![]() |
市場調查報告書
商品編碼
1561480
2024-2032 年按產品類型、類別、性別、配銷通路和地區分類的化妝品市場報告Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2024-2032 |
2023年,全球化妝品IMARC Group規模達到4,006億美元。對個人美容的日益重視、先進產品變體的推出、對純素化妝品的需求不斷上升以及電子商務平台上產品供應量的增加是推動市場的一些主要因素。
人們越來越重視個人修飾
職業女性數量的增加和千禧世代女性對外表意識的不斷提高是推動化妝品市場前景的關鍵因素。根據金融比較服務提供者 Mozo 的數據,澳洲女性平均每年在美容和個人護理產品上花費約 3,600 美元。除此之外,人們對產品中對羥基苯甲酸酯和鋁等化合物的有害影響的認知不斷提高,刺激了市場上天然和有機臉部化妝品的成長。許多國際品牌,如露華濃(Revlon)、Elle18 MAC、絲芙蘭(Sephora)、歐萊雅(L'Oreal) 和歐瑞蓮(Oriflame),透過在市場上推出更多產品,特別是方便且有吸引力的包裝類型和純素成分,進一步擴大其影響力,以吸引全球客戶。隨著個人美容變得越來越重要,對各種類別化妝品的需求不斷增加。消費者擴大尋求含有最少合成化學品的產品,選擇天然和有機配方,並且各個主要市場參與者正在廣泛投資以滿足這一需求。例如,2022年4月,資生堂推出了新護膚品牌Ule。它從當地的垂直農場採購無農藥的植物原料。此外,消費者正在尋求具有更高成分透明度的環保、永續和天然產品。這反過來又刺激了化妝品市場對護髮的需求。
先進產品變體的引進
先進的產品變體旨在針對特定的護膚問題、護髮問題或化妝偏好。品牌正在創造解決衰老、痤瘡、色素沉著、乾燥和敏感等問題的配方。例如,巴黎歐萊雅最近推出了SPF 17的乙醇酸亮白日霜,旨在減少黑斑並保護皮膚免受有害紫外線的傷害,從而展現明亮的肌膚。此外,各個品牌都提供色調、飾面、覆蓋程度的選擇,甚至允許消費者根據自己的喜好混合搭配產品。例如,2023 年 4 月,個人護理和美容品牌 The Body Shop 在印度市場推出了「積極分子」產品系列。新系列透過精選的護膚產品和彩妝強化了該品牌在該國的永續承諾。此外,為增強消費者體驗而不斷開發的個人化化妝品也推動了市場的成長。例如,歐萊雅集團推出了 Perso,這是一款 6.5 吋的美容科技設備,可提供個人化的現場護膚和化妝品配方。隨著系統收集更多有關客戶皮膚和個人喜好的資料,它利用人工智慧的力量並隨著時間的推移最佳化個人化水平。
電子商務平台上的產品可用性不斷上升
電子商務平台消除了地理障礙,使消費者無論身在何處都可以購買各種化妝品。根據化妝品市場統計數據,Selena Gomez 的 Rare Beauty 於 2023 年 6 月在印度絲芙蘭推出,現已在全國 26 家絲芙蘭門市和 Sephora.nnnow.com 網上發售。消費者現在可以接觸到以前在當地商店無法買到的品牌和產品。這擴大了化妝品品牌的影響力,使它們能夠與更廣泛的消費者群體建立聯繫並滲透新市場。例如,印度領先的美容和時尚目的地 Nykaa 向 Natasha Moor Cosmetics 的高性能係列敞開了大門。除此之外,這些平台還提供詳細的產品資訊,包括成分列表、使用說明和客戶評論,預計這將推動未來幾年化妝品市場的整體收入。
The global cosmetics market size reached US$ 400.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 618.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand for vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.
The growing emphasis on personal grooming
The increasing number of working women and rising consciousness regarding physical appearance among millennial women are the key factors driving the cosmetics market outlook. According to financial comparison service provider Mozo, the average Australian woman spends approximately US$ 3,600 on beauty and personal care products annually. In addition to this, the rising awareness about the harmful effects of chemical compounds such as paraben and aluminum in the products is stimulating the growth of natural and organic facial cosmetic products on the market. Many international brands, like Revlon, Elle18 MAC, Sephora, L'Oreal, and Oriflame, are increasing their presence further by introducing more products in the market, particularly with convenient and attractive packaging types and vegan ingredients, to attract customers across the globe. As personal grooming becomes more important, the demand for cosmetic products across various categories is escalating. Consumers are increasingly seeking products with minimal synthetic chemicals, opting for natural and organic formulations, and various key market players are extensively investing to cater to this demand. For instance, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. Additionally, consumers are seeking eco-friendly, sustainable, and natural products that offer greater ingredient transparency. This, in turn, is stimulating the cosmetics market demand in hair care..
The Introduction of Advanced Product Variants
Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. For instance, L'Oreal Paris recently launched its Glycolic Bright Day Cream with SPF 17, which aims to reduce dark spots and shield skin from harmful UV rays to unveil bright skin. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. For instance, in April 2023, personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Additionally, the ongoing development of personalized cosmetics to enhance the consumer experience is also propelling the market growth. For instance, the L'Oreal Groupe launched Perso, a 6.5-inch beauty tech device that delivers personalized on-the-spot skincare and cosmetic formulas. It harnesses the power of artificial intelligence and optimizes the level of personalization over time as the system gathers more data about customer's skin and personal preferences.
The Rising Product Availability on E-Commerce Platforms
E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. According to the cosmetics market statistics, Rare Beauty by Selena Gomez was launched in June 2023 at Sephora India and is now available nationwide across all 26 Sephora stores and online at Sephora.nnnow.com. Consumers now have access to brands and products that were previously not readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. For instance, Nykaa, India's leading beauty and fashion destination, opened doors to the high-performing range of Natasha Moor Cosmetics. In addition to this, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews, which is anticipated to propel the overall cosmetics market revenue in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, category, gender and distribution channel.
Skin and sun care products represent the leading segment
The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others. According to the report, skin and sun care products represented the largest segment.
Consumers are becoming more aware of the importance of proper skincare routines, including protection from the harmful effects of the sun. Moreover, various leading brands are increasingly investing in research to develop and introduce advanced sun skin care protection products. According to the cosmetics market overview, Clarins'a France-based beauty brand, launched the UV Plus Multi-Protection Moisturizing Screen SPF 50 that protects against five pollutants encountered in everyday life (atmospheric, blue light, pollen, photopollution, and indoor pollution). Similarly, Derma Co, a pioneer in dermatologist-backed skincare solutions, introduced its latest breakthrough - the Ultra-Light Zinc Mineral Sunscreen, in India. Besides this, the growing popularity of destination travel, and beach vacations is significantly contributing to the cosmetics market demand in skin care.
Conventional products hold the largest share in the market
A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic. According to the report, conventional products accounted for the largest cosmetic market share.
Conventional cosmetic products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible.
Women dominates the market
A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.
The cosmetics market share offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. Moreover, the rising working-women population across the globe is significantly contributing to the growth in this segment. Among men and women, the women segment contributed to a larger market share of over 62.05% in 2022. Additionally, media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Various leading brands are also targeting women in light to deep skin tones to promote inclusivity and expand their product portfolio. For instance, Lakme Cosmetics launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products.
Cosmetic products are widely distributed through supermarkets and hypermarkets
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. A number of British supermarkets have been elevating their beauty offer in recent years, helping to transform them into more credible beauty retail destinations for consumers. For instance, Sainsbury has introduced a number of activations to improve its beauty offer in recent years, including the launch of new serum bars across 106 stores this summer. Moreover, supermarkets and hypermarkets are also offering competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for cosmetics products.
North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The beauty & personal care market in North America is projected to generate a revenue of US$ 118.50 Billion in 2024. When compared globally, the United States stands out as the highest revenue-generating country. Moreover, various leading beauty brands are increasingly investing in marketing and advertising to create product awareness across the region. For instance, in 2022 L'Oreal invested US$ 3.04 Billion in advertising in the United States. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)