首頁 > 市場調查報告書 > 消費品

健康美容化妝品

市場調查報告書

商品編碼

1609749

2025-2033 年日本化妝品市場報告（依產品類型、類別、性別、配銷通路和地區分類）

Japan Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2025-2033

出版日期: 2024年12月05日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年日本化妝品IMARC Group規模達275億美元。老年人口的增加、技術的快速進步和產品創新、對有機和天然產品不斷成長的需求以及日本政府實施的支持政策是推動市場的一些關鍵因素。

化妝品代表了各種各樣的產品，旨在增強或調整身體的視覺吸引力或香味。它包括化妝品、護膚品、護髮品、香水和個人護理產品等。這些商品採用多種成分精心配製，包括著色劑、潤膚劑、防腐劑、保濕劑和芳香物質，以適應不同的皮膚類型和美學偏好。化妝品在日常護膚、髮型設計、美容、個人衛生、掩蓋瑕疵、增強自尊和保持職業風範方面發揮著至關重要的作用。它們有助於使皮膚恢復活力、促進頭髮更健康、提供防曬保護、增強身體魅力並增強自信心。化妝品也提供了放鬆、自我放縱、表達個人風格、延長化妝品壽命和改善個人修飾習慣的機會。此外，定期使用化妝品可以增強個人清潔，延緩衰老，保護皮膚免受自由基的過度傷害，並培養整體健康。

日本化妝品市場趨勢：

日本化妝品市場在老年人口不斷增加的推動下正在經歷強勁成長，這需要抗衰老產品來改善皮膚紋理，增強彈性，減少皺紋、暗沉、老年斑和其他衰老跡象。此外，日本化妝品公司為吸引國內外消費者而快速的技術進步和產品創新也促進了日本化妝品市場的成長。同時，對安全、環保且不會對皮膚產生不利影響的天然有機化妝品的需求不斷成長，正在推動市場成長。除此之外，越來越多的愛美人士重視高品質的保養品和彩妝產品，這也是另一個成長因素。此外，製造商透過影響力行銷、名人代言和電視廣告積極進行促銷和品牌活動，以提高產品知名度、品牌知名度和市場滲透率，對市場成長產生正面影響。除此之外，卡哇伊或可愛文化在日本的廣泛流行也促進了對特定化妝品的需求。此外，日本政府實施支持政策，透過激勵措施和稅收優惠鼓勵國際化妝品品牌的建立，有利於市場成長。除此之外，由超市、藥局、藥局和購物中心組成的強大零售網路確保了人們可以輕鬆獲得各種化妝品，從而促進了市場的成長。其他因素，包括消費者支出能力的成長、廣泛的研發活動、對個人健康和保健的日益關注以及男性美容的新興趨勢，預計將推動市場成長。

本報告回答的關鍵問題：

日本化妝品市場迄今表現如何，未來幾年又將如何表現？
COVID-19 對日本化妝品市場有何影響？
日本化妝品市場按產品類型分類是怎樣的？
日本化妝品市場按品類分類是怎樣的？
日本化妝品市場的性別分化是怎麼樣的？
日本化妝品市場的配銷通路分類是怎樣的？
日本化妝品市場價值鏈的各個階段是什麼？
日本化妝品市場的關鍵促進因素和挑戰是什麼？
日本化妝品市場的結構如何？
日本化妝品市場的競爭程度如何？
日本的化妝品市場有多大？

皮膚和防曬產品
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
護髮產品
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
除臭劑和香水
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
彩妝及彩妝
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
其他
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 7 章：日本化妝品市場 - 細分：按類別

傳統的
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
有機的
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 8 章：日本化妝品市場 - 細分：依性別

男士
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
女性
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
男女通用的
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 9 章：日本化妝品市場 - 細分：按配銷通路

超級市場和大賣場
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
專賣店
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
藥局
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
網路商店
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
其他
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 10 章：日本化妝品市場 - 競爭格局

概述
市場結構
市場參與者定位
最佳制勝策略
競爭儀表板
公司評估象限

第 11 章：關鍵參與者簡介

Company A

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company B

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company C

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company D

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company E

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

第 12 章：日本化妝品市場 - 產業分析

促進因素、限制因素和機會
- 概述
- 促進要素
- 限制
- 機會
波特五力分析
- 概述
- 買家的議價能力
- 供應商的議價能力
- 競爭程度
- 新進入者的威脅
- 替代品的威脅
價值鏈分析

第 13 章：附錄

簡介目錄

Product Code: SR112024A9826

The Japan cosmetics market size reached USD 27.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The rising geriatric population, rapid technological advancements and product innovations, growing demand for organic and natural products, and the implementation of supportive policies by the Government of Japan represent some of the key factors driving the market.

Cosmetics represent an extensive assortment of products that are designed to enhance or adjust the body's visual appeal or fragrance. It includes items, such as makeup, skincare, hair care, fragrances, and personal care products, among others. These commodities are meticulously formulated with diverse ingredients, including coloring agents, emollients, preservatives, humectants, and fragrant substances to suit varied skin types and aesthetic preferences. Cosmetics serve a crucial role in skincare routines, hairstyling, aesthetic amplification, personal hygiene, flaw masking, self-esteem boosting, and maintaining a professional demeanor. They aid in rejuvenating the skin, encouraging healthier hair, providing sun protection, boosting physical charm, and fostering elevated self-confidence. Cosmetics also present opportunities for relaxation, self-indulgence, expressing personal style, enhancing the longevity of makeup, and improving personal grooming habits. In addition, the regular application of cosmetics enhances personal cleanliness, delays the onset of aging, protects the skin from excessive damage from free radicals, and cultivates overall wellness.

Japan Cosmetics Market Trends:

The Japan cosmetics market is experiencing robust growth propelled by the increasing geriatric population, which requires anti-aging products to improve skin texture, enhance elasticity, and reduce wrinkles, dullness, age spots, and other signs of aging. Furthermore, the rapid technological advancements and product innovations by Japanese cosmetic companies to attract domestic and international consumers is contributing to the Japan cosmetics market growth. Along with this, the growing demand for natural and organic cosmetics that are safe, eco-friendly, and do not adversely impact skin is boosting the market growth. Apart from this, the growing number of beauty-conscious individuals that value high-quality skincare and makeup products is acting as another growth-inducing factor. Moreover, aggressive promotional and branding activities by manufacturers through influencer marketing, celebrity endorsement, and television (TV) commercial to raise product awareness, increase brand visibility, and enhance market penetration is positively influencing the market growth. Apart from this, the widespread prevalence of Kawaii or cute culture in Japan is facilitating the demand for specific makeup products. Moreover, the implementation of supportive policies by the Government of Japan to encourage the establishment of international cosmetic brands through incentives and tax benefits is favoring the market growth. Besides this, the presence of a strong retail network comprising supermarkets, pharmacies, drug stores, and malls, which ensures easy access to wide-ranging cosmetics, is catalyzing the market growth. Other factors, including the growing expenditure capacities of consumers, extensive research and development activities, rising focus on health and wellness among individuals, and emerging trends of male grooming, are anticipated to drive the market growth.

Key Market Segmentation:

Product Type Insights:

Skin and Sun Care Products
Hair Care Products
Deodorants and Fragrances
Makeup and Color Cosmetics
Others

Category Insights:

Conventional
Organic

Gender Insights:

Men
Women
Unisex

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The companies in the market are adopting various strategic initiatives including new product launches and business alliances to gain a significant Japan cosmetics market share.

Key Questions Answered in This Report:

How has the Japan cosmetics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan cosmetics market?
What is the breakup of the Japan cosmetics market on the basis of product type?
What is the breakup of the Japan cosmetics market on the basis of category?
What is the breakup of the Japan cosmetics market on the basis of gender?
What is the breakup of the Japan cosmetics market on the basis of distribution channel?
What are the various stages in the value chain of the Japan cosmetics market?
What are the key driving factors and challenges in the Japan cosmetics market?
What is the structure of the Japan cosmetics market and who are the key players?
What is the degree of competition in the Japan cosmetics market?
How big is the cosmetics market in Japan?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Cosmetics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Cosmetics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Cosmetics Market - Breakup by Product Type

6.1 Skin and Sun Care Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Hair Care Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Deodorants and Fragrances
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Makeup and Color Cosmetics
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Cosmetics Market - Breakup by Category

7.1 Conventional
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Organic
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Cosmetics Market - Breakup by Gender

8.1 Men
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Women
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Cosmetics Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Pharmacies
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Cosmetics Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Cosmetics Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis