美國摩托車市場規模、佔有率和趨勢分析報告：產品、細分市場預測、消費者趨勢、競爭分析，2025-2030 年

美國摩托車市場的成長和趨勢

根據 Grand View Research, Inc. 的一份新報告，到 2030 年美國摩托車市場規模預計將達到 132.8 億美元。

預計 2025 年至 2030 年間市場複合年成長率將達到 4.1%。預計可支配收入的增加將推動市場發展。美國人的額外收入將用於購買摩托車，從而導致汽車銷售和註冊量的增加。根據美國運輸統計局的數據，美國摩托車註冊量在過去十年中一直呈成長趨勢，從 1997 年的 3,826,373 輛增加到 2006 年的 6,678,958 輛，總體成長了 75%。在同一時期，新型道路摩托車的銷量成長更為迅猛，從 1997 年的 26 萬輛增至 2006 年的 89.2 萬輛。

此外，根據 Statista Inc. 的數據，2016 年美國總合售出 487,144 台。這顯示未來幾年這些產品的潛在需求和成長。經濟水準的提高、生活方式的改變和油價的上漲導致消費者越來越偏好比汽車更省油的二輪車。工人階級和年輕一代對二輪車很感興趣，因為它們是一種有效且經濟實惠的交通工具。都市化的加速也是推動該國市場成長的關鍵因素。

根據國際移民組織2015年的數據，每週約有300萬人移居都市區。目前，北美約有82%的人口居住在都市區，集中在中型和大型城市。都市化的大趨勢提高了人們對新產品的認知，也使新產品更容易獲得。預計所有這些因素都將在預測期內推動美國摩托車產業的發展。

美國摩托車市場報告重點

• 由於滲透率高、產品種類多，摩托車佔據美國摩托車市場的主導地位，佔有 56.0% 的佔有率。
• 都市化的加速以及對高效、經濟的交通運輸的需求推動了對摩托車的需求。
• 由於燃油經濟性好、重量輕、成本低等優勢，預計預測期內Scooter市場將以 4.3% 的快速速度成長。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第 3 章美國摩托車市場的變數、趨勢與範圍

• 市場體系展望
  • 母市場展望
  • 相關市場展望
• 產業價值鏈分析
  • 獲利能力分析（產業層面）
• 市場動態
  • 市場促進因素分析
  • 市場限制因素分析
  • 市場機會
  • 市場問題
• 產業分析工具
  • 波特五力分析
• 打入市場策略

第 4 章消費行為分析

• 人口統計分析
• 消費者趨勢和偏好
• 影響購買決策的因素
• 消費者產品採用
• 觀察和建議

第 5 章美國摩托車市場：按產品分類的估計和趨勢分析

• 美國摩托車市場（按產品類型分類）：關鍵要點
• 2024 年和 2030 年產品趨勢分析和市場佔有率
• 依產品分類，2018-2030 年
  • 摩托車
  • 輕型機踏車
  • 輕型機踏車

第6章美國摩托車市場：競爭分析

• 主要市場參與企業的近期趨勢和影響分析
• 公司分類
• 參與企業概況
• 2024 年公司市場佔有率分析（%）
• 公司熱圖分析
• 戰略地圖
• 公司簡介
  • HARLEY-DAVIDSON
  • Suzuki Motor Corporation
  • Honda Motor Co., Ltd.
  • BMW AG
  • Yamaha Motor Co., Ltd
  • Kawasaki Heavy Industries, Ltd
  • Triumph Motorcycles
  • Ducati Motor Holding SpA
  • KTM AG
  • Polaris Inc.

U.S. Motorcycle Market Growth & Trends:

The U.S. motorcycle market size is expected to reach USD 13.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to expand at a CAGR of 4.1% from 2025 to 2030. Increasing amount of disposable income is expected to drive the market. A surplus amount of income is used by Americans to buy motorcycles which leads to an increase in the sales and registration of vehicles. According to the Bureau of Transportation Statistics, motorcycle registrations in the U.S. have increased over the past 10 years, from 3,826,373 in 1997 to 6,678,958 in 2006, which indicates an overall increase of 75%. Sales of new street-legal motorcycles increased more sharply over the same period, from 260,000 in 1997 to 892,000 in 2006.

Furthermore, according to Statista Inc., a total of 487,144 units were sold in the U.S. in the year 2016. This shows the potential demand and growth for these products in the coming years. Growing economic standards, changing lifestyles and increasing rates of petroleum are shifting the customer preference towards motorcycles which offer greater fuel efficiency in comparison to cars. Motorcycles are an effective and affordable way of transport owing to which the working class and the younger generation of society are more attracted to these products. Growing urbanization is also a significant factor in driving the growth of the market in the country.

According to the International Organization for Migration in 2015, around 3 million people are migrating to cities every week. Currently, around 82% of the population in North America are living in urban areas with a high concentration in mid and large-sized cities. Such a huge trend towards urbanization has led to a growing awareness of new products and their easy availability. All these factors are expected to boost the U.S. motorcycle industry over the forecast period.

U.S. Motorcycle Market Report Highlights:

• Motorbikes segment held the dominant share of 56.0% in the U.S. motorcycle market owing to the high adoption rate and wide range of products
• The rise of urbanization and the need for efficient and economical transportation options have boosted the demand for motorcycles.
• Scooters segment is expected to grow at a lucrative rate of 4.3% over the forecast period owing to the associated advantages such as better fuel efficiency, lightweight, and low cost.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Motorcycle Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Motorcycle Market: Product Estimates & Trend Analysis

• 5.1. U.S. Motorcycle Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Motorbikes
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Scooters
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Mopeds
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Motorcycle Market: Competitive Analysis

• 6.1. Recent Developments & Impact Analysis, by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial Performance
• 6.5. Product Benchmarking
• 6.6. Company Market Share Analysis, 2024 (%)
• 6.7. Company Heat Map Analysis
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. HARLEY-DAVIDSON
    • 6.9.1.1. Company Overview
    • 6.9.1.2. Financial Performance
    • 6.9.1.3. Product Portfolios
    • 6.9.1.4. Strategic Initiatives
  • 6.9.2. Suzuki Motor Corporation
    • 6.9.2.1. Company Overview
    • 6.9.2.2. Financial Performance
    • 6.9.2.3. Product Portfolios
    • 6.9.2.4. Strategic Initiatives
  • 6.9.3. Honda Motor Co., Ltd.
    • 6.9.3.1. Company Overview
    • 6.9.3.2. Financial Performance
    • 6.9.3.3. Product Portfolios
    • 6.9.3.4. Strategic Initiatives
  • 6.9.4. BMW AG
    • 6.9.4.1. Company Overview
    • 6.9.4.2. Financial Performance
    • 6.9.4.3. Product Portfolios
    • 6.9.4.4. Strategic Initiatives
  • 6.9.5. Yamaha Motor Co., Ltd
    • 6.9.5.1. Company Overview
    • 6.9.5.2. Financial Performance
    • 6.9.5.3. Product Portfolios
    • 6.9.5.4. Strategic Initiatives
  • 6.9.6. Kawasaki Heavy Industries, Ltd
    • 6.9.6.1. Company Overview
    • 6.9.6.2. Financial Performance
    • 6.9.6.3. Product Portfolios
    • 6.9.6.4. Strategic Initiatives
  • 6.9.7. Triumph Motorcycles
    • 6.9.7.1. Company Overview
    • 6.9.7.2. Financial Performance
    • 6.9.7.3. Product Portfolios
    • 6.9.7.4. Strategic Initiatives
  • 6.9.8. Ducati Motor Holding S.p.A
    • 6.9.8.1. Company Overview
    • 6.9.8.2. Financial Performance
    • 6.9.8.3. Product Portfolios
    • 6.9.8.4. Strategic Initiatives
  • 6.9.9. KTM AG
    • 6.9.9.1. Company Overview
    • 6.9.9.2. Financial Performance
    • 6.9.9.3. Product Portfolios
    • 6.9.9.4. Strategic Initiatives
  • 6.9.10. Polaris Inc.
    • 6.9.10.1. Company Overview
    • 6.9.10.2. Financial Performance
    • 6.9.10.3. Product Portfolios
    • 6.9.10.4. Strategic Initiatives

List of Tables

• Table 1. U.S. motorcycle market: Key market driver analysis
• Table 2. U.S. motorcycle market: Key market restraint analysis
• Table 3. U.S. motorcycle market estimates & forecast, by product (USD Million)
• Table 4. Recent developments & impact analysis, by key market participants
• Table 5. Company market share, 2024 (%)
• Table 6. Company heat map analysis, 2024
• Table 7. Companies implementing key strategies

List of Figures

• Fig. 1 U.S. motorcycle market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and U.S. motorcycle size (USD Million)
• Fig. 11 U.S. motorcycle size, 2018 to 2030 (USD Million)
• Fig. 12 U.S. motorcycle market: Penetration & growth prospect mapping
• Fig. 13 U.S. motorcycle market: Value chain analysis
• Fig. 14 U.S. motorcycle market: Dynamics
• Fig. 15 U.S. motorcycle market: Porter's five forces analysis
• Fig. 16 U.S. motorcycle market estimates & forecast, by product (USD Million)
• Fig. 17 Motorbikes market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Scooters market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Mopeds market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Key company categorization
• Fig. 21 Company market share analysis, 2024
• Fig. 22 Strategic framework of U.S. motorcycle