市場調查報告書
商品編碼
1423404
2024-2032 年按活動類型、旅遊類型、年齡層、預訂方式和地區分類的美食旅遊市場報告Culinary Tourism Market Report by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2024-2032 |
2023年全球美食旅遊市場規模達到9,464億美元。展望未來, IMARC Group預計到2032年市場規模將達到35,151億美元,2024-2032年複合年成長率(CAGR)為15.2%。由於大眾對文化探索和真實體驗的渴望不斷成長,社交媒體對塑造旅行行為的影響力不斷增強,以及提供健康、本地採購和永續餐飲體驗的目的地數量不斷增加,該市場正在經歷穩定成長。
文化探索與真實性
美食旅遊的主要驅動力之一是對文化探索和真實體驗的渴望。食物是文化認同不可或缺的一部分,品嚐一個地區的當地美食提供了一種直接、身臨其境的方式來理解和參與不同的文化。這項因素尤其吸引那些尋求比傳統觀光方式更深入體驗世界的遊客。旅遊體驗真實性的成長趨勢,以及越來越多的遊客希望與當地社區建立聯繫並了解他們的傳統和生活方式,正在推動市場的成長。美食旅遊提供了這種聯繫,讓旅行者透過風味、烹飪技術和飲食儀式體驗一種文化,使他們的旅行體驗更加難忘和有意義。
社群媒體影響力的崛起
社群媒體平台在塑造旅行行為方面變得至關重要,美食體驗經常在網路上分享和普及。獨特的當地美食的視覺吸引力,加上食物的故事性,使其成為高度可分享的內容。這種知名度導致以美食為中心的旅行增加,人們根據美食聲譽選擇目的地。社群媒體影響者和美食部落客在這一趨勢中發揮著至關重要的作用,因為他們強調獨特的用餐體驗和當地美食,激勵追隨者尋求類似的體驗。這種數位口碑是提高人們對美食目的地的興趣和認知度的強大工具。
健康與保健趨勢
對健康和保健的日益關注正在支持市場的成長。現代旅客越來越注重健康,並尋求符合他們生活方式選擇的美食體驗,例如有機、農場到餐桌、純素食或無麩質選擇。這種轉變導致提供健康、本地採購和永續餐飲體驗的目的地不斷增加。美食旅遊不再只是放縱,而是以一種對身體和環境都有益的方式體驗食物。此外,人們越來越有興趣了解不同菜餚的營養方面以及參與與健康相關的烹飪活動,例如專注於健康食譜的烹飪課程。
經濟發展和多元化
美食旅遊在當地經濟發展和多元化中發揮著重要作用。透過吸引遊客,它不僅為餐廳和食品攤販提供了收入來源,還為當地農民、市場經營者和工匠提供了收入來源。遊客的湧入有助於維持小型企業和手工生產者的生存,保護當地的烹飪傳統並推廣當地美食。此外,美食旅遊鼓勵對當地基礎設施和設施的投資,改善整體旅遊體驗,並有可能促進當地經濟更永續和多元化。政府和旅遊局經常認知到推廣當地美食的經濟潛力,並投資於行銷活動和活動,例如美食節、烹飪工作坊和美食之旅,進一步提高該地區的興趣和經濟效益。
對烹飪技能和教育的興趣日益濃厚
人們不僅對品嚐食物感興趣,而且對了解食物的製作方法也越來越感興趣。許多美食遊客熱衷於學習某個地區特有的烹飪技巧和技巧。這導致烹飪課程、研討會和美食之旅作為旅行行程的一部分而流行。這些互動體驗可以讓遊客更深入了解當地美食,並讓旅客學到新的技能和食譜。烹飪教育作為旅遊業的一部分,不僅豐富了旅行體驗,還有助於保留傳統的烹飪方法和食譜,並將其傳遞給國際觀眾。烹飪旅遊的教育意義吸引了廣泛的旅行者,從業餘廚師到專業廚師。
烹飪體驗創新
食品體驗的不斷創新正在促進市場的成長。這包括主題餐廳、實驗美食、烹飪故事的出現,以及食物與娛樂和科技的融合。這些創新體驗吸引了尋求傳統用餐體驗之外的遊客。將食物與藝術、表演或互動技術相結合的沉浸式用餐體驗創造了獨特而難忘的旅行。此外,世界各地城市中快閃餐廳和秘密用餐活動的成長趨勢增加了獨特和驚喜的元素,進一步吸引了美食遊客。
The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The market is experiencing steady growth driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.
Cultural Exploration and Authenticity
One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.
Rise of Social Media Influence
Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.
Health and Wellness Trends
The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.
Economic Development and Diversification
Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.
Growing Interest in Culinary Skills and Education
There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.
Innovation in Culinary Experiences
The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on activity type, tour type, age group, and mode of booking.
Culinary Trials
Cooking Classes
Restaurants
Food Festivals and Events
Others
Food festivals and events accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the activity type. This includes culinary trials, cooking classes, restaurants, food festivals and events, and others. According to the report, food festivals and events represented the largest segment.
Domestic
International
Domestic holds the largest share in the industry
A detailed breakup and analysis of the market based on the tour type have also been provided in the report. This includes domestic and international. According to the report, domestic accounted for the largest market share.
Baby Boomers
Generation X
Generation Y
Generation Z
Generation Y represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, generation Y, and generation Z. According to the report, generation Y represented the largest segment.
Online Travel Agents
Traditional Agents
Direct Booking
Online travel agents exhibit a clear dominance in the market
A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes online travel agents, traditional agents, and direct booking. According to the report, online travel agents accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Abercrombie & Kent Group of Companies S.A.
Butterfield and Robinson Inc.
Classic Journeys LLC
G Adventures
Gourmet On Tour Ltd.
Greaves Travel L.L.C.
International Culinary Tours
ITC Travel Group Limited
The Ftc4Lobe Group
Topdeck Travel Limited
Tourradar