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市場調查報告書
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1642206

內容分析：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Content Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 142 Pages | 商品交期: 2-3個工作天內

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簡介目錄

內容分析市場規模預計在 2025 年為 69.4 億美元，預計到 2030 年將達到 117 億美元，預測期內（2025-2030 年）的複合年成長率為 11.01%。

內容分析-市場-IMG1

隨著數位化的不斷傳播，人們產生的資料量只會隨著時間的推移而增加。隨著人們花更多的時間與數位科技互動，他們將創造更多能夠揭示他們的興趣、行為和偏好的內容。

主要亮點

  • 此外，隨著資料量、來源和格式的驚人成長，企業將擴大使用企業內部和外部的資訊。我們甚至可能會看到數位內容和內容分析成為企業市場資訊的一級資訊來源。
  • 由於社群媒體管道在廣告和客戶拓展方面的參與度不斷提高，預計在預測期內，社群媒體分析將在內容分析市場的成長中發揮關鍵作用。此外，考慮到物聯網（IoT）和巨量資料技術的顛覆性發展，內容分析將繼續見證顯著成長，並將繼續成為推動整個分析市場成長的主要因素之一。
  • 在所有業務領域中，銀行、金融服務和保險 (BFSI) 以及醫療保健預計將佔據全球內容分析市場的巨大佔有率。 BFSI 產業產生大量非結構化資料，包括客戶資訊、產品日誌、交易資訊等，這些數據可用於改善決策。
  • 穆羅貝爾，2023 年 8 月－領先的先進人工智慧 (AI) 解決方案供應商之一 Synthetaic 宣布與微軟達成夥伴關係協議，專注於 AI資料和雲端解決方案的創新。作為協議的一部分，微軟將向Syntetech提供約一百萬小時（約114年）的雲端處理資源。這項戰略夥伴關係將開啟電腦視覺和資料分析的新紀元，為國防、情報、商業和非政府應用帶來廣泛利益。
  • 然而，大多數使用內容分析的企業由於缺乏能夠處理多種語言數位資料的專業知識和熟練的技術人員而難以充分發揮其潛力。然而，昂貴的分析軟體和相關人員缺乏意識可能會對預測期內內容分析市場的成長構成挑戰。
  • 由於全球實施封鎖，COVID-19 增加了公眾對社群媒體的依賴。這對在此期間成長的內容分析市場來說是個好消息。

內容分析市場趨勢

影片分析呈現顯著成長

  • 隨著視訊分析提供的智慧程度不斷提高，企業現在擁有更多選擇來保護其設施，從而使安全成為所有企業營運的關鍵組成部分。視訊分析程式可與 IP、​​類比和百萬像素攝影機配合使用，並可與各種硬體組件整合。整合減少了對冗餘硬體的需求，實現了更具成本效益的部署。
  • 視訊分析可以讓您更深入了解客戶的需求。結果是更好的產品規劃、資源最佳化以及增強的行銷和廣告能力。隨著 Facebook、YouTube、TikTok 等社群媒體網站甚至 Twitch 等專業平台的流行，企業現在可以輕鬆使用 VCA 應用程式來拓展客戶。為了實現這一目標，商業企業和政府機構經常使用視訊內容分析來達到安全、物流、人群控制、交通和公共衛生等目的。
  • 該領域的領先供應商正在將視訊分析軟體融入其產品中，以提供智慧運動、物件偵測和追蹤、語音辨識和物件分類等優勢。
  • 對監控、模式識別以及使系統更加智慧和安全的需求不斷增加，正在影響對視訊分析的需求。例如，安訊士與國際公共交通協會（UITP）合作進行的一項公共交通研究發現，過去幾年中，每個受調查的系統中的攝影機數量平均增加了近 70%，而公眾對公共交通影片監控的支持率從 65% 增加到了 73%。
  • 影像內容分析使該公司能夠利用深度學習模型來自動對即時影像串流和存檔影像庫進行影像分析。視訊內容分析系統監控特定物件或預先定義條件。當人工智慧 (AI) 檢測到這些物體或情況時，就會發送即時警報，使最終用戶能夠立即採取行動。
  • 為了能夠在不受波浪影響和光反射影響的開闊海面上準確識別個人水上摩托車，Dallmeyer 推出了基於人工智慧的視訊分析應用程式。例如，該軟體程式可以幫助港口營運商和煉油廠保護自己免受來自岸上的未授權存取和相關危險（如恐怖攻擊和海盜行為），並遵守《國際船舶與港口設施保安章程》等法規。

北美地區成長強勁

  • 與其他地區相比，北美各終端用戶產業採用資料現代化技術的比例最高，這是推動採用各種分析解決方案的主要原因。該地區是許多大公司的所在地，包括Oracle、SAP SE、IBM 和 Google，並在 ICT 行業中佔據重要地位。
  • 此外，根據巨量資料平台OnAudience的調查，美國每年在行銷資料上的花費從上年度年的1663萬美元成長至近年來的3,061萬美元。此外，美國各行業資料主導組織的崛起預計將大大推動該地區內容分析市場的成長。
  • 此外，該地區電子商務的擴張和社交網路的不斷成長和滲透預計將刺激對嵌入式分析的需求。 SAS 研究所正在與 Inpixon 合作，利用這種整合並規劃共同行銷和促銷活動。
  • 在美國，Sprinklr推出了統一客戶體驗管理 (Unified-CXM) 平台，將來自多個分析系統和 30 多個現代數位管道的零散資料整合到一個地方。 Sprinklr Marketing Analytics 提供即時的跨通路儀表板和豐富的視覺化效果，即使在宣傳活動正在進行時也能提供可操作的消費者洞察，從而進行策略規劃並提高用戶參與度。
  • LivePerson 推出了 LP Insights，這是一個文字分析解決方案，可將客戶資料和內容的聲音轉化為可操作的見解。 LP Insights 旨在監控、衡量和了解您的客戶說什麼、做什麼、他們與您互動的原因、他們的購買模式和情緒。 LP Insights 為任何桌面提供承包情報來分析聊天記錄資料。預計不同地區市場參與者的類似創新將刺激市場成長。

內容分析產業概覽

內容分析市場是半獨立的，由幾個主要企業組成。從市場佔有率來看，目前少數幾家大公司佔據著市場主導地位。最終用戶的需求促使我們提供專業的產品和解決方案，利用策略合作措施來擴大市場佔有率並提高盈利。此外，在這個市場上營運的公司正在建立夥伴關係，以幫助改善他們圍繞內容分析技術的市場組合併增強他們的產品能力。

2023 年 9 月， Oracle將其 Oracle 雲端基礎架構 (OCI) 生成式 AI 服務中的 AI 功能新增至 Oracle Analytics Cloud。此新功能使自助分析使用者能夠執行進階分析並更快、更有效地做出更好的業務決策，而無需等待資料科學家或 IT 團隊。

2022年6月，視訊分析平台VisualCortex在國際上推出。與擴充性較差或無法適應組織現有資料堆疊的單一用例解決方案相比，該公司聲稱其企業級平台可以為任何即時或歷史視訊分析用例提供支援。

2022 年 9 月：為了幫助賣家客製化產品詳情頁面內容以提高轉換率並將銷售額提高高達 25%，亞馬遜最近宣布了其用戶實驗管理工具的新功能。此外，亞馬遜還在搜尋分析儀表板和產品機會探索器中添加了新功能，以幫助品牌分析其行銷宣傳活動並尋找吸引新客戶和鼓勵重複購買的機會。這套新的市場領先解決方案使商家更容易獲取分析資料和客戶洞察，從而推出新產品並增加銷售。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
    • 社群媒體分析需求不斷成長
    • 預測分析變得更普遍
    • 高度客製化、產業專用的應用程式的興起
  • 市場限制
    • 缺乏熟練的人力和意識
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 產業影響評估

第5章 市場區隔

  • 依部署類型
    • 本地
    • 雲
  • 按應用
    • 文字分析
    • 影片分析
    • 社群媒體分析
    • 語音分析
    • 其他應用
  • 按最終用戶產業
    • BFSI
    • 衛生保健
    • 零售和消費品
    • 資訊科技和電信
    • 製造業
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • SAP SE
    • Open Text Corporation
    • Nice Systems Ltd.
    • Adobe Systems Inc.
    • Interactive Intelligence Group, Inc.
    • Verint Systems
    • Clarabridge, Inc.
    • SAS Institute Inc.
    • TIBCO Software Inc.
    • Microsoft Corporation

第7章投資分析

第 8 章：市場的未來

簡介目錄
Product Code: 67376

The Content Analytics Market size is estimated at USD 6.94 billion in 2025, and is expected to reach USD 11.70 billion by 2030, at a CAGR of 11.01% during the forecast period (2025-2030).

Content Analytics - Market - IMG1

With the continued spread of digitization, the amount of data generated by people will only increase with time. As people spend more time interacting with digital technology, they'll create more content indicating their interests, behaviors, and preferences.

Key Highlights

  • Moreover, with the staggering growth in data volume, sources, and formats, companies use information across the enterprise and beyond. It may even lead to an era where digital content and content analytics become the primary sources of market intelligence for businesses.
  • Social media analytics is expected to play a pivotal role in the growth of the content analytics market over the forecast period due to the growing involvement of social media channels in advertising and customer outreach. Furthermore, content analytics would continue to experience vital growth and remain one of the principal factors driving the overall growth of the analytics market, considering the disruptive evolution of the Internet of Things (IoT) and big data technologies.
  • Amongst all businesses, banking, financial services, and insurance (BFSI), and healthcare are supposed to hold important market shares of the global content analytics market. The BFSI industry generates large amounts of unstructured data, such as customer information, financial product logs, and transactional information, which can be used to improve decision-making.
  • Mroever, August 2023 - Synthetaic, one of the leading providers of advanced artificial intelligence (AI) solutions, has announced a partnership agreement with Microsoft focused on revolutionizing AI data and cloud solutions. As part of this agreement, Microsoft is offering Synthetaic access to nearly 1 million hours (about 114 years) of cloud computing resources. This strategic partnership would unlock a new era of possibilities in computer vision and data analysis, with a wide range of benefits across defense and intelligence, commercial, and non-government agency applications.
  • However, most of the companies that use content analytics struggle to completely use their potential, as they lack the expertise and skilled technicians who can handle and deal with digital data and multilingual abilities. Though, expensive analytic software and a deficiency of awareness among stakeholders may act as a challenge to the content analytics market growth over the projected period.
  • COVID-19 led to more dependency of the general public on social media with worldwide lockdowns. This was favorable for the content analytics market, which grew in this period.

Content Analytics Market Trends

Video Analytics to have a significant growth rate

  • With the increasing amount of intelligence offered by video analytics, companies have a diverse set of choices to secure their facilities, making security a crucial element across enterprise operations. The video analytic programs also support IP, analog, and megapixel cameras and can be integrated with various hardware components. Integration reduces the demand for extra hardware, making the implementation cost-effective.
  • Gaining a deeper understanding of what customers want is made possible through video analytics. Better product planning, resource optimization, and improved marketing and advertising function delivery are the results of this. With the popularity of social media sites like Facebook, YouTube, TikTok, and even specialized platforms like Twitch makes it simple for businesses to use VCA applications for client outreach. In order to achieve this, both commercial businesses and governmental organizations frequently use video content analysis for security, logistics, crowd management, traffic, public health, and other purposes.
  • Major vendors in the sector are incorporating video analytics software in their offerings for benefits such as Intelligent Motion, Object Detection, and Tracking, audio recognition, object classification, etc.
  • The growing demand for surveillance, recognizing patterns, and the push towards making systems smarter and safer is influencing the demand for video analytics. For instance, according to a survey conducted by Axis Communications in partnership with UITP (The International Association of Public Transport) on public transportation, over the past few years, the average number of cameras per system surveyed has increased by nearly 70%, public support for video surveillance on public transport has grown from 65% to 73%.
  • Video content analysis enables businesses to leverage deep learning models to automate video analytics for live video streams or archived video libraries. The video content analysis system monitors specific objects or predefined conditions. Once the artificial intelligence (AI) detects these objects or conditions, a real-time alert is sent, enabling end-users to respond faster.
  • In order to accurately identify watercraft on open ocean surfaces in spite of wave impact and light reflections, Dallmeier launched a video analysis application based on artificial intelligence. The software program assists, for instance, port operators and refineries in safeguarding themselves from unauthorized access from the seaside and associated hazards (such as terrorist attacks and piracy), as well as in adhering to rules like the ISPS Code.

North America to Execute a Significant Growth Rate

  • The adoption of data modernization technologies across various end-user industries in the North American region is maximum as compared to other regions, which is the major reason driving the adoption of various analytical solutions, with one of them being content analytics in the region. The region maintains its position in the ICT industry as it is home to many large corporations, such as Oracle, SAP SE, IBM, and Google, amongst others.
  • Also, the annual marketing data spending in the United States increased in previous years from USD 16.63 million to USD 30.61 million in recent years, according to a survey by OnAudience, a big data platform. Moreover, the number of data-driven organizations is increasing in the United States across all industries, which is expected to significantly drive the growth in the content analytics market in the region.
  • Moreover, the growing e-commerce and increasing presence and penetration of social networking in the region are expected to spur the demand for embedded analytics. SAS Institute is leveraging on integrations through collaboration with Inpixon plans to undertake joint marketing and promotional activities.
  • In the US, Sprinklr launched a unified customer experience management (Unified-CXM) platform that collects fragmented data from many analytics systems and more than 30 contemporary digital channels in one location. For pivoting, strategically planning, and boosting user engagement even while your campaigns are in the market, Sprinklr's Marketing Analytics offers live, cross-channel dashboards and rich visualizations that reveal actionable consumer insights.
  • LivePersonlaunched LP Insights, a text analytics solution that transforms the voice of customer data and content into actionable insights. LP Insights has been designed to monitor, measure, and make sense of customers' words, behavior, reasons for contact, buying patterns, and sentiments. It can then deliver turnkey intelligence to any desktop and analyze chat transcript data. Similar innovations by the regional market players are expected to stimulate market growth.

Content Analytics Industry Overview

Content Analytics Market is semi-conslidated and consists of several major players. In terms of market share, some of the major players currently dominate the market. The end-users demand is leveraging on strategic collaborative initiatives to offer specialized products and solutions, increase their market share and increase their profitability. The companies operating in the market are also into partnerships that help in improving the served market portfolio on Content Analytics technology to strengthen their product capabilities.

In September 2023, Oracle Adds AI Capabilities Oracle Cloud Infrastructure (OCI) Generative AI serviceto Oracle Analytics Cloud, the new capabilities assist analytics self-service users to more quickly and efficiently conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams.

In June 2022 , VisualCortex, a platform for video analytics, was launched internationally by the "VisualCortex" Company. Contrary to single-use-case solutions, which are less scalable or adaptive to an organization's existing data stack, the company claims its enterprise-grade platform can facilitate any real-time or historical video analytics use cases.

In September 2022, to help sellers tailor the content on product detail pages to increase conversion rates and boost their sales by up to 25%, Amazon recently announced new functionality for the Manage User's Experiments tool. Additionally, Amazon added new features to the Search Analytics Dashboard and Product Opportunity Explorer that assist brands in analyzing marketing campaigns and locating opportunities to attract new clients and encourage repurchases. With the help of this new collection of market-leading solutions, merchants may more easily access analytics data and customer insights to introduce new goods and boost sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand for Social Media Analytics
    • 4.2.2 Rising Practice of Predictive Analytics
    • 4.2.3 Rise in Highly Customized and Industry-Specific Applications
  • 4.3 Market Restraints
    • 4.3.1 Lack of Skilled Personnel and Awareness
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Deployment Type
    • 5.1.1 On-Premise
    • 5.1.2 Cloud
  • 5.2 Application
    • 5.2.1 Text Analytics
    • 5.2.2 Video Analytics
    • 5.2.3 Social Media Analytics
    • 5.2.4 Speech Analytics
    • 5.2.5 Other Applications
  • 5.3 End User Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Retail & Consumer Goods
    • 5.3.4 IT & Telecom
    • 5.3.5 Manufacturing
    • 5.3.6 Other End User Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Google LLC
    • 6.1.3 IBM Corporation
    • 6.1.4 SAP SE
    • 6.1.5 Open Text Corporation
    • 6.1.6 Nice Systems Ltd.
    • 6.1.7 Adobe Systems Inc.
    • 6.1.8 Interactive Intelligence Group, Inc.
    • 6.1.9 Verint Systems
    • 6.1.10 Clarabridge, Inc.
    • 6.1.11 SAS Institute Inc.
    • 6.1.12 TIBCO Software Inc.
    • 6.1.13 Microsoft Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET