美食旅遊市場規模、佔有率和成長分析（按活動類型、年齡層、旅遊類型、預訂模式和地區）—2025-2032 年產業預測

預計到 2023 年，美食旅遊市場規模將達到 8,245 億美元，從 2024 年的 9,638.4 億美元成長到 2032 年的 3,3614.1 億美元，預測期內（2025-2032 年）的複合年成長率為 16.9%。

全球美食旅遊市場正在經歷顯著成長，這得益於消費者旅遊支出的增加以及體驗採用當地食材烹製的區域美食的願望。越來越多的旅客熱衷於透過美食探索新文化，他們尋求與當地社區建立真實的聯繫，以更深入地了解目的地及其歷史。這個市場正在經歷由 NFC 技術等技術進步推動的創新，它透過個人化服務提升了旅行體驗。大型公司之間的併購反映了增加收益、擴大市場和加強品牌組合的策略。此外，市場也受到促進永續性和健康標準的法律規範的影響。最終，具有豐富飲食文化的異國風而充滿異國情調的目的地是喜歡冒險的美食旅行者的首選。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

依活動類型分類的美食旅遊市場規模

• 市場概況
• 美食之路
• 烹飪課程
• 餐廳
• 美食節
• 其他

各年齡層的美食旅遊市場規模

• 市場概況
• 嬰兒潮世代
• X 世代
• Y 世代
• Z 世代

美食旅遊市場規模（依旅遊類型分類）

• 市場概況
• 國內的
• 國際的

美食旅遊市場規模（依預訂方式分類）

• 市場概況
• OTA（線上旅行社）
• 傳統代理商
• 直接預訂

美食旅遊市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Haidilao International Holding Ltd.（China）
• Shake Shack Inc.（United States）
• Darden Restaurants, Inc.（United States）
• Yum!Brands, Inc.（United States）
• Sweetgreen, Inc.（United States）
• Cava Group, Inc.（United States）
• Abercrombie & Kent Group of Companies SA（United States）
• Intrepid Travel（Australia）
• Butterfield & Robinson Inc.（Canada）
• G Adventures（Canada）
• Artisans of Leisure（United States）
• Classic Journeys LLC（United States）
• Greaves Travel（United Kingdom）
• Leela Palaces, Hotels and Resorts（India）
• ADNH Catering（United Arab Emirates）
• Gourmet On Tour（Hong Kong）
• Culinary Backstreets（United States）
• Epitourean（United States）
• Taste Vacations（United States）

結論和建議

Culinary Tourism Market size was valued at USD 824.5 billion in 2023 and is poised to grow from USD 963.84 billion in 2024 to USD 3361.41 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The global culinary tourism market is experiencing significant growth, driven by increasing consumer spending in travel and the desire to experience local cuisine made from locally sourced ingredients. Travelers are increasingly drawn to explore new cultures through food, seeking authentic connections with local communities to gain deeper insights into destinations and their histories. Innovation is prominent in the market, fueled by technological advancements, such as NFC technology, which enhances the travel experience through personalized information. Mergers and acquisitions among leading players reflect strategies for revenue growth, market expansion, and enhanced brand portfolios. Additionally, the market is influenced by regulatory frameworks promoting sustainability and health standards. Ultimately, unique and exotic travel destinations with rich culinary cultures are top choices for adventurous food travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Culinary Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Culinary Tourism Market Segments Analysis

Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Culinary Tourism Market

The Culinary Tourism market is being significantly driven by advancements in technology, which have become essential for efficiently executing various tasks within the travel and tourism industry. Companies that focus on online hotel aggregation and search engine optimization are harnessing the power of big data analytics to enhance their services. Additionally, the integration of artificial intelligence, particularly through the use of chatbots and virtual assistants, has played a critical role in improving customer experiences. These innovations are not only streamlining operations but also providing travelers with tailored culinary experiences, thus fueling the growth of the Culinary Tourism market.

Restraints in the Culinary Tourism Market

The Culinary Tourism market faces significant restraints due to external factors such as political instability and the prevalence of terrorism, which can severely influence international travel patterns and destination preferences. The threat of terrorism often alters tourist perceptions and behaviors, leading to decreased willingness to visit certain areas that may be perceived as unsafe. Such concerns can tarnish a region's reputation and adversely affect its tourism industry for extended periods. A notable instance is the decline in tourism in Sri Lanka following recent terrorist attacks, which prompted numerous tour operators to cancel bookings through April 2020, highlighting the long-lasting repercussions of safety concerns on travel choices.

Market Trends of the Culinary Tourism Market

The Culinary Tourism market is experiencing a significant trend driven by the rise of social media influence, where platforms like Instagram and TikTok are essential in shaping travel preferences. Travelers are increasingly drawn to destinations renowned for their unique and authentic culinary experiences, often shared via visually appealing content online. The storytelling element of food culture enhances its shareability, encouraging food enthusiasts to explore new locales based on their culinary offerings. Consequently, destinations are leveraging this trend by promoting local delicacies and engaging in food festivals, resulting in a burgeoning interest in food-centric travel that enriches both the gastronomic experience and local economies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Culinary Tourism Market Size by Activity Type & CAGR (2025-2032)

• Market Overview
• Culinary Trails
• Cooking Classes
• Restaurants
• Food Festival
• Others

Global Culinary Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Baby Boomers
• Generation X
• Generation Y
• Generation Z

Global Culinary Tourism Market Size by Tour Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Culinary Tourism Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• OTA
• Traditional Agents
• Direct Bookings

Global Culinary Tourism Market Size & CAGR (2025-2032)

• North America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • US
  • Canada
• Europe (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Activity Type, Age Group, Tour Type, Mode of Booking)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity Type, Age Group, Tour Type, Mode of Booking)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haidilao International Holding Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake Shack Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darden Restaurants, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweetgreen, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cava Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Kent Group of Companies S.A. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butterfield & Robinson Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artisans of Leisure (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Classic Journeys LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greaves Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leela Palaces, Hotels and Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADNH Catering (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet On Tour (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Culinary Backstreets (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epitourean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste Vacations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations