天然化妝品市場規模、佔有率和成長分析（按產品類型、價格分佈、分銷管道、應用和地區）- 2025-2032 年行業預測

預計到 2023 年天然化妝品市場規模將達到 423.8 億美元，並從 2024 年的 451.8 億美元成長到 2032 年的 753.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.6%。

隨著消費者環保意識的增強以及對不含有害化學物質的美容產品的日益偏好，美國天然化妝品市場有望實現強勁成長。這種轉變正在鼓勵像 Tata Harper 這樣的品牌優先考慮天然配方，而 Tata Harper 正是建立在合成成分的危害之上的。歐萊雅等行業巨頭也在適應這一趨勢，推出了植物染髮劑植物來源。為了滿足日益成長的天然產品需求，各公司正大幅增加研發投入。這些產品的供應正在透過各種分銷管道不斷擴大，尤其是線上平台，對超級市場等傳統零售商構成了挑戰。總體而言，預計市場在未來的預測期內將經歷持續成長，反映出消費者偏好的變化。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• 專利分析

天然化妝品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 護膚
• 頭髮護理
• 彩妝
• 香味
• 其他

天然化妝品市場規模（價格分佈和複合年成長率） (2025-2032)

• 市場概況
• 低的
• 中等的
• 高的

天然化妝品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

天然化妝品市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 男性
• 女士

天然化妝品市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Company（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Weleda AG（Switzerland）
• Korres SA（Greece）
• Bare Escentuals Beauty Inc.（USA）
• 100% Pure（USA）
• Yves Rocher（France）
• Natura & Co（Brazil）
• Amorepacific Corporation（South Korea）
• L'Occitane en Provence（France）
• Dr. Hauschka（Germany）
• Arbonne International, LLC（USA）
• Tata Harper（USA）
• Herbivore Botanicals（USA）

結論和建議

Natural Cosmetics Market size was valued at USD 42.38 billion in 2023 and is poised to grow from USD 45.18 billion in 2024 to USD 75.33 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The US Natural Cosmetics Market is primed for robust growth, driven by an increased consumer focus on environmental awareness and a rising preference for beauty products free from harmful chemicals. This shift has prompted brands like Tata Harper, founded in response to the dangers of synthetic ingredients, to prioritize natural formulations. Industry giants such as L'Oreal are also adapting, evidenced by the launch of their plant-based hair color, Botanea. To meet the surging demand for natural products, companies are significantly boosting their R&D investments. The availability of these products is expanding through diverse distribution channels, notably online platforms, which are set to challenge traditional retailers like supermarkets. Overall, the market is expected to experience sustainable growth in the coming forecast period, reflecting changing consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Cosmetics Market Segments Analysis

Global Natural Cosmetics Market is segmented by Product Type, Price Range, Distribution Channel, Application and region. Based on Product Type, the market is segmented intoskin care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Cosmetics Market

Sustainability has become a pivotal factor influencing consumer choices in recent years. Natural cosmetics, frequently made through eco-friendly methods, utilizing renewable materials, and packaged in biodegradable options, resonate with the principles of environmentally aware shoppers. This growing inclination toward minimizing carbon footprints and endorsing ethical brands has significantly propelled the demand for natural cosmetics. As consumers increasingly prioritize products that reflect their values of sustainability and environmental responsibility, the market for natural cosmetics continues to thrive, highlighting the importance of aligning brand practices with consumer expectations in today's eco-conscious landscape.

Restraints in the Natural Cosmetics Market

The natural cosmetics market faces notable challenges related to the sourcing of consistent, high-quality natural and organic ingredients. Manufacturers in this industry frequently depend on specific plant extracts, essential oils, and other natural substances, which can be disrupted by factors such as seasonal changes, climate change impacts, and restricted cultivation regions. This reliance creates significant obstacles in maintaining a reliable supply chain for these essential ingredients. These difficulties can be particularly pronounced for smaller manufacturers or those located in remote areas, ultimately hampering their ability to produce products consistently while maintaining the desired quality associated with natural cosmetics.

Market Trends of the Natural Cosmetics Market

The Natural Cosmetics market is witnessing a notable trend towards clean and transparent beauty, driven by consumer awareness and demand for safe, eco-friendly products. As shoppers become more discerning about the ingredients in their cosmetics, they increasingly prefer brands that disclose their formulations and eschew harmful chemicals, synthetic fragrances, and toxins. This heightened focus on ingredient integrity not only empowers consumers but also fosters brand loyalty among those seeking ethical and sustainable choices. Consequently, companies championing transparency and clean beauty principles are reaping benefits, reflecting a significant shift in purchasing behaviors within the natural cosmetics landscape as we move into 2024.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Natural Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Others

Global Natural Cosmetics Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Natural Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Natural Cosmetics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Price Range, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Price Range, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price Range, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price Range, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Range, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Korres S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Escentuals Beauty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 100% Pure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbivore Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations