    • 市場趨勢
    • 市場預測
  • 教育
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第9章：市場細分：依地區

  • 歐洲
    • 市場趨勢
    • 市場預測
  • 北美洲
    • 市場趨勢
    • 市場預測
  • 亞太地區
    • 市場趨勢
    • 市場預測
  • 中東和非洲
    • 市場趨勢
    • 市場預測
  • 拉丁美洲
    • 市場趨勢
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • APG|SGA
    • Clear Channel Outdoor Holdings Inc.
    • Global Media
    • JCDecaux
    • Lamar Advertising Company
    • oOh!media Limited
    • Outfront Media Inc.
    • Stroer
Product Code: SR112025A1312

The global digital out-of-home advertising market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033. The incorporation of cutting-edge technologies, the growing emphasize on personalization and data-driven decision-making, the shifting behavior and expectations of individuals, and the increasing use of digital technology are some of the major drivers of the market expansion.

Digital Out-of-home Advertising Market Analysis:

  • Major Market Drivers: One of the chief market drivers is the rising popularity of programmatic advertising. Moreover, the increasing focus on sustainability and energy efficiency in digital signage solutions is also a growth-inducing factor.
  • Key Market Trends: Advancements in data analytics, coupled with the growing demand for personalized and targeted advertising, are influencing the market positively.
  • Geographical Trends: Asia Pacific exhibits a clear dominance, accounting for the largest market share owing to rapid urbanization and technological adoption.
  • Competitive Landscape: Some of the main market players in the digital out-of-home advertising industry are APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, among many others.
  • Challenges and Opportunities: One of the key challenges hindering the market growth is regulatory constraints. Nonetheless, the continuous evolution of digital technologies, along with the potential for more immersive and personalized advertising experiences, represent digital out-of-home advertising market recent opportunities.

Digital Out-of-home Advertising Market Trends:

Integration of advanced technologies

Data analytics, artificial intelligence (AI), and augmented reality (AR) are benefit in transforming traditional OOH advertising into more interactive and highly targeted campaigns. Additionally, digital screens comprise sensors and cameras that provide real time analysis, which aids advertisers in curating content as per various factors like demographics and user behavior. Furthermore, integration with mobile devices is beneficial in increasing engagement and providing a personalized experience to the audience. On 2 June 2022, Adani Airports Holdings Ltd (AAHL) offered programmatic advertising-enabled digital out-of-home (DOOH) media across its portfolio of airports. Enabling programmatic ad serving at Adani Airports via Lemma would enhance the screens to render dynamic ads, practice audience buying, contextual and real-time ad execution mapped to variables and real-time triggers.

Data-driven decision making

The increasing reliance on data-driven decision-making processes is bolstering the digital out-of-home advertising market growth. Advertisers are investing in advanced analytics to gain insights into the behavior, preferences, and trends of individuals and provide them with customized content. Additionally, programmatic advertising that is powered by data algorithms enables automated, real time buying and placement of ads. QMS, the leading digital outdoor media company, unveiled the campaign-based selling for its world-class City of Sydney Street furniture network on 29 August 2022. 90% of QMS' new City of Sydney advertising inventory is digital that meet the growing demand for more dynamic and data-led and engaging outdoor advertising. It is also powered by 100% GreenPower energy to minimize carbon footprint.

Changing consumer behavior and expectations

Shifts in consumer behavior and expectations are creating an increasing digital out-of-home advertising demand. People are preferring personalized and relevant content due to increasingly connected world. In addition, industry players are delivering dynamic and contextually relevant messages to fulfil the desire for immersive and memorable experiences. Digital out-of-home (DOOH) provides a versatile platform for brands to engage audiences in meaningful ways, fostering a stronger connection between brands and consumers. On 31 August 2021, Airsqreen launched industry-first advertising platform for digital out-of-home advertising that connects advertisers to screen operators. This is a simple platform that brings a new level of confidence and new revenue potential for the entire industry.

Digital Out-of-home Advertising Market Segmentation:

Breakup by Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

Digital billboards account for the majority of the market share

Digital billboards use cutting-edge technology to present dynamic and eye-catching content to a large audience. Their placement is well-planned to optimize their exposure, which makes them a top option for advertisers looking for high visibility and recognition for their business. Digital billboards are a dynamic medium for outdoor advertising that gives advertisers a powerful tool to catch attention and deliver memorable messages. They can incorporate interactive components and real-time data. Advertisers can promptly alter and personalize their messaging, guaranteeing their pertinence and adaptability to evolving market conditions. On 10 February 2021, Axios announced its partnership with OUTFRONT Media on its 'MOMENTS by OUTFRONT' content platform. The new collaboration will feature Axios editorial content on digital billboards and transit displays throughout cities.

Breakup by Application:

  • Outdoor
  • Indoor

Outdoor holds the largest share of the industry

Outdoor includes a wide range of formats like digital billboards, transit displays, and street furniture. It can reach a massive and diverse audience and offer unparalleled visibility and impact. Besides this, advertisers are investing in digital displays to deliver relevant content that grabs the attention of individuals and enhances their brand awareness, which in turn helps in increasing their revenues. On 30 May 2023, JCDecaux SE, entered into an agreement with Clear Channel Outdoor Holdings, Inc., to enhance its footprint in Italy and Spain and in a rapidly evolving digitalized outdoor advertising.

Breakup by End-User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others

Retail represents the leading market segment

The advertising in retail sector aims to enhance the shopping experience of individuals. Retailers are investing in digital displays to display their products, enhance promotions, and improve brand messages in a visually compelling manner. The growth of the segment is driven by the desire to create engaging and immersive shopping environments, ultimately increasing brand awareness, and driving sales. On 21 June 2022, JCDecaux SA collaborated with VIOOH to launch their programmatic digital out-of-home (DOOH) offering for the Brazilian market. This allow JCDecaux to offer effective programmatic digital out-of-home (DOOH) campaigns on its premium screens across Brazil and help brands make meaningful connections with people.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Asia Pacific leads the market, accounting for the largest digital out-of-home advertising market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific represents the largest regional market for digital out-of-home advertising.

Rapid urbanization and technological advancements contribute to the vibrant digital out-of-home (DOOH) landscape in the Asia Pacific region. Key players are investing in digital infrastructure to deploy highly targeted and visually compelling campaigns. The Asia-Pacific market is further fueled by the rising focus on creating a dynamic and evolving ecosystem. On 17 January 2022, Hivestack, a leading independent programmatic digital out-of-home (DOOH) ad tech company launched its full operations in the country 'Malaysia'. This allows brands, agencies, and omnichannel demand-side platforms (DSPs) in the country to access the Hivestack platform to plan, activate, and measure programmatic digital out-of-home (DOOH) campaigns.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major digital out-of-home advertising companies have also been provided. Some of the major market players in the digital out-of-home advertising industry include APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • Top players in the market are driving growth by leveraging innovative technologies and strategic partnerships. They are adopting advanced technologies to deliver highly personalized and contextually relevant content, which benefits in increasing their digital out-of-home advertising market revenue. They are also investing in digital signage technologies, such as interactive displays and augmented reality, to create immersive and memorable experiences. Furthermore, they are forming strategic collaborations with data providers and ad tech companies to enhance the effectiveness of digital out-of-home advertising. For instance, Clear Channel Europe and Broadsign announced an extended partnership to enable media buyers to tap into Clear Channel's 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD on 24 February 2022. Clear Channel's premium UK Out of Home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP).

Key Questions Answered in This Report

  • 1.How big is the global digital out-of-home advertising market?
  • 2.What is the expected growth rate of the global digital out-of-home advertising market during 2025-2033?
  • 3.What are the key factors driving the global digital out-of-home advertising market?
  • 4.What has been the impact of COVID-19 on the global digital out-of-home advertising market?
  • 5.What is the breakup of the global digital out-of-home advertising market based on format type?
  • 6.What is the breakup of the global digital out-of-home advertising market based on the application?
  • 7.What is the breakup of the global digital out-of-home advertising market based on the end-user?
  • 8.What are the key regions in the global digital out-of-home advertising market?
  • 9.Who are the key players/companies in the global digital out-of-home advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Out-of-home Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Format Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Format Type

  • 6.1 Digital Billboards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Ambient Advertising
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Outdoor
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Indoor
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Recreation
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Banking
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Transportation
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Education
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 APG|SGA
    • 14.3.2 Clear Channel Outdoor Holdings Inc.
    • 14.3.3 Global Media
    • 14.3.4 JCDecaux
    • 14.3.5 Lamar Advertising Company
    • 14.3.6 oOh!media Limited
    • 14.3.7 Outfront Media Inc.
    • 14.3.8 Stroer

List of Figures

  • Figure 1: Global: Digital Out-of-home Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Out-of-home Advertising Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Digital Out-of-home Advertising Market: Breakup by Format Type (in %), 2024
  • Figure 4: Global: Digital Out-of-home Advertising Market: Breakup by Application (in %), 2024
  • Figure 5: Global: Digital Out-of-home Advertising Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Digital Out-of-home Advertising Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Digital Out-of-home Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: Digital Out-of-home Advertising Industry: SWOT Analysis
  • Figure 9: Global: Digital Out-of-home Advertising Industry: Value Chain Analysis
  • Figure 10: Global: Digital Out-of-home Advertising Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital Out-of-home Advertising (Digital Billboards) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Digital Out-of-home Advertising (Digital Billboards) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Digital Out-of-home Advertising (Video Advertising) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Digital Out-of-home Advertising (Video Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Digital Out-of-home Advertising (Ambient Advertising) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Digital Out-of-home Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Digital Out-of-home Advertising (Other Format Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Digital Out-of-home Advertising (Other Format Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Digital Out-of-home Advertising (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Digital Out-of-home Advertising (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Digital Out-of-home Advertising (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Digital Out-of-home Advertising (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Digital Out-of-home Advertising (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Digital Out-of-home Advertising (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Digital Out-of-home Advertising (Recreation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Digital Out-of-home Advertising (Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Digital Out-of-home Advertising (Banking) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Digital Out-of-home Advertising (Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Digital Out-of-home Advertising (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Digital Out-of-home Advertising (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Digital Out-of-home Advertising (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Digital Out-of-home Advertising (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Digital Out-of-home Advertising (Other End-Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Digital Out-of-home Advertising (Other End-Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Europe: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Europe: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: North America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: North America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia Pacific: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia Pacific: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Middle East and Africa: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Middle East and Africa: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Latin America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Latin America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Digital Out-of-home Advertising Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Format Type (in Million USD), 2025-2033
  • Table 3: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Digital Out-of-home Advertising Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Digital Out-of-home Advertising Market Structure
  • Table 7: Global: Digital Out-of-home Advertising Market: Key Players