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市場調查報告書
商品編碼
1675805
2025 年至 2033 年美食旅遊市場規模、佔有率、趨勢及預測(依活動類型、旅遊類型、年齡層、預訂方式及地區分類)Culinary Tourism Market Size, Share, Trends and Forecast by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2025-2033 |
2024IMARC Group全球美食旅遊市場規模達到 1,0904.8 億美元。亞太地區目前佔據市場主導地位,到 2024 年的市場佔有率將超過 43.1%。
文化探索與真實性
美食旅遊的主要驅動力之一是人們對文化探索和真實體驗的渴望。食物是文化特徵不可或缺的一部分,品嚐一個地區的當地美食可以提供一種直接而沉浸的方式來了解和接觸不同的文化。這一因素尤其吸引了那些尋求比傳統觀光更深入地體驗世界的方式的旅客。旅行體驗真實性的日益成長的趨勢,以及越來越多的遊客希望與當地社區建立聯繫並了解他們的傳統和生活方式,正在推動市場的成長。美食旅遊提供了這種聯繫,讓旅行者透過其風味、烹飪技術和飲食習慣體驗一種文化,使他們的旅行體驗更加難忘和有意義。
社群媒體影響力的崛起
社群媒體平台在塑造旅遊行為方面發揮著重要作用,美食體驗經常在網路上分享和推廣。獨特的當地美食的視覺吸引力,加上美食的故事性,使其成為極具可分享性的內容。這種知名度導致以美食為中心的旅遊人數增加,人們根據美食聲譽來選擇目的地。社群媒體影響者和美食部落客在這一趨勢中發揮著至關重要的作用,因為他們強調獨特的用餐體驗和當地美食,激勵他們的追隨者尋求類似的體驗。這種數位口碑是激發人們對烹飪目的地的興趣和認知的強大工具。
健康與保健趨勢
人們對健康和保健的日益關注推動了市場的成長。現代旅行者越來越注重健康,尋求符合其生活方式選擇的飲食體驗,例如有機食品、從農場到餐桌的食品、純素食或無麩質食品。這種轉變導致提供健康、當地食材和永續餐飲體驗的目的地數量增加。美食旅遊不再只是為了放縱,它還涉及以有益於身體和環境的方式體驗美食。此外,人們對了解不同菜系的營養成分以及參加與健康相關的烹飪活動(如專注於健康食譜的烹飪課程)的興趣日益濃厚。
經濟發展與多樣化
美食旅遊在當地經濟發展和多樣化中發揮著重要作用。透過吸引遊客,它不僅為餐廳和食品攤販提供了收入來源,也為當地農民、市場經營者和工匠提供了收入來源。遊客的湧入有助於維持小型企業和手工藝生產者,保護當地的烹飪傳統並推廣區域美食。此外,美食旅遊鼓勵對當地基礎設施和便利設施的投資,改善整體旅遊體驗,並可能帶來更永續和多樣化的當地經濟。政府和旅遊局往往認知到推廣區域美食的經濟潛力,並投資行銷活動和活動,如美食節、烹飪工作坊和美食之旅,進一步推動該地區的興趣和經濟效益。
對烹飪技能和教育的興趣日益濃厚
人們不僅對品嚐食物感興趣,而且對了解食物的製作方法也越來越感興趣。許多美食遊客熱衷於學習特定地區烹飪技巧和技術。這使得烹飪課、研討會和美食之旅作為旅行行程的一部分變得越來越受歡迎。這些互動體驗讓遊客更深入了解當地美食,並帶新技能和食譜回家。作為旅遊業的一部分,烹飪教育不僅豐富了旅遊體驗,而且還有助於保存傳統的烹飪方法和食譜,並將其傳遞給國際觀眾。美食旅遊的教育意義吸引了廣泛的遊客,從業餘廚師到專業廚師。
烹飪體驗創新
食品體驗的不斷創新促進了市場的成長。其中包括主題餐廳、實驗美食、烹飪故事的出現,以及美食與娛樂和科技的融合。這些創新的體驗吸引了那些尋求超越傳統用餐體驗的遊客。將美食與藝術、表演或互動技術相結合的沉浸式用餐體驗創造了獨特而難忘的旅行體驗。此外,世界各地各個城市日益增多的快閃餐廳和秘密餐飲活動增添了獨特性和驚喜元素,進一步吸引了美食遊客。
The global culinary tourism market size reached USD 1090.48 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4210.19 Billion by 2033, exhibiting a growth rate CAGR of 14.46% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 43.1% in 2024. The market for culinary tourism in Asia-Pacific is driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.
Cultural Exploration and Authenticity
One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.
Rise of Social Media Influence
Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.
Health and Wellness Trends
The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.
Economic Development and Diversification
Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.
Growing Interest in Culinary Skills and Education
There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.
Innovation in Culinary Experiences
The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.
Food festivals and events accounts for the majority of the market share
Domestic holds the largest share in the industry
Generation Y represents the leading market segment
Online travel agents exhibit a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: