Product Code: GVR-4-68040-007-5
Content Analytics Market Growth & Trends:
The global content analytics market is expected to reach USD 26.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 18.9% from 2025 to 2030. The market is being driven ahead by the expanding demand for digitization in the government sector, the growing adoption of advanced analytics, and the significant expansion of business content across various business verticals.
Companies can use content analytics software to get various benefits such as quickly accessing and viewing information about the volume and nature of content creation and help them expand. Moreover, technological advancement by the key market players is expanding the content analytics market. For instance, In July 2020, LivePerson Inc., a provider of digital intelligence solutions, unveiled LP Insights, a text analytics tool that converts user-generated content and speech data into valuable insights.
Due to the increasing use of social media channels for customer outreach and advertising, social media analytics is anticipated to play a significant role in expanding the content analytics market over the forecast period. Furthermore, with the disruptive development of the Internet of Things (IoT) and big data technologies, the content analytics market is projected to experience substantial growth.
The development of cloud technologies is accelerating the growth of the content analytics industry. Many businesses are eager to acquire and deploy such software due to the ongoing changes in market trends for content analytics. Moreover, in comparison to all other market segments, cloud-based content analytics software is projected to grow with the largest market share over the forecasted period.
The increasing need for real-time content analytics by various companies is one of the significant prospects for the content analytics industry. Real-time content analytics help businesses understand consumer demand and market trends, enabling them to introduce their items to the market ahead of rivals. Moreover, players in the Content Analytics market are focusing on widening their portfolio to create novel solutions and technologies. This strategy helps them to proficiently cater to their end-users' requirements and gain an advantage over their competitors. For instance, in December 2020, Microsoft launched Opinion Mining and Async Offerings for Text Analytics. Opinion Mining is utilized in the sentiment analysis feature of text analytics, and it extracts information about a product or service and the opinions related to them.
Content Analytics Market Report Highlights:
- The cloud segment accounted for a maximum share of 68.5% in 2024 and is likely to remain dominant throughout the forecast period. This can be attributed to the fact that the deployment via could is cost-effective, so even small and medium size organizations can easily afford it
- Social media analytics is predicted to play a significant role in the expansion of the content analytics market and is projected to grow at the fastest CAGR of 20.7% over the forecasted period due to the increasing use of social media channels for advertising and customer outreach
- The media & entertainment sector is projected to grow at the fastest CAGR of 24.2% over a forecasted period due to the development of big data and real-time data in the content analytics market
- North America held the maximum revenue share of more than 48.8% in 2024, considering the disruptive development of big data technologies and the Internet of Things (IoT) in the region. Moreover, the growing e-commerce and rising presence of social networking in the area are expected to boost the market in the forecasted period
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Insights
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. Content Analytics Market Variables, Trends & Scope
- 3.1. Global Content Analytics Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.4. Porter's Five Forces Analysis
- 3.4.1. Supplier Power
- 3.4.2. Buyer Power
- 3.4.3. Substitution Threat
- 3.4.4. Threat from New Entrant
- 3.4.5. Competitive Rivalry
- 3.5. PESTEL Analysis
- 3.5.1. Political Landscape
- 3.5.2. Economic Landscape
- 3.5.3. Social Landscape
- 3.5.4. Technological Landscape
- 3.5.5. Environmental Landscape
- 3.5.6. Legal Landscape
Chapter 4. Content Analytics Market: Deployment Estimates & Forecasts
- 4.1. Content Analytics Market: Application Movement Analysis, 2024 & 2030
- 4.1.1. Cloud
- 4.1.1.1. Cloud Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.2. On-Premises
- 4.1.2.1. On-Premises Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 5. Content Analytics Market: Application Estimates & Forecasts
- 5.1. Content Analytics Market: Application Movement Analysis, 2024 & 2030
- 5.1.1. Text Analytics
- 5.1.1.1. Text Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.2. Web Analytics
- 5.1.2.1. Web Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.3. Speech Analytics
- 5.1.3.1. Speech Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.4. Social Media Analytics
- 5.1.4.1. Social Media Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.5. Others
- 5.1.5.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Content Analytics Market: Verticals Outlook Estimates & Forecasts
- 6.1. Content Analytics Market: Verticals Movement Analysis, 2024 & 2030
- 6.1.1. Banking Financial Services, and Insurance
- 6.1.1.1. Banking Financial Services and Insurance Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.2. Healthcare
- 6.1.2.1. Healthcare Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.3. Retail & Consumer Goods
- 6.1.3.1. Retail & Consumer Goods Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.4. Security
- 6.1.4.1. Security Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.5. Media & Entertainment
- 6.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.6. Aerospace & Defense
- 6.1.6.1. Aerospace & Defense Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.7. Government
- 6.1.7.1. Government Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.8. Others
- 6.1.8.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Content Analytics Market: Regional Estimates & Trend Analysis
- 7.1. Content Analytics Market Share, By Region, 2024 & 2030 USD Million
- 7.2. North America
- 7.2.1. North America Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.1.1. North America Content Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.2.1.2. North America Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.2.1.3. North America Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.2.1.4. North America Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2.2. U.S. Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.2.2.3. U.S. Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.2.2.4. U.S. Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3.2. Canada Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.2.3.3. Canada Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.2.3.4. Canada Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4.2. Mexico Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.2.4.3. Mexico Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.2.4.4. Mexico Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.1.1. Europe Content Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.3.1.2. Europe Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.3.1.3. Europe Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.3.1.4. Europe Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2.2. UK Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.3.2.3. UK Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.3.2.4. UK Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3.2. Germany Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.3.3.3. Germany Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.3.3.4. Germany Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4.2. France Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.3.4.3. France Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.3.4.4. France Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.1.1. Asia Pacific Content Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.4.1.2. Asia Pacific Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.1.3. Asia Pacific Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.1.4. Asia Pacific Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2.2. China Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.2.3. China Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.2.4. China Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3.2. Japan Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.3.3. Japan Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.3.4. Japan Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4.4. India
- 7.4.4.1. India Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4.2. India Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.4.3. India Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.4.4. India Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
- 7.4.5.1. South Korea Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5.2. South Korea Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.5.3. South Korea Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.5.4. Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.4.6. Australia
- 7.4.6.1. Australia Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6.2. Australia Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.4.6.3. Australia Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.4.6.4. Australia Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.1.1. Latin America Content Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.5.1.2. Latin America Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.5.1.3. Latin America Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.5.1.4. Latin America Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2.2. Brazil Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.5.2.3. Brazil Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.5.2.4. Brazil Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.1.1. Middle East and Africa Content Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.6.1.2. Middle East and Africa Content Analytics Market Estimates and Forecasts, by Deployment , 2018 - 2030 (USD Million)
- 7.6.1.3. Middle East and Africa Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.6.1.4. Middle East and Africa Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.6.2. UAE
- 7.6.2.1. UAE Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2.2. UAE Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.6.2.3. UAE Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.6.2.4. UAE Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.6.3. KSA
- 7.6.3.1. KSA Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3.2. KSA Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.6.3.3. KSA Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.6.3.4. KSA Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. South Africa Content Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4.2. South Africa Content Analytics Market Estimates and Forecasts, by Deployment, 2018 - 2030 (USD Million)
- 7.6.4.3. South Africa Content Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.6.4.4. South Africa Content Analytics Market Estimates and Forecasts, by Verticals, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Vendor Landscape
- 8.2.1. Company categorization
- 8.2.2. List of Key Distributors and channel Partners
- 8.2.3. List of Potential Customers/Listing
- 8.3. Competitive Dynamics
- 8.3.1. Competitive Benchmarking
- 8.3.2. Strategy Mapping
- 8.3.3. Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Adobe Systems Inc.
- 8.4.1.1. Participant's overview
- 8.4.1.2. Financial performance
- 8.4.1.3. Application benchmarking
- 8.4.1.4. Strategic initiatives
- 8.4.2. Clarabridge, Inc.
- 8.4.2.1. Participant's overview
- 8.4.2.2. Financial performance
- 8.4.2.3. Application benchmarking
- 8.4.2.4. Strategic initiatives
- 8.4.3. IBM Corporation
- 8.4.3.1. Participant's overview
- 8.4.3.2. Financial performance
- 8.4.3.3. Application benchmarking
- 8.4.3.4. Strategic initiatives
- 8.4.4. Microsoft
- 8.4.4.1. Participant's overview
- 8.4.4.2. Financial performance
- 8.4.4.3. Application benchmarking
- 8.4.4.4. Strategic initiatives
- 8.4.5. NICE Systems Ltd.
- 8.4.5.1. Participant's overview
- 8.4.5.2. Financial performance
- 8.4.5.3. Application benchmarking
- 8.4.5.4. Strategic initiatives
- 8.4.6. Oracle Corporation
- 8.4.6.1. Participant's overview
- 8.4.6.2. Financial performance
- 8.4.6.3. Application benchmarking
- 8.4.6.4. Strategic initiatives
- 8.4.7. OpenText Corporation
- 8.4.7.1. Participant's overview
- 8.4.7.2. Financial performance
- 8.4.7.3. Application benchmarking
- 8.4.7.4. Strategic initiatives
- 8.4.8. SAS Institute, Inc.
- 8.4.8.1. Participant's overview
- 8.4.8.2. Financial performance
- 8.4.8.3. Application benchmarking
- 8.4.8.4. Strategic initiatives
- 8.4.9. SAP SE
- 8.4.9.1. Participant's overview
- 8.4.9.2. Financial performance
- 8.4.9.3. Application benchmarking
- 8.4.9.4. Strategic initiatives
- 8.4.10. Verint Systems, Inc.
- 8.4.10.1. Participant's overview
- 8.4.10.2. Financial performance
- 8.4.10.3. Application benchmarking
- 8.4.10.4. Strategic initiatives