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1679488

身臨其境型行銷市場規模、佔有率、趨勢分析報告：按組件、技術、應用、最終用途、用戶參與度、組織規模、地區、細分預測，2025 年至 2030 年

Immersive Marketing Market Size, Share & Trends Analysis Report By Component, By Technology, By Application (Advertising & Branding), By End Use, By User Engagement, By Organization Size, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

身臨其境型行銷市場規模與趨勢

預計 2024 年全球身臨其境型行銷市場規模將達到 69 億美元，2025 年至 2030 年的複合年成長率將達到 28.6%。

這種成長主要得益於不斷湧現的硬體創新，包括更實惠、功能更強大的虛擬實境 (VR) 耳機、擴增實境(AR) 眼鏡和智慧型手機，使品牌能夠為消費者提供更加身臨其境和互動的體驗。這些技術進步，加上身臨其境型產品演示、虛擬試穿和增強的視覺敘事，實現了更深入的客戶參與和品牌差異化，進一步推動了身臨其境型行銷產業的擴張。

消費者越來越要求品牌提供個人化和難忘的體驗，這促使公司採用身臨其境型行銷策略。無論是虛擬購物體驗、互動廣告或遊戲化內容，企業都在使用身臨其境型技術來創造引人入勝、量身訂製的互動。從傳統廣告方式向偏好體驗的轉變正在推動 AR/VR 工具的採用，以提高客戶滿意度和忠誠度，尤其是在零售、時尚和娛樂領域。

此外，社群媒體平台，尤其是那些具有 AR 濾鏡和互動功能的平台，正在推動身臨其境型行銷產業的發展。將身臨其境型元素融入社群媒體宣傳活動，使品牌能夠以創新的方式直接吸引消費者，包括品牌濾鏡、AR 廣告和直播活動。此外，影響力行銷正在隨著身臨其境型內容而發展，影響力行銷者使用 AR/VR 工具為其追隨者創造獨特的互動體驗，使其成為更具影響力和令人難忘的行銷方式。

此外，全球電子商務產業的擴張正在推動身臨其境型行銷產業的普及。品牌正在轉向身臨其境型行銷來彌合線上和線下購物體驗之間的差距。虛擬試穿、3D 產品視覺化和支援 AR 的應用程式讓消費者可以在購買前在自己的環境中想像產品。這種趨勢在時尚、家居裝飾和化妝品等行業尤其重要，因為即時查看產品並結合具體情況對於決策至關重要。提供沉浸式和互動式網路購物體驗的能力是推動市場成長的主要趨勢。

此外，各公司在策略上都致力於擴大其吸引消費者的互動品牌體驗。透過將數位內容與現實世界融合，品牌可以提供個人化、令人難忘的互動，並與受眾建立更深層的情感連結。主要企業正在將身臨其境型體驗融入廣告宣傳、零售環境和產品演示中，為消費者提供更切實、更具吸引力的方式來體驗產品和服務。預計主要企業的這些策略將在未來幾年推動市場成長。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章身臨其境型行銷市場變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 技術挑戰
  • 身臨其境型行銷市場分析工具
    • 技術分析—波特五力分析
    • PESTEL分析

第4章身臨其境型行銷市場：各組成部分的估計和趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年與 2030 年組件變化分析
  • 硬體
  • 軟體/平台
  • 服務

第5章身臨其境型行銷市場：技術評估與趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年與 2030 年技術變革分析
  • 虛擬實境（VR）
  • 擴增實境（AR）
  • 混合實境
  • 其他

第6章身臨其境型行銷市場：按應用進行的估計和趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年和 2030 年應用趨勢分析
  • 廣告和品牌
  • 產品公告和演示
  • 活動和體驗式行銷
  • 社群媒體宣傳活動
  • 其他

第7章身臨其境型行銷市場：按用戶參與度進行的估計和趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年與 2030 年用戶參與度變化分析
  • 被動沉浸
  • 主動沉浸
  • 沉浸式協作

第8章身臨其境型行銷市場：按組織規模的估計和趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年和 2030 年組織規模變化分析
  • 大型企業
  • 中小型企業

第9章身臨其境型行銷市場：按最終用途的估計和趨勢分析

  • 細分儀表板
  • 身臨其境型行銷市場：2024 年與 2030 年最終用途趨勢分析
  • 廣告和品牌
  • 零售與電子商務
  • 時尚與美容
  • 車
  • 旅遊與飯店
  • 房地產
  • 遊戲和娛樂
  • 醫療保健
  • 教育
  • 其他

第10章：區域、估計與趨勢分析

  • 2024 年和 2030 年身臨其境型行銷市場（按地區）
  • 北美洲
    • 2018-2030年北美身臨其境型行銷市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030年歐洲身臨其境型行銷市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030年亞太身臨其境型行銷市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030年拉丁美洲身臨其境型行銷市場估計與預測
    • 巴西
  • 中東和非洲
    • 2018-2030 年中東和非洲身臨其境型行銷市場估計與預測
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第11章競爭格局

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • Next/Now
    • Sector 5 Digital（S5D）
    • Pro Motion
    • Backlash
    • All Terrain
    • Jack Morton Worldwide
    • GMR Marketing
    • Katalyst
    • MKTG
    • TBA Global
Product Code: GVR-4-68040-519-7

Immersive Marketing Market Size & Trends:

The global immersive marketing market size was estimated at USD 6.90 billion in 2024 and is expected to grow at a CAGR of 28.6% from 2025 to 2030. This growth is largely driven by the growing innovations in hardware, such as more affordable and powerful Virtual Reality (VR) headsets, Augmented Reality (AR) glasses, and smartphones are enabling brands to create more realistic and interactive experiences for consumers. These technological advancements are enhancing immersive product demonstrations, virtual try-ons, and enhanced visual storytelling, allowing for deeper customer engagement and brand differentiation, which is further driving the immersive marketing industry expansion.

Consumers are increasingly seeking personalized, memorable experiences from brands, pushing businesses to adopt immersive marketing strategies. Whether through virtual shopping experiences, interactive advertisements, or gamified content, companies are utilizing immersive technologies to create tailored and engaging interactions. The shift from traditional advertising methods to experiences catering to individual preferences is driving the adoption of AR/VR tools to enhance customer satisfaction and loyalty, particularly in retail, fashion, and entertainment sectors.

Additionally, social media platforms, particularly those with AR filters and interactive features, are fueling the growth of the immersive marketing industry. The integration of immersive elements into social media campaigns allows brands to directly engage consumers in innovative ways, such as through branded filters, AR ads, and live-streamed events. Additionally, influencer marketing is evolving with immersive content, as influencers use AR/VR tools to offer unique, interactive experiences to their followers, making it a more impactful and memorable marketing approach.

Furthermore, the global expansion of the e-commerce industry is boosting the popularity of the immersive marketing industry. Brands are turning to immersive marketing to bridge the gap between online and offline shopping experiences. Virtual try-ons, 3D product visualizations, and AR-powered apps allow consumers to visualize products in their own environment before making a purchase. This trend has become especially significant in industries such as fashion, home decor, and cosmetics, where seeing a product in real-time or in context is essential for decision-making. The ability to provide an immersive, interactive online shopping experience is a major trend that is accelerating market growth.

Moreover, companies are strategically focusing on expanding their presence in interactive brand experiences that captivate consumers. By blending digital content with the real world, brands can offer personalized and memorable interactions, fostering deeper emotional connections with their audiences. Leading companies are integrating immersive experiences into advertising campaigns, retail environments, and product demonstrations, providing consumers with a more tangible and engaging way to experience products and services. Such strategies by key companies are expected to drive market growth in the coming years.

Global Immersive Marketing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the immersive marketing market report based on component, technology, application, end use, user engagement, and organization size:

  • Component Outlook (Revenue, USD Million, 2018 - 2030)
  • Hardware
  • Software/Platform
  • Services
  • Technology Outlook (Revenue, USD Million, 2018 - 2030)
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Advertising and Branding
  • Product Launches and Demonstrations
  • Events and Experiential Marketing
  • Social Media Campaigns
  • Others
  • User Engagement Outlook (Revenue, USD Million, 2018 - 2030)
  • Passive Immersion
  • Active Immersion
  • Collaborative Immersion
  • Organization Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Retail and E-commerce
  • Fashion and Beauty
  • Automotive
  • Travel and Hospitality
  • Real Estate
  • Gaming and Entertainment
  • Healthcare
  • Education
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Immersive Marketing Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Technology Challenge
  • 3.3. Immersive Marketing Market Analysis Tools
    • 3.3.1. Technology Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Immersive Marketing Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Immersive Marketing Market: Component Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Hardware
    • 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Software/Platform
    • 4.4.1. Software/Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Services
    • 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Immersive Marketing Market: Technology Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Immersive Marketing Market: Technology Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Virtual Reality (VR)
    • 5.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Augmented Reality (AR)
    • 5.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Mixed Reality (MR)
    • 5.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Immersive Marketing Market: Application Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Immersive Marketing Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Advertising and Branding
    • 6.3.1. Advertising and Branding Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Product Launches and Demonstrations
    • 6.4.1. Product Launches and Demonstrations Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Events and Experiential Marketing
    • 6.5.1. Events and Experiential Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Social Media Campaigns
    • 6.6.1. Social Media Campaigns Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Others
    • 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Immersive Marketing Market: User Engagement Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Immersive Marketing Market: User Engagement Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Passive Immersion
    • 7.3.1. Passive Immersion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Active Immersion
    • 7.4.1. Active Immersion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Collaborative Immersion
    • 7.5.1. Collaborative Immersion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Immersive Marketing Market: Organization Size Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Immersive Marketing Market: Organization Size Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Large Enterprises
    • 8.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Small and Medium Enterprises
    • 8.4.1. Small and Medium Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Immersive Marketing Market: End Use Estimates & Trend Analysis

  • 9.1. Segment Dashboard
  • 9.2. Immersive Marketing Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 9.3. Advertising and Branding
    • 9.3.1. Advertising and Branding Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Retail and E-commerce
    • 9.4.1. Retail and E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Fashion and Beauty
    • 9.5.1. Fashion and Beauty Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. Automotive
    • 9.6.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.7. Travel and Hospitality
    • 9.7.1. Travel and Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.8. Real Estate
    • 9.8.1. Real Estate Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.9. Gaming and Entertainment
    • 9.9.1. Gaming and Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.10. Healthcare
    • 9.10.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.11. Education
    • 9.11.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.12. Others
    • 9.12.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Regional Estimates & Trend Analysis

  • 10.1. Immersive Marketing Market by Region, 2024 & 2030
  • 10.2. North America
    • 10.2.1. North America Immersive Marketing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 10.2.2. U.S.
      • 10.2.2.1. Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.2.3. Canada
      • 10.2.3.1. Canada Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.2.4. Mexico
      • 10.2.4.1. Mexico Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 10.3. Europe
    • 10.3.1. Europe Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.3.2. U.K.
      • 10.3.2.1. U.K. Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.3.3. Germany
      • 10.3.3.1. Germany Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.3.4. France
      • 10.3.4.1. France Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 10.4. Asia Pacific
    • 10.4.1. Asia Pacific Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.4.2. China
      • 10.4.2.1. China Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.4.3. Japan
      • 10.4.3.1. Japan Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.4.4. India
      • 10.4.4.1. India Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.4.5. South Korea
      • 10.4.5.1. South Korea Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.4.6. Australia
      • 10.4.6.1. Australia Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 10.5. Latin America
    • 10.5.1. Latin America Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.5.2. Brazil
      • 10.5.2.1. Brazil Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 10.6. Middle East and Africa
    • 10.6.1. Middle East and Africa Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.6.2. Saudi Arabia
      • 10.6.2.1. Saudi Arabia Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.6.3. South Africa
      • 10.6.3.1. South Africa Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 10.6.4. UAE
      • 10.6.4.1. UAE Immersive Marketing Market Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 11. Competitive Landscape

  • 11.1. Company Categorization
  • 11.2. Company Market Positioning
  • 11.3. Company Heat Map Analysis
  • 11.4. Company Profiles/Listing
    • 11.4.1. Next/Now
      • 11.4.1.1. Participant's Overview
      • 11.4.1.2. Financial Performance
      • 11.4.1.3. Product Benchmarking
      • 11.4.1.4. Strategic Initiatives
    • 11.4.2. Sector 5 Digital (S5D)
      • 11.4.2.1. Participant's Overview
      • 11.4.2.2. Financial Performance
      • 11.4.2.3. Product Benchmarking
      • 11.4.2.4. Strategic Initiatives
    • 11.4.3. Pro Motion
      • 11.4.3.1. Participant's Overview
      • 11.4.3.2. Financial Performance
      • 11.4.3.3. Product Benchmarking
      • 11.4.3.4. Strategic Initiatives
    • 11.4.4. Backlash
      • 11.4.4.1. Participant's Overview
      • 11.4.4.2. Financial Performance
      • 11.4.4.3. Product Benchmarking
      • 11.4.4.4. Strategic Initiatives
    • 11.4.5. All Terrain
      • 11.4.5.1. Participant's Overview
      • 11.4.5.2. Financial Performance
      • 11.4.5.3. Product Benchmarking
      • 11.4.5.4. Strategic Initiatives
    • 11.4.6. Jack Morton Worldwide
      • 11.4.6.1. Participant's Overview
      • 11.4.6.2. Financial Performance
      • 11.4.6.3. Product Benchmarking
      • 11.4.6.4. Strategic Initiatives
    • 11.4.7. GMR Marketing
      • 11.4.7.1. Participant's Overview
      • 11.4.7.2. Financial Performance
      • 11.4.7.3. Product Benchmarking
      • 11.4.7.4. Strategic Initiatives
    • 11.4.8. Katalyst
      • 11.4.8.1. Participant's Overview
      • 11.4.8.2. Financial Performance
      • 11.4.8.3. Product Benchmarking
      • 11.4.8.4. Strategic Initiatives
    • 11.4.9. MKTG
      • 11.4.9.1. Participant's Overview
      • 11.4.9.2. Financial Performance
      • 11.4.9.3. Product Benchmarking
      • 11.4.9.4. Strategic Initiatives
    • 11.4.10. TBA Global
      • 11.4.10.1. Participant's Overview
      • 11.4.10.2. Financial Performance
      • 11.4.10.3. Product Benchmarking
      • 11.4.10.4. Strategic Initiatives

List of Tables

  • Table 1 Immersive marketing market size estimates & forecasts 2018 - 2030 (USD million)
  • Table 2 Immersive marketing market, by component 2018 - 2030 (USD million)
  • Table 3 Immersive marketing market, by technology 2018 - 2030 (USD million)
  • Table 4 Immersive marketing market, by application 2018 - 2030 (USD million)
  • Table 5 Immersive marketing market, by end use 2018 - 2030 (USD million)
  • Table 6 Immersive marketing market, by user engagement 2018 - 2030 (USD million)
  • Table 7 Immersive marketing market, by organization size 2018 - 2030 (USD million)
  • Table 8 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 9 Software/Platform market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 10 Services market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 11 Virtual Reality (VR) market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 12 Augmented Reality (AR) market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 13 Mixed Reality (MR) market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 14 Others market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 15 Advertising and Branding market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 16 Product Launches and Demonstrations market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 17 Events and Experiential Marketing market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 18 Social Media Campaigns market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 19 Others market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 20 Retail and E-commerce market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 21 Fashion and Beauty market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 22 Automotive market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 23 Travel and Hospitality market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 24 Real Estate market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 25 Gaming and Entertainment market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 26 Healthcare market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 27 Education market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 28 Others market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 29 Passive Immersion market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 30 Active Immersion market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 31 Collaborative Immersion market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 32 Small and Medium Enterprises (SMEs) market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 33 Large Enterprises market estimates & forecasts, 2018 - 2030 (USD million)
  • Table 34 North America immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 35 North America immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 36 North America immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 37 North America immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 38 North America immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 39 North America immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 40 U.S. immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 41 U.S. immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 42 U.S. immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 43 U.S. immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 44 U.S. immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 45 U.S. immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 46 Canada immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 47 Canada immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 48 Canada immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 49 Canada immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 50 Canada immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 51 Canada immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 52 Europe immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 53 Europe immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 54 Europe immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 55 Europe immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 56 Europe immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 57 Europe immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 58 UK immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 59 UK immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 60 UK immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 61 UK immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 62 UK immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 63 UK immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 64 Germany immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 65 Germany immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 66 Germany immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 67 Germany immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 68 Germany immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 69 Germany immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 70 France immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 71 France immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 72 France immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 73 France immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 74 France immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 75 France immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 76 Asia-Pacific immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 77 Asia-Pacific immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 78 Asia-Pacific immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 79 Asia-Pacific immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 80 Asia-Pacific immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 81 Asia-Pacific immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 82 China immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 83 China immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 84 China immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 85 China immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 86 China immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 87 China immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 88 Japan immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 89 Japan immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 90 Japan immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 91 Japan immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 92 Japan immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 93 Japan immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 94 India immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 95 India immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 96 India immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 97 India immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 98 India immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 99 India immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 100 South Korea immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 101 South Korea immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 102 South Korea immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 103 South Korea immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 104 South Korea immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 105 South Korea immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 106 Australia immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 107 Australia immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 108 Australia immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 109 Australia immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 110 Australia immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 111 Australia immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 112 Latin America immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 113 Latin America immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 114 Latin America immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 115 Latin America immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 116 Latin America immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 117 Latin America immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 118 Brazil immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 119 Brazil immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 120 Brazil immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 121 Brazil immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 122 Brazil immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 123 Brazil immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 124 Mexico immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 125 Mexico immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 126 Mexico immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 127 Mexico immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 128 Mexico immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 129 Mexico immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 130 Saudi Arabia immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 131 Saudi Arabia immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 132 Saudi Arabia immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 133 Saudi Arabia immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 134 Saudi Arabia immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 135 Saudi Arabia immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 136 UAE immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 137 UAE immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 138 UAE immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 139 UAE immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 140 UAE immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 141 UAE immersive marketing market, by organization size 2018 - 2030 (USD Million)
  • Table 142 South Africa immersive marketing market, by component 2018 - 2030 (USD Million)
  • Table 143 South Africa immersive marketing market, by technology 2018 - 2030 (USD Million)
  • Table 144 South Africa immersive marketing market, by application 2018 - 2030 (USD Million)
  • Table 145 South Africa immersive marketing market, by end use 2018 - 2030 (USD Million)
  • Table 146 South Africa immersive marketing market, by user engagement 2018 - 2030 (USD Million)
  • Table 147 South Africa immersive marketing market, by organization size 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Immersive marketing market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Immersive marketing market snapshot
  • Fig. 7 Immersive marketing market segment snapshot
  • Fig. 8 Immersive marketing market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Immersive marketing market, by component, key takeaways
  • Fig. 13 Immersive marketing market, by component, market share, 2024 & 2030
  • Fig. 14 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Software/Platform market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Immersive marketing market, by technology, key takeaways
  • Fig. 18 Immersive marketing market, by technology, market share, 2024 & 2030
  • Fig. 19 Virtual Reality (VR) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Augmented Reality (AR) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Mixed Reality (MR) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Immersive marketing market, by application, key takeaways
  • Fig. 24 Immersive marketing market, by application, market share, 2024 & 2030
  • Fig. 25 Advertising and Branding market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Product Launches and Demonstrations market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Events and Experiential Marketing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Social Media Campaigns market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Immersive marketing market, by end use, key takeaways
  • Fig. 31 Immersive marketing market, by end use, market share, 2024 & 2030
  • Fig. 32 Retail and E-commerce market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Fashion and Beauty market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Automotive market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Travel and Hospitality market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Real Estate market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Gaming and Entertainment market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 Education market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Immersive marketing market, by user engagement, key takeaways
  • Fig. 42 Immersive marketing market, by user engagement, market share, 2024 & 2030
  • Fig. 43 Passive Immersion market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Active Immersion market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Collaborative Immersion market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Immersive marketing market, by organization size, key takeaways
  • Fig. 47 Immersive marketing market, by organization size, market share, 2024 & 2030
  • Fig. 48 Small and Medium Enterprises (SMEs) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Large Enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Regional marketplace: key takeaways
  • Fig. 51 North America immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 U.S. immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 Canada immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Mexico immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Europe immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 U.K. immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 57 Germany immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 58 France immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 59 Asia Pacific immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 60 Japan immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 61 China immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 62 South Korea immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 63 India immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 64 Australia immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 65 Latin America immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 66 Brazil immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 67 MEA immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 68 Saudi Arabia immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 69 South Africa immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 70 UAE immersive marketing market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 71 Key company categorization
  • Fig. 72 Strategy framework