化妝品市場規模、佔有率和成長分析（按類型、性別、類別、分銷管道和地區）- 產業預測，2025-2032 年

預計 2023 年化妝品市場規模將達到 2,859 億美元，並從 2024 年的 3,036.3 億美元成長到 2032 年的 4,912.9 億美元，預測期內（2025-2032 年）的複合年成長率為 6.2%。

由於人們越來越關注整裝儀容修飾及其與自信和個性的關係，全球化妝品市場正在蓬勃發展。維生素 C 和視網醇等關鍵成分的普及，以及抗衰老面霜和防曬油等創新產品的推出，正在極大地推動市場成長。製造商正在利用易於使用的包裝（例如專用泵浦和滾珠設計）來增強其吸引力。社群媒體平台提高了品牌知名度並進一步刺激了市場。消費者對天然和有機產品的偏好日益成長，這正在重塑整個產業，迫使知名品牌推出環保替代品。此外，男性美容意識的增強和女性購買力的增強都是推動美容產品需求激增的關鍵因素，確保該行業保持活力和不斷發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球化妝品市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 皮膚化妝品
• 美髮化妝品
• 指甲化妝品
• 眼部化妝品
• 香水和除臭劑
• 其他

全球化妝品市場規模：性別與複合年成長率（2025-2032）

• 市場概況
• 男性
• 女士
• 男女通用的

全球化妝品市場規模（按類別分類）及複合年成長率（2025-2032）

• 市場概況
• 有機和天然
• 傳統的

全球化妝品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 店鋪
• 無店鋪

全球化妝品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• L'Oreal（France）
• Unilever（United Kingdom/Netherlands）
• Estee Lauder Companies（United States）
• Procter & Gamble（United States）
• Colgate-Palmolive（United States）
• Shiseido（Japan）
• LVMH（France）
• Beiersdorf（Germany）
• Natura &Co（Brazil）
• Coty（United States）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Puig（Spain）
• Henkel（Germany）
• L'Occitane International（Luxembourg）
• Mary Kay（United States）
• Avon Products（United States）
• Revlon（United States）
• Sally Beauty Holdings（United States）
• Intercos（Italy）

結論和建議

Cosmetics Market size was valued at USD 285.9 billion in 2023 and is poised to grow from USD 303.63 billion in 2024 to USD 491.29 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global cosmetics market is flourishing, driven by an escalating emphasis on personal grooming and its correlation with confidence and personality. Awareness of key ingredients, such as vitamin C and retinol, alongside innovative product launches like anti-aging creams and sunscreens, has significantly propelled market growth. Manufacturers are enhancing appeal through user-friendly packaging, exemplified by specialized pumps and roll-on designs. Social media platforms have amplified brand visibility, further stimulating the market. Increasing consumer preference for natural and organic products is reshaping the industry, compelling established brands to introduce eco-friendly alternatives. Additionally, rising grooming awareness among men and growing purchasing power among women are pivotal factors contributing to the surging demand for cosmetics, ensuring a vibrant and evolving landscape for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetics Market Segments Analysis

Global Cosmetics Market is segmented by Type, Gender, Category, Distribution Channel and region. Based on Type, the market is segmented into Skin Cosmetics, Hair Cosmetics, Nail Cosmetics, Eye Cosmetics, Fragrances and deodorants and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Category, the market is segmented into Organic & Natural and Conventional. Based on Distribution Channel, the market is segmented into Store and Non-store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetics Market

The cosmetics market is experiencing significant growth driven by an increasing awareness and demand for various beauty products, including skincare, haircare, and makeup. This surge is fueled by the expansion of Korean cosmetic brands into Western markets and the launch of innovative products featuring natural ingredients. Consumers are rapidly shifting towards eco-friendly and bioengineered cosmetics, which utilize plant-derived materials enhanced through biotechnology. Furthermore, the growing emphasis on personal appearance, coupled with a desire for customized beauty solutions, is propelling market expansion. Social media influence, urbanization, and rising disposable incomes are encouraging consumers to invest in unique, high-quality items. Additionally, the increasing acceptance of cosmetics among men and the aging population's focus on youthful aesthetics are further amplifying market demand. Collectively, these diverse factors are anticipated to significantly boost the cosmetics industry's growth in the coming years.

Restraints in the Cosmetics Market

The cosmetics market is facing significant restraints due to rising consumer awareness regarding the potential side effects of cosmetic products and increasing access to surgical alternatives. Many individuals are becoming increasingly conscious of how the frequent use of cosmetics can adversely affect their skin and overall health. For instance, prolonged use of chemical-laden shampoos and conditioners has been linked to hair loss, raising concerns among consumers. Additionally, the realization that not all individuals may respond favorably to synthetic cosmetic formulations compared to natural alternatives is further contributing to hesitancy. As these issues gain prominence, they are expected to impede the growth of the cosmetics market during the analysis period.

Market Trends of the Cosmetics Market

The cosmetics market is witnessing a significant shift towards vegan products, driven by the rising popularity of veganism and increasing consumer awareness regarding health and environmental impacts. As petroleum-derived ingredients face scrutiny for their potential harm, more consumers are opting for organic beauty solutions made from plant-based extracts and non-toxic components. This trend is further fueled by collaborations between cosmetics brands and dermatologists, aimed at creating safer and more effective products. As a result, the demand for vegan cosmetics is expected to surge, reflecting a broader movement towards sustainability and wellness in the beauty industry, ultimately reshaping consumer preferences and market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cosmetics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skin Cosmetics
• Hair Cosmetics
• Nail Cosmetics
• Eye Cosmetics
• Fragrances and deodorants
• Others

Global Cosmetics Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Cosmetics Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic & Natural
• Conventional

Global Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store
• Non-store

Global Cosmetics Market Size & CAGR (2025-2032)

• North America (Type, Gender, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Gender, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Gender, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Gender, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Gender, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intercos (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations