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行動訊息全球市場：2024-2029
市場調查報告書
商品編碼
1513605

行動訊息全球市場：2024-2029

Global Mobile Messaging Market: 2024-2029
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2個工作天內

價格
簡介目錄
關鍵統計
2024年SMS總收入： 660 億美元
2029年SMS總收入： 470 億美元
2024-2029年 RCS 營收成長率： 968%
預測週期： 2024-2029

本研究套件調查了全球行動訊息市場，包括行動訊息服務用戶數量、發送訊息數量、行動訊息收入以及依服務類型、地區等細分的趨勢和預測，分析市場影響者和成長機會、策略建議以及分析具有競爭性排行榜的主要供應商。

主要功能

  • 市場動態：深入了解行動訊息傳遞市場的主要成長趨勢與市場挑戰。市場包括SMS、MMS、OTT 訊息、社交媒體訊息、電子郵件和 RCS 訊息。這項研究涵蓋了SMS費用飆升、AIT 詐欺以及蘋果對 RCS 支援的影響所帶來的挑戰。本研究還包括對 60 個主要國家行動訊息當前發展和未來成長的區域市場成長分析。
  • 主要要點和策略建議：對行動訊息傳遞市場的主要成長機會和研究結果的詳細分析為行動訊息供應商、CPaaS 參與者和網路營運商提供了重要的策略建議。
  • 基準產業預測：提供SMS、MMS、OTT、社群媒體、聊天機器人、電子郵件和 RCS 訊息等行動訊息市場成長的 5年預測資料庫。
  • Juniper Research 競爭排行榜：Juniper Research 的競爭排行榜評估 27 家領先行動訊息供應商的實力和能力。根據市場表現、收入和未來業務前景等標準對供應商進行評分。

範例視圖

市場資料與預測報告

市場趨勢與策略報告

市場資料與預測報告

研究套件包括對包含207 個表格和超過 94,000 個資料點的綜合 5年預測資料集的存取。研究套件包括以下指標：

  • 行動訊息服務的用戶總數
  • 發送的訊息總數
  • 行動訊息總收入

這些指標由以下主要市場提供：

  • 聊天機器人
  • 電子郵件
  • MMS
  • 行動社群媒體
  • OTT 訊息傳遞
  • RCS 訊息傳遞
  • SMS

Juniper Research互動式預測（Excel）具有以下功能：

  • 統計分析：顯示資料期間的所有地區和國家。可以輕鬆修改圖表並將其匯出到剪貼簿。
  • 國家/地區資料工具：此工具可查看預測期間內的所有區域和國家指標。可以縮小搜尋列中顯示的指標範圍。
  • 國家比較工具：可以選擇特定國家進行比較。該工具包括匯出圖表的功能。
  • 假設分析：透過五個互動式情境將預測指標與自己的假設進行比較。

目錄

市場趨勢與策略

第1章 要點與策略建議

  • 要點和策略建議
  • 要點
  • 策略建議

第2章 行動訊息市場未來前景

  • 行動訊息：簡介
  • SMS
  • MMS
  • 結束
  • 社群媒體
  • 電子郵件
  • RCS
  • 行動訊息平台概述
  • 行動通訊：生態系統分析
  • 行動電信商
  • 批發訊息傳遞
  • SMS防火牆提供者
  • 聊天機器人供應商
  • 社群媒體平台

第3章 國家儲備指數

  • 國家儲備指數：簡介
    • 優先市場
    • 不斷成長的市場
    • 市場飽和
    • 新興市場

競爭排行榜

第1章 Juniper Research競爭排行榜

第2章 供應商簡介

  • 行動訊息供應商簡介
    • BICS
    • Bird
    • Cequens
    • Cisco Webex
    • Clickatell
    • CM.com
    • Comviva
    • Globe Teleservices
    • GMS (Global Message Services)
    • Infobip
    • Interop Technologies
    • LANCK Telecom
    • LINK Mobility
    • Messaggio
    • Mitto
    • Monty Mobile
    • Orange Wholesale
    • Route Mobile
    • Sinch
    • SMSPortal
    • Soprano Design
    • Syniverse
    • Tanla
    • Tata Communications
    • Twilio
    • Vonage
    • Unifonic
    • Juniper Research評估方法
  • 限制和解釋

資料/預測

第1章 行動訊息市場概述

  • 行動訊息市場預測：簡介
  • 行動訊息：總流量
  • 行動訊息：總收入

第2章 SMS與MMS：市場預測與要點

  • SMS和MMS市場
  • SMS：總流量
  • SMS：總收入
  • MMS：總流量
  • MMS：總收入

第3章 OTT 訊息傳遞：市場預測/要點

  • OTT 訊息市場
    • 預測與調查方法
    • OTT 訊息傳遞：總流量
    • 行動 OTT 訊息傳遞：總收入

第4章 RCS 訊息傳遞：市場預測/要點

  • RCS 訊息傳遞：簡介
    • 預測與調查方法
    • RCS終端機：年總流量
    • RCS 流量：總收入

第5章 聊天機器人：市場預測/重點

  • 行動訊息傳遞領域聊天機器人的未來
    • 預測與調查方法
    • 聊天機器人：存取總數
    • 訊息應用程式聊天機器人的總交易金額

第6章 社群媒體訊息傳遞：預測/要點

  • 預測與調查方法
  • 透過行動裝置發送的社群媒體訊息：總流量
簡介目錄
KEY STATISTICS
Total SMS revenue in 2024:$66bn
Total SMS revenue in 2029:$47bn
2024 to 2029 RCS revenue growth:968%
Forecast period:2024-2029

Overview

Our latest "Mobile Messaging" research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators and mobile messaging vendors to understand the impact of emerging technologies, fraud, and changing user demand, as well as analysing key trends and the competitive environment.

The mobile messaging services market suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of mobile messaging, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, it includes a document containing an extensive analysis of the 27 market leaders in the Mobile Messaging space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market outlook; allowing mobile messaging vendors and operators to identify key strategies to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

Key Features

  • Market Dynamics: Insights into key growth trends and market challenges within the mobile messaging market; addressing challenges within each messaging platform. The market splits include SMS, MMS, OTT Messaging, Social Media Messaging, Email and RCS Messaging. This research addresses challenges posed by rising SMS prices and AIT fraud, and the impact of Apple's recent support of RCS. This mobile messaging research also includes a regional market growth rate analysis on the current development and future growth of mobile messaging across 60 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, CPaaS players and network operators.
  • Benchmark Industry Forecasts: Five-year forecast databases are provided for mobile messaging market growth, split by SMS, MMS, OTT, Social Media, Chatbots, Email and RCS Messaging.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 27 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

Market Data & Forecasting Report

The market-leading research suite for the "Mobile Messaging" market includes access to a comprehensive five-year forecast dataset comprising 207 tables and over 94,000 datapoints. Metrics in the research suite include:

  • Total Number of Users of Mobile Messaging Services
  • Total Number of Messages Sent
  • Total Mobile Messaging Revenue

These metrics are provided for the following key market verticals:

  • Chatbots
  • Email
  • MMS
  • Mobile Social Media
  • OTT Messaging
  • RCS Messaging
  • SMS

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.

Market Trends & Strategies Report

This trends analysis report examines the "Mobile Messaging" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways & Strategic Recommendations
  • 1.2. Key Takeaways
  • 1.3. Strategic Recommendations

2. Mobile Messaging Future Market Outlook

  • 2.1. Mobile Messaging Introduction
  • 2.2. SMS
    • Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
    • i. The Cost of SMS
    • 2.2.2. Conversational Commerce
    • 2.2.3. SMS Fraud
      • Figure 2.4: Infographic with SMS Fraud Types
      • i. AIT Fraud
        • Figure 2.5: AIT Fraud Infographic
      • ii. Toll-free Numbers
      • iii. Tighter Global Restrictions
    • 2.2.4. Two-way SMS for Businesses
      • Figure 2.6: One-way vs Two-way Business SMS Infographic
    • 2.2.5. SMS Verification
      • i. OTP APIs
  • 2.3. MMS
    • Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.4. OTT
    • Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
  • i.WhatsApp and AI
  • 2.5. Social Media
    • Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.6. Email
    • Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.7. RCS
    • Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
    • Figure 2.12: RCS Infographic
    • i. Apple Support for RCS
    • ii. Key RCS Use Cases
    • iii. RCS Encryption
  • 2.8. Mobile Messaging Platform Summary
  • 2.9. Introduction to Mobile Messaging Ecosystem Analysis
  • 2.10. Mobile Operators
  • 2.11. Wholesale Messaging
  • 2.12. SMS Firewall Providers
  • 2.13. Chatbot Vendors
  • 2.14. Social Media Platforms

3. Country Readiness Index

  • 3.1. Introduction to Country Readiness Index
    • Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
    • Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
    • Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
    • Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
    • 3.1.1. Focus Markets
      • Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
      • i. High GDP
        • Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
      • ii. Indian Subcontinent
        • Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
      • iii. High Internet User Rates
        • Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
    • 3.1.2. Growth Markets
      • Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
      • i. Digital Revolution
      • ii. Vietnam
      • iii. Nigeria
    • 3.1.3. Saturated Markets
      • Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
    • 3.1.4. Developing Markets
      • Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
      • i. GDP
        • Table 3.12: Juniper Research's Country Readiness Index Heatmap: North America
        • Table 3.13: Juniper Research's Country Readiness Index Heatmap: Latin America
        • Table 3.14: Juniper Research's Country Readiness Index Heatmap: West Europe
        • Table 3.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
        • Table 3.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
        • Table 3.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
        • Table 3.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
        • Table 3.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read This Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 1 of 2)
    • Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 2 of 2)
    • Figure 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging
    • Table 1.4: Juniper Research Competitor Leaderboard: Vendors
    • Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (1 of 3)
    • Table 1.6: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (2 of 3)
    • Table 1.7: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (3 of 3)

2. Vendor Profiles

  • 2.1. Mobile Messaging Vendor Profiles
    • 2.1.1. BICS
      • i. Corporate Information
        • Table 2.1: BICS' Select Financial Information ($m), 2022 and 2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.2. Bird
      • i. Corporate Information
        • Table 2.2: Bird's Acquisitions 2011 - Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.3. Cequens
      • i. Corporate Information
        • Table 2.3: Cequens' Acquisitions, 2016
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.4. Cisco Webex
      • i. Corporate Information
        • Table 2.4: Cisco's Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.5. Clickatell
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.6. CM.com
      • i. Corporate Information
        • Table 2.5: Acquisitions Made by CM.com, 2021-present
        • Table 2.6: CM.com's Select Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.7. Comviva
      • i. Corporate
        • Table 2.7: Comviva's Select Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.8. Globe Teleservices
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.9. GMS (Global Message Services)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.10. Infobip
      • i. Corporate Profile
        • Table 2.8: Infobip's Acquisitions - April 2021 to present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.11. Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.12. LANCK Telecom
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.13. LINK Mobility
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.14. Messaggio
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.15. Mitto
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.16. Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.17. Orange Wholesale
      • i. Corporate Information
        • Table 2.9: Orange Wholesale's Revenue for Financial Years (Euro m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 2.10: The Range of Clients Using Orange Wholesale's Services
        • Figure 2.11: Orange Wholesale France's Mobile Operator Customers
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.18. Route Mobile
      • i. Corporate Information
        • Table 2.12: Route Mobile's Annual Financial Information (Indian Rupee Cr), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.13: How Route Mobile's OTP Service Works
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.19. Sinch
      • i. Corporate
        • Table 2.14: Sinch's Acquisitions 2020-Present
        • Table 2.15: Sinch's Selected Financial Information ($m), 2020-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.20. SMSPortal
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.21. Soprano Design
      • i. Corporate Information
        • Table 2.16: Soprano Design's Acquisitions, 2020-present
      • ii. Geographical Spread
        • Figure 2.17: Soprano Design Global Reach and Support Network
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.22. Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.23. Tanla
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.24. Tata Communications
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.25. Twilio
      • i. Corporate
        • Table 2.18: Twilio's Acquisitions, November 2019-Present
        • Table 2.19: Twilio's Selected Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.26. Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.27. Unifonic
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.20: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Messaging Vendors

Data & Forecasting

1. Mobile Messaging Market Summary

  • 1.1. Introduction to Mobile Messaging Market Forecasts
    • Figure 1.1: Total Number of Users of Messaging Services (m), Split by Service, 2024-2029
  • 1.2. Total Mobile Messaging Traffic
    • Figure and Table 1.2: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • Table 1.3: Total Number of Users of Messaging Services (m), Split by 6 Key Services, 2024-2029
    • Table 1.4: Total Number of Messages Sent (m), Split by 6 Key Services, 2024-2029
  • 1.3. Total Mobile Messaging Revenue
    • Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2024-2029

2. SMS & MMS: Market Forecasts & Key Takeaways

  • 2.1. SMS & MMS Market
    • 2.1.1. P2P Messaging Forecast Methodology
    • 2.1.2. A2P Messaging Forecast Methodology
      • Figure 2.1: P2P SMS Forecast Methodology
      • Figure 2.2: A2P SMS Forecast Methodology
      • Figure 2.3: MMS Forecast Methodology
  • 2.2. Total SMS Traffic
    • Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 2.2.1. P2P SMS Traffic
      • Figure & Table 2.5: Total P2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 2.2.2. A2P SMS Traffic
      • Figure & Table 2.6: Total A2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
  • 2.3. Total SMS Revenue
    • Figure & Table 2.7: Total SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
    • 2.3.1. Total P2P SMS Revenue
      • Figure & Table 2.8: Total P2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
    • 2.3.2. Total A2P SMS Revenue
      • Figure & Table 2.9: Total A2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
  • 2.4. Total MMS Traffic
    • Figure & Table 2.10: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
    • 2.4.1. Total MMS Revenue
      • Figure & Table 2.11: Total MMS Revenue ($m), Split by 8 Key Regions, 2024-2029

3. OTT Messaging: Market Forecasts & Key Takeaways

  • 3.1. OTT Messaging Market
    • 3.1.1. Forecast & Methodology
      • Figure 3.1: OTT Mobile Messaging Forecast Methodology
    • 3.1.2. Total OTT Messaging Traffic
      • Figure & Table 3.2: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 3.1.3. Total Mobile OTT Messaging Revenue
      • Figure & Table 3.3: Total Mobile OTT Messaging Market Value ($m), Split by 8 Key Regions, 2024-2029
      • Table 3.4: Proportion of Smartphone Users Who Use OTT Messaging (%), Split by 8 Key Regions, 2024-2029

4. RCS Messaging: Market Forecasts & Key Takeaways

  • 4.1. Introduction to RCS Messaging
    • 4.1.1. Forecast & Methodology
      • Figure 4.1: RCS Mobile Messaging Forecast Methodology
    • 4.1.2. Total Annual RCS Handset Traffic
      • Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2024-2029
    • 4.1.3. Total Revenue from RCS Traffic
      • Figure & Table 4.3: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2024-2029

5. Chatbots: Market Forecasts & Key Takeaways

  • 5.1. The Future of Chatbots in Mobile Messaging
    • 5.1.1. Forecast & Methodology
      • Figure 5.1: Messaging Chatbots Forecast Methodology
    • 5.1.2. Total Number of Chatbots Accessed
      • Figure & Table 5.2: Total Number of Chatbots Accessed (m), Split by 8 Key Regions, 2024-2029
    • 5.1.3. Total Transaction Spend over Messaging App Chatbots
      • Figure & Table 5.3: Total Transaction Spend over Messaging App Chatbots ($m), Split by 8 Key Regions, 2024-2029
      • Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2024-2029

6. Social Media Messaging: Forecasts & Key Takeaways

  • 6.1.1. Forecast & Methodology
    • Figure 6.1: Social Media Mobile Messaging Forecast Methodology
  • 6.1.2. Total Mobile Device Social Media Messaging Traffic
    • Figure & Table 6.2: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2024-2029