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市場調查報告書

商品編碼

1319257

全球烹飪旅遊市場 - 2023-2030 年

Global Culinary Tourism Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球烹飪旅遊市場規模在2022 年達到8,019 億美元，預計到2030 年將達到29,135 億美元，2023-2030 年的年複合成長率為17.5%。

烹飪旅遊是現代旅遊業的核心，直接促進了一個國家的酒店業和經濟發展。從國家和文化的角度來看，發展本國的飲食文化以支持日益成長的美食旅遊趨勢非常重要。因為美食反映了一種文化的飲食習慣，也是目的地文化、歷史和人民的內涵。國家或地區往往與特定的食物聯繫在一起。義大利有披薩和義大利面，日本有拉麵，印度有香噴噴的咖哩等等。不同文化背景的人吃不同的食物，味覺旅行者接受這一事實，並渴望更多地了解不同的文化及其美食。

與美食相關的活動，如美食節、烹飪比賽和美食主題遊等，正在美食旅遊市場中日益受到重視。這些活動吸引了本地和國際遊客，為展示地方美食、本地產品和烹飪人才提供了機會。

市場動態

健康和保健意識的增強推動了烹飪旅遊市場的發展

養生旅遊業一直在穩步發展，烹飪體驗也擴大融入到養生度假和項目中。旅行者正在尋找能提供綜合體驗的目的地，這些體驗將保健活動、水療護理、正念練習和健康烹飪結合在一起。健康療養地通常設有烹飪課程、營養研討會和農場到餐桌餐飲體驗，讓旅行者探索注重健康的烹飪方法。

農場到餐桌"運動已在全球範圍內得到推廣，人們越來越重視了解食物的來源和品質。烹飪遊客正在尋找優先考慮當地採購、永續農業和透明供應鏈的目的地。根據國際烹飪旅遊協會（ICTA）的數據，78% 的烹飪遊客會選擇那些提倡本地採購食材的目的地。這一趨勢支持了人們日益成長的健康和保健意識，並推動烹飪旅遊市場向強調這些做法的目的地發展。

文化探索和原汁原味有望促進烹飪旅遊市場的發展

隨著遊客尋求真正的文化體驗，真實性已成為美食旅遊市場的重要驅動力。根據發表在《目的地行銷與管理雜誌》上的一項研究，真實性是參與美食旅遊的主要動機之一。遊客重視探索當地美食、傳統烹飪方法及其背後的文化和歷史意義的機會。

烹飪旅遊提供了一種探索目的地文化和遺產的獨特方式。遊客對通過美食體驗當地生活方式的興趣與日俱增，因為通過美食可以深入了解當地的傳統、習俗和價值觀。例如，根據世界美食旅遊協會的一份報告，文化探索是美食旅遊者的首要動機之一，強調了真實文化體驗的重要性。

嚴格的飲食限制和偏好阻礙了烹飪旅遊市場的發展

嚴格的飲食限制和偏好，如素食、純素、無麩質或無過敏原飲食，會限制某些目的地合適食物的供應。遵守特定飲食要求的旅行者可能會發現，要找到能滿足他們需求的餐館或餐飲機構很困難。這種有限的可供選擇可能會讓有嚴格飲食限制的美食遊客望而卻步，無法充分享受目的地的美食體驗。

某些地區的烹飪傳統可能不符合嚴格的飲食限制和偏好。傳統菜餚或當地飲食習俗可能包含不符合特定飲食要求的配料或烹飪技術。對於有嚴格飲食限制的遊客來說，這種不一致可能會阻礙他們的美食旅遊體驗，因為他們可能很難找到合適的選擇，或者需要在飲食選擇上做出妥協。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

Global Culinary Tourism Market reached US$ 801.9 billion in 2022 and is expected to reach US$ 2,913.5 billion by 2030 growing with a CAGR of 17.5% during the forecast period 2023-2030.

Culinary tourism is central to modern tourism and directly contributes to a country's hospitality industry and economy. It is important from the country and culture's perspective to develop their food culture to support the growing trend of culinary tourism. As food is a reflection of a culture's eating habits, and intern a destination's culture, history, and people. Countries or districts are often associated with a particular food. Italy with pizza and pasta, Japan with ramen, India with fragrant curry, and so on. People from different cultural backgrounds eat different foods and a taste trekker embraces this fact and is eager to learn more about different cultures and their cuisine.

Food-related events, such as food festivals, culinary competitions, and food-themed tours, are gaining traction in the culinary tourism market. These events attract both local and international visitors and provide opportunities for showcasing regional cuisines, local products, and culinary talents.

Market Dynamics

Growing Awareness of Health and Wellness is Driving the Culinary Tourism Market

The wellness tourism industry has been growing steadily, and culinary experiences are increasingly integrated into wellness retreats and programs. Travelers are seeking destinations that offer holistic experiences combining wellness activities, spa treatments, mindfulness practices, and healthy culinary offerings. Wellness retreats often feature cooking classes, nutrition workshops, and farm-to-table dining experiences, allowing travelers to explore health-focused culinary practices.

The farm-to-table movement has gained traction globally, with an increasing emphasis on knowing the source and quality of food. Culinary tourists are seeking out destinations that prioritize local sourcing, sustainable agriculture, and transparent supply chains. According to the International Culinary Tourism Association (ICTA), 78% of culinary travelers choose destinations that promote locally sourced ingredients. This trend supports the growing awareness of health and wellness and drives the culinary tourism market towards destinations that emphasize these practices.

Cultural Exploration and Authenticity is Expected to Foster the Culinary Tourism Market

Authenticity has become a significant driver in the culinary tourism market as travelers seek genuine cultural experiences. According to a study published in the Journal of Destination Marketing & Management, authenticity is one of the primary motivations for engaging in culinary tourism. Travelers value the opportunity to explore local cuisines, traditional cooking methods, and the cultural and historical significance behind them.

Culinary tourism offers a unique way to explore a destination's culture and heritage. Travelers are increasingly interested in experiencing the local way of life through food, as it provides insights into traditions, customs, and values. For instance, according to a report by the World Food Travel Association, cultural exploration is one of the top motivations for culinary travelers, emphasizing the significance of authentic cultural experiences.

Strict Dietary Restrictions and Preferences is Hindering the Culinary Tourism Market

Strict dietary restrictions and preferences, such as vegetarian, vegan, gluten-free, or allergen-free diets, can limit the availability of suitable food options in certain destinations. Travelers who adhere to specific dietary requirements may find it challenging to find restaurants or food establishments that can cater to their needs. This limited availability can discourage culinary tourists with strict dietary restrictions from fully engaging in the culinary experiences of a destination.

Culinary traditions in certain regions may not align with strict dietary restrictions and preferences. Traditional dishes or local food customs may include ingredients or cooking techniques that are not compatible with specific dietary requirements. This misalignment can hinder the culinary tourism experience for travelers with strict dietary restrictions who may struggle to find suitable options or need to compromise on their dietary choices.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global culinary tourism market is segmented based on type, tour, distribution channel, and region.

International Tour is Estimated to have Significant Growth During the Forecast Period

International tourists have a global reach and come from various countries, contributing to the diversity and scale of the culinary tourism market. As culinary tourism includes travelers exploring cuisines and food studies outdoor their home countries, it is expected that worldwide travelers would hold a significant market share.

The global travel industry has witnessed consistent growth over time, with an increasing number of people touring globally. According to the World Tourism Organization (UNWTO), in 2022, international tourist arrivals increased by 102% over 2021, representing a significant market potential for culinary tourism experiences.

Geographical Analysis

North America is the Fastest Growing Market in the Culinary Tourism Market

North America is known for its culinary range, with a rich tapestry of regional cuisines and culinary traditions. The continent offers an extensive variety of culinary experiences, from the vibrant street food scenes in cities like New York and Los Angeles to the farm-to-table actions in areas like California's Napa Valley. The range and intensity of culinary offerings make contributions to the growth of the culinary tourism market in North America.

Food tourism has gained significant popularity in North America, with travelers increasingly seeking culinary experiences as a primary part of their tour plans. According to a survey conducted by the United States Travel Association, over 80% of travelers in the United States considered culinary activities as important or essential to their travel experience. This developing interest in food tourism supports the perception of North America's fast-paced growth in the culinary tourism market.

Competitive Landscape

The major global players in the market include: ITC Travel Group Limited, Greaves Travel, TourRadar, The Travel Corporation, Abercrombie & Kent USA, Indian Food Tour, Topdeck Travel, G Adventures, The FTC4Lobe Group, and Classic Journeys.

Why Purchase the Report?

To visualize the global culinary tourism market segmentation based on type, tour, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of culinary tourism market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global culinary tourism market report would provide approximately 61 tables, 57 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Tour
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness of Health and Wellness
  - 4.1.1.2. Cultural Exploration and Authenticity
- 4.1.2. Restraints
  - 4.1.2.1. Strict Dietary Restrictions and Preferences
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Food Activities*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Vacation
7.4. Restaurants
7.5. Food Festivals
7.6. Others

8. By Tour

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 8.1.2. Market Attractiveness Index, By Tour
8.2. Domestic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. International

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Online*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. ITC Travel Group Limited*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Greaves Travel
12.3. TourRadar
12.4. The Travel Corporation
12.5. Abercrombie & Kent USA
12.6. Indian Food Tour
12.7. Topdeck Travel
12.8. G Adventures
12.9. The FTC4Lobe Group
12.10. Classic Journeys

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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