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市場調查報告書
商品編碼
1575282

美國簡訊行銷市場規模、佔有率、趨勢分析報告：按簡訊類型、組織、最終用途、細分市場預測，2024-2030 年

U.S. SMS Marketing Market Size, Share & Trends Analysis Report By SMS Type, By Organization (SME, Large Organization), By End-use, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

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簡介目錄

美國簡訊行銷市場成長與趨勢：

Grand View Research, Inc.的研究顯示，到2030年，美國簡訊行銷市場規模預計將達到99.6億美元，複合年成長率為20.8%。

由於該國行動電話用戶數量的不斷增加，使用文字訊息進行促銷和廣告越來越受歡迎。美國在智慧型手機普及率方面名列前茅，幫助負責人接觸目標客戶。此外，成本效益和實現目標的便利性預計將在預測期內推動文字訊息行銷的需求。

進階通訊服務(RCS)通訊協定的使用允許透過訊息發送和接收高解析度媒體文件，從而增強了文字訊息系統。這使得負責人能夠使促銷訊息更具互動性和創新，以吸引客戶。 RCS 的出現，加上支援先進訊息功能的技術先進的智慧型手機，預計將推動市場成長。

企業非常注重透過提供針對客戶的特別折扣和優惠來改善客戶關係並提高參與度。透過使用簡訊發送此類優惠，您可以為每個客戶客製化訊息。因此，日益激烈的競爭增加了文字訊息的使用，預計這一趨勢將影響預測期內的市場成長。

美國簡訊行銷市場報告亮點：

  • 簡訊行銷市場正在受到關注，因為它消除了其他行銷方法中使用的紙張。
  • 從 2024 年到 2030 年，隨著小型零售商和企業越來越依賴文字訊息發送促銷優惠券和其他優惠，中小企業細分市場預計將顯著成長。
  • 為了保持競爭力，銀行正在推出多項服務。使用文字行銷這些服務預計將在預測期內促進 BFSI 細分市場的成長。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章美國簡訊行銷市場變數、趨勢與範圍

  • 市場介紹/系統展望
  • 市場規模及成長前景
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 行業機會
    • 產業挑戰
  • 美國簡訊行銷市場分析工具
    • 波特的分析
    • PESTEL分析

第4章美國簡訊行銷市場：簡訊類型估算及趨勢分析

  • 細分儀表板
  • 美國簡訊行銷市場：簡訊類型變化分析，百萬美元，2023-2030
  • 交易簡訊
  • 促銷簡訊
  • 服務提醒

第5章美國簡訊行銷市場：組織評估與趨勢分析

  • 細分儀表板
  • 美國簡訊行銷市場：組織變革分析，百萬美元，2023-2030
  • 小型企業
  • 大型組織

第6章美國簡訊行銷市場：最終用途估算與趨勢分析

  • 細分儀表板
  • 美國簡訊行銷市場：最終用途分析，百萬美元，2023-2030 年
  • 零售
  • 媒體娛樂
  • 旅行
  • 車
  • 衛生保健
  • 資訊科技/通訊
  • BFSI
  • 其他

第7章 競爭格局

  • 最新趨勢與影響分析：主要市場參與企業
  • 公司分類
  • 公司市場定位
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • Alibaba Cloud
    • Amazon Web Services, Inc.
    • Cisco Systems, Inc.
    • Dell Inc.
    • Google Cloud Platform（GCP）
    • Hewlett Packard Enterprise Development LP
    • IBM Corporation
    • Microsoft
    • Oracle
    • Red Hat, Inc.
    • Salesforce, Inc.
    • SAP SE
    • ServiceNow.
    • Tencent Cloud.
    • VMware Cloud
簡介目錄
Product Code: GVR-3-68038-842-8

U.S. SMS Marketing Market Growth & Trends:

The U.S. SMS marketing market size is expected to reach USD 9.96 billion by 2030, expanding at a CAGR of 20.8%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period.

The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth.

Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period.

U.S. SMS Marketing Market Report Highlights:

  • SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing
  • The SMEs segment is anticipated to record substantial growth from 2024 to 2030 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers
  • In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. SMS Marketing Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
    • 3.3.4. Industry Challenges
  • 3.4. U.S. SMS Marketing Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the Suppliers
      • 3.4.1.2. Bargaining power of the Buyers
      • 3.4.1.3. Threats of Substitution
      • 3.4.1.4. Threats from New Entrants
      • 3.4.1.5. Competitive Rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic and Social Landscape
      • 3.4.2.3. Technological Landscape
      • 3.4.2.4. Environmental Landscape
      • 3.4.2.5. Legal Landscape

Chapter 4. U.S. SMS Marketing Market: SMS Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. SMS Marketing Market: SMS Type Movement Analysis, USD Million, 2023 & 2030
  • 4.3. Transactional SMS
    • 4.3.1. Transactional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Promotional SMS
    • 4.4.1. Promotional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Service Alerts
    • 4.5.1. Service Alerts Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. SMS Marketing Market: Organization Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. SMS Marketing Market: Organization Movement Analysis, USD Million, 2023 & 2030
  • 5.3. SME
    • 5.3.1. SME Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Large Organization
    • 5.4.1. Large Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. SMS Marketing Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. SMS Marketing Market: End Use Analysis, USD Million, 2023 & 2030
  • 6.3. Retail
    • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Media & Entertainment
    • 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Travel
    • 6.5.1. Travel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Automotive
    • 6.6.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Healthcare
    • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. IT & Telecom
    • 6.8.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.9. BFSI
    • 6.9.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Positioning
  • 7.4. Company Heat Map Analysis
  • 7.5. Strategy Mapping
    • 7.5.1. Expansion
    • 7.5.2. Mergers & Acquisition
    • 7.5.3. Partnerships & Collaborations
    • 7.5.4. New Product Launches
    • 7.5.5. Research And Development
  • 7.6. Company Profiles
    • 7.6.1. Alibaba Cloud
      • 7.6.1.1. Participant's Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Recent Developments/ Strategic Initiatives
    • 7.6.2. Amazon Web Services, Inc.
      • 7.6.2.1. Participant's Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Recent Developments/ Strategic Initiatives
    • 7.6.3. Cisco Systems, Inc.
      • 7.6.3.1. Participant's Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Recent Developments/ Strategic Initiatives
    • 7.6.4. Dell Inc.
      • 7.6.4.1. Participant's Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Recent Developments/ Strategic Initiatives
    • 7.6.5. Google Cloud Platform (GCP)
      • 7.6.5.1. Participant's Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Recent Developments/ Strategic Initiatives
    • 7.6.6. Hewlett Packard Enterprise Development LP
      • 7.6.6.1. Participant's Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Recent Developments/ Strategic Initiatives
    • 7.6.7. IBM Corporation
      • 7.6.7.1. Participant's Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Recent Developments/ Strategic Initiatives
    • 7.6.8. Microsoft
      • 7.6.8.1. Participant's Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Recent Developments/ Strategic Initiatives
    • 7.6.9. Oracle
      • 7.6.9.1. Participant's Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Recent Developments/ Strategic Initiatives
    • 7.6.10. Red Hat, Inc.
      • 7.6.10.1. Participant's Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Recent Developments/ Strategic Initiatives
    • 7.6.11. Salesforce, Inc.
      • 7.6.11.1. Participant's Overview
      • 7.6.11.2. Financial Performance
      • 7.6.11.3. Product Benchmarking
      • 7.6.11.4. Recent Developments/ Strategic Initiatives
    • 7.6.12. SAP SE
      • 7.6.12.1. Participant's Overview
      • 7.6.12.2. Financial Performance
      • 7.6.12.3. Product Benchmarking
      • 7.6.12.4. Recent Developments/ Strategic Initiatives
    • 7.6.13. ServiceNow.
      • 7.6.13.1. Participant's Overview
      • 7.6.13.2. Financial Performance
      • 7.6.13.3. Product Benchmarking
      • 7.6.13.4. Recent Developments/ Strategic Initiatives
    • 7.6.14. Tencent Cloud.
      • 7.6.14.1. Participant's Overview
      • 7.6.14.2. Financial Performance
      • 7.6.14.3. Product Benchmarking
      • 7.6.14.4. Recent Developments/ Strategic Initiatives
    • 7.6.15. VMware Cloud
      • 7.6.15.1. Participant's Overview
      • 7.6.15.2. Financial Performance
      • 7.6.15.3. Product Benchmarking
      • 7.6.15.4. Recent Developments/ Strategic Initiatives